The Complete Guide to Writing Product Descriptions That Convert

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Most product descriptions are awful. Or worse, non-existent.

Product copy and product descriptions seem like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people don’t expect it.

In fact, some companies do product copy so well that it’s almost a feature of the product itself.

Is product page copy actually that important?

Do people really read product descriptions? Maybe. While there’s evidence that most people skim, instead of read, online, there’s also good evidence that… Read More


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