How to Use Google Analytics to Measure and Improve Your Content Marketing
Google Analytics offers incredible reporting features at absolutely no cost.
I know Google Analytics isn’t the easiest tool in the world to navigate.
All of the reporting options quickly become overwhelming.
Don’t worry. You don’t need to be an expert to master Google Analytics.
I’m going to share my insights with you on how this stuff works.
I’ll help you become enough of a pro to navigate all of the key features for your content marketing needs.
Our goal here is mastery without the complexity.
First, let’s discuss why you should take the time to learn and use Google Analytics for content marketing.
Why is Google Analytics important for content marketing?
The point of data is to help guide your decisions as a content marketer.
Google has collected a vast amount of data about your business and your customers.
And by signing up for a free Google Analytics account, you can turn that wealth of data into actionable information.
This can show you how your content marketing strategy is performing and which specific areas you can improve.
And it can help you answer some of the following key questions:
Are my current content marketing efforts effective?
What are some quick wins for content marketing that I’ve been missi… Read More