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The Future of In-Store Retail?

sourced from: http://www.dsamedia.ca/the-future-of-in-store-retail/

Last weekend my boyfriend and I were at the Walmart Supercentre in Tsawwassen, and we noticed that when you first walked in, they had a wall of about 50-100 of handheld scanner devices. Upon further inspection, we learned that they were apart of a program called Scan & Go. Scan & Go allows shoppers to scan their own items, and then at the end they can go through the self-serve checkout and quickly load everything into the checkout machine and pay. Here’s a photo rundown example of our experience:

 

The handheld devices look like smartphones with handles on them. To scan items such as bulk foods or fruits/veggies, you simply plop them on a scale, print off the tag and scan the code. After we scanned everything, we went to the self checkout and scanned a sign at the top saying “Scan & Go”. From there it’s supposed to upload everything you’ve scanned, and you can simply pay and leave. Unfortunately we got a pop-up on our device saying we were randomly selected for a quality check, and then had to wait for about three minutes as there were no workers around. Other than that, the system seemed very seamless, and very easy to use. It was also handy to have a personal price checker with you.

So this leads me to my question about the future of in-store retail. Self-serve checkouts had a bit of a rocky start, but they are a lot of people’s first choice now when checking out. Will consumers see this as another way to have total control over their shopping experience, and make it appear faster? And would this approach work for all types of retail?

Recently we’ve seen a few changes to the retail landscape. Starbucks in Seattle decided to do a test trial of a cashless store, only accepting plastic. Also in Seattle, Amazon launched an AI-powered store, which is one step further from a cashless store, allowing users to pay with their phones and not accepting traditional credit or debit cards.

Looking at the future, as more and more things become automated, how will this affect jobs? In a lot of instances, I can see this eliminating the need for sales people. Let’s take a look at the car industry. Back in the day, people used to go to dealerships and kick tires, ask a bunch of questions and try to negotiate for a full tank of gas. Tires will always need to be kicked, but for me personally, I investigate a car completely online before going out and looking at them in person. So what’s the role of a car salesperson? Getting the keys for a test drive, and then filling out paperwork after if needed? If there was a system where you had to sign in, verify who you were, leave some sort of collateral and then were able to gain access to keys for a test drive, what more would we need? Just a self-serve check out and that car is yours. This is totally hypothetical though, we’ll probably have flying cars that drive themselves by that point. Either way, no salesperson.

This industry seems to be changing pretty quickly as of late, and I’m interested to see where it is heading. These new concepts, along with the increasing minimum wage, will definitely have an affect on small business as well, reducing the amount of human interaction needed.

 

The post The Future of In-Store Retail? appeared first on DSA Media.

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Hack Your Way to 10,000 Podcast Downloads with These 15 Tips

sourced from: https://neilpatel.com/blog/grow-your-podcast/

Back in July of 2016, I started a podcast with Eric Siu called Marketing School.

We’ve come a long way since then.

In fact, we are over 600 episodes into our podcasting journey.

Sure, we had existing audiences on our other channels and platforms, but we still needed to get them to show up and listen to our podcast.

Eric has been podcasting for years and brought a lot of experience to the pod.

I have been a featured guest on many other podcasts, but this was my first foray into hosting a podcast.

Our podcast started with zero listeners and zero downloads on day one.

Every podcast does.

Everyone starts on equal footing.

Podcasters like Jeremy Ryan Slate are reaching 10,000 podcast downloads in a little over a month.

Sound too good to be true?

This guide will show you 15 simple hacks to grow your podcast to 10,000 downloads or more.

So whether you are just getting started or an old pro looking for some fuel, these tips will help you ignite the fire and get your voice into ears around the world.

Podcasts are starting to generate big bucks

Podcasts are going mainstream.

Big investments are starting to flow into podcasts, podcast networks, and studios over the last few years.

Gimlet Media has now raised $27M for its network with popular podcasts like Startup and Reply All.

If you don’t feel like podcasting has truly gone mainstream just yet, then you probably haven’t heard about the Gimlet Media story becoming a TV sitcom on ABC starring Zach Braff.

Research estimates that there are between 250K and 425K podcasts available to listeners today.

It will continue to get harder and harder to get discovered in this medium when you compete against media and publishing powerhouses who are now investing significantly in podcasting.

You need an edge to be successful.

How you get that edge could make or break your podcast.

Audiences have more options than ever before. It’s your job to make them pick your podcast.

The problem is simple.

Many new podcasters don’t know how to use podcasting hacks to grow audiences and downloads.

You can’t turn off the mic, hit publish, and wait for the downloads to come streaming in–even if you have audiences on other platforms as I did.

Marketing School was able to get over a million downloads in just four months.

This is how we did it:

[youtube https://www.youtube.com/watch?v=V3gR0DbXe0c?feature=oembed&w=700&h=525]

Where you are in your podcast journey will make a significant difference in the approaches you take to hack your way to more podcast downloads.

As I see it, there a three major phases of every podcast.

Pre-launch
Launch: The first eight weeks
Life after launch

Where are you in your podcasting journey?

With all the big bucks flowing into podcasting, it’s time to start hacking and start seeing downloads.

1. Begin with value before you ever launch

A few months before his death, Albert Einstein said this:

“Try not to become a man of success but rather try to become a man of value.”

Mr. Einstein may not have been talking about content marketing. But his advice rings true for marketers.

The most successful podcasts deliver consistent value.

Take TedTalks, for example. They offer over 2,700 podcasts, all designed with an educational slant.

The TED Radio Hour podcast is one of the top most-downloaded shows available today.

Consistently create and deliver valuable content listeners can count on from both your programming and your guests (if interviews are part of your podcast format).

Your audiences will show up if you do.

There are literally hundreds of other things that you can do to make your podcast a success.

Start by sketching out a list of potentially valuable interviews or episode themes.

Q&A sessions do well for episode topics in any area.

Find topics in your niche on AnswerthePublic.com or Quora that you or your guests can answer on your podcast.

Quora has over 190 million monthly users. That’s a deep research pool!

2. Produce quality audio without the cost 

When it comes to audio and production quality, you have to sound like a professional every time.

The good news is that you don’t have to break the bank to produce a high-quality podcast, thanks to the multitude of cost-effective equipment options available to podcasters.

Five years ago you probably could have gotten away with using the speaker on your phone or recording your guest interviews on a cell phone.

Not today. Consumers will just find another podcast that sounds like it was created in a studio.

Many podcasters offer up lists for their favorite podcasting equipment and the best microphones.

Check out what some of your favorite podcasters are using and create your own wish list.

For example, Seth Feingersh, the audio engineer for Gary Vaynerchuk’s podcasts shares a running list of the equipment he prefers.

It is much easier to deliver professional content when you’re working with professional tools.

3. Find the “super listeners”

96% of the most dedicated podcast fans recommend content to their friends and consume twice the content of the average listener.

We call these people “super listeners.”

On average, they listen to about 13 podcasts per week and are generally “podcast loyalists”–subscribing rather than downloading individual episodes.

So how do you attract them?

First, make it easy for them to subscribe to your content in a couple of clicks.

Second, offer in-depth content and consider building on it from episode to episode to keep them coming back.

And finally, create enough content to satiate their appetites for it.

4. Find guests that fit your niche

Securing guests can seem like a catch 22 in the beginning.

You can’t interview top-notch guests without an audience and you can’t build an audience without guests, right?

After all, size matters to big-name personalities who have a lot of requests for their time.

Thankfully, there are ways to get guests to commit, even before you’ve built up a big following.

How?

Look for the right people in the right places.

One way is to look for authors and experts with upcoming book releases or publications. There is nothing an author loves more than a podium to talk about their work.

Just make sure their subject matter aligns with yours.

If your community is their community, then you’ve already won half the battle in booking a guest for a podcast episode.

Amazon is an easy tool to help you find authors who may want to pitch their book.

Simply filter your book search by “coming soon” to see what topics are coming down the pike that fit your podcast.

Tradeshows and conferences are another great recruiting venue. Take a look at the agenda and exhibitor list of experts that fit your niche.

As you secure guests, don’t forget to ask them for referrals to gain access to future speakers.

It only takes a few high-caliber guests to create a snowball effect.

Take author and entrepreneur James Altucher’s podcast, for example.

His interviews are personable and offbeat, but more than anything, James makes it worthwhile for his guests to invest their time with him by giving them center stage.

As a result, guests are lining up to be on his show.

When I agree to appear as a guest on a program, I always make sure the podcast complements my own message and content before I say yes.

When Nathan Chan, the CEO of Foundr, asked me to be a guest on his podcast, I knew it was a good fit.

Foundr is geared toward entrepreneurs and marketing professionals.

I was confident that I would add value as a guest of the show and that it would help me gain new followers in return.

It’s worth repeating: Podcast success always comes back to delivering specific value–to both your audience and the guests on your podcast.

Know who you should target for your guest list and then go after them without apology.

5. Brand with clarity

It’s better to be clear than clever with your podcast branding.

Your audience should be able to tell what your podcast is about by just looking at the cover art.

What do you notice about the featured list of podcasts from NPR?

Simple descriptive titles?

Clear categories?

No crazy spellings of common English words?

All of the above.

Podcasting expert Jeff Haden offers this advice:

Definitely take the time to do the brand work. You need creative, well-executed cover art for your podcast because people scan the Apple podcast app to determine what they want to listen to next. Your goal is to stand out, so put real effort into the artwork that accompanies your content.

Don’t overthink your podcast branding. Help your audience find you quickly or they’ll give up and listen to what someone else has to say.

6. Be everywhere your audience downloads content

Before cable and streaming video services of your favorite television programming, if you produced a program, you sold it to one of the three broadcasting channels.

Today, you can syndicate your podcast on all of them at the same time.

Why would you want to do that?

We’ve already discussed that podcasting is growing.

You need your podcast to be front and center on every channel your audience uses to stream podcasts.

In the car, where many of us consume audio, AM/FM radio and personal media collections (primarily CDs) are giving up ground to media streamed through our smartphones.

Edison research data shows this rise in podcasting:

At the same exact time traditional radio is dying:

As consumers, we want what we want, and we want it right now.

No more suffering through annoying radio spots to get back to the programming we tuned in to hear.

We are slowly tuning out of radio and turning on our smartphones to deliver the content we want.

Podcasting is simply audio-on-demand.

Consumers demand choices, and among those choices are the major syndicates for media.

The large media and publishing companies that have dominated the airwaves for years are starting to embrace the podcasting trend.

They are shifting their programming and advertising spending to podcasting in an effort to not lose ground to the upstarts.

If you are going to win against big media and all of the other creators trying to get an edge, it starts with getting discovered.

If listeners can’t find you, then you don’t exist.

Start by leveraging visibility in the podcast directories for iTunes, Stitcher, Soundcloud, and Google Play to get more downloads.

The way to get discovered in directories is to know how to play the discovery game.

You need listeners that care.

Kevin Kelly’s assertion that you only need 1,000 true fans to make a decent living as a creator is up for debate for podcasters using the popular crowdfunding support service Patreon.

The top twenty podcasters using the platform have built a large following of supporters and are successfully supporting their podcasts.

Podcasting can be another piece of your evergreen content marketing strategy. You don’t need an immediate ROI, but you do want to reach your ideal audience.

So, if you’re pre-launch or way past launch you will need a strategy to get listeners to become subscribers who will rate your podcast well and then review it.

I will discuss that in more detail later in this post.

First, have you heard of the Kickstarter crowdfunding platform?

If your campaign doesn’t get fully funded, you get nothing from those the people who pledged to back you as a creator.

It seems harsh, right?

It forces creators into a sense of urgency. Since your campaign has an end-date, you want to ensure that everyone discovers you and supports you during your brief campaign.

But only 36% of projects get backed.

So what does crowdfunding projects have to do podcasting?

Podcasts fail for the same reasons that Kickstarter campaigns don’t get funded.

They did not get enough people to care.

Publishing your podcast on a syndication platform won’t get you noticed. You have to do something notable first to get discovered.

Don’t just submit to the syndication platforms and wait to be noticed. Be worth noticing.

7. Hack to the top of Apple’s “New & Noteworthy”

As a new podcast, you have eight weeks to make the Apple New & Noteworthy list.

To get featured in time, you’ll need a podcast launch plan.

The algorithm Apple uses for the list is still relatively unclear, but the metrics that matter are around the velocity of subscriber growth, 5-star ratings, and reviews.

So how do you get more people to subscribe, rate, and review your podcast during those crucial first eight weeks?

First, don’t forget to email your subscriber list and invite them to listen.

Secondly, reach out to influencers and journalists in your niche and pitch the value of your podcast.

Ask if you can cross-promote with other podcasters.

Finally, create shareable snippets to get the word out on your social media channels.

Wavve does an excellent job of creating buzz in their social networks about their upcoming podcast episodes.

8. Friend of a friend

Don’t forget to leverage the audiences of your guests.

It’s free marketing.

To take advantage of it, podcasters need to make it easy for guests to share episodes with their email lists and social networks.

Getting introduced to their networks opens up your podcast to new listeners and potential new subscribers.

If you’re attracting audiences that fit your niche, it stands to reason that their audiences will also enjoy your content.

Grant, from Millennial Money Minutes, knows how to leverage guest networks. His advice:

We’ve tried to interview guests who have their own networks in our niche, so when the episode goes live, they share us within their network – so since we are all in the personal finance space, it gives us very targeted exposure. It’s not a random guest – we always interview guests who always have a following that will align with ours.

Sharing is caring, friends.

It shows that you are interested in helping your guest grow their personal brand as well as your own.

9. Contribute to the tribe

Being a valuable contributor to online communities will expand the reach of your potential podcast audience.

How do you find the right ones?

Communities like Facebook and LinkedIn groups, online forums, and other digital congregations are great places to find an audience.

Spend some time observing to see what group members are talking about.

Can you contribute to the discussion? Great!

Jump in with both feet.

There are even communities just for podcasters to gain insight on how to better interact with their peer groups and audiences.

10. Leverage your social network

Promoting your podcast through social channels like Twitter is a valuable way to traffic back to your podcast, website, or syndication application.

We promote our daily Marketing School podcast on Twitter.

And don’t forget about that “friends of friends” hack.

Influencers will also promote relevant content through their social feeds for you if you ask (and offer a promotion in return).

11. Inspire your audience to take action

I talked earlier about the importance of helping your audience subscribe, rate, and review your podcast.

Apple makes it simple for your audiences to do all three through simple, timely popups.

Leaving a rating separates the good content from the great content quickly and with an easy visual (stars).

Don’t be bashful about asking your audience members to leave a 5-star rating.

It will help your podcast with that coveted “new and noteworthy” ranking.

Get creative when you ask for reviews.

Offer swag giveaways or run contests as an incentive for your audience to spend their time on a review for you.

12. Show up again and again and again

People expect you to produce new valuable podcast content consistently.

If you call your show a “daily podcast,” then produce every day.

We always produce new episodes well ahead of the daily commitment that we have made to our audience to keep the content well from running dry.

If you turned on the TV for the big game and the players just decided not to show up to play, what would you think?

Don’t leave your audience hanging.

Commit to a schedule and keep your content delivery promises.

13. Improve your interviewing skills with practice

First of all, know that it takes a lot of experience to be a better interviewer.

It doesn’t happen overnight.

You have to interview people to gain experience and get better at the process.

Pat Flynn has been interviewing guests on his podcast since 2010.

Needless to say, he has a ton of practice interviewing guests of all kinds.

Don’t fall into the trap of comparing your early interviews to podcasters who have more experience than you do, but watch experienced interviewers and learn from them.

14. Interview swap

Booking guests can be a chore.

Just like any other chore, there are services you can enlist to alleviate the burden.

Companies like Interview Valet and Interview Connections can help make the process a little easier to find and book guests for a podcast.

Some companies, like Interview Valet, connect potential guests with podcast hosts for a fee, but it is a worthwhile investment if you want to keep your focus on content instead of administrative tasks.

15. Get ranked in search

Every podcast needs a home base.

It’s a separate site outside of the syndication platforms where you can grow your audience engagement.

Ranking for SEO with your podcast follows the same principles as ranking for your blog or web pages–it comes down to good writing to engage readers and following search engine best practices.

Creating thoughtful show notes is just one of the ways to improve your SEO for podcast content.

As a bonus, it will also help your guest’s SEO ranking after their interview with you.

Just like with your podcast branding, be descriptive and straightforward in your notes so your audiences can easily find you.

Conclusion

Hanging out your shingle in the podcast directories and chanting “Produce it and they will come!” is not going to cut it in an ultra-competitive market.

Take blogging for example.

You know you have stiff competition in the blogosphere, right?

It hasn’t stopped you from consistently writing blogs even though there are millions of unique voices typing away right now.

Your podcast is your chance to be heard.

Literally heard.

Make it count.

It takes work–especially if you want to produce quality content for your audience. There is a reason that so many podcasts fail so quickly.

Be the exception.

If you want more downloads and subscriber engagement, you need to do more than turn on the mic and start talking.

The majority will give up too soon.

They will skip a few steps, cut a few corners, and ignore those who have found success before them.

I built an audience of true fans who showed up via a million downloads in four months at the Marketing School podcast.

Now it’s your turn to put the 15 hacks above into action.

What strategies have helped you improve your podcast downloads and grow your audience?

The post Hack Your Way to 10,000 Podcast Downloads with These 15 Tips appeared first on Neil Patel.

You’re More Likely to Be Bitten by a Shark Than Click This Post 0

You’re More Likely to Be Bitten by a Shark Than Click This Post

sourced from: http://www.dsamedia.ca/youre-more-likely-to-be-bitten-by-a-shark-than-click-this-post/

In recent years, the “you’re more likely to X than click a display ad” sentiment has been so overused in advertising circles that it’s closing in on meme status. The narrative is often used to prop up an alternative online tactic, like native advertising, or take down digital marketing, and sometimes paid media altogether.

There’s always room to debate something as complicated as marketing and no two brands are identical – what works for one might not work for another. But the click argument is at best disingenuous, and at worst, deliberately misleading.

If you want to discredit digital marketing, banners are an easy target for many reasons, but they are simply one vehicle, and suggesting they represent digital media is a major stretch. In 2016, search represented 53% of digital spend and display only 35% (IAB Canada), but it’s more difficult to go after search, arguably the tactic with the easiest to prove ROI and most cut and dry performance.

But if you are going to beat up on banners, at least find something more relevant than the likelihood an audience will intentionally click one. Many marketers have known for years that equating banners with CTR is snake oil, and that optimizing banners for clicks is an admission you don’t really care who sees the ads as long as you satisfy vanity campaign metrics that likely have nothing to do with your actual marketing objectives.

[youtube https://www.youtube.com/watch?v=N1ltwg2nTK4]

It’s like hating on radio for poor recall scores of your visual rebrand or restobar out of home for building low awareness against under 18.

So let’s bring this meme into the current decade, shall we? Here, I’ll start:

You’re more likely to flip tails than have the majority of your impressions viewable on an open exchange programmatic buy.
You’re more likely to have netflix in your home than to run a completely brand-safe campaign on Google display.

Dang, those suck. Thanks for clicking?

The post You’re More Likely to Be Bitten by a Shark Than Click This Post appeared first on DSA Media.

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How to Rank Your E-commerce Product Pages When They Are Filled With Duplicate Content

sourced from: https://neilpatel.com/blog/product-page-duplicate-content/

Back in 2005, the Internet exploded with concerns about duplicate content.

And then, in 2013, one of Google’s employees told us that anywhere from 25%-30% of content on the Internet was duplicate content, and that fact is completely okay.

But that doesn’t mean that you should outright ignore the effects of duplicate content on your SEO.

You especially don’t want to do that if you’re an e-commerce business.

Google has changed through the years and so has our understanding of digital marketing.

While you used to be able to rank all of your product pages with some strategic keyword stuffing, that method is no longer viable.

That was never good for your end user, anyway.

These days, you need a more nuanced approach to let Google rank your product pages that contain duplicate content.

In this post, I will show you some ways to roadmap your site so that Google can rank your product pages higher.

But before that, I want to look closer at what duplicate content is and why you should be aware of it.

What is duplicate content, and why bother?

Before you can begin to unwind any SEO issues with duplicate content, you have to know what you’re dealing with.

And even though it may sound straightforward, there’s actually quite a bit of nuance to this topic.

To get you started, look at this quote from Google that explains what duplicate content is:

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include:

Discussion forums that can generate both regular and stripped-down pages targeted at mobile devices
Store items shown or linked via multiple distinct URLs
Printer-only versions of web pages

That’s pretty straightforward, right?

You’re looking for content that is exactly the same or “appreciably similar” that isn’t deceptive or malicious in intent.

Later in that post, Google goes on to explain that unless the intent of your duplicate content is somehow malicious, you won’t receive any direct penalty for it.

That’s right: Duplicate content by itself doesn’t directly hurt your SEO.

And Google has gone on the record numerous times to declare that they absolutely do not have a direct duplicate content penalty.

One particularly notable example of their efforts is this hour-long Q&A video they dedicated to the topic:

[youtube https://www.youtube.com/watch?v=KxCAVmXfVyI?feature=oembed&w=700&h=394]

If you want an exhaustive look at this subject, I highly recommend taking a listen.

But the key here is that the issues that duplicate content creates are not direct.

They are indirect.

That means that you’ll need to put a little more work into optimizing duplicate content pieces.

And this makes sense when you think about it.

E-commerce stores often build their content pages from a boilerplate or product description that businesses throughout the web use.

If Google looks at this content and classifies it as “thin,” “manipulative,” or “duplicate spun” content, then you’re off on the wrong foot.

And it likely points to deeper issues that will continuously plague your SEO anyway.

From all of this, Google gives us two takeaways:

Duplicate content that is not manipulative or “spun” doesn’t receive a penalty.
The rest of your SEO still matters.

Essentially, Google just has a unique way of dealing with duplicates, which we’ll get to in a moment.

But first, I want to show you what good duplicate content looks like.

For example, just Google “Thermos” and look at the results that pop up.

Here, we have a list of three e-commerce sites and one article.

All three of the e-commerce sites are selling a similar product (or possibly even the same product).

And while the titles, meta descriptions, and retailers are all different, there’s still a good chance that much of the copy and imagery on these and other pages will be quite similar.

Do you see how this circumstance could make it incredibly difficult to rank a product page like this?

In fact, so far as most SEO experts can tell, duplicate content really only presents three main issues for search engines.

First, it makes it challenging for Google to know which version of a page to index.

Second, it muddies the metrics and strength of backlinks.

And third, the natural result of this is that Google doesn’t know which page to rank in search results.

And that’s an issue for most e-commerce sites because your product pages are where you make money.

[youtube https://www.youtube.com/watch?v=_e_0iu54wUQ?feature=oembed&w=700&h=394]

But let’s look at what duplicate content looks like on an actual page.

Going back to our thermos search, let’s say that we click on two listings.

Here’s a clip from an Amazon listing:

And then here’s a screenshot of an eBay listing:

As you can see in the highlighted boxes, these product descriptions are identical across two reputable selling sites.

How can it be that two sites rank highly with what is essentially a copy-paste job?

Part of the answer is that duplicate content is not necessarily spam to Google.

But the truth is that, when duplicate content is present, site owners can suffer rankings and traffic losses.

And these losses often stem from one primary issue:

Search engines will rarely show multiple versions of the same content.

That means that they will choose the “best” page version. The result is fewer duplicates on the top page.

If you have similar products that target different customers, you’ll find yourself especially prone to this issue.

With the thermos example, here’s what that could look like. Here’s a clip from Thermos’s website:

As you can see, this is a fairly standard, clean, bulleted list of product features for a product.

But what happens when you click over to a different product?

Say you want to find a smaller thermos:

But except for the minor differences, these descriptions are exactly the same.

Since roughly 80% of the copy is identical, only one of these products is likely to rank.

And, as Moz humorously illustrates, Google will try to decide to rank one of the duplicate content posts instead of all of them.

To sum it up, the reality that you need to be aware of is that Google attempts to filter duplicate content.

Thus, the necessity of using duplicate content in some instances poses an issue.

How do you rank individual product pages for different products that have similar attributes?

According to Hobo, SEO mainly suffers because most e-commerce sites lack positive signals that there is unique content or added value from their duplicate content.

The solution, then, is to create these positive signals.

Google rewards uniqueness and added value in any form.

And how do you do that?

That’s what I want to look at in the rest of this post.

Let’s start with ways to make “duplicate” content unique in Google’s eyes.

Focus on creating unique pages where possible

This first point may seem a little counterintuitive because it stands in direct opposition to the concept of duplicate content.

But really, that’s the point I’m trying to make.

When someone copies large portions of content verbatim, it usually means that Google is going to assume that the whole page is just a copy of something else.

And according to Google’s John Mueller, in instances of copy-pasted content, Google will “try to help you by just picking one and showing that.”

That’s not what we want.

So, if you don’t want that to happen to you, the only solution is to make the pages truly unique.

You have to make sure that every page can stand alone.

But don’t just take my word for it.

Look at this example from ConversionXL. They performed a case study on a mobile page that contained duplicate content.

Aside from some design elements, the standout issue was the amount of duplicate content on the page.

They tested extensively, modified the page, and cut out duplicate and less important content areas:

Do you see how much of a difference that makes in the readability of this page?

While you might think that more information is better, it’s entirely possible to give information that creates a pointless overlap.

In that case, all that Google sees in the original is “thin” copy that’s potentially guilty of keyword stuffing.

After all of ConversionXL’s work, these changes saw a 24.5% increase in conversions and a 68% growth in revenue from that product page.

So, just like in your other content, original copy will perform better on your product pages.

While it may take a little extra time, one valid solution is to create individualized copy for each unique product page instead of relying on a boilerplate.

You’ll be able to get better rankings and more overall traffic to your site.

All you have to do is be a little more creative while reusing and recycling any content.

Take the product pages from the Rocky Mountain Soap Company, for example. Here’s one of them:

At first glance, this looks like a normal product page.

And it really is normal. It has all the typical attributes you would expect like an image, copy, and social proof.

But this page really stands out when you put it up against a different bar of soap from the same company:

It uses the exact same format, but take a close look at the copy.

While it’s promoting roughly the same product, it has a completely different story.

And that means that they took the time to weave a story around this product in a way that lets it stand out to a search engine.

They’ve still optimized it for keywords and designed it for e-commerce, but the SEO value increases dramatically because it’s not from a boilerplate.

While it might take some extra effort, I recommend this approach first because I believe it’s the best.

You have to remember with e-commerce that your goal is not only to prove that your product is good but also to show that your company is the right choice.

If you can prove that your company is relatable and that your product is good, then there’s no reason for visitors not to buy from you.

And that increased traffic only signals good things to Google.

So take time to create unique content for your product pages if you can.

You’ll not only rank highly on Google. You’ll also sell more products.

Then, you can work on tackling your duplicated URLs.

Tidy up your URLs

Once you’ve cleaned up your content, it’s still possible to have duplicate content that will muddle your SEO if you don’t deal with it.

A search engine will also look at session IDs, tracking URLs, printer-friendly pages, or paginated comments as potential areas of duplicate content on your site.

And since you can’t always get rid of those elements, you have to make sure Google knows what’s duplicate and what’s original by tidying up your URLs.

Just to show you what I mean, examine the following URLs:

www.mywebsite.com/product
mywebsite.com/product
http://mywebsite.com/product
https://www.mywebsite.com/product
https://mywebsite.com/product

Do you notice something eerily familiar about all of them?

A developer will look at this list and say it’s all one page.

But a search engine will see five duplicate pieces of content.

Even if they’re all just different ways for a user to reach into your site’s database and draw the same page, a search engine will see duplicate content.

The solution here is to establish a preferred domain with Google Webmaster Tools.

Follow the link above, then select “site settings” under the gear icon.

You can then select to display your URLs with or without the “www.”

This will tell Google to prioritize a certain URL, thus helping minimize your duplicate content issues.

The added bonus is that you’ll still keep any link authority from domains that aren’t your preferred domains. Visitors will just end up on your preferred site instead.

Once you do this, you’ll also need to make sure that any internal links on your site maintain this consistency.

Here’s what that looks like on my website:

I’ve set my site to appear without the “www.”

So I need to make sure that my internal links keep that consistent.

When I click on the internal link, here’s what I find:

It has the same URL settings.

But for product pages, this gets a little more difficult.

Many times, the way that developers set up e-commerce sites makes this inherently tricky.

For example, you may have “shop.mywebsite.com” for a product page when the rest of your site is “www.mywebsite.com.”

Do you see how that could cause an SEO issue?

If you’ve established a preferred domain, that will be where all of your links will go to, especially for product pages.

So finding a way to make your URLs uniform across your site for product pages, blog posts, and landing pages can help prevent confusion and minimize duplicate content issues.

But there’s one other option that will help you fix this issue.

While it’s a little tedious, establishing canonical URLs will tell Google which product page is the original.

You can establish this with the rel=canonical command.

This helps ensure that you rank for your preferred page instead of an alternate page.

In sum, canonicalization allows you to indicate which page is your preferred page using a certain formula in your HTML.

Think of it in terms of having two pages: URL A and URL B.

In this instance, URL B is a duplicate of URL A.

In the <head></head> section of URL B, you can include the following command:

<link rel=”canonical” href=”http://www.mywebsite.com/productA

This tells the search engine that you’re using duplicate content and that it should reapply all SEO attributes of URL B to URL A.

That means that you now have two pages providing SEO attributes to one page.

As you can see, I use this tag for my own site:

With this tag, Google no longer has to randomly decide between two duplicate pages.

That gives you the power to tell Google which product you want it to rank.

Essentially, consolidating your URLs puts product pages into a format that’s easier for a search engine to understand.

That makes cleaning up this aspect of your product a powerful tool in your SEO strategy.

But there’s one more aspect to consider for duplicate content pages.

Nail down your high-value search terms

According to the e-commerce experts at Shopify, pinning down your keywords and optimizing duplicate pages for the variations is a simple and straightforward way to boost your SEO.

You need to identify what types of terms you should pursue.

Then, aggressively expand your list to meet a variety of potential searches.

Once you flesh out your list, you’ll want to narrow it down to what’s most relevant to your product.

Then, niche out your keywords for best results.

I’ve seen from my own experience that finding keywords for specific products will help you rank them.

And using a research tool like Ubersuggest is the perfect place to start.

All you need to do at the beginning is insert words or phrases that relate to your product.

You’ll get an extensive list of keyword ideas that you can add to your initial list.

Take time to use different words and phrases to make sure you have a good base to start from.

I also recommend searching by location if your e-commerce efforts have a localized approach.

Do you see how this gives you a completely different list of keywords?

The keyword “aluminum bottle” wasn’t even on our first search result.

As you can see, searching by location gives you even more ideas to draw from.

I would also recommend using the search bar from e-commerce giants like Amazon for keyword suggestions:

Optimizing for these keywords will help you create unique variations of product pages that will help your SEO and increase your page ranks, conversions, and revenue.

Now, let’s look at a good example of what your keyword research can do for you.

The brand Perfect Keto sells a variety of different protein powders that they’ve geared toward individuals on a ketogenic diet.

Here’s one of their product pages:

As we’ve seen before, this is a pretty typical product page.

But it’s actually quite special when you start scrolling through, mainly because of the way they’ve implemented different keywords.

Look at the product description on this page:

As we saw earlier, this isn’t your normal boilerplate duplicate content.

It implements storytelling and strategically places high-level and industry-specific keywords in the copy.

If someone were to search for “zero carb keto powder,” here’s what they would see:

Three of the top five results are for this particular brand.

And that’s because of the clever way they’ve implemented their keywords.

Here’s another example from the top result in the image above:

It uses the same and familiar storytelling, but it relies on a different set of keywords to tell Google what the page is about.

The result is that both of these pages rank high for a related search without jeopardizing the other’s position.

And better yet, they don’t cannibalize each other by relying on the same keyword:

If you were to do an internal search for “Aluminum bottle” on the site above, it would be difficult to pin down the exact result you want.

That means that pages like this are needlessly competing against each other.

So, pinning down and using unique keywords is a great way to improve your SEO.

If you vary duplicate content by using unique keywords, you can potentially rank your pages without competing against yourself.

And that means more clicks, sales, and revenue.

Conclusion

A lot of hubbub surrounds duplicate content. But that shouldn’t frighten you away from handling any potential issues that might arise from it.

And, while the potential pitfalls are only indirect, you can still suffer needlessly from mishandling any duplicates on your site.

Your best bet is to start by creating unique variations of your product pages. That can eliminate the problem altogether.

If that’s not always possible, create pathways for Google’s crawlers by tidying up your URLs and optimizing your site’s structure.

Finally, make sure you’re varying your keyword usage so that a larger number of searches can land you sales.

If you follow these simple steps, you’ll be able to rank numerous pages with similar products and duplicate content.

And that means growth for your business in the long run.

How have you dealt with duplicate content issues on your site?

The post How to Rank Your E-commerce Product Pages When They Are Filled With Duplicate Content appeared first on Neil Patel.

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10 Outdated (But Commonly Used) Social Media Tactics You Need To Ditch

sourced from: https://neilpatel.com/blog/social-media-tactics/

Recently, I noticed my blog traffic from social was decreasing but the engagement of my followers on social media was going up.

Even with the reach of my posts going down.

I just couldn’t wrap my head around it. What’s going on?

No matter what I tried, it didn’t seem to improve.

That was it. I had been doing the exact same thing for the past three years.

No matter who you are or what you do on social media, you’ve probably realized it keeps changing.

What works today will no longer work tomorrow.

So after a few weeks of trial and error, I discovered what I had to do differently.

Some of my social media tactics had become outdated.

So I ditched them before it could have a lasting effect on my blog traffic.

If you notice the same thing happening to you, don’t worry. You’re still in time to solve the problem.

Here’s what I was doing wrong and what I did to grow my social media presence to what it is today.

#1: Links, links, and more links

Posting links to your content left and right, hoping that it will get more likes, is a thing of the past.

The same goes for mass-following people or joining social groups with similar interests as you.

It may have worked a few years ago, but not anymore.

“So, how do I stand out?” is what you are probably thinking.

It isn’t as hard as you may think.

First of all, do some research and find out what people are talking about. What’s trending right now and what will the next trending topic be tomorrow?

There are tons of social listening tools available, and some of them are actually free.

Take TweetReach for example.

You only need to enter a hashtag, username, or a keyword and it will tell you exactly how far your tweets travel.

The results of a search can turn up information as valuable as reach, exposure, top contributors, and most retweeted tweets, among other indicators.

Thanks to this tool you can test your tweets and measure which ones get the highest results in terms of impact and diffusion.

Now write something awesome that’s in line with your social media presence.

I can’t tell you what to write about.

But here are some key points that will give you a head start:

Be honest. Everybody can come up with fake information, so make sure that what you write is credible and fact-based.

Signed, sealed, delivered. Write something informative, interesting, and relevant to your audience. Engage with commenters if they spend time reading your posts.

Experience is key. Always keep in mind the emotions your words convey and how it can impact others’ lives. For example, Bruno Mars is funny, energetic, and appreciative.

A little you, a lot of them. Focus on writing about topics that your audience is interested in. Their delight is your success.

Keep these tips in mind and your content will be relevant, and your audience will love it.

They’ll want to share it with their friends and family. So sit back and ride the wave.

#2: Same content, different platforms

Each social media platform has its own set of standard rules that every user follows.

I am not talking about strict rules like taking someone’s identity or publishing illegal content. Those are etched in stone and need to be respected.

What I was referring to is the way each social platform works, the feel and what you expect when you log on.

When you go on Twitter, you expect short and up-to-date messages, right?

For example, celebs will tweet just about anything during their daily activities or even on a TV show.

Just look at Kelly Clarkson tweeting during The Voice.

Content and image specifications for each social media platform can differ greatly.

Facebook is all about getting people to talk with you and with your community.

You can write massive posts or simply drop a line. It’s up to you.

The key is to make sure that your content rocks, never grows old, and engages your audience.

It’s creative. BarkBox’s Dog Mom Anthem was launched for Mother’s Day. It’s been viewed more than 5 million times.

It’s witty. MoonPie’s “Lol ok” tweet generated a staggering 1.1 billion impressions.

The copy taps into a whole new fan base. Take a look at what Adidas Originals did with Snoop Dogg. They were able to reach a new audience of 18 to 24-year-old young creators.

Not sure what to write?

Think of two things you love and try to find common ground to tap into one of them by way of the other.

I know, it’s a lot to take in, right?

Don’t worry. This guide to writing social media headlines that people actually click on will get you started on whatever social media platform you choose.

#3: Writing about what you want

OK, OK… You can choose what to write about, just not exactly what topics to cover.

Let me explain.

It’s up to you to decide what type of content you want to write about. If you start a blog about cars, it’s probably because you’re passionate about them.

So far, so good. This all makes perfect sense.

Now it’s time to decide what your next topic is going to be.

You end up writing an article about the types of headlights you can find on different Chevrolet models.

When you publish it expecting awesome comments and engagement, you get two likes.

And that’s it.

You’d probably be asking yourself, “What went wrong? My last post about the fastest sports car in 2018 got 50 likes and ten comments after three days!”

Starting to add up the pieces?

There are tools that can help you estimate the engagement of a specific post.

Check out this search I did on Google Trends pitting “types of headlights” (blue line) against “engine types” (red line).

Of course, the whole idea of your site or blog is up to you. But if you want it to grow, you need to write for your audience and not for you.

“But, how can I know what my audience wants?”

Ask them.

Don’t you like when somebody asks you “How was your day?” or “What can I do for you today?”

Let your audience know you appreciate them.

Engage with them.

Bud Light did this by hosting a Facebook Live of a live performance by Post Malone.

Or prepare raffles, quizzes, surveys, or polls like Search Engine Journal does on Twitter.

Host a giveaway like the Parks Project.

Hopefully, these tips and examples have you thinking about the potential types of content for your social media.

#4: Black hat social media tactics

Black hat is the name given to unethical web tactics used to boost a website’s ranking. Be it on search engines or on social media platforms.

My experience with black hat has shown me that although it may seem fun, easy, or like the results are outstanding, it just isn’t worth it in the long run.

Nowadays, some social media accounts still make use of these tactics.

One big black hat tactic used on social media is buying fake followers, likes, and shares.

There’s a lot said about this on the Internet.

Sometimes the followers you are buying are actually bots that are stealing other people’s identities.

These bots automatically follow thousands of people paying for fake followers to boost their social media presence (even politicians and celebrities).

Another very controversial use of bots on social channels is the manipulation of thought to affect decisions that will impact the world.

Like how Russian Twitter bots sent tons of pro-Brexit tweets to influence voters’ opinions.

But that isn’t all.

MediaKix created two fake Instagram accounts to test how hard it is to become a paid influencer on Instagram.

The results are shocking because with only a few stock photos and a few dollars to buy fake followers, they actually secured a total of four paid brand deals in total.

That’s crazy.

But if there’s one thing to learn from the past, it’s that these things don’t last.

If you want to truly boost your social media presence, then treat others as you’d like to be treated yourself.

And if you are thinking of working with an influencer to boost your social presence or conversions, then make sure it’s the real deal and not a smoke screen.

Look how easy it is to identify an account’s user base growth over time with tools like Socialblade.

Keep an eye out for irregular patterns like these when assessing the authenticity of social media accounts.

Unless they’re some sort of celebrity, it’s very likely that this user paid for a large number of followers.

#5: Following to be followed

 

 

The fake social media industry is a gold mine for a few and a waste of money for many.

There’s even a vending machine for buying followers.

By purchasing fake followers, you’re lining other people’s pockets, and you are risking a bad reputation or even an account ban.

Instead of adding tons of accounts which mean nothing to you, do some research and find the main influencers in your niche.

See how they do what they do. Learn from the content they produce and how they interact with their followers.

Comment on their posts and leave a link to your own.

If you create relevant, quality content and add the right (active) user accounts, you’ll get your first 1,000 followers in no time.

Within five months of launching Pescetarian Kitchen, Matthew Darby had 4,700+ Facebook followers, 850 Twitter followers, and 15,000+ unique visitors from social media.

How?

By creating a long-term social growth strategy filled with content that he knew his audience would engage with and learn from.

#6: Impersonal automated “thank you” messages

No doubt Messenger Bots are here to stay and are going to speed up a ton of processes when it comes to customer service and managing your audience.

One word which has shaped the Internet today is personalization, as you can see thanks to this chart from Accenture.

Everybody wants to feel special, unique, and heard.

That’s exactly why, if you decide to use auto-replies, you’ll need to learn how to set them up correctly.

You don’t just want to send a cold “thank you” and a request for the viewer to visit a blog.

You want to add value.

People are giving you moments of their precious time by reading what you write and even commenting on it.

Here’s an example of a great “thank you” message I received from Josh Fechter from BAMF Media. Check out the value added to his auto-reply.

A big thanks, a gift to go with it, and an interest to get my thoughts on the topic.

So now is when you say, “I want to personally answer all my followers Neil, but I can’t physically do it.”

You do need to look into using a chatbot.

Unilever used one for Red Nose Day last year.

They created “Most Famous Monkey” in Facebook Messenger to tell jokes.

Through natural language development, Unilever created 215 AI-driven conversation topics.

They were able to send 150 messages per second.

So there’s nothing wrong with using a chatbot.

You just have to make sure that the message you send out comes across as friendly, understanding and, overall, human.

There’s no workaround for treating people like people, so the sooner you start doing it, the better your results will be on your social channels.

#7: Giving out all the goodies at once

A wise man once said, “Always keep an ace up your sleeve.”

Well, I don’t know if I just made that up, but it’s exactly what you need to do when publishing content on social media.

If you are spending more time creating content than growing your community and getting your content out there, then something needs to change.

As you can see on these pie charts from Inbox Insight, content production increases significantly on a yearly basis, and 80% of users plan to increase their use of original content.

But even though more content is being published, a ton of that is repurposed original content in different forms and on different platforms.

Look at how Larry Kim, founder of Mobile Monkey, repurposes content.

Here is an email about a webinar with SEMrush.

Then, he repurposes the webinar to his blog.

Creating content is not about creating new high-quality content every single time.

It’s about getting the high-quality content you already have to the right audience.

While some readers may prefer email, others will engage with your blog.

You need to understand where your audience is and where they engage.

This is why it’s important to fragment your content.

Analyze the piece of content you’ve created, divide it into individual parts, and adapt each one accordingly to make it a perfect fit for social media channels.

Like Problogger did with their podcasts.

And their Twitter posts.

And on Facebook.

Create, segment, and publish.

By doing this, you can easily turn one big article into seven days of fresh, quality content.

Or get seven days of traffic in just a few hours.

It’s up to you how you want to do it. The possibilities are endless.

#8: Throwing a sales pitch at your audience

I know.

What’s the point of having an engaged audience if you can’t sell anything to them, right?

I didn’t say you can’t sell to them, and I surely didn’t say they won’t buy from you.

But, if your branded content doesn’t connect with your targeted audience, you have failed them.

As the digital landscape changes, you cannot forget to be human.

Social media channels are adapting so your brand must evolve.

For example, Facebook has Branded Content tags.

This makes tracking influencer partnerships on Facebook much easier.

So, how do you create branded content that doesn’t seem sleazy or salesy?

One word: storytelling.

Remember Dove’s Real Beauty campaign? It was the most watched branded content in 2013.

Storytelling is all about creating compelling life stories about a person who has a given need or problem and how they manage to solve it thanks to your product or service.

It tends to have an inherent life lesson, taps into a person’s emotions when they read it, and is easy for the audience to relate to.

The result?

A 30% boost in conversions and a great way to increase the end user’s loyalty to the brand. Not too shabby, huh?

Everybody likes a story like this one written by Ben A. Wise, so practically any brand’s audience would engage with it.

It’s up to you to find the best way for you and your business to showcase what you have to offer.

But as much as you like baseball, don’t pitch sales to your clients.

#9: Thinking organic traffic will make you rich

Everyone loves organic traffic.

It’s free, it’s accessible, and it’s based on variables which usually make it the most relevant content for your searches.

But here’s the deal.

Social media platforms don’t make cash off of organic traffic.

An insane 26% of Facebook users that click on an ad actually make a purchase and 93% of companies advertising on Facebook use Facebook Ads.

Advertising on social media has insane potential. It’s no wonder they want to fill their pockets, right?

You can’t expect to reach a large number of potential buyers for your product or get your brand name out there by relying solely on organic traffic.

By all means, organic will get you far, especially once your first clients start pouring in.

But, how long will it take to get your first customers?

It took Hallam Internet 26 days to generate 56 leads from LinkedIn Ads.

And, Cosabella saw a 50% increase in return on ad spend within the first month.

What is clear is that social media platforms are making paid ads more visible so more people see them.

This means more people will visit your site.

#10: Only publishing text and image-based content

When the Internet opened to the general public, everybody went crazy buying domains and publishing just about anything.

Those first pieces of content were purely text-based.

Not long after, as things evolved at super speed, you started to see images almost everywhere.

First text, then images. And now what?

Video.

Video content has been growing non-stop and will continue to do so over the coming years.

Just follow Tastemade.

Once they hit 2 billion monthly views on food videos, they decided to expand into travel and home.

Tastemade co-founder, Steven Kydd, told Digiday,

It’s always been part of the plan. We started with food, because honestly in the first few years of the company, we wanted to focus on building a real high-quality consumer brand. Once we had achieved that outcome, then we thought it would be the right time to expand into new verticals.

And they aren’t the only ones.

Other companies are investing billions in video marketing.

Everything points to video being the star of 2018.

And, brands are already showing that. Just look at this example from Lowe’s:

And Taco Bell.

You don’t have to be rich and spend thousands of dollars on video and sound equipment.

You don’t need a recording studio or to hire an expert.

All you need is a decent camera, something interesting to say, and a smile.

[youtube https://www.youtube.com/watch?v=ZAxSIvSUQZI?feature=oembed&w=700&h=394]

Conclusion

Social media is ever-changing so you need to up your game to stay in it.

Here’s how your time should be spent on social media: 80% to community growth and 20% to creating new content.

Keep up with the latest blogs.

Find some trustworthy websites to keep updated on the best practices for each social media platform and learn how to boost your social media ranking and engagement.

You want quality over quantity. Always.

If your content is good, people will acknowledge you, like it, and share it with everybody they know.

Remember that each social media platform has its tips and tricks, so make sure to adapt your content accordingly.

Finally, don’t obsess over things like having thousands of followers or creating viral posts.

Now think about what tactics you’ve been using until now and decide which ones to keep and which ones to ditch.

What are some social media tactics you think should be put on the shelf?

The post 10 Outdated (But Commonly Used) Social Media Tactics You Need To Ditch appeared first on Neil Patel.

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It’s time for eCommerce companies to wake up to Amazon’s influence, before it’s too late

sourced from: https://www.6smarketing.com/blog/amazon-marketplace-consulting/

You no doubt understand the importance of digital marketing — SEO, Google AdWords, content, social media, and a whole host of other tactics designed to boost your eCommerce business. You probably already invest time and money in them as part of your digital strategy.

So why aren’t you doing the same when it comes to Amazon?

Put simply — Amazon shouldn’t just be a concern for your eCommerce business in 2018, it should be the concern. Indeed, I’d go so far as to say that if you have a product that can be sold online and you don’t have an Amazon strategy, then you will be out of business within five years.

It’s that important, and here’s why…

A sleeping giant

Amazon is radically changing the eCommerce landscape, moving beyond its role as a retail giant. It’s a powerhouse of search and advertising that can have a huge impact on businesses’ bottom lines.

Today more people use Amazon than Google when it comes to conducting product research. In fact, 9 in 10 consumers will check Amazon, even if they have found the product they are looking for on another site.

That’s a lot of eyeballs. However, your business’ success won’t just rely on your ability to get in front of them but stopping someone else from getting there before you can.

You need to act now before it’s too late

Because of the way Amazon’s marketplace is set up, it’s incredibly difficult to usurp sellers that have already established their presence. That’s great news for businesses that have been quick to see the opportunity that Amazon provides. But it should be ringing alarm bells for those who haven’t.

If you’re not building a presence for your products in Amazon’s marketplace, then you can bet that someone else will be. And by the time you realize how much market share they’re taking from you, it will be too late to do anything about it.

The time to act is now.

Unveiling our Amazon-centric services

Over a decade ago, we founded 6S because we recognized the fundamental need for businesses to take advantage of opportunities presented by digital marketing before their competition beat them to the punch.

Today, we firmly believe that the same is true when it comes to Amazon, which is why we’ve developed a new suite of specialized services designed to help eCommerce companies establish their presence in the marketplace.

We want to help you dominate the digital marketplace, and our services are designed to do just that.

Amazon is a complex platform that comes with its own rules. We’ve built a team of in-house experts that know how to play by them.

As a result, we’re now able to offer complete consultancy for eCommerce companies. From initial setup to final sale, our Amazon experts will organize, optimize, and manage your presence in the marketplace.

We’ve also developed a unique projection model to give clients an accurate picture of what Amazon can do for your business. This enables us to showcase exactly what impact our services can have on your bottom line.

If you’d like to know more, contact us to find out how our Amazon experts could help your eCommerce business.

We helped Domestic Objects navigate the complexities of selling on Amazon. Watch the Amazon case study video on how Sarah started selling kid’s play tents on Amazon Prime and FBA:

[youtube https://www.youtube.com/watch?v=hxCfCpujbIo]

Our Amazon experts and consultants are located in each of our three offices in New York, Toronto and Vancouver.

The post It’s time for eCommerce companies to wake up to Amazon’s influence, before it’s too late appeared first on 6S Marketing.