Traffic Mastery

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9 Surefire Ways to Boost Social Media Following

sourced from: https://www.digitalmarketer.com/blog/boost-social-media-following/

In our noisy, fast-paced, digital world, social media is the megaphone that amplifies everything.

Good thing, too, because today, brands are struggling to gain followers who respond to their content and offers.

Social media is about human connection.

Think about it, hundreds of thousands of new business start up each month, and nearly all of them are trying to carve their own social presences. And even if only a few are in your specific market, you’ve still got A LOT to compete against.

But having a successful social media strategy can mean the difference between your business succeeding or not.

With a strong social media presence, you’ve got a warm audience that’s primed to click.

So it makes sense that one of the most important parts of your organic social media strategy is building and nurturing your social following (after all, if nobody knows who you are, then nobody will buy from you).

How do you do that? Here are 9 ways to boost your social media following fast—and grow your business while you’re at it.

1. Be Human

I’m not just talking about passing those “I am not a robot” tests.

Social media is about human connection.

It’s where people go when they’re lonely or bored—to find encouragement, inspiration, or a good laugh. Which is why you need a social strategy that’s more human than corporate.

And yes, that’s important even if you’re a B2B business. Businesses are run by people, after all.

Being human is about being real. It’s about being personal. It’s about engaging with your followers as people rather than targets for your next campaign.

Take Red Bull, for example. They don’t talk much about their energy drinks, but they don’t have to. By telling stories about their partner athletes, their message comes across loud and clear: Red Bull will help you do the incredible things other people only dream about.

Check out any of their content, and you’ll see real people having adventures, experiencing life, and overcoming the odds. Their energy drink is almost an after-thought. But dang… don’t you want one?

Red Bull’s YouTube channel motivates, inspires, and entertains by showing you what real people are doing.

TIP: Find creative ways to promote people on your social media accounts—both the people behind your brand and those who use your products.

2. Stop Being So Perfect

Ryan Deiss recently posted on LinkedIn, “Don’t deny your failures, don’t spin them; linger in them and learn from them.”

“Don’t deny your failures, don’t spin them; linger in them and learn from them.”
–Ryan Deiss

Most people don’t care if you make a mistake. They do care about how you respond to those mistakes. Do you try to pretend they didn’t happen, or do you own them?

KFC decided to own their mistake. In early 2018, a new delivery provider didn’t do their job, leaving hundreds of UK locations short on their primary offer: chicken. There was nothing they could do to fix the situation and all of the restaurants were forced to shut down for a few days.

Pretty embarrassing, right?

Fans were livid. Competitors were laughing. And some jumped on the opportunity to win over unhappy KFC customers.

In response, KFC ran a full-page ad, apologizing for the mistake by rearranging the letters of their name—probably expressing everyone’s feelings to a tee.

KFC ran a full-page ad in The Sun and Metro acknowledging their mistake.

This is a great example of not being perfect… and running with it. KFC proved they have a sense of humor and a willingness to acknowledge everything they do, the good, bad, and the ugly.

TIP: You will mess up. Royally, at times. When it happens, you will help boost your social media following if you call it as it is: You screwed up. You failed. You’re sorry. Then wipe up the mess and move on—most likely with fans who admire your honesty.

3. Share Better Content

The winners in social media marketing aren’t just scheduling posts and curating information. They’re sharing professional-quality content developed specifically to boost social media.

“Better” content is designed for the channel where it’s posted.

This content is funny, fascinating, and emotionally charged. It leaves people wanting more, not scrolling faster to avoid “branded” content—because let’s be honest, it’s more interesting than the political posts their friends are sharing.

The key is understanding “better.”

“Better” content is designed for the channel where it’s posted. But regardless of the format—text, graphics, or videos—it aims for quality over quantity. It’s personal and unique. It’s social.

Take White House Black Market. Their Facebook page is as simple and stylish as the boutique.

Instead of one picture of this season’s dress, it gives you a montage of the dress, letting you see it in several settings.

And when appropriate, it mentions a current event. As it does here, paying tribute to a fashion icon.

The point is to be intentional—engaging with and entertaining your fans, so they eagerly come back for more.

TIP: To create better content, make sure it “looks” like your brand. Use the highest quality imagery and your best writing. Create campaigns where a series of posts all follow the same theme.

4. Use Live Videos

One of the best things about social media is its immediacy. If something’s on your mind, you can share it right here and now using live videos.

Done right, this can have a huge impact on your brand, attracting new fans and cementing your relationship with existing ones.

Chris Brogan is the perfect example of this. He’s a master of using media and community to attract customers.

Chris’s Facebook Lives range from 53 seconds to 8 minutes, but most are in the 2-minute range. Some are recorded on his phone as he takes out the trash. Others are done at his desk. All of them have profoundly helpful tips for his fans.

TIP: Think of your live videos as a channel within a channel. Create a show with a specific value offer—like 3-minute tips to solve your audience’s biggest problems. The key is to be in-the-moment and share something valuable.

(NOTE: Want to make sure your social media strategy is helping to grow your business? Download our FREE Social Media Scorecards and you can quickly find out what’s working and why, so you can do more of it! Learn more here!)

5. Do Something Worth Talking About

Going viral can be good or bad. United Airlines lost customers when the “United Breaks Guitars” video went live. But if you’re smart and creative, you can get people talking in a way that’s good for your public perception—and hopefully for sales too.

Dove’s Real Beauty campaign is an example of an emotionally charged social media campaign that got people talking about body shame and beauty.

[youtube https://www.youtube.com/watch?v=_XOa7zVqxA4]

You can also do something silly to get people talking. KFC created a Colonel Sanders cat climber and aired 4 hours of livestreamed cat action.

[youtube https://www.youtube.com/watch?v=kdHX6NOIQEc]

The key is to understand your audience. You can aim for tears or laughs or both—as long as you’re relevant.

TIP: To create a unique campaign for your brand, think of the #1 expectation people have of your brand. It might be entertainment, beauty, health, profits… or something else entirely. Once you’ve identified that quality, think of a message or event you could put together to get people’s attention. Make sure it’s shareworthy and gets people talking.

And remember, a viral campaign may repel as many people as it attracts. But that’s okay. Your biggest fans will find you. Think Nike’s “Believe in Something” campaign with Colin Kaepernick.

6. Do a Giveaway

Giveaways are an easy way to get people’s attention. You can give away:

Books

The key is to understand your audience.

Trips
Tickets to an event
Product bundles
Gift cards
Coupons
Or anything else you know your fans would love

You can ask for entries to sign up, have your followers share a hashtag, leave a comment on a blog post, or send you an email. Whatever helps you reach your goals and grow your social strategy.

And you don’t even have to have the details figured out before you run with it. This giveaway by Bert’s Barracuda Harley-Davidson is a great example of that:

The key is to design your campaign to achieve a specific business goal.

TIP: Identify your goal for the giveaway, then decide what you can give away. Consider using an app like KingSumo to run the campaign. Then reward entrants for sharing the giveaway so you get as much reach as possible.

7. Offer Free 1-on-1s

Free consultations could qualify as a giveaway, but they’re unique enough to warrant a separate discussion.

While giveaways work well as lead-generation campaigns by bringing new prospects into your funnels, free consultations help you move prospects further along their Customer Journey—often leading to conversions.

(RELATED: The Customer Value Journey Explained in 800 Words or Less)

Consider offering an audit or a chat about your follower’s #1 challenge. You can take unlimited responses (especially if you have a team to do the calls), or you could limit it to the first 20 responders.

Then ask people to do something to qualify—like sharing a post on their social media, promoting your brand with a unique hashtag, or answering a question.

People perceive an expert’s time and advice as more valuable than a high-ticket product. So simply offering your time can build a huge social following fast—especially if you build in a reward for sharing the offer like you would with a classic giveaway.

TIP: Be sure to ask winners to post a “thank you” in social media, telling their followers what they learned from you.

8. Do Q&As

If you’ve got a well-engaged community, consider doing regular Q&A sessions.

You can offer “office hours,” a specific time set aside each week for people to write in their questions. Or you can ask people to submit their questions when you announce an upcoming Q&A session.

Regardless of how you structure them, Q&As can build your community, boost engagement, and quickly establish you as a thought leader.

This live stream with Steady Horse’s Noah Tillman-Young is a good example.

TIP: In addition to asking your fans for their questions, brainstorm your own list. That way, if you don’t have a lot of participation, you can keep the Q&A going between live questions.

 9. Ask Their Opinion

You don’t always have to answer questions to build a strong community. You can ask questions instead.

No one does this better than copywriter Bob Bly. Every day, he shares something he’s seen, read, or thought. Sometimes he shares his own opinion, but he almost always asks for yours.

With this approach, Bob’s Facebook profile has essentially become a daily newsletter. It’s also grown his following faster than average—from zero to 5,000 in just a few short years.

Here’s a typical query:

He may also ask for input, as he does here:

TIP: As you read your emails and browse the web each day, look for interesting factoids that are worth sharing. Then follow up by asking your followers what they think, what their experience has been, or how they’d respond.

Being social isn’t an afterthought. It’s how you attract and engage with your best customers. So it pays to have a strategy for attracting new fans and building engagement.

(NOTE: Want to make sure your social media strategy is helping to grow your business? Download our FREE Social Media Scorecards and you can quickly find out what’s working and why, so you can do more of it! Learn more here!)

The post 9 Surefire Ways to Boost Social Media Following appeared first on DigitalMarketer.

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How to Find the Right Keywords to Rank #1 on Google For

sourced from: https://neilpatel.com/blog/right-keywords-seo/

Do you want more traffic?

Well, who doesn’t?

The reason you want more traffic is that you think more traffic equals more revenue.

But here is what you’ll learn the hard way… as your traffic goes up, your revenue won’t increase at the same pace.

And in many cases, as your traffic goes up, your revenue won’t increase one bit.

In other words, if you get the wrong kind of traffic, you’ll find yourself spinning your wheels and becoming frustrated.

It happens to all of us, let me show you what I’ve learned the hard way.

So how good is my search traffic?

Take a look at the screenshot below.

That’s a laundry list of keywords that drive me the most traffic. But there is an issue with a lot of those keywords. They drive traffic but not revenue.

Keywords like affiliate marketing, SEO analyzer, SEO checker, statistical significance calculator are all terms that won’t drive me any revenue.

I don’t offer affiliate marketing services and anyone searching for terms like “SEO analyzer” are looking to do SEO themselves versus paying my agency to do it for them.

Even terms like “statistical significance calculator” don’t drive revenue. Anyone searching for that is looking to see how their A/B tests are performing versus hiring my agency to run tests for them.

If I naturally ranked for these terms without any effort, that’s one thing. But I created dedicated landing pages, like this one, because I was trying to rank for them.

In other words, I spent time and money ranking for keywords that don’t drive any revenue.

Now, there is a reason why I rank for these terms and I do want this traffic, even though they don’t drive revenue, but I will get to that later in this post.

First, let’s go over how you can pick the right keywords to rank number 1 for.

How to pick the right keywords

You probably already have some ideas are a good fit for your business. I want you to type them into Ubersuggest.

Ubersuggest will show how many people search for that keyword within a particular region as well as the SEO difficulty and paid difficulty.

In addition to that, you’ll see a laundry list of keyword ideas if you click on the “keyword ideas” navigational option.

What you’ll want to look for are keywords that have high paid difficulty, which means the keyword is so valuable that a lot of people are competing for the paid ad spots.

In addition to looking at the paid difficulty number, you’ll want to find keywords that have a low SEO difficulty score.

When a keyword meets those 2 requirements it means it is easy to rank and people find it valuable enough to buy ads on the keyword. And if they find it valuable enough for people to buy paid ads, that means the traffic is converting into customers.

That’s more important than just finding popular keywords as traffic doesn’t always equal sales.

And when you are doing keyword research, make sure you pick the right regions.

Not all traffic is equal

Again, you already know I get good traffic, but as I mentioned earlier, not all of the traffic is equal.

Just look at the regions that made up my traffic in the last 7 days:

The United States makes up a large portion of my traffic. Over time I’ve expanded globally, hence you are seeing my traffic increase in regions like India and Brazil. Even Japan, which is the newest region I have been expanding to, has been growing rapidly.

Knowing the split between regions, which ones would you say make up the largest portion of revenue?

If you guess the United States, you are correct. But what region do you think is in second place?

If you guess India or Brazil, you are wrong.

I love those two countries, but the United Kingdom generates more revenue than both of those regions combined, even though it produces 25.6% of the traffic as Brazil and India combined.

Are you picking the right regions?

When you are doing keyword research, you need to think about regions. This is also the main reason why I integrated regions within Ubersuggest.

You can’t just focus on keywords that have high paid difficulty and low SEO difficulty. You need to focus on the countries where the majority of your customer base is.

Now, you know SEO is competitive and it takes a while to rank. So if you can go after up and coming regions that you know you’ll want to target in a few years, then you should go after those keywords right away.

It takes a while for people to see this, but the reason I have done pretty well when it comes to picking the right terms is that I focus on regions that aren’t ready for my company just yet but will be over the next 5 to 10 years.

I know that sounds crazy, but to do well you need long-term goals and a strategic outlook for your business.

To give you an idea of how I think, let’s look at how the worlds GDP is going to change over the next 10 years:

[youtube https://www.youtube.com/watch?v=T9l2yCH5wBk?feature=oembed&w=700&h=394]

That video bases GDP growth off of historical data. Companies like Standard Chartered believe there will be much more aggressive GDP growth, especially coming out of Asia.

China: $64.2 trillion
India: $46.3 trillion
US: $31 trillion
Indonesia: $10.1 trillion
Turkey: $9.1 trillion
Brazil: $8.6 trillion
Egypt: $8.2 trillion
Russia: $7.9 trillion
Japan: $7.2 trillion
Germany: $6.9 trillion

No matter what source you look at, almost everyone is coming to the same conclusion… countries with big populations will see faster GDP growth.

If I were you and I was trying to pick the best keywords to rank number 1 on Google, I wouldn’t just focus on countries that are already established and saturated, I would also focus on countries that are growing fast and aren’t competitive yet.

Even in the short run, although some of these countries may not have as much demand, there is no competition, which means it will be easier to take up a larger chunk of the market.

How do you find popular keywords in these countries?

Doing keyword research in new countries isn’t as simple as typing in random keywords and seeing what’s popular.

You can do that with tools like Ubersuggest, but that may still cause you to pick the wrong ones.

For example, in the United States, the keyword “SEO” is more lucrative than the phrase “digital marketing.” But in Brazil, the phrase “marketing digital” (their version of digital marketing) is more lucrative than the term SEO.

In other words, cultures are different.

So, what you should do is use a tool like Similar Web to see who your closest competitors are. When I look at NeilPatel.com on Similar Web, it gives me the following results:

You can then take those competing URLs and enter them into Ubersuggest.

What I want you to do is first look at the “top pages” report. This report shows you the most popular pages that are driving traffic to any given site.

The best part about this report is that you can break down popular pages by country.

From there you can see the popular pages and even the keywords that drive traffic to that page within that country.

And similar to the top pages report, you can do the same thing with the keywords report.

With the combination of the top pages and keywords report, you should have a list of great keywords to go after. Not just from a domestic standpoint, but from a global standpoint as you can see the popular keywords for each country in Ubersuggest.

But how do I rank number 1?

Once you have a list of keywords, it’s time to create content and focus on ranking at the top of Google. But you already know that. 😉

The real question is, how do you rank high?

Well, I have tons of blog posts on that. Here are a few of my favorites that will help you out:

How to dominate Google – there are over 200 factors in Google’s algorithm. One too many for you to follow. In this post, you’ll find a 4-step process that will help you climb to the top. It’s made SEO more feasible as there is no way you are going to focus on all 200 of Google’s algorithm factors.
How to build links when no one will link to you – link building is still a huge part of Google’s algorithm. This post breaks down how to do link building when nobody knows you and you don’t have money to spend on link building.
The future of SEO – if you want to rank high and maintain your rankings, you need to know the future of search and how algorithms are going to change.
How I think about SEO – this post breaks down my personal SEO strategy for NeilPatel.com. If you copy it, you will do well. Look at the brand hack I mention in that post, it helps a lot with rankings.
The advanced SEO formula that helped me rank for 477,000 keywords – this is how I rank for thousands of keywords on Google.

Once you start ranking for the terms you want to go after, you need to do one last thing.

The last step

Remember how I said earlier in this post that I rank for terms like “SEO analyzer” that don’t drive me any sales?

And how I want to rank for those terms?

Once you rank for the main terms and even the long tail ones that will drive you direct revenue, you need to start winning mindshare.

The way you create a successful SEO campaign is to capture an audience before they are even ready to become your customer. This way your brand will grow with all segments of your potential customer base.

Just think of it this way, when people Google the term “SEO analyzer” and land on my site, the majority of those people will want to do SEO on their own.

But a small portion of those people may get frustrated and realize that they should just hire someone to do it for them.

And then there is another group that will search for that term, want to do SEO for their own site, and they’ll even get great results over time. Then when their friends asked them how they did it, they’ll mention how they used a free tool on NeilPatel.com.

Their friend will probably check out my site and maybe even contact me for services as they don’t care to do their own SEO.

In other words, when you are doing keyword research, you’ll want to focus on ranking for all the terms in your industry if you want to build the biggest brand and dominate.

The mistake I made is I went after those terms too soon. It worked out in the end, but I should have first focused on keywords that drove direct sales and then went after the keywords that would grow my brand.

Conclusion

SEO isn’t free! It takes time and money.

You have to look at it as an investment just like you would with paid ads.

So, if you are going to rank for keywords and do SEO, go after the correct terms. Spend a little bit of time doing keyword research and competitive analysis because you don’t waste a year climbing to the top of Google only to find that the term you went after doesn’t drive any sales.

And if you happen to be lucky enough to have extra money to invest in SEO, consider expanding internationally. It’s the best move I made, and I am dumping in as much money as I can to dominate the globe.

Businesses no longer have to live within one city, region, state, or even country. You have to think global if you want to win in the long run.

So, what do you think about my keyword research process?

The post How to Find the Right Keywords to Rank #1 on Google For appeared first on Neil Patel.

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How I Grew My Declining Google Traffic

sourced from: https://neilpatel.com/blog/declining-google-traffic/

When you look at the chart above, what do you see?

A site that gets a ton of traffic, right?

I am a marketer, so I should be somewhat decent at getting traffic… or so you would hope.

But here is the thing, just because I am decent at marketing doesn’t mean my Google traffic keeps climbing up and to the right.

Just like you, I face challenges.

I have ups and downs, I can also get penalized, and I have to continually battle algorithm updates.

When you are doing SEO, nothing is ever going to be perfect and it won’t always go the way you want.

My overall traffic growth

Let’s look at my overall Google traffic. Here’s my organic search traffic in January of 2018.

I had a whopping 743,744 visitors during that month. 550,607 of those visitors were unique.

Now if you fast forward to January 2019, my organic search traffic increased to 2,035,321 visitors. Of those visitors, 1,495,372 were unique.

That’s a 173% increase in search traffic in just 12 months.

Now you may think that it was easy for me to achieve those results because I’m a decent marketer. But just like you, it’s a constant fight to maintain and grow my traffic.

And in many cases, it goes down.

My decline in search traffic

Yes, you saw my search traffic from January to January, but let’s look at the dips as well.

Here’s my search traffic in October of 2018.

As you can see, I had 1,941,994 visits from Google of which 1,417,994 were unique.

Now when you fast forward to November, my search traffic went down to 1,799,837 visitors of which 1,347,775 were unique.

That’s a 7.3% decline in search traffic.

Sure, November had one less day than October and there was a holiday in the United States in November… but my traffic is global and NeilPatel.com is currently in 10 different languages.

In other words, there are holidays everywhere in the world every single month. Plus, the United States only makes up 23% of my total traffic.

And, of course, in December it got much worse, but I expected that as that happens each year.

As you can see from the graph, the last few weeks are really slow, but that is because of Christmas and New Years.

So, how do you know when your traffic is dropping?

If you don’t, you should start looking at your Google Analytics daily.

The one report I look at to make sure everything is going right is a week over week comparison.

The reason you want to look at a week over week comparison is that your traffic is going to fluctuate day by day. For example, Tuesdays are typically my highest days and Saturdays are typically my lowest days.

The last thing you want to do is compare a Saturday with a Monday.

As you can see in early November, my search traffic started to drop. In the first week, I saw a 4% dip.

And on Tuesday I saw a 6.94% drop in search traffic.

In the following weeks, the traffic didn’t bounce back. That’s when I knew something was off.

Now when you start to see traffic drops you shouldn’t panic. The first thing you should do is head over to this site.

It will tell you if there is a holiday somewhere around the world that could be negatively impacting your traffic.

The second thing you should do is check out Search Engine Roundtable, as they tend to cover more algorithm updates than anywhere else. They’ll even break down what people are experiencing and potential solutions.

Assuming your traffic did drop and it didn’t bounce up within a week or two, you need to start making changes.

The longer you wait the harder it is to recover your decreasing search traffic.

How do you increase your search traffic when Google keeps reducing your rankings?

9 out of 10 times when your traffic drops it’s related to your content. Whether it’s content on one page or content on your whole site it typically is content related.

The moment you see drops you need to login into Google Search Console and see if there are any messages.

Chances are, there won’t be any messages. 🙁

The next thing I want you to do is to click on “Performance.”

You should see a screen that looks something like this:

Now click on the date button above the graph. It should say “Date: Last 3 Months.”

Then click on compare…

Then enter the dates you want to compare on start versus end date. Make sure you select a 7-day period so you get the full picture.

You should now see a report that looks something like this…

I want you to unclick “Impressions.”

Then, I want you to click “Pages” and sort by “Difference” (the arrow should be pointing up).

This will show you all of the pages that dropped in traffic. These are the pages that lost the most significant rankings and, ultimately, your drop in traffic.

Next, I want you to click on a URL. You should start from top to bottom (you’re going to have to repeat this process for each URL with a massive drop).

Then click on queries and again sort by Difference.

Now before you do anything, scroll back up and click on “Position” in the graph. This will adjust your table and show you if your rankings dropped for any of those terms.

Assuming it did drop, I want you to do a Google search for that term and look at all of the sites that rank in the top 10 and compare your content with those that are ranking on page 1.

I know there are companies that offer software solutions that break down all of the keywords your competitors use on their page and it tells you what you are missing. I spent over $60,000 doing this in 2017 and it didn’t help boost (or even recover!) any of my rankings.

Instead, I want you to ignore all of the SEO software out there and just put yourself in the user’s shoes.

What do you honestly think of your competitors’ pages? Is their content better than yours? Is their design more user-friendly? Does their site load so much faster that it creates a better experience for you?

When you put yourself in the searcher’s shoes, it will give you an idea of what you need to fix.

I know I am making it oversimplified, but it really comes down to doing what’s best for the user. In most cases, that might be adding better images or improving your content because it isn’t up to date.

It’s not about keyword stuffing or having more words than anyone else. Heck, I rank higher than my old blog Quick Sprout for the same terms, with content that contains fewer words.

Just look at the term SEO. I’m on page 1 of Google for it:

Now let’s look at my SEO guide. It contains 10,244 words.

The Quick Sprout guide on SEO has 9 chapters and is a bit shy of 30,000 words.

Can you guess where the Quick Sprout guide ranks?

Middle of page 2.

The point is, it’s about quality.

That’s why most sites lose their rankings. Because other sites come out with content that is better for users. It doesn’t matter that it doesn’t have as many backlinks or that the word count is lower. In the end, Google focuses on user metrics.

Things like backlinks can help boost your rankings temporarily, but if the user metrics show that people hate your content once you are at the top, your rankings will drop.

This can’t be the case, my content is better and my rankings keep dropping

You might look at the steps above and believe your content is better but your rankings keep dropping. You might even talk to users and they agree and give you the same feedback. They think it’s better. So what’s going on?

The chances are your rankings dropped because of age.

Do you remember how my traffic dropped from October to November? Well, in November, I hired a few contractors to help fix my old content.

A lot of it wasn’t outdated and through surveying, we found people were happy with it. However, it just wasn’t ranking.

I had more backlinks than my competition and even more brand queries.

So, I embarked on a journey where I had a few people update my older content pieces. Sometimes they only adjust a few sentences and sometimes they rewrote entire paragraphs or sections.

That one thing grew my search traffic to 2,199,658 visitors over the last 31 days:

With over a billion blogs on the web, Google truly has its choice of deciding who to rank. There’s too much content to rank on the web, so when picking between 2 sites that are almost identical in SEO metrics, they are going to pick the fresh site versus one that hasn’t been updated in years.

Conclusion

No matter how good you are at SEO, you are going to see traffic drops. The key to seeing consistent growth year over year is to focus on the process I outlined above.

I know people still talk about backlinks and on-page SEO. But that is something everyone already does and you should be as well.

To truly stand out in the crowd, you need to put yourself in the searcher’s shoes and create the best experience for them.

And a simple thing like updating your old content will usually solve the problem and boost your traffic. 😉

So, how often do you update your old content?

The post How I Grew My Declining Google Traffic appeared first on Neil Patel.

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Top 10 Takeaways from Traffic & Conversion Summit 2019 Every Marketer Should Know

sourced from: https://www.digitalmarketer.com/blog/top-takeaways-traffic-and-conversion-summit/

A LOT happened over the last 3 days at Traffic & Conversion Summit 2019.

But over the course of 119 sessions, we noticed some common themes and takeaways that we think every marketer should know…

Takeaway #1: The Marketing World is About to Be Massively Disrupted

In 2019, we are living in a time of innovation and disruption. Marketers who don’t create a movement will be left behind.

During his Day 1 Keynote, Ryan Deiss outlined his strategy to ensure DigitalMarketer is one of those game changers.

He is implementing one strategy: Do the complete opposite of what used to work really well.

Everything that is fast becomes slow
Everything that is big becomes small
Everything that is small becomes big

Let’s use DM as a case study to see how Ryan is applying this strategy so you can use it as inspiration in your business…

To Shift from Fast to Slow, DigitalMarketer Is:

Placing emphasis on journeys (i.e. the Customer Value Journey) over funnels.

This is being done by changing automated customer interactions to one-on-one conversations. We use automation to start the conversation with our customers and move it toward a human interaction.

Plus, we’re removing the focus from scalable ideas and trackable strategies to ideas that don’t scale and strategies that can’t be tracked. Like when we launched 2 new podcasts last year. We’re doing this because it feels like the right thing to do for our customers.

To Shift from Big to Small, DigitalMarketer Is:

Segmenting our customers into the following categories:

And we’re using longer form fields to do just that. It may sacrifice some conversions in the process, but it’s leading to better data and more qualified leads.

Then, we use the customer’s self-identification to pair them with the best DigitalMarketer products for them (i.e. WarRoom, certifications, the Certified Partner program, etc.).

To Shift from Small to Big, DigitalMarketer Is:

Asking what do we fundamentally believe to be true about the universe and our place in it?

In 2019, marketers need to create movements.

Don’t tell stories about your product—change the stories the customers tell about themselves.

Movements matter and if you want your business to matter, start a movement.

We’re doing this with our products, like with our newly launched company and product, Praxio.

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

Takeaway #2: There Are 2 Things in Digital Marketing that Will Never Change

Ryan closed out his Day 1 Keynote with a reminder to all marketers: no matter what the future of digital marketing holds, there will always be 2 certainties:

We will always need to generate traffic
We will always need to convert that traffic into revenue

It all comes down to traffic and conversion.

So at the end of the day, it all comes down to this.

No matter how your company may change in the future, no matter what you’re implementing next, it all comes down to traffic and conversion.

So make sure you keep traffic and conversion at the core of your digital marketing strategy.

Takeaway #3: Use Authority to Capture the Heart, Mind & Wallet of Your Audience

In his Day 2 Keynote, Ryan reminded people about the importance of creating a movement.

But, you can’t create a movement unless you have authority.

No one will deny the importance of creating authority for your brand. But building authority is easier said than done.

So how do you do it?

There are 5 elements of authority:

1. A Plan

It is impossible to have a movement without a plan. Nobody wants to follow a leader without a map.

Do you have a plan people can tell others about?

Ask yourself, what is the step-by-step plan for success that you have created for your clients and customers? 

2. Answer Your Customers’ Questions

You need to come down and meet your customers where they are by answering their specific questions.

Why is Dave Ramsey so popular? One reason is because he answers the same questions over, and over… and over, again. He may be answering the same few questions about personal finance, but the question comes from a different person each time.

So answer your customers’ questions, no matter how many times you’ve said the same thing. New customers will have the same questions.

Use AnswerThePublic.com to find the questions your customers are asking and use Quora to answer those questions. Or create a FAQ section on your homepage like we do here…

So, ask yourself, what are 10-20 ultra-specific questions your customers are asking that you can answer?

3. Speak in Absolutes

Tell your customers what they can and can’t do. This is a strategy you’ll see Dave Ramsey, Grant Cardone, and Gary Vaynerchuk using.

They speak in absolutes. Just like Gary does here.

Love ’em or hate ’em. Agree with them or not, they stand for something. Speaking in absolutes tells people what you stand for.

If you qualify everything you say, you may never be wrong, and you may never piss anyone off, but you will risk sounding like you don’t stand for anything.

If you stand for everything, you stand for nothing, sort of thing.

So, use these words to convey your authority:

All
None
Always
Now
Never
Period
Guaranteed
I promise
Going to happen
Fact
Evil
Dumb
Stupid
Genius
Best
Greatest
Worst
One thing
Everything
Nothing
Everyone
No one

When you start getting haters, this is when you know your absolutes are working. This also means you have to be prepared to support your absolutes and be prepared to be challenged.

So answer this, what absolutes are you willing to maintain even in the face of haters?

4. Define Your Core Beliefs

Your core belief speaks to your place in the universe. How would you define your place in the universe? Your business’ place?

This belief is the reason people want to buy or work with your business. If your core belief aligns with your audiences’ core belief, they will get behind what you are saying and they will become a customer.

For example, at DigitalMarketer our core belief is that the best product or service should win.

Think about and answer, what do you fundamentally believe to be true about the universe and your place in it? Your brands place in it?

5. Change Their Rites or Rituals

There are 3 options to get people to become raving fans of your brand.

Option 1: Get People to Do Something They Normally Wouldn’t Do

Tony Robbins does this by getting people to walk on fire.

Dave Ramsey does this by getting people to call into his radio show and yell, “I’m debt free!”.

None of these behaviors are “normal.”

But getting people to do just that builds a community. And there’s power in that.

(RELATED: 8 Essential Strategies to Build a Thriving Customer Community)

Option 2: Get People to Alter an Existing Routine

Is coffee part of your morning ritual?

Do you start your coffee maker before you’ve even used the bathroom?

What about putting butter in that freshly brewed cup of coffee? Is that also part of your routine?

It is for some people.

Bulletproof Coffee got people to make butter coffee. They nailed this option and altered a pre-existing routine for many of us.

And because of it, Bulletproof Coffee created a movement.

Option 3: Get People to “Lick” Your Brand by Giving Them Free Promotional Items

As a kid, did you ever lick something to claim it?

Your big brother wants the last cookie. Nope! Lick. Mine. Claimed.

So along those lines, how can you get your customers to “lick” your brand? To claim you.

Offering free incentive items is one way to do it.

Beachbody is the perfect example of this—if you send in a before and after picture, they’ll send you a t-shirt. A t-shirt that you can wear with pride for all the hard work you’ve put into changing your body.

It serves as a trophy or reward for your customer. And it also serves as a promotional item for your brand.

And promotional items start conversations. “Cool t-shirt. Where’d you get it?” And with that, people are talking about your brand. And it all happened naturally.

At DigitalMarketer, we give away stickers of our branded gears. And people put them on their laptops. Customers send in pictures of it, and we see the gears throughout Austin where we’re based. People are claiming us.

So finally, what customs and rituals should you promote and institutionalize?

Keep in mind, it’s hard to embody all 5 of these elements of authority. Really, only the world’s dominant religions have come close.

But if you can start bringing in these elements to your overall business strategy, you’ll see positive results.

Start by focusing on 1 element to build your authority.

Takeaway #4: It’s Good to Be Better, But It’s Better to Be Different

Do you want to fascinate? To cut through the noise and grab and hold people’s attention.

What business wouldn’t? Which is why we asked the Queen of Fascination, Sally Hogshead, to kick off Day 3 of T&C.

Sally’s expertise lies in helping brands discover what makes them more fascinating than the competition.

In her Day 3 Opening Keynote, Sally explained fascination is an intense state of focus where a person is bewitched and held captive by what they’re seeing.

What qualities make people fascinated by you and showcase you as intensely valuable?

This can be a hard question for many to answer. You can start by focusing in on what makes you different. As Sally said throughout her presentation, “It’s good to be better, but it’s better to be different.”

She also dove into the Personal Brand Archetypes. This is how the world sees you. This is what makes you different and therefore fascinating. Based off of your Primary Advantage and your Secondary Advantage, you’ll understand what makes you captivating.

For example, Ryan Deiss, CEO of DigitalMarketer, is positioned as a thought leader in digital marketing. Why? Because he is the “Maestro” personality archetype and is seen with power and prestige. The adjectives that best describe Ryan are ambitious, focused, and confident.

Ryan can use these words to differentiate himself from the competition.

What YOU Took Away from T&C

But we weren’t the only ones who had key takeaways. We loved hearing the aha moments our attendees had, like…

Brands that tell stories create movements and go on to rule the world.

Business partners should complement each other, not be copies of each other. Perry Belcher pointed out the reason he, Ryan, and Roland have been so successful is because of their varying personality traits that cumulate to a power trio.

How do you save your business? By putting in the work. Choose 3 specific takeaways from the 119 presentations at Traffic & Conversion 2019, and start implementing those in your business.

Remember what Ryan said in his Day One Opening Keynote? Everything big needs to become smaller.

If you can get people to feel something, you can get them to take their wallet out.

Last Key Takeaway

There is nothing that is out of our league.

As business owners, and specifically as humans, we have the ability to solve any problem or adversity that we are facing. That was the theme of Sir Richard Branson’s Day 1 Closing Keynote.

Case in point, after wrapping up his keynote, Branson planned to fly back to Necker Island to meet with entrepreneurs who are trying to decrease the amount of carbon in the atmosphere by figuring out a way to vacuum it out and transform it into something less harmful.

If there’s anything we want you to take away from the 10th Traffic & Conversion Summit, it’s this:

“Changing the world begins with a small group of people who simply refuse to accept the unacceptable.” ~Richard Branson

See you next year!

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

The post Top 10 Takeaways from Traffic & Conversion Summit 2019 Every Marketer Should Know appeared first on DigitalMarketer.

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Ryan Deiss on the End of Marketing As We Know It (And I Feel Fine)

sourced from: https://www.digitalmarketer.com/blog/end-of-marketing-as-we-know-it/

There is a huge event happening that directly affects digital marketers, agencies, entrepreneurs, and founders.

As Ryan Deiss pointed out during his opening keynote at Traffic & Conversion Summit 2019, change occurs in a cyclical pattern. Just like the seasons change, the world of marketing is changing in phases.

And right now, we’re at the end of a cycle—which means the opportunity for innovation and disruption is the largest that it’ll be for years.

To learn more about this opportunity and how to make it work for you (and not against you), watch Ryan Deiss’ opening keynote from Traffic & Conversion Summit 2019:

Ryan covers:

Why it’s the end of marketing as we know it… and why he’s not worried about it
3 digital marketing strategies to help you rise above the noise
A brief history of digital marketing and what the future of digital marketing holds

Don’t have time to watch an hour-long presentation? Read on to learn the highlights from Ryan’s keynote!

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

The 5 Phases of Technology

History has shown us this cycle over and over again.

In 1801, the first steam engine was unveiled.

In 1830, railroads were opened across the US and UK.

By 1880, there were 2,000+ railroad companies causing a necessary standardization that regulated the industry in 1886.

By 1906, all of the rail lines were owned by just 7 entities.

Alexander Bell patented the first phone in 1876.

His patent expired in 1894, and immediately 6,000 phone companies were launched.

Today, there are only 4 major phone service providers.

We see the same pattern with the newspaper industry and the automobile industry.

The world is moving in cyclical phases which means—technology is too.

There are 5 phases of technology:

Phase 1: Discovery and Invention

In Phase 1, there is a new technology that benefits an industry or is even so large that it changes society.

To succeed during Phase 1, you have to be in the right place, at the right time.

The invention of the steam engine and the phone are examples of Phase 1.

Phase 2: Proliferation

The proliferation phase is the gold rush and becomes the wild west of the new technology.

In an ideal world, our business enters at this stage. Here, we have the first mover advantage.

It’s during this phase that businesses spring up and grow at a rapid pace, like the railroads in the US and UK. And—unfortunately for those like Alexander Bell—patents expire and entrepreneurs rush to launch their own company causing a ton of new companies to start.

Phase 3: Standardization

By Phase 3, there are so many companies selling the new product that the economy, government, or industry itself has to create regulations for the benefit of everybody.

It’s at this stage that a lot of companies fail because they don’t get with the program.

Instead of adapting to standardization, they fight the change and go out of business or get bought up, which leads to the next phase…

Phase 4: Consolidation

During consolidation, companies get gobbled up and the industry becomes consolidated in the hands of only a handful of dominant companies.

For instance, the 2,000+ railroad companies and 6,000+ phone companies of the past merged into 7 railroad companies and 4 phone companies.

This is the phase where the rich get richer.

Phase 5: Innovation Or Disruption

In the final stage, the company that was once on the cusp of the brand new has become so normal, so part of the every day that the companies that own them become comfortable and the level of competition that once existed goes away.

This is a crucial stage because there are only 2 directions to go: avoiding or embracing innovation.

Companies rather become stagnant and will have a harder time competing when a new player comes onto the stage and starts to disrupt the status quo.

Or companies lean into innovation and push the boundaries of the current technology and create a brand new cycle.

The process of discovery and invention begins again.

This cycle has been happening for centuries, and it is happening in the digital marketing world…

The History of Digital Marketing
Discovery: 1994-2000

This is when the first banner ad was displayed (and had a 78% click-through rate!!!)…

…the Dotcom bubble placed the internet in the news and Google AdWords launched.

Proliferation: 2001-2009

During proliferation, the first (of many) mommy blogs were created, WordPress launched, and the major social media players were established (Facebook, YouTube, and Twitter).

Facebooks ads rolled out and the first iPhone was released. 

Standardization: 2010-2014

In 2009, Google introduced its newest ad ranking feature, Quality Score. This forced advertisers to completely change tactics as Google now favored high-quality ads and landing pages. Paired with Panda, this standardization is now referred to as, “ The Google Slap.”

During this time, Facebook started to audit advertisements, banning dating sites and weapons in 2014.

The whole era can be best described as a giant flaming pile of poop for marketers as the rug was ripped out from under them.

And then it got worse…

Consolidation: 2015-2019

The technology wave of consolidation placed Google and Facebook at the top of the advertisement world. They control 84% of the ad space, allowing them to push their prices up.

Facebook’s ad revenue doubled in 2009 and 2018. Think about this… they doubled their revenue without doubling the number of users. And they did this in a very short amount of time… by increasing their prices.

Then came Amazon, who is accountable for nearly 50% of all US ecommerce sales. FIFTY PERCENT!

Startups are currently spending almost 40 cents of every VC dollar on Google, Facebook, and Amazon advertisements.

Why?

Because the average Facebook organic reach is 0.5%.

In 2019, traffic costs are up and conversions and engagement are down. And they have been for some time now.

The question digital marketers are asking themselves today is, do we innovate or disrupt?

Innovation or Disrupt: 2019-?

“Today digital becomes king.” ~Ronan Shields

2019 is the year that US digital ad spend will surpass offline ad spend. Digital marketing is disrupting the world of marketing.

The digital marketers, agencies, entrepreneurs, and founders who don’t want to accept that it’s time to disrupt are going to be left behind.

DigitalMarketer is not one of them. Change is here and Ryan’s strategy to become a disruptor is simple. And it can be applied in your business, too.

Do the opposite of what used to work:

Everything that is fast, needs to be slow.

Everything that is big, needs to be small.

Everything that is small, needs to be big.

What does Ryan mean? Let’s take a look…

Strategy #1: Shifting from Fast to Slow

There are 3 ways to make this shift.

Fast to Slow
Automation to Conversation
Scalable to Unscalable and Untrackable

Let’s start with…

1. Fast to Slow

Funnels need to be shifted into a journey.

I have nothing against funnels, but in 2019, they focus too heavily on value extraction (how do we get customers to buy?) instead of completing the Customer Value Journey (how do we get customers to sell our product without being asked?)

The Journey starts with the customer coming to us in an incomplete and sad state and shifts to them being in a complete, happy state.

This is known as the Before & After.

In the “Before” state, the customer is discontent in some way. They might be in pain, bored, frightened, or unhappy for any number of reasons.

In the “After” state—life is better. They are free of pain, entertained, or unafraid of what previously plagued them. All thanks to your product or service that solved their problem.

And to get them to buy your product, you need to move them through your Customer Value Journey…

The Customer Value Journey

The Customer Value Journey starts at Step 1 with Awareness and moves to Step 8: Promote.

To get customers to sell your product by becoming a promoter, you need them to be successful. You need to help them get to their ideal After state.

Have you mapped your customers’ Journey? You can do it for free (without having to opt-in) here.

2. Automation to Conversation

I’m sure you’ve heard Newton’s famous law that for every action, there is an equal and opposite reaction.

The action in the past decade has been toward automation, and we are about to see a significant reaction to it.

The reaction is going to come as a solution, talk to your customers.

Chat with them on Facebook, use Drift to automate chat conversations on your website and have bots filter (but not replace) basic human interaction.

Or, here’s a crazy idea, answer the phone.

Here’s an even crazier idea, send emails without links—this feels more like a personal conversation.

Ryan believes the future of digital marketing belongs to companies that are willing to invest in real-time, one-to-one interactions.

Now, there are 2 questions to ask yourself during this time of disruption:

Do you know how much it costs you to acquire a conversation?
How much is a conversation worth?

Answer those questions to help your company focus and grow.

3. Scalable to Unscalable & Untrackable

If you want to kill any idea, say, “It doesn’t scale.”

What “it doesn’t scale” really means is—we don’t know if it’s working and we don’t know how to track it.

But if you’re not careful, saying something doesn’t scale can hurt you in the long run by killing a good idea.

Here’s a new idea, do the things you cannot track.

Untrackable Idea #1: Send Emails Without Links

Instead of links, ask for replies or ask if your customer has any questions.

The response you get can lead to a conversation that generates a sale.

Or at the very least, can help strengthen your relationship with your customer and continue to move them through your Customer Value Journey.

Untrackable Idea #2: Managed Facebook Groups

Do you have a Facebook group? Assign a team member to manage that community so it becomes a community that delivers value.

Does your community actually make you any money? It’s hard to tell. We’re unsure if our private community does.

But we know it helps retain customers.

So while we may not be able to track how much, we know the DigitalMarketer Engage Community makes us money through retention and happy, successful customers.

Untrackable Idea #3: Post Unrelated Content

At DigitalMarketer, one of our most popular blog posts is, “100 Books Every Marketer Should Read.”

And this post actually helped generate a lot of buzz for Traffic & Conversion.

What does it have to do with selling tickets to the event?

Not a whole lot.

But it was unrelated content that our customers wanted and responded to when we distributed it throughout our channels.

Untrackable Idea #4: Answer Stupid Questions

When you’ve been doing something a while, the easy, intro questions start to sound pretty basic and stupid to you. You may even get tired of answering them because they’re not what you want to talk about.

But that doesn’t matter because they’re the questions your customers want to talk about.

Find ways to answer questions that your customers inevitably have.

For example, you can use Quora to answer questions about your industry or place a “Questions and Answers” section on your homepage, like we do here…

Untrackable Idea #5: One-on-One Onboarding

Assign a team member to onboard each new client.

Give them that special white glove treatment and make them feel special. We do this for the highest level of our membership.

Untrackable Idea #6: Write a Book… or 2

Writing a book is a painful process with absolutely no trackability—do it anyway.

It exposes your brand to new audiences.

Ryan wrote Invisible Selling Machine years ago, and people still ask him to sign it. Since then, he’s worked on Digital Marketing for Dummies and another book is in the works.

Untrackable Idea #7: Publish a Podcast

DigitalMarketer has 2 podcasts, Perpetual Traffic and The DigitalMarketer Podcast, and helped launch Roland Frasier’s Business Lunch, and we have absolutely no idea if these podcasts are helping us acquire more clients.

But the podcasts have helped build the DigitalMarketer brand and expose us to different audiences.

All of these ideas are very hard to track and therefore, hard to scale. But we do them because they feel right. They feel like the right thing to do for our customers.

More businesses should start doing things that feel right for their customers.

If you want to know more about becoming an expert at these techniques, read this book.

Strategy #2: Big to Small

At DigitalMarketer we’ve created a system that segments our customers. And we’ve done this by adding in more fields as a customer signs up for our products—be it for our free membership of Lab or one of our products.

While this longer form has decreased our conversions, it has increased the value we are able to deliver to our customers.

And we’re happy to accept lower conversion rates for better data. We’re able to get better customer segmentation.

And through this customer segmentation, we’re able to…

Figure out the best products to pair customers to so we can help them reach their ideal After state
Increase the number of customers in those programs
And get a better idea of the ROI of a customer

Strategy #3: Small to Big

Fact: No one willingly follows a small idea.

But as companies have niched down, their focus has become so granular that they’ve stopped thinking big. They’ve become kings of tiny, little ant hills.

As marketers, we need to start thinking big again.

Marketers need to define new categories for themselves.

Drift has defined a new category of conversational marketing and entrepreneurs like Sir Richard Branson have defined a new category of celebrity entrepreneurship. These are examples of companies and brands thinking bigger.

Want to get in on this? Ryan suggests reading Play Bigger, the playbook for category creation.

In 2019, Marketers need to create movements.

Don’t tell stories about your product—change the stories the customers tell about themselves.

Movements matter and if you want your business to matter, start a movement.

Ask yourself, what do we fundamentally believe to be true about the universe and our place in it?

But despite all that’s changing or will change, in digital marketing, we can be certain that 2 things will never change:

The need to generate traffic
The need to convert that traffic into revenue

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

The post Ryan Deiss on the End of Marketing As We Know It (And I Feel Fine) appeared first on DigitalMarketer.

0

How to Use Social Media for Market Research

sourced from: https://conversionxl.com/blog/social-media-market-research/

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample.

But for large organizations, it’s still a critical one. Why? Because it includes your most passionate fans.

It’s also a rare source of candid consumer opinion: 80% of social media posts are about ourselves, and those opinions and beliefs—expressed individually and within a community—are not interrupted or biased by participation in a formal study or company-run focus group.

Further, consumers crave communication with brands on social media:

95% of adults between the ages of 18 and 34 are likely to follow a brand through social media channels.Buyers report spending 20–40% more money on brands that have interacted with them on social media.71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to friends and family.

Not all social media market research comes from active participation. When GE Life Sciences wanted to learn how customers discussed protein purification, they analyzed 500,000 protein-related comments on social media. The data improved content creation, tailored website vocabulary to the voice of the customer, and honed their search strategy.

To conduct similar market research successfully on social media, you need to know:

What social media is good (and bad) at assessing;Which social platforms are best for research;How to encourage an informative and engaging conversation.

What is social media good (and bad) at assessing?

Social media is a useful market research tool to:

Get immediate feedback on customers’ experiences and beliefs.Ask consumers about potential product improvements.

Other methods are more useful if you want to:

Get in-depth feedback.Target a specific audience within or outside your social media following.

A few benefits—and pitfalls—stand out:

You can gather data faster. Almost half of social media users access different platforms on a daily basis:

(Image Source)

That means that companies can get fresh insights quickly. One case study revealed that social media was three times as efficient compared to tracking customer feedback via email.

You can save on research costs. Most in-app social media features (e.g. polls, emoji sliders) collect market research data without the costs associated with research panels (with the aforementioned caveat that your audience isn’t a representative sample).

But it’s not for everyone. If your social accounts don’t have hundreds of thousands (if not millions) of followers, don’t expect social media to be a viable source of market research.

If you generate 20 responses to a poll, that quantitative feedback is equally likely to mislead you as to guide you in the right direction. You’re better off focusing on qualitative methods that will help you develop rich customer personas with a small number of responses.

There is, however, one opportunity for small businesses: social listening on competing brands. If you want to understand the frustrations or desires of your target audience, use passive social media market research techniques, like those detailed below, to get access to some of the same social media research larger competitors enjoy.

Also, beware of the herd mentality. Social media users are prone to impulsive behavior, and people often model others’ behavior, which may lead to copying others’ actions on social media and reducing data accuracy (especially if, for example, poll results are visible before someone votes).

For those that can take advantage of it, there’s a dual benefit to social media market research: You gain data while also building a connection with customers.

When you let customers express their thoughts, you strengthen an emotional bond, and those who are “fully connected” with your company are 52% more valuable:

(Image Source)

So what are the primary methods of social media market research?

Market research methods on social media

Three qualitative research approaches fit social media:

Qualitative content analysis (number of likes/comments/shares). The number of Likes can be a vanity metric, but assessing the engagement rate of consumers on social media may suggest the attractiveness of a marketing message or product.Social listening. Passively gather feedback from your customers or monitor opinions about your brand or competitors.Polls/questions. Ask questions directly in social media feeds, encouraging users to share thoughts and feelings.

Here are the channels best suited to those approaches.

Which social media channels to use for market research

It makes sense to tailor your social media presence to the platforms where your audience spends time—those with the strongest followings are also your ideal platforms for research.

The State of Social report, not surprisingly, suggests that most brands use Facebook, Twitter, and Instagram:

(Image Source)

Below are strategies and tactics to conduct social media market research on each platform.

How to use Facebook for market research

Around 97% of B2B and B2C companies use Facebook, which offers four main ways to conduct qualitative research:

PollsContestsCall-to-action postsBrand mentions

1. Polls

On Facebook, posts that ask questions receive more Likes than any other type of post. It doesn’t require much time or effort to create a poll on Facebook, get valuable feedback, and analyze your data.

Not every poll needs to maintain the serious tone of academic research. For example, Starbucks created a poll about order preferences that generated 2,267 likes and 1,660 comments in 24 minutes. (Having a Facebook page with 37 million followers doesn’t hurt.)

(Image Source)

While the post succeeded in generating engagement—a useful result apart from research—it also offered clues to how their customers perceive themselves and the language that may or may not resonate in a marketing campaign.

Facebook polls are still an option for organizations with smaller followings. The SaaS Growth Hacks group, for example, has just 12,200 members, but a poll on preference for conference call software generated over 100 responses in less than a day:

2. Contests

A chance to win a prize can motivate fans to provide their email addresses, send you user-generated content (e.g. photos, videos, testimonials), or offer valuable feedback about your product.

In partnership with Pinkbike, GoPro ran a “Best Line” contest with a $15,000 prize. Contest participants had to create and edit a video based on their experience, providing hours of compelling footage that both companies could market as authentic experiences with their products.

That same footage also provided insight about who their most fervent supporters were, how they used the equipment, and the most compelling narratives that customers built around the use of the product.

(Image Source)

3. Call-to-action posts

In honor of a new product launch, M&M’s announced three flavors in a post with a call to action to ask followers to leave their thoughts in the comment section:

(Image Source)

Notably, M&M’s made a simple poll into an open-ended question: Rather than simply gathering quantitative data, they got thousands of responses that reflected the strength of consumer sentiment and offered new content ideas, like developing a recipe that uses jalapeno M&M’s for “monster” cookies or promoting a game of M&M-based roulette:

4. Brand mentions

The most valuable insights may come from those who don’t follow your brand. Some 96% of those who discuss brands online do not follow the brands’ profile.

As Kristin Smaby explains, customers want to share their stories about brands, even if that conversation is indirect:

When customers share their story, they’re not just sharing pain points. They’re actually teaching you how to make your product, service, and business better.

One Facebook post that tags a brand can trigger an avalanche of related feedback, something ASOS experienced:

(Image Source)

Keeping track of brand mentions—passively gathered feedback—is possible with social media monitoring tools like Mention, Brandwatch, Meltwater, Digimind Social, Brand24, Radarly, and others.  

How to use Twitter for market research

With its 280-character limit, Twitter is an efficient source of market research. There are two primary ways to collect qualitative data:

Social listeningPolls

1. Social Listening

Monitoring digital conversations, also known as social listening, is a method of observing customers’ behavior to learn about their thoughts regarding a company or product.

Take BellaBrava, a chain of pizza restaurants with a focus on healthy living. When the company wanted to open a new restaurant in Europe, they created a list of keywords that reflected their values (e.g. “plant-based”, “spelt flour”, “veggie”) and monitored people who were talking about pizza and pizzerias on Twitter and other social channels.

With about 450,000 relevant records, BellaBrava drilled down to 10 potential locations with the strongest market in which to open a new restaurant.

(Image Source)

2. Polls

Twitter polls are time-limited: They end between 5 minutes and 7 days after being posted, depending on the duration set by the creator.

Once your poll is over, results can be viewed publicly, and the winning choice is shown in bold. All participants receive a common push notification from Twitter. (Companies have no control over the content of those push notifications.)

Thus, Twitter polls have a dual purpose: Creating social media engagement and offering market research. Taco Bell uses simple Twitter polls to monitor fans’ preferences:

(Image Source)

Another poll asked followers to choose from three options:

(Image Source)

However, avid fans didn’t limit themselves to these choices, and they started suggesting ideas in the comment section. Taco Bell later tested a variation of a new product based on those Twitter comments:

Among other use cases that Twitter highlights are polls to gather opinions about trending events in real time:

In the case of Drybar, a salon chain, the poll is an opportunity to tap into a moment of heightened interest in hairstyles. For other companies, like a pizza chain, a pre-game poll on topping preferences could help shape the ideal offer.

How to use Instagram for market research

Instagram has over 1 billion users, including company accounts for some 25 million businesses. There are three primary methods to collect market data on Instagram:

Question stickers and pollsEmoji sliderBrand mentions

1. Question stickers

The Instagram Stories feature, with ephemeral content that vanishes within 24 hours, has achieved 500 million daily users. Since this content has a short lifespan, the “FOMO effect” can motivate users to pay attention and take action faster.

In July 2018, Instagram added question stickers—succinct, one-question polls for Stories. Users can not only vote but also see real-time results (admittedly, a risk for biasing feedback, too).

Within its social media mix, Sephora uses Instagram for “quick eye candy,” encouraging followers to vote on cosmetic choices and brands by embedding polls within their Instagram Stories:

(Image Source)

2. Emoji slider

Instagram released the emoji slider in May 2018, adding a layer of emotional context to consumer feedback within the platform. Posts with emojis have a 15% higher interaction rate

ASOS allows followers to rate their products using an emoji slider, giving the company richer feedback than what it might get from binary polls—the sliding scale suggests a relative intensity of opinion.

For brands deploying polls, a swipe up delivers a list of participants and their answers, along with the average answer:

(Image Source)

3. Brand mentions

Like all large companies, Whole Foods constantly manages a barrage of satisfied and dissatisfied customers on Instagram—sometimes within the same post. Not surprisingly, unhappy customers hasten to complain about their experience:

(Image Source)

As with Facebook and Twitter, comment sections in Instagram are ready sources to mine consumer feedback, even from social media users who don’t follow your brand.

If you’re not a big brand, influencer campaigns can generate the brand mentions (i.e. source material) for market research. Actively asking for feedback as part of an influencer campaign increase the value of the investment: You get awareness and a trove of consumer feedback.

(While “influencer marketing” may seem blasé, it’s not going away: The worldwide Instagram influencer market value is estimated to be $2.38 billion in 2019; Instagram is used in 79% of all influencer campaigns; and 67% of marketers plan to increase their influencer marketing budgets in the next 12 months, particularly on Instagram.)

In 2018, Tommy Hilfiger invited Lewis Hamilton to launch a capsule collection. In partnership with the brand, Lewis worked on product design and published Instagram posts with a relevant hashtag and product tag. Since Lewis has a large, engaged following, his posts create a buzz—and an opportunity for the brand to get customer feedback.

A photo from the designer collection launch in Japan yielded 148,612 likes, but it also broached the idea of a collaboration with Net-a-Porter:

(Image Source)

Of course, if you’re not one of the world’s most well-known fashion labels, you may have trouble securing a collaboration opportunity with one of the world’s top Formula 1 drivers.

The rise of “micro-influencer” campaigns—those targeted at local influencers with small but loyal followings—offers more opportunities for emerging brands focused on social media growth.

Conclusion

Even if you’ve never bothered to look, the most popular social media sites—Facebook, Twitter, Instagram—have data about your customers. While that data is not a representative sample of your total customer base, it is a source of unvarnished opinions from passionate fans.

If you want to get an understanding of their reasons, opinions, and motivations to buy or not buy your product, social media is a rich, public source of market research material.

There are six common methods for gathering qualitative data on social media, many of which are possible on multiple social channels:

Polls (Facebook, Twitter, Instagram)Contests (Facebook)Call to action posts (Facebook)Brand mentions (Facebook, Twitter, Instagram)Question Stickers (Instagram)Emoji slider (Instagram)

The post How to Use Social Media for Market Research appeared first on CXL.

0

So, Your Twitter Account Is Suspended. Why? And Now What?

sourced from: https://trafficgenerationcafe.com/twitter-account-ban/

QUICK LINKS

Enjoy Social Media for as Long as ‘They’ Let You
Was Your Twitter Account Suspended Because…
Twitter Account Suspension and Other Twitter Enforcement Actions
What to Do If Your Twitter Account Is Suspended

“Your Twitter account has been suspended.”

DA DA DAAA!

NO ONE wants to hear that… like, EVER… 

Yet, with Twitter continuously changing the Twitter Rulebook (and, by the way, it’s YOUR, Twitter user’s, responsibility to stay on top of those changes!), it’s nearly impossible to keep your Twitter account squeaky clean.

I know exactly how you feel. I had not one, but several Twitter accounts suspended at one point or another.

Full disclosure though: some of my Twitter account suspensions didn’t exactly come as a surprise… I knew I was playing with fire! 

You can learn more about why a few of my Twitter accounts were suspended in my best Twitter tools post.

Whether you knew you were breaking Twitter rules that got your Twitter account suspended or not (that’s between you and you! ), let’s take a look at

several common cases of why Twitter accounts get suspended,
what (if anything) you can do to get your account back,
what to do to make sure it doesn’t happen again.

Enjoy Social Media for as Long as ‘They’ Let You

What, on earth?…

You are right, this doesn’t seemingly have anything to do with your Twitter account suspension.

However, since humans now have a SHORTER attention span than your childhood friend, the goldfish (I know, right?!!!), something I’d normally save for the end of the post has to be said now – while I have your FULL ATTENTION.

Yes, it’s THAT important!

per recent Microsoft study

Still with me? Or are you completely distracted by my masterful content repurposing?… (in this case, summing up the very long Microsoft study in two images. )

Wait, where were we? I’m so distracted… 

Oh, yes, something really important…

When using third-party platforms (any website you don’t own, in other words), you are completely at their mercy.

You are not ‘entitled’ to anything.

Their platform. Their rules. Their last word.

If they close their doors tomorrow (like Google+ just did), everything you’ve built on that platform is done for.

Thank goodness, a platform closing down for good is extremely rare.

But what about…

Google algorithm changes?
Facebook Zero reach?
Twitter API changes?

Speaking of Google algorithm changes, did you know Google changes it around 500–600 times per year

No one can protect you from platform changes. All you can do is suck it up and adapt.

So, if your Twitter account is suspended, you find yourself at the mercy of a random Twitter employee to plead your case to. And, let me tell you, they haven’t been that merciful, as of late!

Now… when I said, “All you can do is suck it up and adapt“, I was half serious.

There IS something you can and SHOULD do to protect yourself.

When using ANY third-party platform (Twitter, Facebook, SlideShare, Medium, whatever), your goal is to bring people you engage with back to your site as quickly (but spam-free-ly!!!) as possible, then build those relationships on your own turf and terms.

That’s precisely why I wasn’t crying when my Twitter accounts got suspended. At least, I milked them for all the website traffic I could before I was busted.

And yes, I went into much more detail about how exactly I got my new Twitter followers to come to Traffic Generation Café in the best Twitter tools post I mentioned above; take a look at it when you are done here.

Alrighty; moving on.

Was Your Twitter Account Suspended Because…

You know that message you got when your Twitter account got suspended?

It went something like this:

Hi,

The following behaviors are violations of the Twitter Rules:

• Creating serial and/or multiple accounts with overlapping use cases
• Cross-posting Tweets or links across accounts
• Aggressive following, particularly through automated means

As such, these accounts will remain suspended.

Gut-wrenching, I know.

Let’s see if your Twitter account was suspended or restricted due to…

Repeatedly posting duplicate or near-duplicate content to one or multiple accounts you run

You used to read it everywhere, “Post your tweets multiple times to make sure your followers actually see your content!”

Oh, yes, the good ol’ golden standard of making yourself visible on Twitter…

No longer the case.

Twitter rules state:

You may not post duplicative or substantially similar Tweets on one account or over multiple accounts you operate.

So, whether you used to:

post the same tweet to multiple accounts you run,
OR
schedule/recycle the same tweet to go out hours or days apart

…it’s now against Twitter rules.

This one definitely hit HARD.

Take a look at this Twitter forum thread:

A Twitter employee replies:

Yet another question follows:

To that, Twitter says, “Sorry, we aren’t here to entertain every question about our policies.”

There you have it.

A whole list of don’ts and only one way to do:

craft each tweet thoughtfully,
post it manually (once),
then rinse and repeat.

Hey, I am all for maintaining/re-establishing quality content on Twitter, but realistically?… who has the time to market on Twitter ‘to a T’?

But then again… if more and more marketers stop using Twitter to promote their businesses, wouldn’t that create a great opportunity for those of us who don’t mind putting some elbow grease into it? 

If you do want to share the same post across multiple profiles, or to repeat it on your own profile, Twitter recommends that you retweet your original post.

Buuuuut… not too much , because 

Another way to get into trouble with Twitter and get your account suspended is:

Liking and/or retweeting too many tweets at once

Doing it ‘aggressively‘, in other words.

And it’s up to Twitter to decide whether what you are doing is aggressive or not. How convenient, right?

I once had a brand new Twitter account suspended within an hour of its creation for that very reason: I engaged with (liked, @mentioned) and retweeted too many posts within that hour.

Arrrrrggggghhhh….

Truthfully, what I was trying to do was to make my account look less ghost-towny! Since I didn’t want to tweet out a bunch of Traffic Generation Café posts (that was too spammy for my taste, ironically!), I decided to spread some retweeting/engagement wealth to the people I had started to follow.

Alas, that was exactly what got me banned! 

How do you stay out of this kind of Twitter trouble?

Let’s say you go to your Twitter timeline to do that manual thing Twitter wants us to do – converse, engage, relate, be present.

Don’t just go nuts and like every tweet you see!

Give yourself a limit – let’s say to like 5 tweets, to retweet 5 tweets with a thoughtful comment to go with each one, and to share one of your blog posts in-between.

Better yet, do this 2-3 times per day.

OR better yet, establish an easy-to-follow daily Twitter routine to make sure you make the most of Twitter within the least amount of time.

Read How to Manage Twitter Like a Pro [Your Daily Twitter Routine] to…well, learn how to manage Twitter like a pro !

The next most common reason to get your Twitter account suspended is:

Aggressively following and unfollowing Twitter users

Twitter considers it spam:

…if you have followed and/or unfollowed a large number of of accounts in a short time period, particularly by automated means (aggressive following or follower churn).

And, as if that was unclear in any way, here’s more:

Following/unfollowing users was always a huge part of my Twitter marketing strategy.

So much so that I don’t mind going a bit gray hat on this one every once in while.

Learn more here: Best Twitter Tools to Get More Twitter Followers in 2019

Closely related to automatically following/unfollowing users is:

Using or promoting any tools to automatically add Twitter followers or engagements

Twitter considers it spam:

…if you sell, purchase, or attempt to artificially inflate account interactions (such as followers, Retweets, likes, etc.); and

…if you use or promote third-party services or apps that claim to get you more followers, Retweets, or likes (such as follower trains, sites promising “more followers fast”, or any other site that offers to automatically add followers or engagements to your account or Tweets).

Totally get it.

It’s one thing to use a Twitter automation tool to make your life of getting more followers easier (but you still have to do the work!!!), and it’s something completely different and definitely spammy to outright BUY followers, Retweets, likes, etc.

This one is easy: DON’T DO IT.

Abusing trending topics or hashtags

Twitter considers it spam:

…if you post multiple updates to a trending or popular topic with an intent to subvert or manipulate the topic to drive traffic or attention to unrelated accounts, products, services, or initiatives.

Say, you create a tweet, then add a popular/trending hashtag to it – not because it’s relevant, but because you want your tweet to be seen by the people following the topic.

That example is a clearly spammy and unacceptable way to market your business.

I am sure most of you don’t do that, but there are many other ways to abuse trending topics… be assured that Twitter is monitoring that one very closely.

Posting affiliate links

Twitter considers it spam:

…if you post misleading, deceptive, or malicious links (e.g., affiliate links, links to malware/clickjacking pages, etc.).

Social media is not a storefront. Not the right place to make a sale; unless you are paying for ads, of course.

Bring your followers back to your site. THEN convert them.

Twitter Account Suspension and Other Twitter Enforcement Actions

Now comes the really hard part: paying for your Twitter indiscretions.

I’ve got some good and some bad news for you here.

The good news is Twitter is genuinely trying to make the platform better for everyone.

And they ‘aren’t there to getcha…‘

Should they feel your otherwise healthy Twitter account is getting into a bit of trouble with Twitter rules, they won’t just ban you, I promise.

They’ll try to warn you first (most often, send you an email notification), then might give you a slap on the wrist.

For instance:

Twitter Might Require Tweet Removal

Once again, this kind of Twitter enforcement action exists to ensure:

…we are not being overly harsh with an otherwise healthy account that made a mistake and violated our Rules.

If Twitter determines that your tweet violated the Twitter Rules:

They’ll send you an email to let you know which tweet is in violation and which specific rule it violated.
You then can either remove the offending tweet or
…appeal it if you believe Twitter made an error.

(Hmmm… Remove it and count your blessings! )

Meanwhile, while Twitter is waiting for you to remove the tweet, they’ll hide that tweet from public view and will replace the original content with a notice stating that the tweet is no longer available because it violated Twitter Rules.

This notice will also stay for 14 days after the tweet was removed.

Twitter Might Place an Account in Read-Only Mode

Once again, this slap on the wrist is reserved for an otherwise healthy account that is ‘in the middle of an abusive episode‘, as Twitter puts it.

In this case, Twitter might temporarily make your account read-only, limiting your ability to Tweet, Retweet, or Like content until ‘calmer heads prevail‘.

If that’s your punishment, then:

You’ll still be able to read your timeline.
You’ll only be able to send Direct Messages to your followers.
Others will still be able to see and engage with the account.

The duration of this enforcement action can range from 12 hours to 7 days, depending on the nature of the violation.

Twitter Might Make Your Tweets and/or Account Less Visible

This is something that’s referred to as ‘restricting or limiting an account or content’ throughout Twitter Rules, yet there’s no specific section that explains what it is.

From what I could gather, it sounds like Twitter might limit (a.k.a not show) your account or tweets in search results, replies, and on timelines.

The only other piece of info we have is:

Limiting Tweet visibility depends on a number of signals about the nature of the interaction and the quality of the content.

Twitter Might Make You Verify Your Account

This helps Twitter weed out violators who are abusing Twitter multiple accounts rules – operating those to spam Twitter users, for instance.

If Twitter suspects you are running one of those Twitter spam rings , they will lock your account (remove it from follower counts, Retweets, and likes) and require you to verify account ownership with a phone number or email address.

Twitter Account Suspension or Permanent Suspension

Compared to a Twitter account suspension, all previous enforcement actions were just that: a slap on the rist.

Account suspensions happen if Twitter determines that a person

has violated the Twitter Rules in a particularly egregious way,or
has repeatedly violated them even after receiving notifications from Twitter.

When Twitter suspends an account, they notify the account owner and explain which policy or policies he/she has violated and which content is in violation.

What to Do If Your Twitter Account Is Suspended

That’s the good news: if you believe Twitter made a mistake, you can appeal your account suspension.

=> Follow this link to file a report

The bad news is if you appeal is denied, your Twitter account suspension becomes permanent.

Twitter will remove your account from global view, AND you will not be allowed to create new accounts.

Yes, it’s very sad and very final…

Marketing Takeaway

Phew!…

Bookmark this post and use it as a guide of what not to do to remain in good standing with Twitter.

It’s definitely a lot easier to try to follow Twitter rules than to deal with a Twitter account suspension!

The post So, Your Twitter Account Is Suspended. Why? And Now What? appeared first on TrafficGenerationCafe.com.

0

Best Twitter Tools to Get More Twitter Followers in 2019 [Tweet Adder & Social Quant Alternatives]

sourced from: https://trafficgenerationcafe.com/best-twitter-tools-to-get-more-twitter-followers/

QUICK LINKS

Do You Really Need Twitter Automation Tools?
What About Twitter against Automation?
Best Twitter Tool for the Straight Shooter: Agorapulse.com
Best Twitter Tool for the Risk Taker: Tweepi
Best Twitter Tool for the Daredevil: TweetAttacksPro
How I Gained over 100K+ Followers on Twitter

Before diving into the best follow/unfollow tools for Twitter, let’s talk about ‘why Twitter?‘

Why, indeed?…

Is Twitter Still Worth Its Marketing Salt?

Twitter, the former golden child of social media, took a huge nosedive, no question about it.

The good news is it didn’t roll over and give up.

Twitter has been actively working to make the platform “a healthier and valuable everyday service”, as Twitter’s CEO Jack Dorsey put it during Q3 2018 earnings announcement, by:

getting rid of bots and fake accounts
fighting content spam
making GDPR improvements
and much more

As a result:

Twitter now has 326 million monthly active users. (Q3 2018, source)
46% of American Twitter users visit the site at least once a day. (2018, source)
24% of US adults use Twitter – not far off from LinkedIn, Pinterest, Snapchat, and even Instagram. (2018, source)

For more on Twitter demographics, take a look at Top Twitter Demographics That Matter to Social Media Marketers.

Twitter is now CONSISTENTLY profitable (Q3 2018, source) – good news for Twitter, its users, and those of us who’d like to reach those users.
Twitter showed a 50% increase in ad engagements (2018, source) – if you have cash to spare, this might be the right place to spend it!
Twitter is #21 on 2018 Forbes’ Top 100 Digital Companies. (Facebook is #26)

Well, that was surprising… Did you know that Twitter was #21 on 2018 Forbes’ Top 100 Digital Companies, while Facebook was #26?Click To Tweet

Bottom line is Twitter marketing DOES work.

“Will it still work tomorrow though?…” some might ask.

Hmmm…

What if all your Google search engine traffic disappeared tomorrow? Would you stop optimizing your site for search engines?

Oh, wait… that’s called ‘algorithm updates‘! 

Traffic from Google is the very definition of ‘here today, gone tomorrow‘ kind of traffic; yet here we are, knocking ourselves out to get it!

And what about Facebook and its ‘zero reach‘ for business pages? Did you put a lid on your Facebook marketing, despite the fact you are barely reaching your audience? Exactly.

Successfully marketing your business is about reaching your ideal audience where it is TODAY, right NOW. If you don’t, you bet your competitors will.

That’s exactly why I am such a huge proponent of content repurposing, by the way.

Do You Really Need Twitter Automation Tools?

Twitter automation tools to Twitter marketing are what cookies are to milk.

Sure you can have one without the other, but… why would you?

Together, they simply make sense.

Automating the right Twitter tasks (like following and unfollowing users) in the right (for you) way will result in more

targeted Twitter followers,
Twitter traffic to your website,
at the end of the rainbow.

…guaranteed.

What Should You Automate on Twitter?

There are two sides to your Twitter presence:

growing the number of your Twitter followers (targeting/following/unfollowing)
engaging/interacting with those followers

The latter, engaging and interacting with your Twitter followers, is best left to a human – YOU.

The former, growing the number of your Twitter followers, is what you should be using Twitter automation tools for.

How Exactly Do You Get More Twitter Followers?

BE INTERESTING

There you have it. The key to successful Twitter marketing. Go do it.

Still here? Alrighty then…

Some might say that all you need on Twitter is love, and followers will… well, follow.

Pfffffttt…

Sure you can rely on your established name/brand/quality content to wait for Twitter followers to come.

Wouldn’t that be nice?…

In reality, that never happens… unless you have an established name/brand. DO you?…

While being interesting on Twitter (an attention-grabbing bio, profile pic of YOU, useful to your potential Twitter followers content, being present and engaging with Twitter users) is a must, what you and I are interested in today are the mechanics of getting more Twitter followers.

What you need is:

targeted Twitter followers (QUALITY)
and more of them (QUANTITY)

Introduce yourself and your quality content to as many potential Twitter followers as you think might be interested in your message, in other words.

The key to successful Twitter marketing is the QUANTITY of QUALITY Twitter followers.Click To Tweet
The Mechanics of Getting More Followers on Twitter

Let’s say you’ve just moved into a new neighborhood. [Twitter]

Your next order of business is to knock on neighbors’ [Twitter users] doors to introduce yourself [follow them].

If they are home [active Twitter users], chances are they’ll answer the door to see who’s there [check out your Twitter profile].

If they like what they see [your Twitter content is right up their alley], they will want to stay in touch [follow you back].

If, on the other hand, they aren’t home [inactive Twitter users] or decide you aren’t ‘their people’ [you/your content aren’t of interest to them], they’ll do nothing.

In that case, you might as well scratch them off your friendly neighbors list [unfollow them] and move on.

In other words:

Following and, yes, unfollowing Twitter users is the key to growing your Twitter following.

Plenty of Twitter purists would strongly disagree with that, but hey, they aren’t the ones in need of a smarter Twitter marketing strategy – you and your business are.

This seems to be a good time to address the elephant in the room: Twitter Rules and Policies.

What About Twitter and Its Stand against Automation?

Naturally, you don’t want to have your Twitter account suspended by pushing the automation envelope too far.

While you should read through Twitter Rules and Policies yourself, here are the important things to know as far as Twitter automation goes.

Don’t follow or unfollow Twitter users in a bulk, aggressive, or indiscriminate manner.

Doesn’t say ‘don’t follow/unfollow.‘ Says ‘don’t act like a spammer.’

Twitter monitors users’ accounts for aggressive following and follow churn (repeatedly following and unfollowing large numbers of other accounts).

Of course, they don’t tell you what they consider a LARGE number of other accounts, but they do talk about aggressive following a bit.

Aggressive following is defined as indiscriminately following hundreds of accounts just to garner attention.

However, following a few accounts if their accounts seem interesting is normal and is not considered aggressive.

And another one:

Aggressive follow churn is when an account repeatedly follows and then unfollows a large number of accounts.

This may be done to get lots of people to notice them, to circumvent a Twitter limit, or to change their follower-to-following ratio.

I don’t want to beat around the bush here.

‘Circumventing a Twitter limit’ (see below) and ‘changing your follower-to-following ratio’ (see below) is EXACTLY what you have to do to grow your Twitter account.

So… be reasonable. Don’t follow hundreds of accounts. Daily. Act like a human. 

You are allowed to follow 5,000 Twitter accounts total. Then what?

Once you’ve followed 5,000 accounts, it gets tricky. You can’t just continue to follow more Twitter accounts as you please.

From this point on, Twitter will start limiting the number of people you can follow, and that limit (referred to as Twitter limit) is based on your ratio of followers to following.

Why? Twitter doesn’t want you to follow, say, 10,000 people if only 100 people follow you.

Makes sense, right?

The good news is, when you hit your follower limit, Twitter will be good enough to tell you that by displaying an error message in your browser.

The bad news is it doesn’t say much about how that Twitter limit is determined.

(I do have a good idea of how the limit works though; read on.)

Once again, the reason Twitter is imposing such limits on every Twitter user is:

Finally, follower violations are one tactic that spammers often use to abuse Twitter. Monitoring for abuse is one way to reduce spam on Twitter.

Reducing spam on Twitter is something you and I are very much for, aren’t we?

Back to what to do when you hit the 5,000 followers limit…

Rumor has it (the kind of ‘rumor’ that’s been observed to work again, and again, and again) that Twitter will let you follow 10% more users than the number of your followers.

In other words, if you are following 5,000 people, you’ll have to wait until the number of your followers grows over 4,500.

Once that number is 4,600, for instance, 10% of 4,600 is 460. Now add 460 back to your existing number of followers (4,600) and your allowable Twitter following limit is now 5,060.

Does that make sense?

Needless to say, use this formula as a guidance, not a fact!

Why is this important to know? Because you could be waiting forever until the number of your Twitter followers catches up with the number of people you are following!

Thus, unfollowing Twitter users becomes a necessity, NOT an option.

What about third-party applications promising to “get more followers fast”?

What Twitter refers to are websites or applications that

ask you to pay them to add followers to your Twitter account,
ask you to follow a list of other accounts in order to participate,
tell you to join follower trains,
offer to automatically add followers to your account.

Twitter is absolutely right: DO NOT use those kinds of Twitter tools.

Not only do they violate just about every Twitter rule, but they often add followers with abandoned accounts or bot accounts that are not reading your updates.

Bots don’t make very good customers! 

Another type of automation tool Twitter is definitely against is the fully automated kind. Tweet Adder and Social Quant were good examples of those.

Tweet Adder and Social Quant were the tools I and many other Twitter users relied on for years to grow the number of followers on Twitter.

However, according to the current Twitter API rules, automatically getting more Twitter followers (as in ‘software that follows/unfollows any given list of people completely automatically‘) is no longer an option.

That’s why both Tweet Adder and Social Quant, as well as a few similar Twitter tools, were shut down for good.

Now that full automation is the thing of the past, the best Twitter tools are those that allow you to target your potential Twitter audience as specifically as possible, plus follow/unfollow Twitter users in the most efficient manner possible.

In other words, you are still the one who has to literally click follow/unfollow buttons… ‘manual automation’, if you will.

Twitter tools mentioned below are NOT fully automated. They compile user data, you click Follow/Unfollow.

Last, but not least:

You don’t get to pass the buck if caught violating Twitter rules.

Meaning, since YOU are the one choosing to use a third-party application, YOU are the one who stands to bear consequences. NOT the third-party application.

Exercise due diligence. Do your own research. Use your head; that’s what it’s there for!

Links to bookmark:

Twitter Following limit FAQs
Twitter Automation Rules
Twitter Rules and Policies

Back to this:

STEP 1. Use Twitter Automation Tool to Follow the Right Users

Getting more Twitter followers starts by finding your target audience on Twitter.

Ten engaged Twitter followers who want what you have to offer beat hundreds who could care less.

Thus, the first thing you are looking for in the right Twitter tool is the ability to target the right people.

Most Twitter follow tools let you:

Follow any user’s Twitter followers
For instance, if you want to ‘steal’ your competitor’s Twitter followers, you can enter @CompetitorUsername and let the Twitter tool pull up the list of their followers. All you have to do then is… follow them!
Follow people another Twitter user follows
Take me, for instance (@AnaTrafficCafe on Twitter.) I have close to 10,000 followers, but follow only some 130 people. You might, rightfully so, conclude that I only follow people whom I hope to learn from. With this feature, you are able to follow the people I follow.
Follow members of any Twitter list
Self explanatory: follow members of any Twitter list!
Follow Twitter users by #topic
Compile a list of Twitter user who mentioned a specific #hashtag.

Once you compile your targeted Twitter user list, follow, follow, follow!

STEP 2. Use Twitter Automation Tool to Unfollow the Uninterested

You follow Twitter users to peak their interest, get them to look at your profile, then follow you back.

What happens if they don’t?

They become dead weight. And count against that precious Twitter followers limit… Can’t let them do that!

I usually wait for about a week for people to follow me back.

If not, I assume it’s one of two things:

they aren’t interested (a.k.a they aren’t my target audience)
they aren’t active enough on Twitter (a.k.a they aren’t my target audience)

Either way, unfollowing them is the sensible (and necessary!) thing to do.

Most good Twitter unfollow tools let you sort your followers by whether they follow you, their last tweet date, number of followers they have, etc.

STEP 3. Be Present, Be Human – NO Tools Required

If your objective is driving traffic, leads, and sales, then you need to focus on building a meaningful Twitter presence.

Otherwise… your time would be better spent elsewhere.

If Twitter is worth doing, it’s worth doing well. Click To Tweet

HOW do you build a meaningful Twitter presence?

Be a part of the conversation.
Listen. Think. Weigh in.
Focus on others.
Quote. Promote. Share.
Add self-promotion.
Your own agenda comes LAST. And in moderation.

Helpful: How to Manage Twitter Like a Pro [Your Daily Twitter Routine]

By the way, even though I did say ‘No tools required‘ to be present, tools DO help tremendously to manage your Twitter and other social media accounts a lot more efficiently.

I use Agorapulse for that; you’ll learn more about it below.

FINALLY… onto the best Twitter tools to grow your Twitter presence!

Agorapulse.com

The best Twitter tool to get more followers is… the one you might already be using.

Like a social media management platform that helps you maintain various social media accounts.

Hootsuite. Buffer. Sprout Social. Or Agorapulse, like it is for me.

DISCLOSURE: there are several affiliate links in this post. That means that, should you choose to buy a product following one of those links, I will receive a commission from the product creators. Doesn’t cost you a dime, but helps me to continue offering all content at Traffic Generation Café 100% free.

At first glance, you might struggle to see how a Twitter tool like Agorapulse could help you grow your Twitter followers; especially when it comes to following and unfollowing users.

Allow me to show you.

Agorapulse has a Listening feature that could be used to find your perfect Twitter audience. Using that feature, you can easily find people tweeting about specific subjects or mentioning you.

To see how it works,

choose your Twitter profile
click Listening
click Create a new search

The next screen has the option to Create a new search.

You can search by hashtags, multiple words, phrases, or Twitter handles. Click Next when done.

Now that your search is saved, back to the Dashboard you go.

From there, click Filters, then specify the saved search results you’d like to see.

Click any tweet and you’ll see options like liking, replying, opening it in Twitter, and yes, following that person.

Extremely targeted, easy, and efficient – now you see why I love Agorapulse so much! 

If you are already using a social media management platform, look for a feature similar to Agorapulse Listening.

If not, I highly recommend you check out what Agorapulse can do for your business.

And, by the way, Agorapulse is 100% Twitter compliant.

A bit of a drawback is that you can’t unfollow Twitter users with Agorapulse.

If unfollowing is something you are planning on doing, you should look into one of the Twitter tools below.

RIP, ManageFlitter.com

Wow… just as I was about to recommend ManageFlitter as my top follow/unfollow Twitter tool, it was (permanently?) shut down by Twitter for violating Twitter automation rules!

And that was the tool that I and star Twitter marketers like Madalyn Sklar believed to be as safe and Twitter-compliant as they come…

We love you, Twitter, but really?…

Since ManageFlitter is no more, we’ll take a look at Tweepi instead.

Tweepi.com

The very first thing you’ll like about Tweepi is how simple the dashboard is.

There are three actions you can take with Tweepi:

Follow
Unfollow
Interact

Tweepi also offers to make your life even simpler (or so it seems) with its personalized Tweepi AI recommendations.

I took a good look at those recommendations and decided ‘No, thank you.’

Are you going to follow Tweepi AI recommendations  or decide what’s good (or not!) for your business all on your own?…

Tweepi Follow Tool

Tweepi Follow tool allows you to:

Follow any user’s Twitter followers
Follow people another Twitter user follows
Follow members of any Twitter list
Import (copy/paste, to be more precise) your own list of Twitter users you’d like to follow
Follow Twitter users by #topic or location

Since the features you get with Tweepi depends on your account status (free or paid), let’s talk about that.

Tweepi offers a free package in addition to two Premium plans.

Tweepi Free vs Premium

Tweepi free package is a good way to take the service for a spin.

Since they don’t make the link to create a free account readily available, here it is.

However, I am going to tell you to get a Premium account with Tweepi.

I am NOT affiliated with Tweepi in any way; that’s not why I am trying to sell you on it.

The reason I tell you to go all in is because I’ve seen one too many Twitter tools disappear into thin air as of late, including the recent demise of ManageFlitter.

That’s why you should absolutely take full advantage of Tweepi or TweetAttacksPro (more on that one below), while they are still around.

There you have it; I said my piece. Think about it. Then act.

Here’s how much Tweepi Premium accounts currently run:

Please keep in mind that a Tweepi account can only be linked to one Twitter account. If you have more than one Twitter account, you’ll need to pay a separate monthly fee for each.

OF NOTE

Tweepi free accounts are limited to following 100 users and unfollowing 100 users per day.

For Premium accounts, following is limited to 950 users per day and unfollowing is limited to 500 users per day.

If you ask me, 950 and 500 per day is waaaaaaay too aggressive. Proceed with extreme caution.

Tweepi Unfollow Tool

From Tweepi Dashboard, click Cleanup Users You Follow. ( wait, shouldn’t ‘cleanup’ actually be ‘clean up’ in this case?…)

You’ll be presented with the list of Twitter users whom you follow, but who don’t follow you back.

You can choose to apply various filters to further narrow down that list.

For instance, you can unfollow Twitter users with:

inactive accounts,
no bio descriptions,
egg avatars,
and many other criteria.

Once you have your unfollow list in place, simply hover over the name, and you’ll see the blue Unfollow button.

Simple and impressive.

Twitter Follow/Unfollow Tools I’d Stay Away from

There were a couple of Twitter tools I checked out and found that the Follow/Unfollow features were too slim to be worth your time:

Commun.it
UnfollowSpy

By the way, if you do test a third-party tool/application that asks you to connect to your account on Twitter (in developer’s terms, that’s called OAuth), that means you give that tool access to your Twitter account.

OAuth is an authentication protocol that allows you to approve a tool/application to act on your behalf without sharing your password.

And what happens if you no longer use the tool? It will continue to have access to your Twitter account, unless you specifically revoke that access.

I strongly suggest you do so.

Twitter has been known to terminate user accounts simply because those users, at one point or another, gave access to an app that was later found to be breaking Twitter automation rules and banned by Twitter – even if they haven’t used the app for years.

To do revoke access to your Twitter account, go to Settings and Privacy…

…then click Revoke access to cut off any unwanted app(s).

How to Choose the Best Twitter Tool

So, how do you pick the Twitter tool that best suits YOUR Twitter marketing needs?

Your risk tolerance is your best guide.

The Best Twitter Tool for the Straight Shooter [White Hat]

If you are a straight shooter and prefer to be safe than sorry, then grow your Twitter followers completely organically with the help of a platform like Agorapulse.

Organic growth is all about hands-on genuine engagement, beneficial to all parties involved – you, people you follow, people you want to be followed by, and their Twitter followers.

Follower by follower, establish yourself as someone worth following, and Twitter users will start flocking to your account all on their own – a thing of beauty, let me tell you!

That’s how my current Twitter account, @AnaTrafficCafe, was built.

The Best Twitter Tool for the Risk Taker [Gray Hat]

You are all for marketing on Twitter, but putting all your eggs into organic Twitter engagement basket?… No, thank you very much; you’ve got a business to run.

Then definitely get Tweepi or, better yet, TweetAttacksPro (more on that one below.)

Dip your toes into a bit of a gray area with some automation without overdoing it.

Where’s the line between being reasonably safe from Twitter’s iron fist and ‘overdoing it’?

Sorry, that’s a question for the Magic 8 Ball… 

The Best Twitter Tool for the Daredevil [Black Hat]

You like to get things done – yesterday.

Your objective is to cast as wide of a Twitter net as you can, bring your Twitter followers back to your site, and engage with them on your own turf and terms.

That, to me, makes a lot of sense.

I believe that building an audience on a third-party platform is one of the riskiest things a website owner can do.

Sooner or later, those platforms hang you out to dry.

Examples?

Google algorithm changes.
Facebook Zero reach.
Twitter API changes.

Once you turn your social media followers into your website fans, email list subscribers, customers, then by all means, solidify those relationships on social media all you want.

Back when I was an online nobody, I nailed this process – I created the perfect, if I may say so myself , ‘from social media to website’ funnel… buuuuuut I am getting ahead of myself.

For now, let’s get back to my top Twitter tool pick for the daredevils among you. (Works great for the risk takers, too!)

Best Twitter Tool for the Daredevil: TweetAttacksPro

TweetAttacksPro is like Tweet Adder… on steroids.

TweetAttacksPro is a piece of downloadable software, compatible with both Windows and Mac.

The list of TweetAttacksPro features is impressive, to say the least.

With TweetAttacksPro, you can:

Manage unlimited accounts.
Verify those accounts automatically using an email or phone number.
Run accounts without Twitter API.*
Or… you can choose to use Twitter API to run your accounts.
Target Twitter users by keywords, other users’ followers, list imports, and more.
AUTO follow  those users.
AUTO unfollow users defined by various criteria.
Schedule tweets and delete old tweets.
@mention users in your tweets.
Auto retweet by keywords and other criteria.
Favorite tweets, as well as reply to tweets.
Send direct messages (DMs).
Add/edit/manage your frequently used messages, tweets, comments, and more.
Use dedicated proxies to protect your account from being banned.
Auto-solve captcha when needed.
Auto shorten urls. (read more about shortened urls)
Run tasks 24/7
…and this list doesn’t even scratch the surface.

* Allows you to bypass Twitter API limits and restrictions. However, doesn’t mean whatsoever you aren’t breaking Twitter rules. 

DISCLOSURE: there are several affiliate links in this post. That means that, should you choose to buy a product following one of those links, I will receive a commission from the product creators. Doesn’t cost you a dime, but helps me to continue offering all content at Traffic Generation Café 100% free.

Why do I like TweetAttacksPro that much?

Two reasons:

TweetAttacksPro allows you to fine-tune your Twitter strategy like no other Twitter tool.
I love the fact you can run it independent of Twitter API. That means Twitter can’t just cut off TweetAttacksPro, like it did with ManageFlitter.

TweetAttacksPro also works well for all shades of gray – people who are comfortable with Gray Hat Twitter marketing and Blackhatters alike.

Don’t use ANY follow/unfollow automation tool on your primary Twitter account – the one that you’d absolutely hate to lose.

Grow that one as organically as you can. Use Agorapulse to help you, that’s it.

How I Gained over 100K+ Followers on Twitter

Back when I started Traffic Generation Café, I quickly took it from an unknown blog to top 18,000 global sites according to Alexa.com… in 4 months.

What is Alexa website ranking? <= learn here

And Twitter was largely how I got there. It was the first traffic generation strategy I mastered. I…

read everything I could get my hands on about Twitter marketing,
experimented with various Twitter automation tools,
created a compelling reason to bring my new Twitter followers back to Traffic Generation Café,
then perfected the entire process to the point where it took me 20-30 minutes a day to continue driving loads of Twitter traffic.

Here’s my process, in a nutshell:

Create several Twitter accounts.
Five, to be precise. Multiple Twitter accounts are completely within Twitter rules, IF they are substantially different and you don’t crosspost between them – meaning, don’t post the same tweets across those accounts. Why create multiple accounts? To multiply the number of Twitter followers you can target at the same time.
Get TweetAttackPro.
I used TweetAdder back then. This was a must – there was no way I could’ve done this by hand.
Search for TARGETED potential Twitter followers.
Don’t skip this step – you can’t sell a burger to a vegetarian!
Start following Twitter users on a daily basis.
While closely watching Twitter limits, of course. I also avoided full automation.
Send new Twitter followers a killer DM message.
I offered my new followers to promote their blogs at Traffic Generation Café; that’s how I quickly transitioned them back to MY online turf.
Tweet valuable to your followers content.
I use Agorapulse to help me make this seemingly overwhelming task a LOT more manageable.
Be present.
Monitor @mentions, thank people when they share your content, share others’ content MORE than you share your own. Be present, be human.

As a result of this Twitter traffic strategy ‘a la Ana‘, I got thousands of new website visitors every month – without the overwhelm.

Of course, it didn’t go without a glitch. I had a couple of accounts shut down by Twitter.

However, I knew the risks, accepted them, and didn’t cry much about the lost accounts. The website traffic I received as a result far outweighed the downsides of being a gray hatter. No guts, no glory!

Here’s another bonus for you: my exact follow/unfollow pattern I used back then.

Feel free to lower those numbers according to your risk tolerance. I wouldn’t up them though.

The first number is what I called a peaceful takeover, the second one is more of a hostile (aggressive) one.

My Follow / Unfollow Pattern

Week 1 & Week 2

Mon ADD 315-385
Tue ADD 315-385
Wed ADD 315-385
Thurs ADD 315-385
Fri ADD 315-385
Sat Remove those who don’t follow you back
Sun ADD 405-495

Week 3 & Beyond

(you still follow the same number of people)

ADD | ADD in AM
ADD | ADD in AM
ADD | ADD in AM
ADD | REMOVE in PM
ADD | ADD in AM
REMOVE | ADD in AM
ADD | REMOVE in AM

Let your comfort zone be your guide.

Best Twitter Tool Marketing Takeaway

Getting Twitter followers will never be as easy as it once was, true.

However, armed with the best Twitter tool of your choice, plus common sense, I believe you’ll do well.

Twitter can be an incredible traffic generator (it’s always been for Traffic Generation Café).

Now, it’s your turn to figure out how to make it work for YOU.

Have fun storming Twitter! 

The post Best Twitter Tools to Get More Twitter Followers in 2019 [Tweet Adder & Social Quant Alternatives] appeared first on TrafficGenerationCafe.com.

0

17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

sourced from: https://neilpatel.com/blog/facebook-marketing-tools/

Facebook engagement is easier and more valuable than you ever imagined.

I found this out the hard way.

At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads.

Sure, I was getting some huge successes. But I was also wasting a ton of money.

For example, I once spent $400,000 on Facebook fan page likes.

[youtube https://www.youtube.com/watch?v=4WJXohHyRT8]

I still feel dumb for that one…

The engagement just wasn’t there. I had a large number of fans but very little actual engagement.

I had no idea that hidden tools within Facebook’s apps, extensions, insights, tactics, and bots that could have made my Facebook ad spend 80 times more effective.

Facebook marketing is like an iceberg. Most people see the top part — Facebook ads. They spend their entire time optimizing that little bit of potential.

The real power is underneath. It’s hidden.

And that’s why I created this list.

I want you to know exactly what those hidden Facebook marketing tools are and how you can increase your engagement by 154% as I did.

Now before we get started, for the first few hidden tools you need Mobile Monkey to utilize all of the tactics (it’s free). In addition to that, some of the hidden tools that I’ll uncover are within Facebook… you just don’t know about them. 😉

Hidden Tool #1: Facebook Messenger Marketing

Okay, I’m starting out with a big, broad one.

It’s hiding in plain sight: Facebook Messenger marketing.

For some reason, not very many marketers are taking advantage of Messenger marketing, even though it’s the hottest opportunity in digital marketing today.

What does this mean for you? It means that you can gain first mover’s advantage.

Using Facebook Messenger for marketing is as simple as it sounds… you send messages to customers on Facebook Messenger.

What makes this channel different from other marketing methods like email marketing is the results.

Facebook Messenger messages have an open rate of 50-80%.
Facebook Messenger messages have a clickthrough rate of 20%, especially when using chat blasting.
Facebook Messenger messages have a conversion rate of 3-5x higher than Facebook desktop ads.
Facebook Messenger marketing costs 30-50x less than Facebook ad campaigns (when using Facebook Send To Messenger Ads)

Where else can you get engagement results like that?

I don’t know of any, and I’ve done quite a bit of online marketing.

The best way to get started with Facebook Messenger marketing is with MobileMonkey.

MobileMonkey is a powerful chatbot builder that I use personally. Chatbots are essential for scoring sky-high open rates, CTRs, and conversion rates.

And best of all, it’s free.

Hidden Tool #2: Comment Guard (Private Reply via Messenger)

A comment guard is a Facebook Messenger marketing feature that allows you to add new contacts to your contact list when they comment on your Facebook post.

It’s like a magic elixir for engagement.

It works like this.

You post something on Facebook as usual.
People comment on your post.
Anyone who comments on the post gets your automatic private reply in Messenger.
When they engage with this reply, they are added to your Facebook Messenger contact list.

The mobile screenshot below displays exactly what happens.

Someone comments on the post, and they immediately receive a Messenger message.

Imagine this. You post something on your Facebook page that has high engagement potential… a meme, a quiz, a contest, a question, whatever. All the comments that you rack up aren’t just comments anymore, they’re warm leads.

You’ll need to use MobileMonkey in order to pull this off, but it’s really easy.

Just click the “FB comment guard” button using the MobileMonkey app.
Create an autoresponder message.
Point them to your Messenger chat landing page.
Add the comment guard to your selected Facebook post.

Hidden Tool #3: Click to Messenger Ads

A Click-to-Messenger Ad is a normal Facebook ad with a twist. Instead of sending people to a landing page, you send them to a Facebook Messenger bot sequence.

It looks like this:

Once the person starts that Facebook Messenger sequence, they are a lead. And that’s when a chatbot takes over to bring them down the conversion funnel.

For example, you could have your chatbot ask users questions, and send them offers that they’re interested in.

It can be hard to manually respond to thousands of message inquiries. Instead, you can direct those chat sessions derived from your Messenger Ads directly to a MobileMonkey chatbot, which can ask qualifying questions and engage users at scale.

Check out this article, for step by step instructions on leveraging this ad unit

Hidden Tool #4: Chat Blaster

Chat blasting is a powerful method for getting your message in front of your entire Facebook Messenger list in minutes.

I’ve managed chat blasting campaigns that scored a 96.9% open rates in just sixty minutes.

With MobileMonkey you can schedule chat blasts, bulk send, develop interactive Messenger sequences, create special offers, and anything else that helps your marketing.

To start, just click “Chat Blaster” in the app.

One of the things that I like about the Chat Blaster is the ability to segment audiences. Many of the campaigns that I manage involve thousands of contacts, so I want to narrow down my contacts to just the right targets.

Creating segments is simple using MobileMonkey, which allows you to “Create Audience” with a click.

Your audience can perform self-segmentation when the chat blast sends.

Hidden Tool #5: Messenger Scan Codes

Remember QR codes? They didn’t really catch on that big, but the idea is gaining new ground with Facebook Messenger codes.

Anyone who’s on Facebook Messenger has a unique code.

In Messenger, tap on your profile picture in the upper right.
Then tap your profile picture again
The image that appears is your Messenger code.

From this screen, you can also scan a code.

Your Facebook page’s unique scan code is an excellent way to add people to your Messenger contact list. A person simply scans your code and they’re part of your list.

I can see applications for this at conferences, on bulletin board ads, merchandise, or even business cards.

Hidden Tool #6.  Warm Engaged Invites

One tactic that I’ve used to build my Facebook audience is by personally inviting people who have engaged with my facebook page, to become a page fan.

From your business Facebook page (desktop), find a post that has engagement.

Using this tool, you view the people who engaged with your post and can invite people to like the page.

The reason why this is valuable is that you’re able to target engaged fans. If you have a lot of Facebook fans, but not a lot of engagement, Facebook’s algorithm will punish you.

Instead, identify those people who will be engaged and manually invite them.

Hidden Tool #7: Send Personal Invites in Messenger

A similar hack is inviting your friends to like your business page, and also sending the invite in Messenger.

This is the method that I recommend since you can also personalize the message and give them two touches instead of just one.

Click on the … button on your Facebook page, then click “Invite Friends.”

Here, you can invite friends and create a personalized message. Be sure to check the box at the bottom to send the invite using Messenger.

Hidden Tool #8: Invite People to Your Facebook Group by Email

I love hacks that combine two platforms. I can leverage one of my marketing channels by combining it with another.

You can invite people to join your Facebook group by sending them an email. Obviously, you’ll need an email list to do this.

Here’s how.

From your Facebook Group page, click “members” on the left side.

From the next page, you can add email addresses and personal notes to invitees.

Currently, the only way I know how to do this is manually. If you have a large email list, it could take some time. :/

Hidden Tool #9: Competitor Ad Espionage

I’m a huge fan of ethical espionage.

In the world of SEO, it’s not that hard.

Just plug in a URL to something like RankSignals.

Boom, instantly you have intel.

And some of it is really helpful.

But with so many brands now spending millions on Facebook ads, how do you get a handle on that kind of information?

You will not be able to get your competitor’s targeting info and ad spend but you can find out where, how often, and what the competition is advertising.

Let’s say I’m the competition and you want to spy on me. First, find my Facebook page and tap the “i” button on the right side.

On this page, you can find out if the page has ever changed names, when it was created, and where the page managers are located. This can be handy intel.

Tap on “Active Ads.”

If the page is running ads, you’ll be able to see them here.

Hidden Tool #10:  Page Competition Gauge

I like to have a solid understanding of who my competition is and what they’re up to.

But how do I know who my competition is? Thankfully, Facebook’s algorithm has figured it out for me.

To use this feature, go to your Facebook Page Insights. From Insights, scroll down until you see “Pages to Watch.”

By default, Facebook shows you five potential competitors, but you can view more by clicking “See More Suggested Pages.”

When you add a competitor to your watched pages, you’ll be able to keep up with their activity, growth rates, total likes, and the frequency of their posts.

This information will help you understand how you’re doing and what you might need to change.

Hidden Tool #11: Find Where You’re Gaining Followers

It is important for you to figure out where you’re getting your followers so you can know how to get more.

One helpful way to get this information is again through Page Insights. Tap “Followers” and scroll down until you see “Where Your Page Follows Happened.”

Facebook shows you follow quantities according to five locations:

On Your Page
Search
Uncategorized Desktop
Your Posts
Others

If a particular source shows large follow rates, try to reverse engineer what happened, then do it again.

Hidden Tool #12: Identify Audience Signals on Page Insights

One way that I use metrics to leverage my marketing efforts is to view my Facebook page insights, particularly the demographic information.

When viewing this information, I’m looking for strong positives — indications that my audience favors a particular demographic.

For example, this page demonstrates a strong positive for men and women between the ages of 25-44.

If you’re 21, there’s only a small chance you’re going to be interested in my page. By contrast, if you’re a 30-year old male, there is a far stronger likelihood that you will have an interest in this page.

This information helps me know how, where, and upon whom to focus my marketing and advertising efforts.

Hidden Tool #13: Pull Email Addresses

I love this hack.

You know how hard it is to get people’s email address these days, right? No matter how appealing your content upgrade, asking for someone’s email address is tantamount to asking for their social security number.

With Facebook Messenger marketing, that’s no longer the case.

You can create a Facebook Messenger chatbot that asks for an individual’s email address. Then, all they do is click a button to pre-fill their address.

Facebook does all the work for you.

Here’s what the bot looks like in MobileMonkey.

As long as you set the input type as email, Facebook will know to pull the user’s email address exactly as they’ve entered it when creating a Facebook account. No typos, nothing.

This is another case of using two different channels to get information and engage your users. When you use a chatbot, it makes the process automatic and easy.

Hidden Tool #14: Pull Phone Numbers

If there’s one thing harder to get from a customer than their email address, it’s their phone number.

Again, powered by chatbots, it’s a cinch. Using input type “phone” in MobileMonkey means that you’re guaranteed to get the user’s primary phone number as they provided when and if they stored their phone number in Facebook.

It’s understandable that people are hesitant to enter their phone number on an unfamiliar platform — a contact form on your website, for instance.

It’s quite a different level of comfort when they are asked for a phone number in a familiar messaging app, and Facebook automatically adds the number.

Literally, all that your contact has to do is tap their phone number.

Hidden Tool #15: Website Chat Widget

This one seems obvious, but again it’s surprising how few websites are putting the power of a website chat widget to work.

Check this out. If you go to MobileMonkey’s website, there is a chat widget on nearly every page.

If you’ve logged into Facebook Messenger on that browser, all you have to do is click and you’re introduced to a Messenger sequence with MobileMonkey.

This sequence powered by a chatbot brings you further down the funnel.

One of the unique and powerful features of this funnel is that it is self-guided. You feel as if you’re in control — making choices and selecting options.

Regardless of your choices, however, you are making deeper connections with the product and the marketing funnel.

Hidden Tool #16: Track Specific Facebook Conversions

The good thing about Facebook Ads Manager is that you have access to a ton of information.

The bad thing about Facebook Ads Manager is that you also have access to a ton of information.

Take conversions, for example.

If you’re tracking them, good for you. But which conversions are you tracking? Here are the options:

I call this one “hidden” because true conversions are essentially in Ad Manager underneath a lot of other noise.

You have to narrow down your conversion tracking to just the conversions that you need to know about.

For one of my businesses, I only focus on five types of conversions.

Everything else is useless.

I’ve written about this before… when you get clarity on what to track, you’ll do a lot better at making real progress with your Facebook advertising.

Hidden Tool #17: Messenger Drip Campaigns

If you’ve been in Internet marketing for any amount of time, you know how potent a good drip campaign can be.

Imagine increasing this potency by 10x.

That’s exactly what a Facebook Messenger drip campaign can do. Again, the power is in the chatbot builder.

MobileMonkey’s drip campaign feature just takes a click to get started.

Unlike an email drip campaign which can take days or weeks to complete, a Facebook Messenger drip campaign can be completed in a matter of minutes or hours.

Plus, when you use a chatbot, the entire sequence can be interactive. You can create choices and engage the user on a far deeper level.

Conclusion

There’s way more to Facebook than meets the eye.

I have a strong sense that Facebook marketing isn’t going to decline in the next 2-4 years. It’s going to become exponentially more powerful.

There’s a reason why so many of the hidden marketing tools above focus on Facebook Messenger.

Facebook Messenger marketing has fundamentally changed the game, and it’s done so in two  areas where marketing rises or falls:

Interactivity or dialogue — Messenger marketing, even when powered by a bot, has a personal feel. Instead of bullhorn marketing — telling your audience to do, buy, read, visit, watch. You’re asking for their feedback and opening up a conversation.
Speed of engagement — Unlike the glacial speed of email marketing (like drip campaigns), Messenger marketing has a much swifter cadence. Many people have a pavlovian response to the crisp ding of their Messenger notifications. They want to see who’s sending them a personal message. This means your open rates and click through rates are shooting up.

It’s not going to last forever. Like the banner ads of decades past, Messenger marketing will lose its luster as people become accustomed to it.

By engaging Messenger marketing now, you’ll have a far stronger advantage.

What Messenger marketing tactics does your brand or business currently use?

The post 17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154% appeared first on Neil Patel.

Harnessing Statistical Power for Test Results You Can Trust 0

Harnessing Statistical Power for Test Results You Can Trust

sourced from: https://conversionxl.com/blog/statistical-power/

Years ago, when I first started split-testing, I thought every test was worth running. It didn’t matter if it was changing a button color or a headline—I wanted to run that test.

My enthusiastic, yet misguided, belief was that I simply needed to find aspects to optimize, set up the tool, and start the test. After that, I thought, it was just a matter of awaiting the infamous 95% statistical significance.

I was wrong.

After implementing “statistically significant” variations, I experienced no lift in sales because there was no true lift—“it was imaginary.” Many of those tests were doomed at inception. I was committing common statistical errors, like not testing for a full business cycle or neglecting to take the effect size into consideration.

I also failed to consider another possibility: That an “underpowered” test could cause me to miss changes that would generate a “true lift.”

Understanding statistical power, or the “sensitivity” of a test, is an essential part of pre-test planning and will help you implement more revenue-generating changes to your site.

What is statistical power?

Statistical power is the probability of observing a statistically significant result at level alpha (α) if a true effect of a certain magnitude is present. It’s your ability to detect a difference between test variations when a difference actually exists.

Statistical power is the crowning achievement of the hard work you put into conversion research and properly prioritized treatment(s) against a control. This is why power is so important—it increases your ability to find and measure differences when they’re actually there.

Statistical power (1 – β) holds an inverse relationship with Type II errors (β). It’s also how to control for the possibility of false negatives. We want to lower the risk of Type I errors to an acceptable level while retaining sufficient power to detect improvements if test treatments are actually better.

Finding the right balance, as detailed later, is both art and science. If one of your variations is better, a properly powered test makes it likely that the improvement is detected. If your test is underpowered, you have an unacceptably high risk of failing to reject a false null.

Before we go into the components of statistical power, let’s review the errors we’re trying to account for.  

Type I and Type II errors

Type I errors

A Type I error, or false positive, rejects a null hypothesis that is actually true. Your test measures a difference between variations that, in reality, does not exist. The observed difference—that the test treatment outperformed the control—is illusory and due to chance or error.

The probability of a Type I error, denoted by the Greek alpha (α), is the level of significance for your A/B test. If you test with a 95% confidence level, it means you have a 5% probability of a Type I error (1.0 – 0.95 = 0.05).

If 5% is too high, you can lower your probability of a false positive by increasing your confidence level from 95% to 99%—or even higher. This, in turn, would drop your alpha from 5% to 1%. But that reduction in the probability of a false positive comes at a cost.

By increasing your confidence level, the risk of a false negative (Type II error) increases. This is due to the inverse relationship between alpha and beta—lowering one increases the other.

Lowering your alpha (e.g. from 5% to 1%) reduces the statistical power of your test. As you lower your alpha, the critical region becomes smaller, and a smaller critical region means a lower probability of rejecting the null—hence a lower power level. Conversely, if you need more power, one option is to increase your alpha (e.g. from 5% to 10%).

Type II errors

A Type II error, or false negative, is a failure to reject a null hypothesis that is actually false. A Type II error occurs when your test does not find a significant improvement in your variation that does, in fact, exist.

Beta (β) is the probability of making a Type II error and has an inverse relationship with statistical power (1 – β). If 20% is the risk of committing a Type II error (β), then your power level is 80% (1.0 – 0.2 = 0.8). You can lower your risk of a false negative to 10% or 5%—for power levels of 90% or 95%, respectively.

Type II errors are controlled by your chosen power level: the higher the power level, the lower the probability of a Type II error. Because alpha and beta have an inverse relationship, running extremely low alphas (e.g. 0.001%) will, if all else is equal, vastly increase the risk of a Type II error.

Statistical power is a balancing act with trade-offs for each test. As Paul D. Ellis says, “A well thought out research design is one that assesses the relative risk of making each type of error, then strikes an appropriate balance between them.”

When it comes to statistical power, which variables affect that balance? Let’s take a look.

The variables that affect statistical power

When considering each variable that affects statistical power, remember: The primary goal is to control error rates. There are four levers you can pull:

Sample sizeMinimum Effect of Interest (MEI, or Minimum Detectable Effect)Significance level (α)Desired power level (implied Type II error rate)

1. Sample Size

The 800-pound gorilla of statistical power is sample size. You can get a lot of things right by having a large enough sample size. The trick is to calculate a sample size that can adequately power your test, but not so large as to make the test run longer than necessary. (A longer test costs more and slows the rate of testing.)

You need enough visitors to each variation as well as to each segment you want to analyze.  Pre-test planning for sample size helps avoid underpowered tests; otherwise, you may not realize that you’re running too many variants or segments until it’s too late, leaving you with post-test groups that have low visitor counts.

Expect a statistically significant result within a reasonable amount of time—usually at least one full week or business cycle. A general guideline is to run tests for a minimum of two weeks but no more than four to avoid problems due to sample pollution and cookie deletion.

Establishing a minimum sample size and a pre-set time horizon avoids the common error of simply running a test until it generates a statistically significant difference, then stopping it (peeking).

2. Minimum Effect of Interest (MEI)

The Minimum Effect of Interest (MEI) is the magnitude (or size) of the difference in results you want to detect.

Smaller differences are more difficult to detect and require a larger sample size to retain the same power; effects of greater magnitude can be detected reliably with smaller sample sizes. Still, as Georgi Georgiev notes, those big “improvements” from small sample sizes may be unreliable:

The issue is that, usually, there was no proper stopping rule nor fixed sample size, thus the nominal p-values and confidence interval (CI) reported are meaningless. One can say the results were “cherry-picked” in some sense.

If there was a proper stopping rule or fixed sample size, then a 500% observed improvement from a very small sample size is likely to come with a 95% CI of say +5% to +995%: not greatly informative.

A great way to visualize the relationship between power and effect size is this illustration by Georgiev, where he likens power to a fishing net:

3. Statistical Significance

As Georgiev explained:

An observed test result is said to be statistically significant if it is very unlikely that we would observe such a result assuming the null hypothesis is true.

This then allows us to reason the other way and say that we have evidence against the null hypothesis to the extent to which such an extreme result or a more extreme one would not be observed, were the null true (the p-value).

That definition is often reduced to a simpler interpretation: If your split-test for two landing pages has a 95% confidence in favor of the variation, there’s only a 5% chance that the observed improvement resulted by chance—or a 95% likelihood that the difference is not due to random chance.

“Many, taking the strict meaning of ‘the observed improvement resulted by random chance,’ would scorn such a statement,” contended Georgiev. “We need to remember that what allows us to estimate these probabilities is the assumption the null is true.”

Five percent is a common starting level of significance in online testing and, as mentioned previously, is the probability of making a Type I error. Using a 5% alpha for your test means that you’re willing to accept a 5% probability that you have incorrectly rejected the null hypothesis.

If you lower your alpha from 5% to 1%, you are simultaneously increasing the probability of making a Type II error, assuming all else is equal. Increasing the probability of a Type II error reduces the power of your test.

4. Desired Power Level

With 80% power, you have a 20% probability of not being able to detect an actual difference for a given magnitude of interest. If 20% is too risky, you can lower this probability to 10%, 5%, or even 1%, which would increase your statistical power to 90%, 95%, or 99%, respectively.

Before thinking that you’ll solve all of your problems by running tests at 95% or 99% power, understand that each increase in power requires a corresponding increase in the sample size and the amount of time the test needs to run (time you could waste running a losing test—and losing sales—solely for an extra percentage point or two of statistical probability).

So how much power do you really need? A common starting point for the acceptable risk of false negatives in conversion optimization is 20%, which returns a power level of 80%.

There’s nothing definitive about an 80% power level, but the statistician Jacob Cohen suggests that 80% represents a reasonable balance between alpha and beta risk. To put it another way, according to Ellis, “studies should have no more than a 20% probability of making a Type II error.”

Ultimately, it’s a matter of:

How much risk you’re willing to take when it comes to missing a real improvement;The minimum sample size necessary for each variation to achieve your desired power.

How to calculate statistical power for your test

Using a sample size calculator or G*power, you can plug in your values to find out what’s required to run an adequately powered test. If you know three of the inputs, you can calculate the fourth.

In this case, using G*Power, we’ve concluded that we need a sample size of 681 visitors to each variation. This was calculated using our inputs of 80% power and a 5% alpha (95% significance). We knew our control had a 14% conversion rate and expected our variant to perform at 19%:

In the same manner, if we knew the sample size for each variation, the alpha, and the desired power level (say, 80%), we could find the MEI necessary to achieve that power—in this case, 19%:

What if you can’t increase your sample size?

There will come a day when you need more power but increasing the sample size isn’t an option.  This might be due to a small segment within a test you’re currently running or low traffic to a page.

Say you plug your parameters into an A/B test calculator, and it requires a sample size of more than 8,000:

If you can’t reach that minimum—or it would take months to do so—one option is to increase the MEI. In this example, increasing the MEI from 10% to 25% reduces the sample size to 1,356 per variant:

But how often will you be able to hit a 25% MEI? And how much value will you miss looking only for a massive impact? A better option is usually to lower the confidence level to 90%—as long as you’re comfortable with a 10% chance of a Type I error:

So where do you start? Georgiev conceded that, too often, CRO analysts “start with the sample size (test needs to be done by <semi-arbitrary number> of weeks) and then nudge the levers randomly until the output fits.”

Striking the right balance:

Requires a thoughtful process as to which levers to adjust;Benefits from measuring the potential change in ROI for any change to test variables.

Conclusion

Statistical power helps you control errors, gives you greater confidence in your test results, and greatly improves your chance of detecting practically significant effects.

Take advantage of statistical power by following these suggestions:

Run your tests for two to four weeks.Use a testing calculator (or G*Power) to ensure properly powered tests.Meet minimum sample size requirements.If necessary, test for bigger changes in effect.Use statistical significance only after meeting minimum sample size requirements.Plan adequate power for all variations and post-test segments.

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