Category: Social Media

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(REVEALED) Real Data from Actual Facebook Messenger Marketing Campaigns

sourced from: https://www.digitalmarketer.com/blog/facebook-messenger-marketing-case-study/

In this article, I’m going to show you never-before-revealed data from some of my recent Facebook Messenger marketing campaigns.

I’m sharing these behind-the-scenes Messenger analytics (against my better judgement…) for 3 main reasons:

Authenticity: Seeing is believing. You’ve heard the hype about chatbots. I want to pull back the curtain so you can determine, based on real data, whether or not the hype is deserved
Motivation: I want to show you that you can get similar results by applying specific marketing tactics
Comparable analysis: If you’re already using chatbots and Facebook Messenger marketing, you’ll be able to assess whether or not your results are in the range of typical outcomes

I’ll not only show you the numbers I achieved, but also exactly how I achieved them. By reverse-engineering the process, you can get similar levels of marketing success.

Survey Sent via Facebook Messenger: 52% open rate and 15% response rate.

In this marketing campaign, I sent a survey to a group of contacts (12,680 of them).

The survey was called “What’s Your Bot Level” in which I tried to gauge how familiar my audience was with chatbot marketing.

It started out with a quick question, “I’m a chatbot marketing…” and then you would fill in the blank with your experience level—novice, fan, or pro, basically.

Here are the results that I got after sending that exact survey:

The survey was delivered to 10,689 contacts
52% or 5,639 of the contacts opened the survey
2% or 1,733 of the contacts responded, i.e. answered questions, on the survey

Here’s a more detailed breakdown of the campaign. (Names have been blurred for privacy reasons.)

Why am I showing you this particular campaign?

After all, a lot of my campaigns have 75% response rates and higher!

This survey was only 52%. Why brag about a comparatively ho-hum open rate?

Here’s why I’m showing you mediocre results:

These results, though mediocre by chatbot marketing standards, are way higher than what you’d get from an email marketing campaign. See chart below for a breakdown of the analytics
It’s a survey. Surveys are notoriously difficult to get people to respond to
It was sent to over 10,000 respondents. That means over 5,000 people read my survey, and 1,733 responded to it. These are significant numbers

Let’s draw a comparison between this survey campaign (sent via Messenger) and an equivalent survey that we sent via email.

The survey sent via Messenger had a 5,303% higher engagement than the one sent via email.

Besides, surveys are invaluable for marketing teams.

What if you could get more than 16% of your mailing list to respond to a survey? How would this inform your marketing, engage­ your users, or empower your sales team?

This is the power of Messenger chatbot marketing.

To create a chatbot survey, you’ll need to use a chatbot builder, (MobileMonkey is a great option, and what I use). You simply create a dialogue—questions, followed by answers, followed by another question, etc.

Most MobileMonkey users take a survey template and customize it to their specific needs.

You can also create surveys from scratch using the MobileMonkey bot builder.

You’re probably well aware that a survey isn’t just for information-gathering purposes. A survey is also a powerful engagement tool, compelling your users to take action.

Here are some tips for a successful Facebook Messenger chatbot survey:

Make it easy for people to respond. Multiple choice questions in which they tap answers are best
Make the survey short. People bail from long surveys
Make it obvious what the survey is about. Confusion leads to rejection

Facebook Messenger Drip Campaign: 81% Read Rate and 14% Response Rate

Drip campaigns are the bread and butter of email marketing.

Done right, a strategic drip campaign can nurture a cohort of email marketing leads to some conversion action.

And guess what. It takes days.  

Chatbot marketing has taken drip campaign success rates to a whole new level, like the one I’m sharing with you here.

What email marketer in the last 15 years has seen results like these?

81% of the recipients read or opened the drip campaign
14% of the recipients responded to the drip campaign

Why am I showing you this one?

Because it’s a small sample size. Not everyone who’s reading this is working with audiences of 31,000+ respondents, as we sometimes do. If you’re just getting started with Facebook Messenger marketing, your audience size may be in the few hundreds, not the tens of thousands.

While there are times that it’s acceptable to send a message to a huge list, it’s much more strategic to define small audience segments for effective hypertargeting.

The example I’m showing you above is such a segment—a cohort of contacts that share certain engagement characteristics.

(NOTE: Not sure where to get started on your own Facebook ads? Download our NEWLY UPDATED Ultimate Facebook Ad Template Library for FREE! You can copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Get them here.)

I also show it to you because 90% of these respondents took action within the first 60 minutes of receiving the chatbot sequence.

Chatbots turbocharge drip campaigns. Instead of waiting a period of days to send the next message, you need only wait minutes. When you’re able to accelerate the process, you can close conversions much faster and with a higher success rate.

Creating a drip campaign in the MobileMonkey chatbot builder is a simple drag-and-drop process. First, you’ll create the dialogues, and then you’ll organize them in the Drip Campaign builder.

As the efficacy of email marketing fades, I want marketers to have confidence in drip campaigns—but not email drip campaigns.

Facebook Messenger drip campaigns powered by chatbots are alive and well, and scoring 80% open rates mere minutes after launching.

Facebook Messenger Data: Cumulative Metrics

The final set of data I want to show you isn’t from a specific Messenger campaign. Rather, it’s drawn from the collective marketing campaigns that I’ve been executing using MobileMonkey and Facebook Messenger.

As a preamble to the actual data, let me tell you yet again why I’m sharing these specific numbers with you.

The most fundamental reason is this—it’s data. Data is omnipotent. Acting upon data is the only effective way to make informed marketing decisions. If you know and understand your data, you can adjust your marketing accordingly.

When opening up any new marketing channel, it is essential to have a sense of the numbers—how many, how fast, who, why, and when.

Here are some of those numbers.

This metric shows the total number of contacts acquired in Messenger over time (the date range is, of course, adjustable).

Let’s compare this with email. One Messenger contact is the equivalent of anywhere from 20 to 100 emails in terms of the engagement driven. Thus, a Messenger contact list of this size gets the same engagement levels that you would expect from a 400,000-person email list.

This number—total contacts in Messenger—is the guiding light for the emerging class of chatbot marketers.

Whereas traditional marketers pour effort and energy into amassing email leads, today’s Facebook Messenger marketers measure their success by the number of Messenger contacts.

With email marketing, the contacts consist of, well, an email address—hardly anything else.

With Messenger marketing, the data on each contact is much richer, leading to extremely effective segmentation, retargeting, and campaign refinement.

Every contact goes into a contact list that is organized, searchable, and can even be exported automatically to any other business apps, CRMs, databases, etc.

For each contact that subscribes to your Messenger contact list, you have automatic visibility on the following information:

Profile picture
First name
Last name
Unique ID
Gender
Country
Time zone
Date and time created
Time of last activity

You can create an infinite number of attributes and tags that will help to further refine your contacts based on your own selections and parameters.

Another helpful data point is the rate of acquisition.

The chart below indicates the number of new contacts per day. It’s helpful for analyzing trends, specific campaign effectiveness, and overall trends.

Knowing the total number of sessions generated by chatbots is another integral number for measuring chatbot marketing success. This chart shows the total number of sessions (orange) plotted with the number of unique sessions (purple).

These are just a few of the many metrics available within MobileMonkey’s bot analytics.

To get a rounded view of my data, I often take a look at any paid entry points to my Messenger contact list, which is usually click-to-messenger ads. Doing so helps me understand the costs associated with Messenger list building.

For example, here’s a glance at a recent Messenger ad campaign. Here’s a quick rundown of the salient data points:

Campaign duration: 5 days
Total amount spent: $12.36
Total impressions: 1,373
Results: 158
Cost per result: $0.08

Each of the number sets discussed above is important for the role they play in refining and developing my Messenger marketing strategy.

Data from Facebook Messenger Campaigns: Your Turn

We’re in the infancy of Messenger chatbot marketing.

Sure, it’s an exciting field and a lot of marketers are jumping in, but there is no track record of people sharing data or metrical insights into the success of their chatbot marketing efforts.

That’s yet another reason why I chose to share this information with you.

The scarcity of data may lead marketers to conclude that 1) chatbot marketing isn’t effective and/or 2) all these marketers are lying about their 70% open rates.

I hope these few data points will provide a glimpse of authenticity to strip away the veneer of hype that masks the chatbot marketing world.

None of the data I shared with you is anomalous. None of it is sensational. And all of it is real.

Now it’s your turn.

Using chatbot marketing, what kind of results do you think you can achieve?

(NOTE: Not sure where to get started on your own Facebook ads? Download our NEWLY UPDATED Ultimate Facebook Ad Template Library for FREE! You can copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Get them here.)

The post (REVEALED) Real Data from Actual Facebook Messenger Marketing Campaigns appeared first on DigitalMarketer.

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17 Ways to Get More YouTube Views (Works GREAT In 2019)

sourced from: https://backlinko.com/get-youtube-views

In this post I’m going to show you how to get more views on YouTube.

In fact, these are the exact techniques that I used to grow my channel to 244.6K views per month.

Let’s dive right in.

1. Use “BOGY” Thumbnails
2. Copy This Proven Video Description Template
3. Alternate Playlist Layouts
4. Boost Your Video Title CTR
5. Get More “Suggested Video” Views
6. Use The “MVC Formula” For Video Tags
7. Share Videos On Quora, Reddit and Forums
8. Rank Your Videos in Google Search
9. Optimize Videos for Comments, Likes and Subscribes
10. Improve Your Channel’s “Session Time”
11. Optimize Your End Screen for Views
12. Master YouTube SEO Fundamentals
13. Use Eye-Catching Playlist Titles
14. Feature Your Videos On Your Blog
15. Share Video Clips On Social Media
16. Upload Videos When Your Audience is On YouTube
17. “The Card Bridge” Technique
Bonus #1: Get Featured On The YouTube Homepage
Bonus #2: Double Down On What Works
Bonus #3: The Community Tab Preview

1. Use “BOGY” Thumbnails

It’s no secret that your video thumbnail is HUGE.

In fact:

According to YouTube, 9 out of 10 of the most-viewed videos on YouTube use a custom thumbnail:

And YouTube themselves state that:

“Thumbnails are usually the first thing viewers see when they find one of your videos.”

The question is:

How do you create a thumbnail that stands out?

BOGY Thumbnails.

BOGY Thumbnails are thumbnails that use these four colors:

Blue
Orange
Green
Yellow

Why is this important?

Well, if you look around YouTube, you’ll notice that the site is mostly red, black and white.

And if your thumbnail also uses red, black and white… your video will blend in.

But when you use BOGY thumbnails, your videos stands out and grabs attention.

(Which makes people MUCH more likely to click)

For example, I use green as the main color in my thumbnails:

This is partly for branding reasons (green is the main color on my blog and YouTube channel).

But it’s also to stand out on the YouTube platform:

How about another example?

The Bright Side Channel (which has 19 million subscribers) uses yellow, orange, blue and purple in most of their thumbnails:

Of course, you can use a little bit of red, white and black in your thumbnail.

You just don’t want to make them your main thumbnail color.

For example, I use some black and white in this thumbnail.

But 80%+ of that thumbnail is green.

And now it’s time for…

2. Copy This Proven Video Description Template

YouTube has confirmed that your video descriptions “let YouTube’s algorithms know what your videos are all about”.

With that, I have some good news:

I recently developed a YouTube description template that works GREAT.

Here it is:

Now I’ll break down each section in detail.

First, you have the Strong Intro.

The first few lines of your description are SUPER important.

Specifically, you want to include your target keyword once in the first 1-2 sentences.

That’s because YouTube puts more weight on keywords early on in your description.

So make sure to mention your target keyword in the beginning of your description.

Here’s an example from my channel:

You also want to sell your video.

Why?

The first few lines of your description show up in YouTube search:

And if that snippet is super compelling, more people will click on your result:

Plus, some people even read your description after they land on your video page.

So it’s important that the content above “Show more” really sells your video.

Next, you have the 150-word outline.

All you need to do here is outline what someone will learn from your video.

And don’t be afraid to get into the nitty-gritty details here. In fact, I recommend writing AT LEAST 150 words here.

That way, YouTube can fully understand what your video covers.

For example, check out this description from one of my videos:

It’s 233 total words.

And that thorough description has helped my video rack up 299,173 views to date:

Finally, you have your description links.

I actually got this tip from YouTube themselves:

The goal here is to send people to your website and social media channels.

I’m most active on Twitter, so I only include a link to my Twitter profile:

But there’s nothing wrong with linking to several different sites that you’re active on.

And if you want to get more subscribers, I recommend adding a call-to-action to subscribe here too:

Which leads us to…

3. Alternate Playlist Layouts

If you’re like most people, you include a ton of playlists on your channel page.

(Which is smart)

Well, I recently discovered a simple way to get MORE people to watch your playlists:

Alternate vertical and horizontal playlist layouts.

Here’s an example from my channel:

Why is this important?

If you only use one playlist layout, your playlists don’t stand out from one another:

But when you alternate layouts, each playlist really stands out:

To change layouts, head over to your channel page. And hit “Customize Channel”.

Then, click on the little pencil icon next to one of your playlists:

And choose the layout:

Then, alternate between “vertical lists” and “horizontal layouts” for each playlist.

Simple. Yet effective.

4. Boost Your Video Title CTR

Your title is a BIG part of your video’s success.

In fact, YouTube’s internal data has confirmed that your title can make or break your entire video:

With that, here’s exactly how to write video titles that get tons of clicks:

First, add brackets and parentheses to the end of your title.

An industry study by HubSpot found that adding brackets to a title increased clicks by 33%:

To be fair:

This study looked at blog post titles.

But I’ve found that the same rule applies to YouTube videos.

For example, this video from my channel has 299,173 views:

And the “[New Checklist]” at the end of my title is a big part of that video’s success:

Next, use a number in your title.

This number can be:

The number of tips or strategies you’re going to cover
The current year
Number of steps in a how-to video
The amount of weight someone lost (or lifted)

Or pretty much any number that makes sense for your video.

For example, here’s a video on my channel about keyword research:

My original title was just “Advanced Keyword Research Tutorial”.

That title is pretty flat.

So I decided to add “5-Step Blueprint” to the end of my title:

Which has helped that video rack up over 100k views so far:

Finally, use titles that are between 40-50 characters:

A study by Justin Briggs discovered that videos with titles less than 50 characters ranked best in YouTube search:

5. Get More “Suggested Video” Views

Over the last few years I’ve studied dozens of YouTube channels.

And I’ve noticed one consistent pattern:

Successful channels get lots of views from Suggested Video.

As a reminder, “Suggested Videos” are videos that YouTube promotes next to the video you’re watching:

And as it turns out, Suggested Video can bring in MORE views than YouTube search.

For example, my channel gets 34.8% of its views from SEO…

…and 38.2% from Suggested Video:

So:

How can you get more views from Suggested Video?

Use the same tags as your competitors.

In fact, YouTube has stated that they use metadata (like your title, description and tags) for Suggested Video rankings.

So when your tags match the tags in a popular video, you have a good chance of showing up next to that video:

Here’s a video that walks you through this entire process in detail:

Speaking of tags…

6. Use The “MVC Formula” For Video Tags

You already know that tags are important for video SEO.

That’s because YouTube uses tags to understand your video’s topic.

In fact, when we analyzed 1+ million YouTube videos, we found that YouTube video tags correlated with rankings:

Question is:

How do you use tags the right way?

The MVC Formula.

Here’s how it looks:

The MVC stands for: “Main Keyword”, “Variations” and “Category”.

I’ll break this down with a real-life example…

First, you have “Main Keyword”.

This is self-explanatory.

You want to use your main keyword as your first or second tag.

For example, my target keyword for this video is: “link building”.

So I made that exact phrase my first tag:

Next, we’ve got “Variations”.

Here’s where you sprinkle in a few variations of your main keyword.

For example, in my link building video, I used a few variations of that term:

Finally, include 1-2 tags that describe your video’s overall category.

These broad tags are designed to help YouTube understand your video’s overall topic and category.

For example, in my video, I included three broad tags: “SEO”, “online marketing” and “digital marketing”.

7. Share Videos On Quora, Reddit and Forums

Online communities are GREAT places to promote your YouTube videos.

That’s because people on these communities have burning questions…

…questions that your video can answer.

For example, let’s say that you see someone asking this question on Reddit:

Well, if you had a video that talked about frozen Paleo meals, you could link to it in that thread.

In fact, I used this exact approach to promote one of my videos on Quora:

Which helped my brand new video get a handful of high-quality views.

8. Rank Your Videos in Google Search

Ranking your videos in Google can lead to LOTS of extra views.

In fact, Google sends my videos 8,396 views per month:

So:

How do you get your videos to show up in Google?

Well, it’s not all about ranking #1 in YouTube.

In fact, a study by Stone Temple Consulting found that 55.2% of YouTube videos ranking in Google were different than the top videos ranking in YouTube’s search results.

For example, if you search for “backhand drills” in YouTube, this video is shown at the top:

But when you search for that same keyword in Google, that video is nowhere to be found

With that, here’s how to boost your video’s chances of ranking in Google:

First, say your keyword out loud in your video.

For example, a while back I published this SEO tutorial video on my channel:

And I made sure to actually say the exact phrase “SEO Tutorial” four times in that video:

Which is one of the main reasons it ranks in the top 3 for that term:

Second, upload a transcript of your video to YouTube.

That way, Google can understand 100% of the content in your video.

Sure enough, I made sure to get a professional transcription for my SEO tutorial video.

9. Optimize Videos for Comments, Likes and Subscribes

YouTube wants to see that people ENGAGE with your video.

In fact, I recently conducted a YouTube search engine ranking factors study:

And we found a significant correlation between ranking in YouTube and user engagement.

Specifically, we found that comments:

Likes:

And subscribes:

All correlated with rankings in YouTube search.

What’s the best way to get more engagement on your videos?

It’s simple: ask people to engage with your video.

For example, let’s look at this video from my channel:

At the end of my video I ask people to leave a comment:

And subscribe:

Which has helped that video rack up 4,348 comments:

11,500 subscribers:

And 396,000 total views:

10. Improve Your Channel’s “Session Time”

Audience retention? Important.

Watch Time? VERY important.

But neither of these two metrics are close to session time.

I’ll explain…

Session Time (also known as “Session Watch Time”) is the total amount of time someone spends on YouTube after watching your video.

And it’s one metric that YouTube cares A LOT about. In fact, YouTube has said:

“The goals of YouTube’s search and discovery system are twofold: to help viewers find the videos they want to watch, and to maximize long-term viewer engagement…”

So if someone watches your video and then leaves YouTube, that’s going to hurt your channel’s Session Time:

But if that person stays on YouTube, your Session Time is going to increase:

And the best way to improve your Session Time?

Promote your BEST videos on your channel page.

That way, you’re showing people videos that will keep them watching.

For example, I show off my best videos at the top of my channel page (inside of playlists):

Evan Carmichael even replaced his traditional channel trailer with one of his popular videos:

As it turns out, there’s another easy way to boost your Session Time.

Which leads us to…

11. Optimize Your End Screen for Views

Here’s how to get extra views (and Session Watch Time) using your end screen:

First, pick a popular video from your channel.

To do this, head over to the YouTube Studio and find a video that generated lots of views over the last 90 days:

Next, find a video from your channel that someone would want to watch AFTER they finish watching your popular video.

For example, this video was one of my top 10 videos over the last 90 days:

So I asked myself:

“What does someone that just learned about keyword research want to learn about next?”

How to use those keywords in their content.

Luckily, I published a video on that exact topic a few months earlier:

Finally, link to that video in your End Screen:

And because your “Next Video” is EXACTLY what someone wants to see, they’re super likely to watch it.

12. Master YouTube SEO Fundamentals

If you want to get more views on YouTube, you need to learn as much as you can about YouTube SEO.

Specifically, you want to master SEO basics like:

Keyword research for videos
Optimizing titles, descriptions and tags
Improving Audience Retention and Watch Time
YouTube engagement signals

And if you want a crash course on SEO for YouTube, I recommend watching this entire video:

13. Use Eye-Catching Playlist Titles

I used to name my playlists with whatever word popped into my head first.

For example, one of my first playlists was called “Advanced SEO Strategies”:

Not a horrible name. But not super compelling either.

So I added “and Case Studies” to make the title more interesting:

And I’ve applied this same rule to all of my playlist titles.

For example, one of my most popular playlists is called “How to Get Higher Google Rankings”:

My original title for that playlist was: “SEO Tips and Strategies”.

But I knew that my audience wants to learn “how to get higher Google rankings”.

So I made my playlist title that exact outcome.

14. Feature Your Videos On Your Blog

You might have noticed that I’ve embedded quite a few of my YouTube videos in this post.

And there’s a good reason for that:

These embedded videos lead to a ton of high-quality views.

Not only do these embeds help you get more views, but they can also help your videos rank higher in YouTube’s search results.

An industry study found that #1 ranking videos have 78% more links and embeds than videos that rank #2 or below:

Pretty cool.

15. Share Video Clips On Social Media

Back in the day I’d share my entire YouTube video on social media:

And sure, this led to a handful of views.

But not as many as I wanted.

That’s when I realized something:

Facebook, Twitter and other social media sites want to keep people on their platforms.

(Yup, just like YouTube)

And when you post a link to your YouTube video, their algorithms are going to hide your post from your followers.

So:

What’s the solution?

Upload a clip from your YouTube video as native video.

Here’s an example:

Because my clip was native to Facebook, it was promoted around the platform like crazy.

(Which led to 23k views on my post)

And once you post the clip, link to the full video as the first comment:

That way, people that enjoyed your clip can easily find the full video on YouTube.

16. Upload Videos When Your Audience is On YouTube

What’s the best time to upload a video on YouTube?

Is it Tuesday at 3pm?

How about Saturday at 6am?

The real answer: when your subscribers are on YouTube.

Unfortunately, YouTube doesn’t tell you when most of your subscribers are online.

So I recommend testing a few different days and times to see what works best for your channel.

You can even use a tool like VidIQ to analyze your channel for the best times to post:

17. “The Card Bridge” Technique

This is an easy way to boost your Session Time and views.

Here’s how it works:

First, look at the audience retention report for one of your videos.

Here’s an example from my channel:

As you can see, this video has a massive retention drop at 6:16.

Next, have a card appear at that time.

(That’s “The Bridge”)

And that card sends people to another video on your channel at the exact moment they would have clicked away:

Nice.

Bonus #1: Get Featured On The YouTube Homepage

The YouTube homepage can be a GREAT source of views.

(Especially for new videos)

For example, look at the traffic sources to this video the week after it went live:

39.4% of all of my views came from “Browse Features”.

(Most of which are views from the YouTube homepage)

And getting on the homepage led to 3,097 views in my video’s first week.

Not bad.

As you probably know, your YouTube homepage is highly personalized.

So when I say “get featured on the homepage”, I’m talking about getting on the homepage for users that are signed in.

With that, here are two ways to boost the odds that your video will appear on people’s homepages:

First, promote your video in the first 48 hours after it goes live.

YouTube’s homepage algorithm tends to feature videos that have two things going for them:

They’re new
They’re popular

And when you get lots of eyeballs on your new video, YouTube will happily feature it on their homepage.

For example, I promote my new videos on social media:

And to my newsletter subscribers:

Which helps push lots of people to my brand new content on day 1:

Second, boost your total YouTube subscriber count.

I’ve noticed that YouTube’s homepage tends to feature content from channels that you’re already subscribed to.

(Which makes sense)

So the more subscribers you have, the more views you’ll get from the homepage.

Bonus #2: Double Down On What Works

In other words:

Find videos from your channel with above-average audience retention.
Use what worked in future videos.

How about an example?

This video from my channel was my first successful video:

(Most of my other early videos completely flopped)

So I decided to apply what worked in this video to my future videos.

And it worked!

Because I doubled down on what was already working, I was able to grow my channel in record time:

Specifically, I looked for spots in my video where my audience retention was higher than average:

For example, I noticed a big retention spike at 3:51:

3:51 laid out the steps for one of the strategies in my video:

So I decided to show steps in text form in all of my future videos:

Bonus #3: The Community Tab Preview

This is an easy way to get your subscribers PUMPED about your next video.

Here’s how to do it:

First, publish a post about your upcoming video in your community tab.

This can be a sneak preview shot:

A quiz:

Or anything that builds anticipation for your video:

Either way, your community post makes people look forward to your upcoming video.

(Which means they’ll be MUCH more likely to watch it when it goes live)

Now It’s Your Turn

Now I’d like to hear what you have to say:

Which strategy from today’s post are you ready to try first?

Are you going to use BOGY Thumbnails?

Or

Maybe you’re ready to preview videos in your Community Tab.

Either way, let me know by leaving a comment below right now.

The post 17 Ways to Get More YouTube Views (Works GREAT In 2019) appeared first on Backlinko.

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How I Gain 1,260 Instagram Followers Per Week

sourced from: https://neilpatel.com/blog/instagram-followers/

Do you want to be instafamous?

Well, who doesn’t?

Over the last few months, I’ve been running numerous Instagram experiments and I’ve finally figured out how to grow my Instagram following.

My Neil Patel account has been growing by 1,260 followers per week.

And I know what you are thinking… Neil, you are already well known, this can’t be replicated by anyone else.

Right?

Well, not only did we test this strategy out on my profile, but we also did it on 2 other profiles.

It works no matter what industry you are in. Heck, it works even better if you aren’t in B2B like me.

Just look at Dhavalilama. His likes per image have been growing by just using the heart trick, which I will explain in a bit, and he isn’t using my whole strategy. :/

So, how do you gain more Instagram followers each week without spending money?

Tip #1: Instagram wants long videos

You’ve heard everyone say that you need to upload videos. Social networks like Instagram aren’t just competing with other social networks, they are competing with traditional media and even companies like Netflix for your attention.

If you upload videos, you’ll find that you’ll get more engagement than if you just upload images.

But the key isn’t to just upload any video… it ideally needs to be engaging and long.

By long I am not talking about a 60-second video, I’m talking minutes. You’ll have to leverage IGTV for this, but that’s what they want as not enough people are using that feature.

Hence, if you use IGTV, they’ll push your video more.

That way when someone is watching a 5-minute video you just posted, they’ll be able to watch the first 60 seconds on their feed and then they’ll be pushed over to IGTV.

All you have to do is upload the video to IGTV and select the “post a preview” option.

What this does is, it uploads the video to IGTV and then also promotes the video through your feed.

Just look at this video that I only posted on IGTV.

It had 236 views before writing this blog post.

When I posted that video, I had 9,078 followers, which means I had an engagement rate of 2.59%.

Now if you look at this video that I posted…

It had 2,971 views before writing this blog post.

When I posted that video I had 21,047 followers, which means I had an engagement rate of 14.11%.

What’s crazy is, that one simple change increased my video engagement by 444%.

Tip #2: Ask and you will receive

Instagram’s algorithm is simple… the more views and likes your videos and images receive, the more people will see them, which increases engagement and your follower count over time.

There’s not too much more to the algorithm.

Of course, they are looking at things like what percentage of your followers actually engage… but still, the algorithm from a conceptual standpoint is simple.

So, have you thought about asking for people to “like” your image?

Now with Instagram, people are using it via their cell phone so it’s more of a “double tap” than a like… but you get the point.

On average, when I post an image on Instagram I can generate 945.6 likes.

Here’s an example of one of those images:

And as you can see from the engagement, that one did better than most of my images as it has over 1,000 likes.

Plus, the messaging resonates with a lot of people.

But here is one that is simple…

I just asked people to “double tap” if they need to improve their video skills.

It didn’t take much creativity to come up with that image and it received 1,441 likes. In other words, it produced 51.96% more engagement.

You should give it a try… I tend to use this tactic a few times a month and it works really well.

Just be careful though, if you use it every day or every week, people will get sick of it and it will stop working. Hence, I only use it a few times a month max.

Tip #3: Go live

Did I already mention that Instagram is competing with television networks and Netflix?

Because of that, what kind of content do you think they want more of?

Well, yes they want more video content, but we already talked about that.

They want more live content.

Think… reality TV.

Now the live content you produce doesn’t have to be like Keeping up with the Kardashians… they just want live content that people are looking forward to viewing.

You know how you will tune into shows like American Idol or the latest soccer or football match because it’s live and you want to see what’s happening in real time? That’s the effect Instagram is hoping for with live content.

Now, when you go live, Instagram is promoting it heavily so you’ll get more viewers. It doesn’t matter what you talk about… they just want to see more people go live.

Every time I go live, I am able to get at least 1,000 views. Just look at the live I just did…

In the first 6 hours, it’s already received 718 views and I did this live session on a Sunday during non-peak hours. Within the first 24 hours, it will easily surpass 1000 views.

In other words, go live! It’s a simple and quick way to grow your following count. Ideally, you should be going live on a weekly basis.

Heck, you can’t go live too much… feel free to go live daily.

Tip #4: Respond to comments

This one is simple, but no one really does it.

Social networks are supposed to be social. That means you should participate.

And no, I am not talking about just liking other images and viewing videos. I’m talking about engaging with people and talking to them.

So, when you like something that someone else posts, leave a comment.

And when someone leaves a comment on one of your posts… what do you think you should do?

You should respond to them with a comment.

Now, let’s look at some of my posts for a minute. You’ll see decent engagement, but more so, you’ll see me being very active.

Just look at all of my responses.

By engaging with people, you’re more likely to build a relationship with these individuals, which makes it more likely that they will back and continually engage with your posts.

Tip #5: The heart trick

Alright, are you ready for the heart trick? You know, the one Dhavalilama has been using to boost his like count by 300%.

The concept is simple, but it will take a bit of finesse to implement.

A part of Instagram’s algorithm is how much engagement you get from other Instagram users within the first hour of you posting anything.

Now, I’ve done a lot of tests with this… if you can get Instagram users who have more followers than you to like your image or video when it first goes live you’ll find that your content is much more likely to show up on the discovery page.

From a lot of testing, here’s what seems to be the most effective:

Get people with larger following accounts to like your image or video within the first hour it comes out.
Ask them to not like anything else within that hour. We’ve found that if they like too many images or videos it doesn’t work.
And if they are feeling extra generous, have them leave a comment.

The heart trick isn’t that complex, but it is hard to implement because you have to convince users who are more popular than you to like your content right when you publish.

And ideally, you need 6 people who have large accounts (the bigger the better), for this to work extremely well.

Tip #6: Create multiple stories each day

What do Tai Lopez, Gary Vaynerchuk, and Grant Cardone have in common?

Well, other than the fact that they all have over a million Instagram followers…

They all post a ton of stories per day.

And when I mean a ton, sometimes they are posting over 20 stories a day… literally.

The more stories you post, the more engagement you’ll create, which will lead to more followers.

Just look at the stats from the stories I just posted:

I can generate over 1,000 views within 8 hours of posting a story and generally in the range of 1,600 to 2,000 views within 24 hours.

The same story 23 hours later received 1870 views.

Here are some things to keep in mind if you want to maximize stories:

Don’t post all of your stories at once, spread them out throughout the day. This will cause people to keep coming back and engaging with your profile.
Use a combination of both images and videos within your stories. Overall, you’ll find that videos create more engagement.
The more stories you publish, the better off you are.
Add polls to your stories, this also helps boost engagement.

Tip #7: Quality matters

Have you noticed that some images get more likes than others? Or certain videos get more engagement?

Instagram is a visual social network. So the visual part is important… you want your images and videos to look great no matter what.

Now, they don’t have to be perfect, but you do want to make sure you are posting images that people enjoy.

Here’s what I mean…

When you look at my profile, you’ll see a ton of images of me that contain quotes.

Some of those images perform really well, while others don’t. For example, every time I post a quote using this image template…

It gets 21.4% less engagement then when I use this template…

Keep track of what your followers like and don’t like. Post more of what they like and stop posting the stuff that has low engagement.

Tip #8: Test, test, test

Speaking of posting more of what your followers like and less of what they don’t, you need to constantly test.

Even though quality matters, when you are testing you shouldn’t aim for perfection. Just aim for speed.

Once you find something that people like, do more of it.

For example, I ask people to double tap as I talked about in tip number 2 because I learned it through testing.

Here are some other things I’ve learned through testing:

Simplicity is the ultimate sophistication – people prefer clean images that are simple.
Use bright colors – images that are darker, such as night photography don’t perform as well.
Switch things up – if you do the same thing every week you’ll find your engagement starting to drop.
People want to get to know you – they don’t want to get to know the Photoshop version of you. Be realistic and personal. Connect with your followers.
Filters don’t matter – don’t waste too much time modifying or adjusting your images. Little things like filters don’t make the biggest difference.
Hashtags aren’t game changing – I know everyone says you have to use hashtags and you should here and there… but they aren’t game-changing. So don’t spam and use 20 hashtags per image you post. And when you do use them, pick relevant and popular ones. You can use Ubersuggest to figure out what keywords are popular.
Use Instagram analytics – it tells you when your followers are online so you know when to post. If you post when they are online you’ll get much more engagement.

A good example of a test I’ve run is when I post on my feed. As you can see from my stats…

My followers are most likely to be on Instagram at 9am. So I try to post around that time, which has helped me get 8.41% more likes per image.

Every little bit adds up!

Conclusion

You don’t have to spend money on ads to grow your Instagram following. If you follow the tips above, you’ll do well and find that you can grow your weekly following count by over 1,000 net new followers each week.

Now, I know you may not want to use Instagram because it doesn’t have your “ideal” audience, but you can drive conversions from Instagram.

For example, when I went live on Instagram and I told the audience to check out my ad agency Neil Patel Digital, I was able to generate 2 leads.

Neither of the leads were ideal customers, but it is a numbers game. If I continually do it I will be able to generate clients.

In the past, I have closed 3 deals from Instagram… one paid $120,000, the other paid $1,000,000, and the last paid $300,000.

They were all consulting arrangements, so I had substantial costs associated with the revenue, but it shows that Instagram does work.

Heck, if it didn’t, I wouldn’t be back on Instagram again (this is my 3rd profile, I no longer use the other 2).

You can also use the swipe up feature to drive people to your site and this will help you generate leads and sales.

So, what do you think about Instagram? Are you using it on a daily basis?

The post How I Gain 1,260 Instagram Followers Per Week appeared first on Neil Patel.

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17 Charts That Show Where Social Media is Heading

sourced from: https://neilpatel.com/blog/social-media-trends/

You already know it’s harder to get traffic from the social web unless you spend money on ads.

There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year.

But the reality is you can’t ignore platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube or any other new contender that comes out and gains traction.

These social sites command so much traffic, that we have no choice but to be on them.

Just look at the Similar Web numbers for Facebook… they get an estimated 19.2 billion visits a month.

That’s ridiculous! And it’s not just Facebook either… according to Similar Web, all of the big platforms get tons of traffic:

LinkedIn – 917 million visitors a month
Twitter – 3.62 billion visitors a month
YouTube – 22.77 billion visitors a month
Pinterest – 722 million visitors a month
Instagram – 2.86 billion visitors a month

In other words, whether you like their algorithm tweaks or not, you have no choice but to be on these platforms as they attract so many eyeballs.

So, what should you do with your organic social reach? How should you combat their algorithms so you can generate a positive ROI as their ad prices keep going up?

Well, I surveyed 183 companies that generate at least 5 million dollars in revenue a year all the way up to $1.7 billion to show you where social media is headed and what you should do to succeed in the landscape.

Let’s dive into the data…

Expect less traffic from the social web, even if you pay for it

Look at the graph below. What do you see?

Since 2015, the amount of shares a blog post receives from the social web has been declining. One of the large reasons for social sites to clamp down on organic reach is that that makes it so you need to spend money to get the reach that you were once used to and relied upon to generate traffic.

Now let’s look at the percentage of digital ad spend going towards social media sites.

Over time it has increased, and you’ll notice that things really started to ramp up in 2016.

An interesting fact is that in the United States during mid-2017, Facebook had more advertisers than inventory. In other words, the demand was higher than the supply which caused CPM and CPC rates to increase.

But similar to the game of cat and mouse SEOs play with Google, marketers also play that game with social networks. In recent years, marketers have figured out how to reverse the trend of their dying organic reach.

2017 was a low point, but since then marketers have figured out a way to boost organic social traffic.

It won’t last forever… but can you guess how?

Don’t expect your employees to help

Well, it’s not by asking your employees to share your content.

Roughly 74% of the companies we surveyed asked their employees to share their content. Might as well get those extra likes and comments, right?

I know I used to do it.

But then I stopped because the majority of my employees didn’t want to share the content. And it’s not just my companies, other companies experienced the same thing.

In other words, the first few times you ask your team members to share, they’ll do it. After a while, they’ll ignore you.

So how are marketers boosting their organic reach?

You have to use chatbots

Here’s how much time companies are spending on each form of social media content.

As you can see, everyone loves posting images and text-based updates because they are easy to post.

But they don’t produce the best engagement. It’s actually live video and other forms of video.

Social platforms are trying to compete with television networks and they are even competing with platforms like Netflix.

So, if you want the most engagement you have to feed into their goals. If you start producing live video or even recorded video, you’ll find that you can boost your engagement. What this will do is get more of your followers engaged so when you post other forms of content they’ll be a higher probability that the content will be seen.

The other reason videos work so well is because they keep people on these social platforms versus driving people back to your site.

But of course, you want your followers to go back to your site… and you can do that through chatbots.

As you can see, 41% of the companies reported that chatbots (also knowns as messenger bots for social sites) provided their biggest traffic gains.

In other words, if you want to drive people from social sites like Facebook, you’ll have to start using messenger bots like Mobile Monkey.

The chances are you aren’t using messenger bots yet, but they are super effective. Just follow this guide and it will walk you through setting them up.

Now, not every social network has messenger bots, but over time you’ll see this change.

You’ll have to start expanding globally

I’ve been blogging a lot about global expansion from an SEO perspective, but the same goes from a social media perspective as well.

The chart above clearly shows how people are now getting traffic from regions where English wasn’t the native language.

And as companies noticed that trend, they also started posting their social content in multiple languages.

You’ll see a trend of this continuing over the next few years in which companies will be leveraging globalization as social marketing campaigns in non-English speaking countries in most cases is more profitable.

If you want the most out of your organic social traffic and paid ads you should consider posting content in multiple languages.

Some social networks like Facebook give great targeting options where you can pick which regions you want to show your content in.

For other platforms like Twitter and Instagram, this doesn’t exist yet.

When you also look at it from an advertising perspective, ads are expensive in regions like the United States, Japan, Canada, United Kingdom, Germany… but they aren’t as costly in most parts of Latin America and Asia.

Now let’s look at social media from a sales perspective.

Here’s how to maximize your social media revenue

Similar to content marketing, don’t expect social media visitors to convert right when they land on your site.

On average, a social media visitor will convert after 3 visits.

That means you are going to have to focus on getting people to continue to come back to your site if you want more sales.

In other words, you’ll have to play the long game.

The simplest way to do this is to remarket your social visitors. But there are other solutions as well that you aren’t currently using.

You can use a combination of the methods above. You’ll find that one won’t be enough and you’ll have to combine a handful of methods, including SMS.

You’re probably not using SMS marketing yet, but did you know that when I send SMS messages my response rates are 68%?!

That’s crazy high!

I’m not talking about opens, I am talking about responses!

For email, you can use tools like Hello Bar and for push notifications, you can use tools like Subscribers.

But there are multiple ways to boost your sales from social media, including focusing on specific content types.

Did you know that if you leverage chatbots (messenger bots) and post video-based content you’ll generate more sales on average than if you just posted status updates?

I know that sounds counterintuitive as it is easier to drive people to your site using status updates than to create a video, but you have to consider that social algorithms favor video.

You can also optimize your sales by picking specific social networks

Sales is a complicated formula. There’s more to growing your revenue than just focusing on specific types of content social media sites love and optimizing your landing pages.

To get a full picture, you also have to look at the first touch and last touch sales.

First touch sales are the traffic source that people first found you from. They don’t necessarily convert right then and there, but it’s the way they first found you.

It’s no shocker, but Facebook is the leader when it comes to first touch sales.

Now let’s look at last touch sales, which is where a visitor comes from right before they convert. Remember, someone may have found your site from Facebook, but they may not convert right away.

Sure, Facebook is still the winner, but YouTube is a close second and, shockingly, WhatsApp is in 3rd place.

It makes sense as texting has an extremely high open and click rate. I know you aren’t using WhatsApp for your business yet because that’s what the data shows, but you should check out their business API.

Conclusion

Over the upcoming years, you can assume social algorithms are going to get tougher from both an organic and paid perspective.

Social media companies are facing heavy governmental pressure due to fake news, privacy concerns, and issues related to political campaigns.

But that doesn’t mean you can ignore the social web or stop using it. It’s not dying and it is here to stay.

The data shows social media is on the rise. Sure, these sites aren’t growing at a rapid pace anymore but that’s due to the majority of the world already being on one of these platforms if not a few of them.

They are effective because people trust what they see on these sites and that should continually increase as they fix issues like fake news.

As long as you follow the tips above, you’ll be able to maximize your social media traffic and revenue even when the algorithms change in ways that don’t favor you.

So how are you maximizing your social media traffic?

PS: If you want to know where content marketing is heading, check this out.

The post 17 Charts That Show Where Social Media is Heading appeared first on Neil Patel.

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9 Surefire Ways to Boost Social Media Following

sourced from: https://www.digitalmarketer.com/blog/boost-social-media-following/

In our noisy, fast-paced, digital world, social media is the megaphone that amplifies everything.

Good thing, too, because today, brands are struggling to gain followers who respond to their content and offers.

Social media is about human connection.

Think about it, hundreds of thousands of new business start up each month, and nearly all of them are trying to carve their own social presences. And even if only a few are in your specific market, you’ve still got A LOT to compete against.

But having a successful social media strategy can mean the difference between your business succeeding or not.

With a strong social media presence, you’ve got a warm audience that’s primed to click.

So it makes sense that one of the most important parts of your organic social media strategy is building and nurturing your social following (after all, if nobody knows who you are, then nobody will buy from you).

How do you do that? Here are 9 ways to boost your social media following fast—and grow your business while you’re at it.

1. Be Human

I’m not just talking about passing those “I am not a robot” tests.

Social media is about human connection.

It’s where people go when they’re lonely or bored—to find encouragement, inspiration, or a good laugh. Which is why you need a social strategy that’s more human than corporate.

And yes, that’s important even if you’re a B2B business. Businesses are run by people, after all.

Being human is about being real. It’s about being personal. It’s about engaging with your followers as people rather than targets for your next campaign.

Take Red Bull, for example. They don’t talk much about their energy drinks, but they don’t have to. By telling stories about their partner athletes, their message comes across loud and clear: Red Bull will help you do the incredible things other people only dream about.

Check out any of their content, and you’ll see real people having adventures, experiencing life, and overcoming the odds. Their energy drink is almost an after-thought. But dang… don’t you want one?

Red Bull’s YouTube channel motivates, inspires, and entertains by showing you what real people are doing.

TIP: Find creative ways to promote people on your social media accounts—both the people behind your brand and those who use your products.

2. Stop Being So Perfect

Ryan Deiss recently posted on LinkedIn, “Don’t deny your failures, don’t spin them; linger in them and learn from them.”

“Don’t deny your failures, don’t spin them; linger in them and learn from them.”
–Ryan Deiss

Most people don’t care if you make a mistake. They do care about how you respond to those mistakes. Do you try to pretend they didn’t happen, or do you own them?

KFC decided to own their mistake. In early 2018, a new delivery provider didn’t do their job, leaving hundreds of UK locations short on their primary offer: chicken. There was nothing they could do to fix the situation and all of the restaurants were forced to shut down for a few days.

Pretty embarrassing, right?

Fans were livid. Competitors were laughing. And some jumped on the opportunity to win over unhappy KFC customers.

In response, KFC ran a full-page ad, apologizing for the mistake by rearranging the letters of their name—probably expressing everyone’s feelings to a tee.

KFC ran a full-page ad in The Sun and Metro acknowledging their mistake.

This is a great example of not being perfect… and running with it. KFC proved they have a sense of humor and a willingness to acknowledge everything they do, the good, bad, and the ugly.

TIP: You will mess up. Royally, at times. When it happens, you will help boost your social media following if you call it as it is: You screwed up. You failed. You’re sorry. Then wipe up the mess and move on—most likely with fans who admire your honesty.

3. Share Better Content

The winners in social media marketing aren’t just scheduling posts and curating information. They’re sharing professional-quality content developed specifically to boost social media.

“Better” content is designed for the channel where it’s posted.

This content is funny, fascinating, and emotionally charged. It leaves people wanting more, not scrolling faster to avoid “branded” content—because let’s be honest, it’s more interesting than the political posts their friends are sharing.

The key is understanding “better.”

“Better” content is designed for the channel where it’s posted. But regardless of the format—text, graphics, or videos—it aims for quality over quantity. It’s personal and unique. It’s social.

Take White House Black Market. Their Facebook page is as simple and stylish as the boutique.

Instead of one picture of this season’s dress, it gives you a montage of the dress, letting you see it in several settings.

And when appropriate, it mentions a current event. As it does here, paying tribute to a fashion icon.

The point is to be intentional—engaging with and entertaining your fans, so they eagerly come back for more.

TIP: To create better content, make sure it “looks” like your brand. Use the highest quality imagery and your best writing. Create campaigns where a series of posts all follow the same theme.

4. Use Live Videos

One of the best things about social media is its immediacy. If something’s on your mind, you can share it right here and now using live videos.

Done right, this can have a huge impact on your brand, attracting new fans and cementing your relationship with existing ones.

Chris Brogan is the perfect example of this. He’s a master of using media and community to attract customers.

Chris’s Facebook Lives range from 53 seconds to 8 minutes, but most are in the 2-minute range. Some are recorded on his phone as he takes out the trash. Others are done at his desk. All of them have profoundly helpful tips for his fans.

TIP: Think of your live videos as a channel within a channel. Create a show with a specific value offer—like 3-minute tips to solve your audience’s biggest problems. The key is to be in-the-moment and share something valuable.

(NOTE: Want to make sure your social media strategy is helping to grow your business? Download our FREE Social Media Scorecards and you can quickly find out what’s working and why, so you can do more of it! Learn more here!)

5. Do Something Worth Talking About

Going viral can be good or bad. United Airlines lost customers when the “United Breaks Guitars” video went live. But if you’re smart and creative, you can get people talking in a way that’s good for your public perception—and hopefully for sales too.

Dove’s Real Beauty campaign is an example of an emotionally charged social media campaign that got people talking about body shame and beauty.

[youtube https://www.youtube.com/watch?v=_XOa7zVqxA4]

You can also do something silly to get people talking. KFC created a Colonel Sanders cat climber and aired 4 hours of livestreamed cat action.

[youtube https://www.youtube.com/watch?v=kdHX6NOIQEc]

The key is to understand your audience. You can aim for tears or laughs or both—as long as you’re relevant.

TIP: To create a unique campaign for your brand, think of the #1 expectation people have of your brand. It might be entertainment, beauty, health, profits… or something else entirely. Once you’ve identified that quality, think of a message or event you could put together to get people’s attention. Make sure it’s shareworthy and gets people talking.

And remember, a viral campaign may repel as many people as it attracts. But that’s okay. Your biggest fans will find you. Think Nike’s “Believe in Something” campaign with Colin Kaepernick.

6. Do a Giveaway

Giveaways are an easy way to get people’s attention. You can give away:

Books

The key is to understand your audience.

Trips
Tickets to an event
Product bundles
Gift cards
Coupons
Or anything else you know your fans would love

You can ask for entries to sign up, have your followers share a hashtag, leave a comment on a blog post, or send you an email. Whatever helps you reach your goals and grow your social strategy.

And you don’t even have to have the details figured out before you run with it. This giveaway by Bert’s Barracuda Harley-Davidson is a great example of that:

The key is to design your campaign to achieve a specific business goal.

TIP: Identify your goal for the giveaway, then decide what you can give away. Consider using an app like KingSumo to run the campaign. Then reward entrants for sharing the giveaway so you get as much reach as possible.

7. Offer Free 1-on-1s

Free consultations could qualify as a giveaway, but they’re unique enough to warrant a separate discussion.

While giveaways work well as lead-generation campaigns by bringing new prospects into your funnels, free consultations help you move prospects further along their Customer Journey—often leading to conversions.

(RELATED: The Customer Value Journey Explained in 800 Words or Less)

Consider offering an audit or a chat about your follower’s #1 challenge. You can take unlimited responses (especially if you have a team to do the calls), or you could limit it to the first 20 responders.

Then ask people to do something to qualify—like sharing a post on their social media, promoting your brand with a unique hashtag, or answering a question.

People perceive an expert’s time and advice as more valuable than a high-ticket product. So simply offering your time can build a huge social following fast—especially if you build in a reward for sharing the offer like you would with a classic giveaway.

TIP: Be sure to ask winners to post a “thank you” in social media, telling their followers what they learned from you.

8. Do Q&As

If you’ve got a well-engaged community, consider doing regular Q&A sessions.

You can offer “office hours,” a specific time set aside each week for people to write in their questions. Or you can ask people to submit their questions when you announce an upcoming Q&A session.

Regardless of how you structure them, Q&As can build your community, boost engagement, and quickly establish you as a thought leader.

This live stream with Steady Horse’s Noah Tillman-Young is a good example.

TIP: In addition to asking your fans for their questions, brainstorm your own list. That way, if you don’t have a lot of participation, you can keep the Q&A going between live questions.

 9. Ask Their Opinion

You don’t always have to answer questions to build a strong community. You can ask questions instead.

No one does this better than copywriter Bob Bly. Every day, he shares something he’s seen, read, or thought. Sometimes he shares his own opinion, but he almost always asks for yours.

With this approach, Bob’s Facebook profile has essentially become a daily newsletter. It’s also grown his following faster than average—from zero to 5,000 in just a few short years.

Here’s a typical query:

He may also ask for input, as he does here:

TIP: As you read your emails and browse the web each day, look for interesting factoids that are worth sharing. Then follow up by asking your followers what they think, what their experience has been, or how they’d respond.

Being social isn’t an afterthought. It’s how you attract and engage with your best customers. So it pays to have a strategy for attracting new fans and building engagement.

(NOTE: Want to make sure your social media strategy is helping to grow your business? Download our FREE Social Media Scorecards and you can quickly find out what’s working and why, so you can do more of it! Learn more here!)

The post 9 Surefire Ways to Boost Social Media Following appeared first on DigitalMarketer.

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Best Twitter Tools to Get More Twitter Followers in 2019 [Tweet Adder & Social Quant Alternatives]

sourced from: https://trafficgenerationcafe.com/best-twitter-tools-to-get-more-twitter-followers/

QUICK LINKS

Do You Really Need Twitter Automation Tools?
What About Twitter against Automation?
Best Twitter Tool for the Straight Shooter: Agorapulse.com
Best Twitter Tool for the Risk Taker: Tweepi
Best Twitter Tool for the Daredevil: TweetAttacksPro
How I Gained over 100K+ Followers on Twitter

Before diving into the best follow/unfollow tools for Twitter, let’s talk about ‘why Twitter?‘

Why, indeed?…

Is Twitter Still Worth Its Marketing Salt?

Twitter, the former golden child of social media, took a huge nosedive, no question about it.

The good news is it didn’t roll over and give up.

Twitter has been actively working to make the platform “a healthier and valuable everyday service”, as Twitter’s CEO Jack Dorsey put it during Q3 2018 earnings announcement, by:

getting rid of bots and fake accounts
fighting content spam
making GDPR improvements
and much more

As a result:

Twitter now has 326 million monthly active users. (Q3 2018, source)
46% of American Twitter users visit the site at least once a day. (2018, source)
24% of US adults use Twitter – not far off from LinkedIn, Pinterest, Snapchat, and even Instagram. (2018, source)

For more on Twitter demographics, take a look at Top Twitter Demographics That Matter to Social Media Marketers.

Twitter is now CONSISTENTLY profitable (Q3 2018, source) – good news for Twitter, its users, and those of us who’d like to reach those users.
Twitter showed a 50% increase in ad engagements (2018, source) – if you have cash to spare, this might be the right place to spend it!
Twitter is #21 on 2018 Forbes’ Top 100 Digital Companies. (Facebook is #26)

Well, that was surprising… Did you know that Twitter was #21 on 2018 Forbes’ Top 100 Digital Companies, while Facebook was #26?Click To Tweet

Bottom line is Twitter marketing DOES work.

“Will it still work tomorrow though?…” some might ask.

Hmmm…

What if all your Google search engine traffic disappeared tomorrow? Would you stop optimizing your site for search engines?

Oh, wait… that’s called ‘algorithm updates‘! 

Traffic from Google is the very definition of ‘here today, gone tomorrow‘ kind of traffic; yet here we are, knocking ourselves out to get it!

And what about Facebook and its ‘zero reach‘ for business pages? Did you put a lid on your Facebook marketing, despite the fact you are barely reaching your audience? Exactly.

Successfully marketing your business is about reaching your ideal audience where it is TODAY, right NOW. If you don’t, you bet your competitors will.

That’s exactly why I am such a huge proponent of content repurposing, by the way.

Do You Really Need Twitter Automation Tools?

Twitter automation tools to Twitter marketing are what cookies are to milk.

Sure you can have one without the other, but… why would you?

Together, they simply make sense.

Automating the right Twitter tasks (like following and unfollowing users) in the right (for you) way will result in more

targeted Twitter followers,
Twitter traffic to your website,
at the end of the rainbow.

…guaranteed.

What Should You Automate on Twitter?

There are two sides to your Twitter presence:

growing the number of your Twitter followers (targeting/following/unfollowing)
engaging/interacting with those followers

The latter, engaging and interacting with your Twitter followers, is best left to a human – YOU.

The former, growing the number of your Twitter followers, is what you should be using Twitter automation tools for.

How Exactly Do You Get More Twitter Followers?

BE INTERESTING

There you have it. The key to successful Twitter marketing. Go do it.

Still here? Alrighty then…

Some might say that all you need on Twitter is love, and followers will… well, follow.

Pfffffttt…

Sure you can rely on your established name/brand/quality content to wait for Twitter followers to come.

Wouldn’t that be nice?…

In reality, that never happens… unless you have an established name/brand. DO you?…

While being interesting on Twitter (an attention-grabbing bio, profile pic of YOU, useful to your potential Twitter followers content, being present and engaging with Twitter users) is a must, what you and I are interested in today are the mechanics of getting more Twitter followers.

What you need is:

targeted Twitter followers (QUALITY)
and more of them (QUANTITY)

Introduce yourself and your quality content to as many potential Twitter followers as you think might be interested in your message, in other words.

The key to successful Twitter marketing is the QUANTITY of QUALITY Twitter followers.Click To Tweet
The Mechanics of Getting More Followers on Twitter

Let’s say you’ve just moved into a new neighborhood. [Twitter]

Your next order of business is to knock on neighbors’ [Twitter users] doors to introduce yourself [follow them].

If they are home [active Twitter users], chances are they’ll answer the door to see who’s there [check out your Twitter profile].

If they like what they see [your Twitter content is right up their alley], they will want to stay in touch [follow you back].

If, on the other hand, they aren’t home [inactive Twitter users] or decide you aren’t ‘their people’ [you/your content aren’t of interest to them], they’ll do nothing.

In that case, you might as well scratch them off your friendly neighbors list [unfollow them] and move on.

In other words:

Following and, yes, unfollowing Twitter users is the key to growing your Twitter following.

Plenty of Twitter purists would strongly disagree with that, but hey, they aren’t the ones in need of a smarter Twitter marketing strategy – you and your business are.

This seems to be a good time to address the elephant in the room: Twitter Rules and Policies.

What About Twitter and Its Stand against Automation?

Naturally, you don’t want to have your Twitter account suspended by pushing the automation envelope too far.

While you should read through Twitter Rules and Policies yourself, here are the important things to know as far as Twitter automation goes.

Don’t follow or unfollow Twitter users in a bulk, aggressive, or indiscriminate manner.

Doesn’t say ‘don’t follow/unfollow.‘ Says ‘don’t act like a spammer.’

Twitter monitors users’ accounts for aggressive following and follow churn (repeatedly following and unfollowing large numbers of other accounts).

Of course, they don’t tell you what they consider a LARGE number of other accounts, but they do talk about aggressive following a bit.

Aggressive following is defined as indiscriminately following hundreds of accounts just to garner attention.

However, following a few accounts if their accounts seem interesting is normal and is not considered aggressive.

And another one:

Aggressive follow churn is when an account repeatedly follows and then unfollows a large number of accounts.

This may be done to get lots of people to notice them, to circumvent a Twitter limit, or to change their follower-to-following ratio.

I don’t want to beat around the bush here.

‘Circumventing a Twitter limit’ (see below) and ‘changing your follower-to-following ratio’ (see below) is EXACTLY what you have to do to grow your Twitter account.

So… be reasonable. Don’t follow hundreds of accounts. Daily. Act like a human. 

You are allowed to follow 5,000 Twitter accounts total. Then what?

Once you’ve followed 5,000 accounts, it gets tricky. You can’t just continue to follow more Twitter accounts as you please.

From this point on, Twitter will start limiting the number of people you can follow, and that limit (referred to as Twitter limit) is based on your ratio of followers to following.

Why? Twitter doesn’t want you to follow, say, 10,000 people if only 100 people follow you.

Makes sense, right?

The good news is, when you hit your follower limit, Twitter will be good enough to tell you that by displaying an error message in your browser.

The bad news is it doesn’t say much about how that Twitter limit is determined.

(I do have a good idea of how the limit works though; read on.)

Once again, the reason Twitter is imposing such limits on every Twitter user is:

Finally, follower violations are one tactic that spammers often use to abuse Twitter. Monitoring for abuse is one way to reduce spam on Twitter.

Reducing spam on Twitter is something you and I are very much for, aren’t we?

Back to what to do when you hit the 5,000 followers limit…

Rumor has it (the kind of ‘rumor’ that’s been observed to work again, and again, and again) that Twitter will let you follow 10% more users than the number of your followers.

In other words, if you are following 5,000 people, you’ll have to wait until the number of your followers grows over 4,500.

Once that number is 4,600, for instance, 10% of 4,600 is 460. Now add 460 back to your existing number of followers (4,600) and your allowable Twitter following limit is now 5,060.

Does that make sense?

Needless to say, use this formula as a guidance, not a fact!

Why is this important to know? Because you could be waiting forever until the number of your Twitter followers catches up with the number of people you are following!

Thus, unfollowing Twitter users becomes a necessity, NOT an option.

What about third-party applications promising to “get more followers fast”?

What Twitter refers to are websites or applications that

ask you to pay them to add followers to your Twitter account,
ask you to follow a list of other accounts in order to participate,
tell you to join follower trains,
offer to automatically add followers to your account.

Twitter is absolutely right: DO NOT use those kinds of Twitter tools.

Not only do they violate just about every Twitter rule, but they often add followers with abandoned accounts or bot accounts that are not reading your updates.

Bots don’t make very good customers! 

Another type of automation tool Twitter is definitely against is the fully automated kind. Tweet Adder and Social Quant were good examples of those.

Tweet Adder and Social Quant were the tools I and many other Twitter users relied on for years to grow the number of followers on Twitter.

However, according to the current Twitter API rules, automatically getting more Twitter followers (as in ‘software that follows/unfollows any given list of people completely automatically‘) is no longer an option.

That’s why both Tweet Adder and Social Quant, as well as a few similar Twitter tools, were shut down for good.

Now that full automation is the thing of the past, the best Twitter tools are those that allow you to target your potential Twitter audience as specifically as possible, plus follow/unfollow Twitter users in the most efficient manner possible.

In other words, you are still the one who has to literally click follow/unfollow buttons… ‘manual automation’, if you will.

Twitter tools mentioned below are NOT fully automated. They compile user data, you click Follow/Unfollow.

Last, but not least:

You don’t get to pass the buck if caught violating Twitter rules.

Meaning, since YOU are the one choosing to use a third-party application, YOU are the one who stands to bear consequences. NOT the third-party application.

Exercise due diligence. Do your own research. Use your head; that’s what it’s there for!

Links to bookmark:

Twitter Following limit FAQs
Twitter Automation Rules
Twitter Rules and Policies

Back to this:

STEP 1. Use Twitter Automation Tool to Follow the Right Users

Getting more Twitter followers starts by finding your target audience on Twitter.

Ten engaged Twitter followers who want what you have to offer beat hundreds who could care less.

Thus, the first thing you are looking for in the right Twitter tool is the ability to target the right people.

Most Twitter follow tools let you:

Follow any user’s Twitter followers
For instance, if you want to ‘steal’ your competitor’s Twitter followers, you can enter @CompetitorUsername and let the Twitter tool pull up the list of their followers. All you have to do then is… follow them!
Follow people another Twitter user follows
Take me, for instance (@AnaTrafficCafe on Twitter.) I have close to 10,000 followers, but follow only some 130 people. You might, rightfully so, conclude that I only follow people whom I hope to learn from. With this feature, you are able to follow the people I follow.
Follow members of any Twitter list
Self explanatory: follow members of any Twitter list!
Follow Twitter users by #topic
Compile a list of Twitter user who mentioned a specific #hashtag.

Once you compile your targeted Twitter user list, follow, follow, follow!

STEP 2. Use Twitter Automation Tool to Unfollow the Uninterested

You follow Twitter users to peak their interest, get them to look at your profile, then follow you back.

What happens if they don’t?

They become dead weight. And count against that precious Twitter followers limit… Can’t let them do that!

I usually wait for about a week for people to follow me back.

If not, I assume it’s one of two things:

they aren’t interested (a.k.a they aren’t my target audience)
they aren’t active enough on Twitter (a.k.a they aren’t my target audience)

Either way, unfollowing them is the sensible (and necessary!) thing to do.

Most good Twitter unfollow tools let you sort your followers by whether they follow you, their last tweet date, number of followers they have, etc.

STEP 3. Be Present, Be Human – NO Tools Required

If your objective is driving traffic, leads, and sales, then you need to focus on building a meaningful Twitter presence.

Otherwise… your time would be better spent elsewhere.

If Twitter is worth doing, it’s worth doing well. Click To Tweet

HOW do you build a meaningful Twitter presence?

Be a part of the conversation.
Listen. Think. Weigh in.
Focus on others.
Quote. Promote. Share.
Add self-promotion.
Your own agenda comes LAST. And in moderation.

Helpful: How to Manage Twitter Like a Pro [Your Daily Twitter Routine]

By the way, even though I did say ‘No tools required‘ to be present, tools DO help tremendously to manage your Twitter and other social media accounts a lot more efficiently.

I use Agorapulse for that; you’ll learn more about it below.

FINALLY… onto the best Twitter tools to grow your Twitter presence!

Agorapulse.com

The best Twitter tool to get more followers is… the one you might already be using.

Like a social media management platform that helps you maintain various social media accounts.

Hootsuite. Buffer. Sprout Social. Or Agorapulse, like it is for me.

DISCLOSURE: there are several affiliate links in this post. That means that, should you choose to buy a product following one of those links, I will receive a commission from the product creators. Doesn’t cost you a dime, but helps me to continue offering all content at Traffic Generation Café 100% free.

At first glance, you might struggle to see how a Twitter tool like Agorapulse could help you grow your Twitter followers; especially when it comes to following and unfollowing users.

Allow me to show you.

Agorapulse has a Listening feature that could be used to find your perfect Twitter audience. Using that feature, you can easily find people tweeting about specific subjects or mentioning you.

To see how it works,

choose your Twitter profile
click Listening
click Create a new search

The next screen has the option to Create a new search.

You can search by hashtags, multiple words, phrases, or Twitter handles. Click Next when done.

Now that your search is saved, back to the Dashboard you go.

From there, click Filters, then specify the saved search results you’d like to see.

Click any tweet and you’ll see options like liking, replying, opening it in Twitter, and yes, following that person.

Extremely targeted, easy, and efficient – now you see why I love Agorapulse so much! 

If you are already using a social media management platform, look for a feature similar to Agorapulse Listening.

If not, I highly recommend you check out what Agorapulse can do for your business.

And, by the way, Agorapulse is 100% Twitter compliant.

A bit of a drawback is that you can’t unfollow Twitter users with Agorapulse.

If unfollowing is something you are planning on doing, you should look into one of the Twitter tools below.

RIP, ManageFlitter.com

Wow… just as I was about to recommend ManageFlitter as my top follow/unfollow Twitter tool, it was (permanently?) shut down by Twitter for violating Twitter automation rules!

And that was the tool that I and star Twitter marketers like Madalyn Sklar believed to be as safe and Twitter-compliant as they come…

We love you, Twitter, but really?…

Since ManageFlitter is no more, we’ll take a look at Tweepi instead.

Tweepi.com

The very first thing you’ll like about Tweepi is how simple the dashboard is.

There are three actions you can take with Tweepi:

Follow
Unfollow
Interact

Tweepi also offers to make your life even simpler (or so it seems) with its personalized Tweepi AI recommendations.

I took a good look at those recommendations and decided ‘No, thank you.’

Are you going to follow Tweepi AI recommendations  or decide what’s good (or not!) for your business all on your own?…

Tweepi Follow Tool

Tweepi Follow tool allows you to:

Follow any user’s Twitter followers
Follow people another Twitter user follows
Follow members of any Twitter list
Import (copy/paste, to be more precise) your own list of Twitter users you’d like to follow
Follow Twitter users by #topic or location

Since the features you get with Tweepi depends on your account status (free or paid), let’s talk about that.

Tweepi offers a free package in addition to two Premium plans.

Tweepi Free vs Premium

Tweepi free package is a good way to take the service for a spin.

Since they don’t make the link to create a free account readily available, here it is.

However, I am going to tell you to get a Premium account with Tweepi.

I am NOT affiliated with Tweepi in any way; that’s not why I am trying to sell you on it.

The reason I tell you to go all in is because I’ve seen one too many Twitter tools disappear into thin air as of late, including the recent demise of ManageFlitter.

That’s why you should absolutely take full advantage of Tweepi or TweetAttacksPro (more on that one below), while they are still around.

There you have it; I said my piece. Think about it. Then act.

Here’s how much Tweepi Premium accounts currently run:

Please keep in mind that a Tweepi account can only be linked to one Twitter account. If you have more than one Twitter account, you’ll need to pay a separate monthly fee for each.

OF NOTE

Tweepi free accounts are limited to following 100 users and unfollowing 100 users per day.

For Premium accounts, following is limited to 950 users per day and unfollowing is limited to 500 users per day.

If you ask me, 950 and 500 per day is waaaaaaay too aggressive. Proceed with extreme caution.

Tweepi Unfollow Tool

From Tweepi Dashboard, click Cleanup Users You Follow. ( wait, shouldn’t ‘cleanup’ actually be ‘clean up’ in this case?…)

You’ll be presented with the list of Twitter users whom you follow, but who don’t follow you back.

You can choose to apply various filters to further narrow down that list.

For instance, you can unfollow Twitter users with:

inactive accounts,
no bio descriptions,
egg avatars,
and many other criteria.

Once you have your unfollow list in place, simply hover over the name, and you’ll see the blue Unfollow button.

Simple and impressive.

Twitter Follow/Unfollow Tools I’d Stay Away from

There were a couple of Twitter tools I checked out and found that the Follow/Unfollow features were too slim to be worth your time:

Commun.it
UnfollowSpy

By the way, if you do test a third-party tool/application that asks you to connect to your account on Twitter (in developer’s terms, that’s called OAuth), that means you give that tool access to your Twitter account.

OAuth is an authentication protocol that allows you to approve a tool/application to act on your behalf without sharing your password.

And what happens if you no longer use the tool? It will continue to have access to your Twitter account, unless you specifically revoke that access.

I strongly suggest you do so.

Twitter has been known to terminate user accounts simply because those users, at one point or another, gave access to an app that was later found to be breaking Twitter automation rules and banned by Twitter – even if they haven’t used the app for years.

To do revoke access to your Twitter account, go to Settings and Privacy…

…then click Revoke access to cut off any unwanted app(s).

How to Choose the Best Twitter Tool

So, how do you pick the Twitter tool that best suits YOUR Twitter marketing needs?

Your risk tolerance is your best guide.

The Best Twitter Tool for the Straight Shooter [White Hat]

If you are a straight shooter and prefer to be safe than sorry, then grow your Twitter followers completely organically with the help of a platform like Agorapulse.

Organic growth is all about hands-on genuine engagement, beneficial to all parties involved – you, people you follow, people you want to be followed by, and their Twitter followers.

Follower by follower, establish yourself as someone worth following, and Twitter users will start flocking to your account all on their own – a thing of beauty, let me tell you!

That’s how my current Twitter account, @AnaTrafficCafe, was built.

The Best Twitter Tool for the Risk Taker [Gray Hat]

You are all for marketing on Twitter, but putting all your eggs into organic Twitter engagement basket?… No, thank you very much; you’ve got a business to run.

Then definitely get Tweepi or, better yet, TweetAttacksPro (more on that one below.)

Dip your toes into a bit of a gray area with some automation without overdoing it.

Where’s the line between being reasonably safe from Twitter’s iron fist and ‘overdoing it’?

Sorry, that’s a question for the Magic 8 Ball… 

The Best Twitter Tool for the Daredevil [Black Hat]

You like to get things done – yesterday.

Your objective is to cast as wide of a Twitter net as you can, bring your Twitter followers back to your site, and engage with them on your own turf and terms.

That, to me, makes a lot of sense.

I believe that building an audience on a third-party platform is one of the riskiest things a website owner can do.

Sooner or later, those platforms hang you out to dry.

Examples?

Google algorithm changes.
Facebook Zero reach.
Twitter API changes.

Once you turn your social media followers into your website fans, email list subscribers, customers, then by all means, solidify those relationships on social media all you want.

Back when I was an online nobody, I nailed this process – I created the perfect, if I may say so myself , ‘from social media to website’ funnel… buuuuuut I am getting ahead of myself.

For now, let’s get back to my top Twitter tool pick for the daredevils among you. (Works great for the risk takers, too!)

Best Twitter Tool for the Daredevil: TweetAttacksPro

TweetAttacksPro is like Tweet Adder… on steroids.

TweetAttacksPro is a piece of downloadable software, compatible with both Windows and Mac.

The list of TweetAttacksPro features is impressive, to say the least.

With TweetAttacksPro, you can:

Manage unlimited accounts.
Verify those accounts automatically using an email or phone number.
Run accounts without Twitter API.*
Or… you can choose to use Twitter API to run your accounts.
Target Twitter users by keywords, other users’ followers, list imports, and more.
AUTO follow  those users.
AUTO unfollow users defined by various criteria.
Schedule tweets and delete old tweets.
@mention users in your tweets.
Auto retweet by keywords and other criteria.
Favorite tweets, as well as reply to tweets.
Send direct messages (DMs).
Add/edit/manage your frequently used messages, tweets, comments, and more.
Use dedicated proxies to protect your account from being banned.
Auto-solve captcha when needed.
Auto shorten urls. (read more about shortened urls)
Run tasks 24/7
…and this list doesn’t even scratch the surface.

* Allows you to bypass Twitter API limits and restrictions. However, doesn’t mean whatsoever you aren’t breaking Twitter rules. 

DISCLOSURE: there are several affiliate links in this post. That means that, should you choose to buy a product following one of those links, I will receive a commission from the product creators. Doesn’t cost you a dime, but helps me to continue offering all content at Traffic Generation Café 100% free.

Why do I like TweetAttacksPro that much?

Two reasons:

TweetAttacksPro allows you to fine-tune your Twitter strategy like no other Twitter tool.
I love the fact you can run it independent of Twitter API. That means Twitter can’t just cut off TweetAttacksPro, like it did with ManageFlitter.

TweetAttacksPro also works well for all shades of gray – people who are comfortable with Gray Hat Twitter marketing and Blackhatters alike.

Don’t use ANY follow/unfollow automation tool on your primary Twitter account – the one that you’d absolutely hate to lose.

Grow that one as organically as you can. Use Agorapulse to help you, that’s it.

How I Gained over 100K+ Followers on Twitter

Back when I started Traffic Generation Café, I quickly took it from an unknown blog to top 18,000 global sites according to Alexa.com… in 4 months.

What is Alexa website ranking? <= learn here

And Twitter was largely how I got there. It was the first traffic generation strategy I mastered. I…

read everything I could get my hands on about Twitter marketing,
experimented with various Twitter automation tools,
created a compelling reason to bring my new Twitter followers back to Traffic Generation Café,
then perfected the entire process to the point where it took me 20-30 minutes a day to continue driving loads of Twitter traffic.

Here’s my process, in a nutshell:

Create several Twitter accounts.
Five, to be precise. Multiple Twitter accounts are completely within Twitter rules, IF they are substantially different and you don’t crosspost between them – meaning, don’t post the same tweets across those accounts. Why create multiple accounts? To multiply the number of Twitter followers you can target at the same time.
Get TweetAttackPro.
I used TweetAdder back then. This was a must – there was no way I could’ve done this by hand.
Search for TARGETED potential Twitter followers.
Don’t skip this step – you can’t sell a burger to a vegetarian!
Start following Twitter users on a daily basis.
While closely watching Twitter limits, of course. I also avoided full automation.
Send new Twitter followers a killer DM message.
I offered my new followers to promote their blogs at Traffic Generation Café; that’s how I quickly transitioned them back to MY online turf.
Tweet valuable to your followers content.
I use Agorapulse to help me make this seemingly overwhelming task a LOT more manageable.
Be present.
Monitor @mentions, thank people when they share your content, share others’ content MORE than you share your own. Be present, be human.

As a result of this Twitter traffic strategy ‘a la Ana‘, I got thousands of new website visitors every month – without the overwhelm.

Of course, it didn’t go without a glitch. I had a couple of accounts shut down by Twitter.

However, I knew the risks, accepted them, and didn’t cry much about the lost accounts. The website traffic I received as a result far outweighed the downsides of being a gray hatter. No guts, no glory!

Here’s another bonus for you: my exact follow/unfollow pattern I used back then.

Feel free to lower those numbers according to your risk tolerance. I wouldn’t up them though.

The first number is what I called a peaceful takeover, the second one is more of a hostile (aggressive) one.

My Follow / Unfollow Pattern

Week 1 & Week 2

Mon ADD 315-385
Tue ADD 315-385
Wed ADD 315-385
Thurs ADD 315-385
Fri ADD 315-385
Sat Remove those who don’t follow you back
Sun ADD 405-495

Week 3 & Beyond

(you still follow the same number of people)

ADD | ADD in AM
ADD | ADD in AM
ADD | ADD in AM
ADD | REMOVE in PM
ADD | ADD in AM
REMOVE | ADD in AM
ADD | REMOVE in AM

Let your comfort zone be your guide.

Best Twitter Tool Marketing Takeaway

Getting Twitter followers will never be as easy as it once was, true.

However, armed with the best Twitter tool of your choice, plus common sense, I believe you’ll do well.

Twitter can be an incredible traffic generator (it’s always been for Traffic Generation Café).

Now, it’s your turn to figure out how to make it work for YOU.

Have fun storming Twitter! 

The post Best Twitter Tools to Get More Twitter Followers in 2019 [Tweet Adder & Social Quant Alternatives] appeared first on TrafficGenerationCafe.com.

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17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

sourced from: https://neilpatel.com/blog/facebook-marketing-tools/

Facebook engagement is easier and more valuable than you ever imagined.

I found this out the hard way.

At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads.

Sure, I was getting some huge successes. But I was also wasting a ton of money.

For example, I once spent $400,000 on Facebook fan page likes.

[youtube https://www.youtube.com/watch?v=4WJXohHyRT8]

I still feel dumb for that one…

The engagement just wasn’t there. I had a large number of fans but very little actual engagement.

I had no idea that hidden tools within Facebook’s apps, extensions, insights, tactics, and bots that could have made my Facebook ad spend 80 times more effective.

Facebook marketing is like an iceberg. Most people see the top part — Facebook ads. They spend their entire time optimizing that little bit of potential.

The real power is underneath. It’s hidden.

And that’s why I created this list.

I want you to know exactly what those hidden Facebook marketing tools are and how you can increase your engagement by 154% as I did.

Now before we get started, for the first few hidden tools you need Mobile Monkey to utilize all of the tactics (it’s free). In addition to that, some of the hidden tools that I’ll uncover are within Facebook… you just don’t know about them. 😉

Hidden Tool #1: Facebook Messenger Marketing

Okay, I’m starting out with a big, broad one.

It’s hiding in plain sight: Facebook Messenger marketing.

For some reason, not very many marketers are taking advantage of Messenger marketing, even though it’s the hottest opportunity in digital marketing today.

What does this mean for you? It means that you can gain first mover’s advantage.

Using Facebook Messenger for marketing is as simple as it sounds… you send messages to customers on Facebook Messenger.

What makes this channel different from other marketing methods like email marketing is the results.

Facebook Messenger messages have an open rate of 50-80%.
Facebook Messenger messages have a clickthrough rate of 20%, especially when using chat blasting.
Facebook Messenger messages have a conversion rate of 3-5x higher than Facebook desktop ads.
Facebook Messenger marketing costs 30-50x less than Facebook ad campaigns (when using Facebook Send To Messenger Ads)

Where else can you get engagement results like that?

I don’t know of any, and I’ve done quite a bit of online marketing.

The best way to get started with Facebook Messenger marketing is with MobileMonkey.

MobileMonkey is a powerful chatbot builder that I use personally. Chatbots are essential for scoring sky-high open rates, CTRs, and conversion rates.

And best of all, it’s free.

Hidden Tool #2: Comment Guard (Private Reply via Messenger)

A comment guard is a Facebook Messenger marketing feature that allows you to add new contacts to your contact list when they comment on your Facebook post.

It’s like a magic elixir for engagement.

It works like this.

You post something on Facebook as usual.
People comment on your post.
Anyone who comments on the post gets your automatic private reply in Messenger.
When they engage with this reply, they are added to your Facebook Messenger contact list.

The mobile screenshot below displays exactly what happens.

Someone comments on the post, and they immediately receive a Messenger message.

Imagine this. You post something on your Facebook page that has high engagement potential… a meme, a quiz, a contest, a question, whatever. All the comments that you rack up aren’t just comments anymore, they’re warm leads.

You’ll need to use MobileMonkey in order to pull this off, but it’s really easy.

Just click the “FB comment guard” button using the MobileMonkey app.
Create an autoresponder message.
Point them to your Messenger chat landing page.
Add the comment guard to your selected Facebook post.

Hidden Tool #3: Click to Messenger Ads

A Click-to-Messenger Ad is a normal Facebook ad with a twist. Instead of sending people to a landing page, you send them to a Facebook Messenger bot sequence.

It looks like this:

Once the person starts that Facebook Messenger sequence, they are a lead. And that’s when a chatbot takes over to bring them down the conversion funnel.

For example, you could have your chatbot ask users questions, and send them offers that they’re interested in.

It can be hard to manually respond to thousands of message inquiries. Instead, you can direct those chat sessions derived from your Messenger Ads directly to a MobileMonkey chatbot, which can ask qualifying questions and engage users at scale.

Check out this article, for step by step instructions on leveraging this ad unit

Hidden Tool #4: Chat Blaster

Chat blasting is a powerful method for getting your message in front of your entire Facebook Messenger list in minutes.

I’ve managed chat blasting campaigns that scored a 96.9% open rates in just sixty minutes.

With MobileMonkey you can schedule chat blasts, bulk send, develop interactive Messenger sequences, create special offers, and anything else that helps your marketing.

To start, just click “Chat Blaster” in the app.

One of the things that I like about the Chat Blaster is the ability to segment audiences. Many of the campaigns that I manage involve thousands of contacts, so I want to narrow down my contacts to just the right targets.

Creating segments is simple using MobileMonkey, which allows you to “Create Audience” with a click.

Your audience can perform self-segmentation when the chat blast sends.

Hidden Tool #5: Messenger Scan Codes

Remember QR codes? They didn’t really catch on that big, but the idea is gaining new ground with Facebook Messenger codes.

Anyone who’s on Facebook Messenger has a unique code.

In Messenger, tap on your profile picture in the upper right.
Then tap your profile picture again
The image that appears is your Messenger code.

From this screen, you can also scan a code.

Your Facebook page’s unique scan code is an excellent way to add people to your Messenger contact list. A person simply scans your code and they’re part of your list.

I can see applications for this at conferences, on bulletin board ads, merchandise, or even business cards.

Hidden Tool #6.  Warm Engaged Invites

One tactic that I’ve used to build my Facebook audience is by personally inviting people who have engaged with my facebook page, to become a page fan.

From your business Facebook page (desktop), find a post that has engagement.

Using this tool, you view the people who engaged with your post and can invite people to like the page.

The reason why this is valuable is that you’re able to target engaged fans. If you have a lot of Facebook fans, but not a lot of engagement, Facebook’s algorithm will punish you.

Instead, identify those people who will be engaged and manually invite them.

Hidden Tool #7: Send Personal Invites in Messenger

A similar hack is inviting your friends to like your business page, and also sending the invite in Messenger.

This is the method that I recommend since you can also personalize the message and give them two touches instead of just one.

Click on the … button on your Facebook page, then click “Invite Friends.”

Here, you can invite friends and create a personalized message. Be sure to check the box at the bottom to send the invite using Messenger.

Hidden Tool #8: Invite People to Your Facebook Group by Email

I love hacks that combine two platforms. I can leverage one of my marketing channels by combining it with another.

You can invite people to join your Facebook group by sending them an email. Obviously, you’ll need an email list to do this.

Here’s how.

From your Facebook Group page, click “members” on the left side.

From the next page, you can add email addresses and personal notes to invitees.

Currently, the only way I know how to do this is manually. If you have a large email list, it could take some time. :/

Hidden Tool #9: Competitor Ad Espionage

I’m a huge fan of ethical espionage.

In the world of SEO, it’s not that hard.

Just plug in a URL to something like RankSignals.

Boom, instantly you have intel.

And some of it is really helpful.

But with so many brands now spending millions on Facebook ads, how do you get a handle on that kind of information?

You will not be able to get your competitor’s targeting info and ad spend but you can find out where, how often, and what the competition is advertising.

Let’s say I’m the competition and you want to spy on me. First, find my Facebook page and tap the “i” button on the right side.

On this page, you can find out if the page has ever changed names, when it was created, and where the page managers are located. This can be handy intel.

Tap on “Active Ads.”

If the page is running ads, you’ll be able to see them here.

Hidden Tool #10:  Page Competition Gauge

I like to have a solid understanding of who my competition is and what they’re up to.

But how do I know who my competition is? Thankfully, Facebook’s algorithm has figured it out for me.

To use this feature, go to your Facebook Page Insights. From Insights, scroll down until you see “Pages to Watch.”

By default, Facebook shows you five potential competitors, but you can view more by clicking “See More Suggested Pages.”

When you add a competitor to your watched pages, you’ll be able to keep up with their activity, growth rates, total likes, and the frequency of their posts.

This information will help you understand how you’re doing and what you might need to change.

Hidden Tool #11: Find Where You’re Gaining Followers

It is important for you to figure out where you’re getting your followers so you can know how to get more.

One helpful way to get this information is again through Page Insights. Tap “Followers” and scroll down until you see “Where Your Page Follows Happened.”

Facebook shows you follow quantities according to five locations:

On Your Page
Search
Uncategorized Desktop
Your Posts
Others

If a particular source shows large follow rates, try to reverse engineer what happened, then do it again.

Hidden Tool #12: Identify Audience Signals on Page Insights

One way that I use metrics to leverage my marketing efforts is to view my Facebook page insights, particularly the demographic information.

When viewing this information, I’m looking for strong positives — indications that my audience favors a particular demographic.

For example, this page demonstrates a strong positive for men and women between the ages of 25-44.

If you’re 21, there’s only a small chance you’re going to be interested in my page. By contrast, if you’re a 30-year old male, there is a far stronger likelihood that you will have an interest in this page.

This information helps me know how, where, and upon whom to focus my marketing and advertising efforts.

Hidden Tool #13: Pull Email Addresses

I love this hack.

You know how hard it is to get people’s email address these days, right? No matter how appealing your content upgrade, asking for someone’s email address is tantamount to asking for their social security number.

With Facebook Messenger marketing, that’s no longer the case.

You can create a Facebook Messenger chatbot that asks for an individual’s email address. Then, all they do is click a button to pre-fill their address.

Facebook does all the work for you.

Here’s what the bot looks like in MobileMonkey.

As long as you set the input type as email, Facebook will know to pull the user’s email address exactly as they’ve entered it when creating a Facebook account. No typos, nothing.

This is another case of using two different channels to get information and engage your users. When you use a chatbot, it makes the process automatic and easy.

Hidden Tool #14: Pull Phone Numbers

If there’s one thing harder to get from a customer than their email address, it’s their phone number.

Again, powered by chatbots, it’s a cinch. Using input type “phone” in MobileMonkey means that you’re guaranteed to get the user’s primary phone number as they provided when and if they stored their phone number in Facebook.

It’s understandable that people are hesitant to enter their phone number on an unfamiliar platform — a contact form on your website, for instance.

It’s quite a different level of comfort when they are asked for a phone number in a familiar messaging app, and Facebook automatically adds the number.

Literally, all that your contact has to do is tap their phone number.

Hidden Tool #15: Website Chat Widget

This one seems obvious, but again it’s surprising how few websites are putting the power of a website chat widget to work.

Check this out. If you go to MobileMonkey’s website, there is a chat widget on nearly every page.

If you’ve logged into Facebook Messenger on that browser, all you have to do is click and you’re introduced to a Messenger sequence with MobileMonkey.

This sequence powered by a chatbot brings you further down the funnel.

One of the unique and powerful features of this funnel is that it is self-guided. You feel as if you’re in control — making choices and selecting options.

Regardless of your choices, however, you are making deeper connections with the product and the marketing funnel.

Hidden Tool #16: Track Specific Facebook Conversions

The good thing about Facebook Ads Manager is that you have access to a ton of information.

The bad thing about Facebook Ads Manager is that you also have access to a ton of information.

Take conversions, for example.

If you’re tracking them, good for you. But which conversions are you tracking? Here are the options:

I call this one “hidden” because true conversions are essentially in Ad Manager underneath a lot of other noise.

You have to narrow down your conversion tracking to just the conversions that you need to know about.

For one of my businesses, I only focus on five types of conversions.

Everything else is useless.

I’ve written about this before… when you get clarity on what to track, you’ll do a lot better at making real progress with your Facebook advertising.

Hidden Tool #17: Messenger Drip Campaigns

If you’ve been in Internet marketing for any amount of time, you know how potent a good drip campaign can be.

Imagine increasing this potency by 10x.

That’s exactly what a Facebook Messenger drip campaign can do. Again, the power is in the chatbot builder.

MobileMonkey’s drip campaign feature just takes a click to get started.

Unlike an email drip campaign which can take days or weeks to complete, a Facebook Messenger drip campaign can be completed in a matter of minutes or hours.

Plus, when you use a chatbot, the entire sequence can be interactive. You can create choices and engage the user on a far deeper level.

Conclusion

There’s way more to Facebook than meets the eye.

I have a strong sense that Facebook marketing isn’t going to decline in the next 2-4 years. It’s going to become exponentially more powerful.

There’s a reason why so many of the hidden marketing tools above focus on Facebook Messenger.

Facebook Messenger marketing has fundamentally changed the game, and it’s done so in two  areas where marketing rises or falls:

Interactivity or dialogue — Messenger marketing, even when powered by a bot, has a personal feel. Instead of bullhorn marketing — telling your audience to do, buy, read, visit, watch. You’re asking for their feedback and opening up a conversation.
Speed of engagement — Unlike the glacial speed of email marketing (like drip campaigns), Messenger marketing has a much swifter cadence. Many people have a pavlovian response to the crisp ding of their Messenger notifications. They want to see who’s sending them a personal message. This means your open rates and click through rates are shooting up.

It’s not going to last forever. Like the banner ads of decades past, Messenger marketing will lose its luster as people become accustomed to it.

By engaging Messenger marketing now, you’ll have a far stronger advantage.

What Messenger marketing tactics does your brand or business currently use?

The post 17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154% appeared first on Neil Patel.

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Facebook Ad Lessons I Learned That Will Help You Run Better Ad Campaigns in 2019

sourced from: https://www.digitalmarketer.com/blog/best-facebook-ads/

For the past several years, I’ve taken a moment every December to reflect on what I’d learned about Facebook ads that year. I’ve turned those thoughts into blog posts, in hopes that these lessons help guide YOU in the New Year.

This is the FIFTH edition of this post (scroll below to see my thoughts from previous years), and it’s so interesting to scroll through and see how quickly things change over such a short period of time.

I’m grateful that we work in an industry that changes so quickly and keeps us on our toes… how boring would it be otherwise!? 

This year brought new lessons for me as I branched out on my own and started media buying for clients. I’ve learned A LOT.

I tested a ton of stuff. Some of it worked, some of it didn’t. I was fortunate to work in many different markets, promoting an array of products.

I also really paid attention to how Facebook changed over the course of 2018, especially in reaction to the Cambridge Analytica scandal…

Changes on the Facebook Front

The Cambridge Analytica situation changed Facebook. It created a narrative among the general public that Facebook may not be safe, and in order to gain that trust back, Facebook had to make some changes… changes that provided a safer and better experience for Facebook users.

(RELATED: Perpetual Traffic Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office))

We, marketers, felt these changes pretty strongly.

Facebook is changing every single day in efforts to provide a healthier and more productive experience for users.

There were small changes, like the removal of some targeting options and custom audience size.

But we also saw large changes. Nothing that was publicly “announced” by Facebook, but changes that most of us as advertisers experienced. Certain strategies that used to work in 2017 quit working. Ad costs also rose for a lot of marketers.

This year, I heard, “I just can’t get Facebook to work!” from all of you at least a few times a week—and I get it.

But, what I’ve learned is that it’s not that Facebook isn’t “working.” It’s that Facebook is changing every single day in efforts to provide a healthier and more productive experience for users.

It’s also what I hope every business is doing… constantly improving their product or service for the betterment of their customers.

And as Facebook evolves, we as marketers must too. So, how do we do that? What should we focus on in 2019? Let me explain…

As marketers, we sometimes forget that Facebook is a social media platform. It’s a mirror. It reflects whatever messages we are putting into the platform.

We control what we post AND the posts we see based on what we engage with.

The platform is literally built to give you more of what you want, and this can be used for good or bad.

Facebook wants you to perpetuate GOODNESS on its platform. It’s that simple. They’re a company rich in values.

As advertisers, if we are perpetuating negativity OR not starting a conversation at all, Facebook isn’t going to spread our message (aka show our ads).

Facebook wants you to perpetuate GOODNESS on it’s platform.

Over the last year, we’ve seen a huge shift in Facebook showing more ads that use positive language, positive imagery, and are helpful to the end user, rather than feeding off of their fears, insecurities, or promising unobtainable end results.

But why did things change so quickly? Simply, Facebook didn’t have to enforce their values as strongly until the aftermaths of the 2016 election and the Cambridge Analytica scandal.

In the spring of 2018, Facebook was receiving heat from the government and general public. Because the media positioned the scandal as a “data leak,” Facebook lost trust from some of its users. The public threatened to abandon the platform. The entire company fell under intense scrutiny.

Facebook had to respond and prove to the public that it was taking action to make sure this never happened again.

Luckily, Facebook already had a method for measuring the experience advertisers were providing consumers through their ads.

Way back in 2015, they released the relevance score. A score from 1–10 that indicates how well an ad relates to the interests and needs of the target audience.

It’s unknown exactly how the relevance score is calculated, but I know it consists of click-through rate, post engagement, negative feedback, positive feedback, conversion rate, and more.

The higher the relevance score, the lower the ad costs. This has been proven again and again. Whenever I’m experiencing high ad costs, it almost always correlates to a relevance score lower than 5.

Relevance score was the first indication that Facebook was optimizing their ad platform for social proof and consumer satisfaction.

It makes sense, too.

The more end users (humans with a free Facebook account) enjoy the posts they see on Facebook, the longer they’re going to spend on the platform, and the more revenue Facebook collects in ad dollars.

Social Proof as a Solution

Social proof is what will save you on Facebook in 2019.

This is the most important takeaway from this article.

Social proof is what matters on Facebook in 2019.

It matters more than ever.

In March of this year, I brought on a client that sells Christian products. Over the summer, I watched ad costs rise in every one of my client accounts (mostly e-commerce), except for this client.

Why?

Because they have social support. The message that this company conveys in its ads is not only liked by the market, but it’s also supported, and the market wants to show their support.

Our most engaging ad from this year has 100k shares. The cost per click is only 11 cents. I haven’t seen ad costs like this since 2013.

Each of the last 3 months, I’ve launched a new FB ad campaign for this client. I have 4 ads in each ad set. Two of them are existing ads that have significant social proof (50k+ shares each) and 2 ads are brand new. The 2 existing ads have outperformed the 2 brand-new ads all 3 months!

Social proof is what matters on Facebook in 2019.

So, what does this mean for you??

Your ads need to ignite something in your audience. They should make your audience FEEL something so strongly that they have no choice but to react, comment, or to share your ad.

The days of direct-response ads that list the features and benefits of a product without relating to the audience are over. Facebook doesn’t have to and won’t show boring ads.

Even if you’re selling a product that feels “boring” or that’s hard to create a community around, there is hope. Tell a story. Make people laugh.

I have a client who sells daily planners. At first, I was worried about our ability to generate social proof because it was such a commodity product.

I found some amazing customer stories of how this planner had changed the lives of a few individuals and used their stories and photos as my ad copy and creative. It worked like a charm because other humans on Facebook related to these stories and felt compelled to share theirs in the comments, too.

Tell a story. Make people laugh.

Using motivational ad copy to excite your market generates social proof, too. People respond well to motivation and they’ll want to share the message with their friends.

So when you sit down to write ad copy, think about what this market would respond to. What could you put in front of them that they’d want to share, comment on, or react to? This is the key to Facebook success in 2019.

But there’s more.  Facebook cares about more than just the relevance of your ad. The ad is just the first step.

Following Through on Your Promise

Facebook cares about the ENTIRE consumer experience.

This means everything from clicking on the ad to purchasing and receiving the product.

If someone clicks on a Facebook ad and purchases a t-shirt, but never receives it, that’s a bad look for Facebook, even if they weren’t the one facilitating the purchase.

Facebook cares about the entire customer experience.

They’re putting measures in place to ensure businesses’ aren’t just great advertisers, but that they can also deliver.

This is why Facebook’s starting to take into account the reviews on fan pages into the success of that brand’s ad campaigns.

They’re also starting to ask consumers to rate their shopping experience with brands post-purchase, and using that information to judge the reach and costs of ad campaigns.

It’s obvious that Facebook cares about the entire customer experience. So make sure you’re providing that in 2019 and you’ll be just fine.

It’s important to think about the experience you’re providing AFTER someone clicks on your ad, too. This is important to Facebook. It’s essential to look at things like page-load speed, and the mobile experience you’re providing.

It’s why Facebook Messenger will become even more essential in 2019. Users already understand how to navigate the platform and Facebook likes that you’re keeping people in their ecosystem.

(RELATED: Facebook Messenger Ads: How to Use Them in Your Business)

It’s also why Instant Experiences will be huge in 2019. Formally known as Canvas ads, Instant Experiences are “a mobile ad solution that brings brands and products to life in a full-screen, post-click experience that loads almost instantly from ads in Facebook and Instagram feeds.”

Basically, you can build a simple landing page that summarizes your offer. Consumers don’t have to digest your entire website to make a purchasing decision.

The name of the game is social proof and user experience. And most important of all, remember that humans are on the other side of the keyboard, and you will succeed.

Hopefully, this look back over the last year helps you, and you aren’t worried about the rising ad costs and “difficulty” of Facebook advertising as we go into 2019.

And if you want to read about what I have learned in previous years of working with Facebook ads, just keep reading! It can be really helpful to see the big picture of how paid traffic has changed over the years.

(NOTE: Want the Ultimate Facebook Ad Template Library? Copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Get them here.)

4 Lessons Learned from Running 1,573 Facebook Ad Campaigns in 4 Years

Here are 4 lessons I learned in 2017 (that I wish I had known long before).

1. Understand That Scaling Paid Traffic Campaigns Involves More Than Just Increasing Your Budget

When most people think about scaling a paid traffic campaign, they imagine increasing the budget and, in return, proportionally receiving the same results.

For example, imagine you were spending $100 a day on a campaign and generating 50 leads for $2 a lead. Most people would expect to increase the budget to $200 a day and in return receive 100 leads for $2 a lead.

Unfortunately, most of the time, that’s not how media buying works. Especially on Facebook.

By increasing the budget, you are asking the platform to show your ad to more people.

Platforms like Facebook and Google have algorithms that factor in…

Your budget
Your targeting
Your desired end result

…and much more.

All to help you get the best results possible (and to create the best experience for the end user).

(RELATED: The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster)

Just because you feed the machine more money does not mean that they can guarantee more of the same results.

Especially if you’re targeting a smaller audience.

There may not be many more “qualified” people left for Facebook to show the ad to. People who are most likely to take the action you desire.

Remember that we are advertising to humans, not robots, and that your target audience can be easily and quickly saturated.

Just because you’re willing to invest more money does not mean that there are more people in the audience you’re targeting that are wanting to take your desired action based off of the messaging and selling system you’re using.

Facebook and Google are not money machines that you can predictably put a dollar into get a dollar back at ANY scale of budget.

I call increasing your ad budget vertical scaling.

It’s usually the only type of “scaling” that media buyers use… but I feel it’s the least predictable.

Of course, I still increase the budget of campaigns that are working, but I also scale media by horizontal scaling, which involves showing your ad(s) to more people in your market in different ways. Such as:

Testing new ad copy variations or “hooks
Introducing new offers and selling systems
Scaling out to other people in your target market via new targeting

If you think of your target market like a pond of fish…

…and you’re only using one hook, one selling system, and one way of targeting, then you’re only resonating with a small, small part of your market… like this:

You can scale “horizontally” and achieve greater volume of results by…

Testing New Hooks For Your Ad Copy: Maybe the ad that’s working for you addresses a pain point your market is experiencing. Try new copy variations that speak to feelings, status, or tell a story. These variations will attract different TYPES of people in your market.
Creating New Funnels And Entry Point Offers: At DigitalMarketer, we have different Lead Magnets, from the Facebook Ad Templates to Blog Post Templates. These different offers allow me to scale my customer acquisition efforts because they cover different topics that will resonate with certain parts of our audience. They’re also different “styles” of funnels. For example, a Lead Magnet PDF download versus a video course—these appeal to different types of people based off of how they like to learn. New funnels give you more ammunition for traffic, so you can “gobble up” as much of the market as possible.
Finding New Targeting Options: Whenever I find an audience that’s working, I always try to find more audiences that are most like that one for scale. This could include creating lookalike audiences on Facebook or finding more interests similar to the ones that are working. Scaling horizontally means showing your ad to new people who you aren’t already targeting.

Just to recap, there’s nothing wrong with vertical scaling and increasing your budget to get more results.

But this shouldn’t be the only scaling you do. Focus on horizontal scaling to really see a huge growth in your business next year.

2. Change the Way You Describe and Research Your Target Marke

When asked, most marketers or business owners would describe their audience as….

Women who live in Manhattan
Teens between 16–18
Young professionals making $40,000–$49,999 annually

…and so on.

As humans, we are taught to describe people by generic demographic information… age, gender, income, etc.

As marketers, we have access to WAY too much data to be that generic in 2018.

Instead, describe your avatar based on their INTERESTS and INTENT.

For example…

Interested in canning peaches
Read Rich Dad, Poor Dad
Needs a new car
Wants straight teeth
Attended SXSW
Is the Director of Marketing at a tech company
Fan of David Bowie

Really get into the mind of your avatar. What do they read? What do they buy? Who is this person… way beyond any generic demographic information?

This will allow you to be very specific in your targeting…

To target people who are AVID in your market via what they’re interested in on Facebook.

To target people who are searching Google about a specific problem they’re experiencing that you happen to solve.

It’s also important to think of triggering events that may lead someone to the purchase of your product, especially if you’re selling more of a commodity. Triggering events are things like:

Job change
Birth of child
Marriage
Divorce
Major system/utility failure (AC in Summer or CRM for business)
Holidays
Graduation
Aging

Triggering events create windows of opportunity where your prospect is far more likely to act. Triggering events can help you decide on your targeting within an ad platform.

Let’s say, for example, we were selling suits…

What are triggering events that could lead someone to buy a suit?

Graduation
Entering the workforce
Young professionals who need a new wardrobe
20–30 somethings who are in “wedding” seasons
Promotion to a new job that requires more business travel

The most important part of targeting your audience on a platform is to really understand them as a person.

Research your market…

Go to events they attend
Read online forums where they’re having conversations
Read Amazon reviews of products in your market

Get into the mind of your consumer and you will never have trouble with targeting again.

3. Put More Thought into Your Creatives

I believe that now, and especially as we go into 2018, the look and feel of the images or videos you use in your advertising are more important than ever.

Your ad creative should act in 2 ways…

As a visual representation of your hook, whatever message you’re wanting to portray to the end user
A trust-building mechanism with your brand

Consumers expect things on the internet to look high end in 2018.

Invest in graphics and videos that look as good as you know your brand and product are. But, also make sure you’re putting thought into your creatives and that you aren’t using irrelevant images like cats or women to catch someone’s attention.

The goal of your ad is more than to catch someone’s attention. It’s to catch the right person’s attention, portray a message to them, and then, if it’s relevant to the end user, they will take action.

Here are great examples of ads who’s creative really reflect the message:

What message are you trying to get across in your ad? How can you create a visual representation of that message?

It’s more important than ever!

(RELATED: [DOWNLOAD] Use This 6-Point Facebook Ad Design Checklist Before Launching Your Next Campaign (…and draw inspiration from 20 critiqued ads!))

4. Realize That Nothing Ever Really Changes but the Medium

The biggest lesson I’ve learned over the past 4 years is that nothing really ever changes about marketing except the medium.

Quit chasing shiny objects!

Study and practice to become a darn good marketer. You will transcend the passing of time.

I love this quote from Roy H. Williams on this subject…

“Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.”

We are standing on the shoulders of giants who have been marketing to humans for hundreds of years… we just have new technology and mediums to deliver our marketing through.

On the same hand, you must keep up with the new mediums.

What will be the “next big traffic source?”

Wherever the most people are aggregated. If a platform has a ton of users and has a way to collect data on said users, it becomes a gold mine for marketers.

That’s why Facebook messenger marketing is the future of advertising.

(RELATED: Facebook Messenger Ads: How to Use Them in Your Business)

With over 2+ billion active monthly users and a ton of data from the Facebook platform, Messenger will become an even more important traffic and acquisition source for brands.

But, never forget, we are always selling to humans.

Craft an appealing offer, articulate the benefits (in different ways, to appeal to different types of humans), put those messages in front of the right people, and you will win in 2018!

(NOTE: Want the Ultimate Facebook Ad Template Library? Copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Get them here.)

Don’t stop there!
Read Our 7 Lessons Learned from Running 440 Facebook Ad Campaigns in 2016
1. Link Ad to Lead Magnet #1

As you can see from last year’s list of best-performing campaigns (specifically #8 & #9 below), campaigns to Lead Magnets work really, really well for us.

They’re the bread and butter of our business. They’re the way we build our email list. They’re the way we acquire customers.

Website conversion campaigns that optimize for lead generation accounted for 50% of our media spend in 2016.

We’ve found that in one year’s time, we really only need two great Lead Magnet campaigns to grow the business at a rapid rate.

In May of this year, we spent a ton of time creating brand new campaigns for our Facebook Ad Template Lead Magnet using the Ad Grid strategy.

After running a ton of tests, this was the winner.

This ad works for many reasons. As we teach in the Ad Grid, the image really portrays the marketing message.

Not only does the image stand out in the newsfeed, it’s also RELEVANT. We’re really playing off of the word “library” and the design elements help the prospect conceptualize the meaning of the ad quickly.

The copy makes the resource feel like something you can’t pass up. Anyone interested in traffic loves swipe files and seeing what’s worked for others (that’s why you’re reading this post), so that’s why we lead with the line about compiling our highest performing ads.

By saying that these ads have generated 400,000 leads and millions in revenue, we’re really layering on the proof and authority.

The call-to-action (CTA) is subtle yet enticing. Instead of telling prospects to “click here,” we’re using language that helps them visualize themselves actually using the resource by encouraging them to “scroll through” the library and “get inspiration for your very own ads.”

This campaign alone produced 83,285 leads at $3.26 a piece. 

2. Link ad to Lead Magnet #2

As I said above, website conversion campaigns that optimize for lead generation accounted for 50% of our media spend in 2016.

Our second best lead generation campaign promoted our Customer Avatar Worksheet using the Ad Grid strategy.

After running a ton of tests, this was the winner.

This ad resembles the iconic Brady Bunch image. Anytime you can replicate something that’s worked in pop culture (without violating copyright) absolutely do so. No need to start from scratch.

(We also tried a version of the Guess Who? game but it didn’t convert as well):

The Brady Bunch-like campaign worked for a multitude of reasons. First off, the ad image is very eye catching and again portrays the marketing message. We used different people in the image to play on the word “customer.”

The first line of copy is educational—which is working better and better now that Facebook’s relevance score is so important to the platform. This line of copy also highlights the importance of defining your customer avatar, which makes downloading this Lead Magnet feel even more essential.

Like the last ad, the CTA is subtle (not using “click here”) yet powerful for the user. They imagine themselves actually using the worksheet to gain clarity on who they’re marketing to.

This campaign alone produced 33,062 leads in the last 3 months. 

3. Lead Ad for Sales Team

In 2016, we had a lot of success with lead ads.

In 2015 (right after lead ads were released), I wrote a blog post about lead ads and how they weren’t performing as well as website conversion campaigns. 

I did note that lead ads would be effective if used in certain situations.

The issue with lead ads is that once a user submits their information, they’re not forced to visit your site. So, if you’re running a traditional acquisition funnel, you would have trouble generating those immediate sales needed to offset traffic costs.

But, if you’re in a situation where you JUST need someone’s contact information—lead ads are awesome.

In 2016, we built our very first sales team here at DigitalMarketer. This meant that we needed to alter our traffic strategy a bit.

Instead of needing to make all of our sales online, a chunk of our sales started happening via 1v1 conversations on the phone, email, Facebook Messenger, etc.

Lead ads allowed us to generate high-quality leads for our sales team.

This particular campaign is called “The Modern Marketing Growth Plan.” Prospects see this ad in their newsfeed:

Upon clicking, the form appears (pre-populated!):

As soon as someone submits their information, the sales team is notified and this person is contacted. If they’re qualified (have a big enough team) the prospect is asked to schedule a time for a consultative call to help structure their marketing team.

If they aren’t qualified, they are sent to a web page to download the plan and then have the opportunity to purchase HQ online.

Lead ads have been very effective for driving leads to our sales team. If you have a need to acquire contact information with no expectation of purchase on the following page, definitely give these a shot.

4. Link Ad to 6-Week Class

One of our best campaigns of 2016 involved getting people to sign up for our free, 6-week class called Double Your Sales.

We ran traffic to this offer in 2015 with a lot of success. But, in 2016, we made a simple tweak to the copy that decreased our lead cost by 30%.

Here’s the ad we ran in 2015:

And here’s the ad we ran in 2016:

The ads are almost identical with only a few tweaks to the copy.

Can you see what is different?

The second ad (the high performer) spoke directly to the prospect. It CHALLENGED them to double their business in 6 weeks… it even asked them if they were UP for it!

The first ad was all about US! It’s okay to use “we” or “I” in ads, especially when establishing credibility, but if you can find a way to make your ads about the prospect, and especially if you can find a way to challenge or get them excited, you will see higher conversion rates.

If you want to learn how we structured this campaign, read this post.

We were able to decrease lead cost in this campaign by 30% in 2016 vs. 2015. 

5. Retargeting (Scarcity) Ads for an Event

So, this was a pretty fun campaign to create and execute.

The purpose of this campaign was to retarget people who had visited the Traffic & Conversion Summit website but who hadn’t purchased a ticket.

There are a few price points for the event and the price increases as time passes.

About 3 weeks before the price was increased from $995 to $1495 we started running this ad:

A week before the price increased we switched to this ad and ramped up the budget:

This worked really, really, really well!!

I believe there are a few reasons for this.

First off, scarcity is always your friend as a marketer. Psychologically, people will buy things because they realize in the future they may no longer be available.

With a live event, you have real scarcity. There are only so many seats to sell and the price will increase by $500 on a certain date. If you don’t buy before that date, you will pay more later. Plain and simple.

I also believe this worked because it plays off of “fear” that everyone with an iPhone already has. Especially if you have an emotional attachment to technology, the red battery icon on your phone can literally initiate fearful emotions.

Now, I’m not saying we were trying to ruin anyone’s day—but, again aligning your hook/image with something that people are familiar with in a culture works well. They already know what the image means. You don’t have to explain it.

If you want to learn more about using paid traffic to sell tickets to events, read this post.

This campaign had a 240% ROI. 

6. Facebook Messenger Campaign

Facebook released Messenger ads in 2016. In short, we’re really excited about this.

“Messenger” is now a destination for Facebook ads. So, instead of sending traffic to your website, you can tell Facebook that you actually want your ad to open in a Facebook message.

This allows you to have 1v1 conversations with prospects and customers.

Then, once someone has messaged your page, Facebook and other tools (like ManyChat.com) allow you to send broadcast messages to the list of people who have messaged your page.

We are seeing open rates as high as 90% for those broadcasts. It’s nuts.

The goal of our first Facebook messenger campaign was to generate conversations for our sales team (with the hope that the conversations would lead to sales).

We targeted our email subscribers and asked if they had questions about our product and how we could help them:

2 members of our sales team were there to field questions and help people decide which DigitalMarketer product would be best for their business.

We were able to generate 300 conversations for only $800. We saw a 500% ROI on our first messenger campaign.

This worked well because the questions posed in the ad were relevant to the audience.

Since these people are on our email list, they know who we are. They probably even know what we sell. Asking if they had questions about how we could double their business or if they had questions about our products just makes sense.

If we ran this same ad to cold traffic it may not have done so well.

Why? 

If you’ve never heard of DigitalMarketer, you wouldn’t know what products we sell, or it’s possible that you don’t own or have the immediate need of doubling a business.

The key to Messenger moving forward is to use it to pull levers that will make the biggest difference in your business, especially if you don’t have a lot of human capital to actually man the chat.

Retarget people who visited an order for but didn’t buy. Retarget your best people to see if you can move them further down your Customer Journey. Use this opportunity to try and overcome any barriers to the sale.

This is a HUGE win for 2016, and we’re currently running a ton of Messenger tests that we will share with you guys later.

7. Blog Post to Cold Traffic

Last, but not least, I wanted to share our best Facebook campaign to cold traffic. The purpose of this campaign was to get people who had never heard of us before to consume our content.

This allows us to build credibility, pixel visitors (so that we can retarget them later), and to give value first.

This post was one of the top 6 most visited on our blog for 2016…

We ran this campaign to digital marketing professionals. People who work or want to work for others in the field of marketing.

One reason this ad worked so well is because of the copy. The opening line really grabs this audience’s attention with, “want the secret to future-proofing your career?”

What professional doesn’t!?

The copy leads the reader to realize how important marketing skills are to the career of your dreams.

(NOTE: Want the Ultimate Facebook Ad Template Library? Copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Get them here.)

But don’t stop there!
Check Out the 7 Lessons We Learned in 2015…
1. Newsfeed Ad to a Lead Magnet #1

Ah, The Ultimate Social Media Swipe File… our highest performing Lead Magnet of all time. It also happens to be the first Lead Magnet we ever ran to cold media here at DigitalMarketer.

You’ll notice that The Ultimate Social Media Swipe File made it onto this list last year (#9 below) which is a testament to having a good offer. Once you create a solid Lead Magnet, it can benefit you for (literally) many years to come.

The Ultimate Social Media Swipe File campaign from 2014 finally tired out.

This was the 2014 version of this ad…

But, we knew this offer still had life.

In July of 2015, we created completely new ad campaigns for the offer.

Here is the highest performing ad from those campaigns…

You’ll notice we refreshed the copy and images.

We wanted to scale this offer to an even broader market than before, so we went with the newspaper theme because someone outside of “online marketing” would still understand a “headline” in reference to a newspaper.

We tested these images with color variations and the black and white outperformed all the rest.

The copy works for a few reasons…

We lead with a CTA to “copy and paste.” Using the words copy and paste also express the ease of using these headlines
“72” creates specificity and shows the abundance of headlines they’ll receive
“Get more clicks” speaks to the end result of using the headlines
“Facebook, Twitter, and your own blog” helps to explain the application of the headlines so that the end user doesn’t have to even wonder WHERE they would use these headlines

In 2014, The Ultimate Social Swipe Campaign produced 33,000+ leads for the business. At that time, it was our highest performing advertising campaign to date.

In 2015, our new ad campaigns for this offer (went live July 21st, 2015) has generated 72,033 leads in 2015 alone. (That’s more than double last year)!

2. Newsfeed Ad to Lead Magnet #2

The second ad on our list for 2015 is for our 60 Second Blog Plan Lead Magnet.

This Lead Magnet appeals to bloggers and content marketers.

Notice the ENGAGEMENT on this ad! When you have high positive engagement on an ad (likes, shares, comments) it helps increase your Facebook relevance score. When your relevance score is high, you pay less and your ad is more likely to be shown to your target audience.

Why was this ad successful?

We really, really thought about our target market here.

The ad image looks like the WordPress admin panel, which would immediately appeal to most content marketers. This is what we used to catch their eye. We also tied the “60-second” aspect of the offer into the image with the clock.

A major pain point for content marketers is having the TIME to create all of the content needed. We really played on that “hook” with this ad.

In terms of the copy, this worked because we used language like…

“YOU can create a Blog Content Plan.”
“60 seconds or less by filling in these 5 simple blanks” was used to highlight the speed and simplicity.
“YES, IT’S REALLY THAT SIMPLE” was added to help overcome any objections and add some brand voice to the piece.

This ad campaign produced 68,830 leads for DigitalMarketer in 2015.

3. Retargeting with a Video Ad

Facebook added video ads to their platform in 2015… and what a blessing they’ve been.

There’s so much more that can be said in a video ad than in an image, and if used correctly video ads can not only work to cold traffic but also for retargeting.

The beauty of Facebook videos ads is that you can now create website custom audiences of people who watch the video and retarget them with other ad campaigns (perfect for cold traffic).

You can also use video ads to retarget people who have visited your site or visited certain pages on your site.

That’s exactly what we did with the ad above.

We hold an annual event called Traffic & Conversion Summit. The above ad was used to retarget people who had visited the sales page to buy tickets but didn’t actually buy.

Ryan Deiss (our Co-Founder and CEO) shot a quick video that said something like this…

“Hey there (arms waving), before you go, if you’re watching me right now it’s because you’ve heard of Traffic & Conversion Summit — XX discount is about to end, if this video is here then the offer is still active, BUT — you have to get it now!”

There was incredible ad scent here because the sales page for the event features a video of Ryan.

So, we thought that seeing a retargeting ad with Ryan speaking to them again would definitely make them stop in their newsfeed.

We were right.

This campaign had a 3,858% ROI!

The best part? It only took 20 minutes to shoot the video, upload it, and set up this retargeting ad.

This was VERY low hanging fruit… retargeting is simple to set up and you’re leaving a lot of money on the table if you aren’t following up with your prospects and customers.

4. Newsfeed Ad to Blog Content

This ad was to cold traffic (people who were not connected to DigitalMarketer in any way).

We sent traffic to a blog post first to introduce ourselves to the audience, give value first, and to “pixel” people who clicked so we could retarget them with a relevant offer.

The copy for this ad is lengthy… which we recommend for any ads you’re using to send traffic to content.

It shows the end user that you’re going to provide value. Because they’ve never heard of you before, you need to really explain yourself and give them a reason to click.

You’re investing money INTO the relationship bank with your prospects by giving them value first BEFORE asking them to give you their contact information or buy something.

Revealing the formula in the ad copy creates curiosity to get people to click.

We use the verbage “Your business” to qualify the audience. We want people who own businesses to click.

The promise of the ad is incredible… we will teach you 4 ways to double your sales. This ad shows that a good promise/offer can even outweigh a mediocre message or image.

This ad generated 50,000 clicks to the blog post in order to prime the pump for this next ad…

5. Retargeting with a Newsfeed Ad to a Mini-Class

This ad campaign was used to generate leads for Double Your Sales, a free training course we released this year in partnership with Infusionsoft.

Double Your Sales isn’t your typical “Lead Magnet.” It’s a 6-week mini-class that takes dedication and time… it is not easily consumable.

That’s why this ad looks a bit different than our normal “Lead Magnet” ad.

Notice how long the copy is. We tested 3 variations of copy for this ad campaign (one was very short) and the long copy outperformed the others every time.

Why? Because this course is more of a commitment, we really have to sell someone with the ad copy.

We not only use the promise of teaching them 6 ways to double their business, we also give specifics as to what they’ll learn each week.

The image is super engaging and plays off of the message of there being 6 ways to double your business… and the finger pressing the button makes you want to ACT and actually click the ad.

This ad campaign has produced over 20,000 leads for DigitalMarketer in 2015.

6.  Carousel Ad to Blog Content

Ah, carousel ads! Another new ad type that Facebook rolled out in 2015.

When scrolling through the newsfeed, you actually see the first image with an arrow pointing to the right that you can click on to scroll through the ad.

Carousel ads are awesome. Not only do they stand out in the newsfeed, they’re great for a couple reasons…

You can use each square to talk about a different benefit of a specific offer (all of them clicking over to the same page)
You could also use them to highlight different testimonials for your business or product and retarget people who visited your sales page but didn’t buy

In this case, we used the ad carousel ad type to promote 4 different blog posts (each square goes to a different URL).

This is the first panel…

… and this is the second panel that someone sees if they click the arrow to move the carousel…

… and the third…

… the fourth…

… and the fifth…

We ran this ad to cold traffic and allowed people to select which topic they were most interested in.

The best part of this is that because of retargeting, we were able to follow up with these people with offers that were most specific to the blog post they clicked over to.

If they clicked on the blog post about Facebook ads… we retargeted them with an ad for our Lead Magnet about Facebook ads. If they clicked on the blog post about email marketing, we retargeted them with an ad for our Lead Magnet about… you guessed it… email marketing.

This ad sent 15,000+ clicks to various blog posts.

7. Newsfeed Ad to Perpetual Product Launch

This ad sends traffic to a perpetual launch for our email marketing product called The Machine.

Last year, our ad for this product targeted people who already knew the benefit of an email list or those who had an email list.

We wanted to broaden the marketing message to take this product to a different audience. So, we developed a new campaign.

The message of the 2015 campaign boils down to…

 “the average adult receives 147 emails a day”

…and called out to business owners by asking them how they were going to stand out in the inbox.

Here’s the ad…

This new messaging was all about broadening the marketing message and it WORKED. We also use a quote (that reads like a story) in the newsfeed description that stops dead in the middle and creates curiosity.

“We can help” makes them feel like they are apart of something bigger.

The ad image appeals to most people because everyone knows what that blue email icon means and sees it daily… and having almost 5k emails in your box would stress most people out. The image is eye-catching and speaks to a pain point.

This campaign has put more than 20,000 people into a perpetual launch for our product, The Machine, and is consistently running at 80%+ ROI positive.

(NOTE: Want the Ultimate Facebook Ad Template Library? Copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Get them here.)

But don’t stop there!
Check Out the 7 Facebook Ad Lessons We Learned in 2014…
1. Newsfeed Ad to Lead Magnet #1

This ad is for our 212 Blog Post Ideas Lead Magnet.

This is 1 of our all-time best ads. It’s generated over 30,000 leads for under $2.06 a piece.

(Want to learn our optimization strategy for generating those 30,000 leads? Click here.)

Why does it work?

The Image: The image features a person (and although this is Ryan Deiss, we ran the ad to a TON of audiences who have no idea who he is).

The person is looking at you. That’s eye-catching. Any ad where a person is applicable, we suggest using them in your image. Either make sure the person is looking forward or looking towards a part of the image you want them to pay attention to.

Also, the chalk on the chalkboard is unique—we found the chalkboard on Dreamstime and photoshopped the “212 Blog Post Ideas” on there.

The Copy: “Writer’s block? Boost your content with these 212 blog post ideas, applicable to any niche.”

This ad is speaking to people who blog. With the copy, we wanted to speak to a pain point—writer’s block.

We then gave them a benefit for clicking with the “Boost your content with these 212 blog post ideas.”

Lastly, we overcame the objection that these ideas may not work for them by adding “applicable to any niche.”

2. Newsfeed Ad to Lead Magnet #2

This ad is for our Social Media Headline Swipe file. It’s the biggest ad campaign we’ve ever run on Facebook. It’s a similar ad and funnel (designed to put people into our DM Lab continuity program) to the 212 Blog Post Ideas that I covered above.

This ad has generated over 33,000 leads for an average of $1.70 a piece.

Why does it work?

The Image: This image is distinctive. From the mouse patterns in the background to the contrasting colors, it makes you want to look. It also makes you want to look without being overly obnoxious.

That’s what’s important about this image. Gone are the days of running ads with obnoxiously loud colors and arrows just for the sake of grabbing someone’s attention.

That screams, “I’m going to ask you for money if you click here!” Not that standing out isn’t still important, but—make sure your ad makes sense from a design standpoint. You can hire someone on Fiverr or oDesk or create an ad using Canva.

The Copy: “Want more clicks from your Social Media posts? Download our 72 headline swipe file.”

This ad is speaking to people who are social media managers or are interested in social media. With the copy, we wanted to speak to a pain point—no one is clicking on my posts!

We then gave them a solution… “Download our 72 headline swipe file.”

If I were to optimize this further, I would have added “applicable to any niche” as you saw in the 212 blog post ideas.

“Steal Our Swipe File” was important copy to have on the image. Telling someone to steal from you is certainly an interruption as they scroll down their newsfeed.

3. Newsfeed Ad to High-Ticket Product Lead Generation

This ad generated leads for a launch of our product called The Machine. We were giving away our email marketing game plan in exchange for email addresses.

This ad generated 7,422 conversions at $1.54 per lead.

Why does it work?

The Image: After looking at demographics for the audience of website visitors that had already hit this product’s website, I noticed that over 90% of visitors were male.

It was also late summer/early fall and football season was starting. In order to tie in with the “game plan” aspect of the offer, we went with a football field.

Tying in a theme that would relate to your target audience is a great way to relate.

The image’s color (yet still not obnoxious, see my comments on the previous ad) and the football field/formation makes you STOP, it also ties perfectly with the offer being a “game plan.”

We wanted to make sure email marketing was still tied into the theme of the image, and that’s why the “Email Marketing Game Plan” copy is on the field along with the red envelope.

The Copy: “Do you have a game plan for your Email Marketing? Don’t hit the field without one…”

This ad ran to people who were interested in email marketers, mostly males. Again, as most of our successful ads do, the copy began with a question.

This copy appeals to someone’s urge to have a plan and to be prepared.

Also, even if you do have a plan for your email marketing, you can always improve upon it…

4. Newsfeed Ad to Lead Magnet #3

This ad is part of a bigger campaign for our Gain, Logic, Fear email template campaign. We’re giving away a 3-part email series that users can copy and paste into their email service provider in exchange for their email address.

This ad has generated 4,441 leads for $1.90 a piece.

Why does it work?

The Image: What makes this ad so successful is the strategy behind it, not necessarily the image.

This image goes against the statement I made in ad #2 that people are catching on to the obnoxious colors and arrows that scream “BUY SOMETHING FROM ME”! If I were to do this over, I’d still use the text/word document screenshot but have a designer make it look more professional.

(2015 Update: As you can see in our most recent ads, we have moved WAY beyond this type of image in our ads, but this strategy still works. Just be careful that you aren’t calling out to the audience about something that is against Facebook’s ad policy such as identifying the person by name or mentioning a disease they might have. )

It shows them EXACTLY what they’re going to get and how easy it really will be to just copy and paste these templates.

But like I said, the strategy was the most important part of this campaign…

The Copy: This campaign had multiple ad sets that targeted different email service providers via interest targeting… MailChimp, Aweber, ConstantContact, Infusionsoft, Getresponse, etc.

Each ad set had different ad copy. This example shows the ad copy for GetResponse.

“Use GetResponse? Copy and paste this FREE email series into your account today.”

Replace “Use________?” with the email service provider I was targeting in each ad set and that was the copy for each of these ads…

The copy was VERY targeted and specific.

The “Copy & paste this FREE email series into your account today.” made people think:

The email series was specific to their service provider so why wouldn’t they use it
The email series is FREE, you’re not going to be asked to buy something on the landing page
This is something I can USE today… I don’t have to wait to implement or learn something and then do it. I can simply copy and paste…

Think of a way you could apply this tactic to your ads. How can I take this 1 Lead Magnet or offer and slightly alter the targeting and copy to become even more specific?

5. Retargeting Ad to a High-Dollar Product

If you’re ever selling something that is timely, that won’t always be available, you HAVE to run an ad like the 1 above.

We ran this ad to everyone who had hit The Machine website or opted in during the pre-launch of that product.

Once we were about to close registration for the class, we ran this ad for 72 hours. Boy, do people jump for things that they think are going to be gone soon…

We spent $3,196.15 on this ad and saw $211,682 in return.

That’s the most profitable 3-day ad we’ve ever run.

There isn’t much to discuss in terms of image or copy for this ad other than the ad maintained the same design/feel that we had used to introduce them to The Machine (the football field ad for example). Also, the ad was eye-catching (of course) and would have stopped them in their tracks while scrolling through Facebook.

The most important take away from this ad is the scarcity.

“The Machine is Closing! Don’t miss out…” and “We’re Closing it Down.”

6. Retargeting Ad to a Low-Dollar Product

Look familiar? This is a retargeting ad for the funnel I introduced in ad #1 above.

This ad runs to people who opt in for the 212 Blog Post Ideas Lead Magnet but don’t take us up on our $7 Tripwire offer for our 1,000 Blog Subscribers execution plan.

Why does it work?

The Image: You’ll notice that the ads are VERY SIMILAR. You want to catch their attention by showing them something that they’re familiar with, but create a bit of variation so they don’t think it’s the same ad.

You’ll also notice that second ad says “1,000 Blog Subscribers”—this is because the Tripwire teaches you how to get your first 1,000 blog subscribers.

The Copy: The most important thing to keep in mind is the copy. We use “Did life get in the way? You forgot to take advantage of this deal?.”

This is the SAME COPY we use for EVERY retargeting ad. It saves you from writing a ton of copy and it is always applicable.

It also assumes that they didn’t say “NO” the first time and there is an important psychological principle at play here.

The words “Did life get in the way?” and “You forgot…” give the prospect a reason to reconsider the offer. Because if they said “NO” to the offer—you’re asking the prospect to admit they were wrong the first time—and that isn’t easy. With this ad, we assume they didn’t have their credit card last time, their children distracted them, they went to dinner and forgot, etc.

Here’s another example of a retargeting ad, this one retargets people who opted in for the Social Swipe File (ad #2 in this blog post) but didn’t purchase the Tripwire from that funnel:

To learn more about how we dynamically retarget throughout our funnels using Facebook Website Custom Audiences, click here.

7. Facebook Offer Ad to High-Ticket Event

This is a Facebook offer. Facebook offers are a certain kind of ad for discounts, flash sales, etc. They appear differently in the news feed with a “Get Offer” Button in the bottom right-hand corner of the ad.

When they click the process is different, too. There’s a pop up that thanks them for claiming the offer, and then they’re given the link to claim the offer and it’s ALSO emailed to them!

The link that we use for the offer is always to a landing page.

For example, the ad above was 82% off tickets to T&C.

Why does it work?

Facebook offers are shared a ton and receive awesome organic reach because people want to share deals with their friends. Also, the email touch point is BIG.

The Image: This image shows a highly engaged conference. It catches people’s attention and shows them that Traffic & Conversion Summit isn’t a bore-fest.

The Copy: The copy displays the benefit… 82% off the event and also establishes credibility by says that Traffic & Conversion was recommended by Forbes, a credible source.

When used appropriately, offers are powerful Facebook advertisements.

Remember, advertising is all about placing the right message in front of the right audience.

(NOTE: Want the Ultimate Facebook Ad Template Library? Copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Get them here.)

The post Facebook Ad Lessons I Learned That Will Help You Run Better Ad Campaigns in 2019 appeared first on DigitalMarketer.

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This Simple Facebook Ad Trick Gets More Leads & Customers In 5-10 Minutes Flat

sourced from: https://www.digitalmarketer.com/blog/facebook-remarketing-tips/

Do you already have a couple Facebook ad campaigns running?

Would you be interested in a tip that will help maximize your results?

(And not just on Facebook, but with any traffic network?)

Then you’re in luck.

Because in this post you’re going to learn a simple Facebook ad trick that will free the untapped profits that are hiding in your ad campaigns. It’s easy to do, but don’t let that fool you—it’s a powerful tip to help convert more of those near-sales into new sales.

How It Works

Before we dive into the specifics, let me use a simple metaphor to help you understand how this tip works.

Think of your sales funnel as a series of steps. Together, they make a staircase.

In order to reach the top of the stairs (aka make a purchase), your customers have to take each step, one at a time, in the correct order.

At each step in this process, you’re bound to lose people. Perhaps only 40% of the people who reach step A make it to step B. Maybe 60% of those people reach step C. And only 10% of those people reach step D. And so on.

If you’re a regular DigitalMarketer reader, you already know the way to squeeze more profit from this funnel (and get more leads, customers, and sales). You just need to find the steps where the most people are getting stuck and come up with solutions to help them get unstuck.

But that begs the question:

How do you do that? How do you get back in front of those “stuck” people and get them moving through your sales funnel once again?

The answer, in a nutshell, is remarketing.

What Is Remarketing?

Just because someone didn’t take the next step in your sales funnel doesn’t mean they don’t WANT to.

If you’ve been following us long here on DigitalMarketer, you’ve probably heard quite a bit about remarketing. But you may still have a few questions about how it works.

Basically, remarketing allows you to keep track of the people who visit your website. Then it gives you the power to follow them around on the web and show them relevant ads and offers that have to do with what they viewed on your site.

Here’s an example of remarketing at work:

See those 2 ads highlighted in red?

The reason I’m seeing these 2 ads on Entrepreneur’s website is because I recently visited both of these websites. As a result, they know there’s a good chance that I’m interested in their service and so they’re willing to pay to show these ads to me.

Now those ads are being shown on a 3rd-party website through an ad platform such as Google Adwords. But you can also do remarketing on Facebook, Instagram—just about any traffic network out there.

Here’s an example of one of DigitalMarketer’s remarketing ads on Facebook:

The awesome thing about using Facebook for your remarketing is that it’s relatively simple to set up. There’s no extra software to install or learn. If you have the Facebook pixel installed, then you already have everything you need to keep track of what people do on your website.

And once you know what people have done on your website, it’s not that hard to figure out what kind of relevant offer makes the most sense to promote to them.

Keep this in mind:

Just because someone didn’t take the next step in your sales funnel doesn’t mean they don’t WANT to. Or that they wouldn’t take the next step if they had another opportunity.

There’s a good chance that life simply got in the way: they got busy, their phone ran out of battery, something distracted them.

And when that kind of thing happens, the best thing you can do to help move people along through your sales funnel is to give them a gentle reminder.

That’s exactly what remarketing does, and that’s why it’s such a powerful way to improve your advertising.

In fact, let’s talk about that for a second.

Just how important is remarketing, anyway?

Why Remarketing is More Important Than Ever

In the early days of digital marketing, there was no such thing as remarketing. But today it’s a vital part of any successful ad campaign.

And it’s only becoming more and more important over time.

Why? Because traffic campaigns are getting crowded. And all that competition is leading to increased prices.

Over the past 2 years, the average cost per customer rose by roughly 40% at DigitalMarketer. All as a result of increased traffic costs (primarily on Facebook).

Yes, you read that right—40%. That’s a big increase. A 40% increase in the cost of customer acquisition could mean the difference between a company that’s profitable and one that’s not.

Fortunately, there are ways to offset these rising costs. And remarketing is one of those ways.

Through the strategic use of remarketing, we’ve been able to increase our conversion rates by 2-4% overall on any given page. So a page that converts at 8% without remarketing can convert at 10-12% with it.

That’s huge!

And remarketing is especially powerful on Facebook. Historically, the cost for remarketing ads on FB is way cheaper than the cost for clicks to cold traffic. Cheaper clicks + warm traffic = high ROI campaigns and more customers flowing into your business.

I would go so far as to say that remarketing is the best way to quickly get a measurable improvement on your conversion rates and your overall advertising performance.

But…

(And that’s a big… well… let’s just say Sir Mix-a-Lot would like that “but.”)

Remarketing is like a can of worms.

Once you open it up, you realize that you can use remarketing just about anywhere!

And in order to enjoy the benefits of remarketing, you have to be able to figure out WHERE to remarket for the best results.

So how do you do that? How can you figure out—quickly, simply, and easily—where to focus your remarketing efforts?

That’s what you’re about to learn in the rest of this post.

How to Find The Best Place To Do Remarketing

When deciding where to do remarketing, it all comes down to one thing:

Opportunity.

When deciding where to do remarketing, it all comes down to one thing: Opportunity.

You want to focus your remarketing on the steps in your sales funnel with the most opportunity. If 300 people are stuck on step C in your funnel, and 2,000 are stuck on step D, doesn’t it stand to reason that step D has more potential than step C?

Because more opportunity = more leads, sales, and revenue.

And when it comes to measuring this opportunity, there are 2 ways you can do it:

1. Measuring Opportunity with Google Analytics

One way to measure potential is by using Google Analytics (GA). Google Analytics is really powerful. You can use it to do super deep-dives and get really detailed in your analysis.

But the downside to GA is that it’s slower, manual, and requires more math. It also requires quite a bit of learning if you’re not already an advanced user.

So yes, GA is a great tool. But for most people reading this, it’s probably not the best way to get started. Instead, I recommend…

2. Measuring Opportunity with Traffic Platforms

What you can do instead is measure opportunity using the remarketing lists that are already built into your favorite traffic platforms. That’s what I’m going to show you how to do in this blog post.

Your traffic platform’s remarketing lists are flexible and auto-updating. They’re a great way to get quick insights to help you make smart marketing decisions.

I’m going to show you how to do this using Facebook remarketing audiences, but don’t think you have to use Facebook for this. You can take the same principles you’re about to learn and apply them to Adwords or any other traffic platform you want.

(NOTE: Want to make creating Facebook ads way easier? Download the FREE Ultimate Facebook Ad Template Library so you can just copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Learn more here!)

The “Secret Sauce” to This Method

OK, if you’ve been following along then you know that you’re about to learn how to find the best place in your sales funnel to do remarketing.

And you’re going to learn how to do it quickly and easily using your ad network’s built-in remarketing lists.

But in order to make this method work, there are 2 things you’re going to want to do. These 2 things are the secret sauces that make this method really work.

Exclusion Model

In order for these remarketing lists to work, you need 2 pieces of information for each step of the funnel:

The URL of the last page in your funnel that the person reached
The URL of the next page in the funnel (the page they didn’t reach)

For example, say you’re creating a list of people who reached your order form but didn’t complete their purchase.

In that case, you know that they reached the page yourwebsite.com/order-form. You also know that they did NOT reach the page yourwebsite.com/order-confirmation.

So in the language of your ad network, you want to INCLUDE people who reached yourwebsite.com/order-form. And you want to EXCLUDE people who reached yourwebsite.com/order-confirmation.

This way you’ll be targeting everyone who reached the order form but failed to complete their order.

Make sense?

Here’s an example of what this looks like in Facebook:

Pretty much everybody understands the “Include” half of this equation. But it’s a common mistake for people for forget the “Exclude” part of it. Remember that you need both parts if you want to narrow down your funnel opportunity on a step-by-step basis.

Naming Conventions

When creating these audiences, you’ll have an easier time if you use a consistent naming convention. The naming system I like to use is:

Media – [Funnel Name] – [Stage Letter] – [Stage Description]

When you follow a consistent naming convention like this, it becomes super easy to sort and filter. That way, you can quickly see all the funnels steps you want at a glance.

For example, here are all the stages for our “FB Ad Templates” funnel:

Having all this information right there in the name of the audience also makes it easy to filter them so I see only the audiences I want. For example, if I want to compare all of our paid traffic campaigns, I just filter for the word “Media.” If I want to look at one specific funnel, I filter for the name of the funnel (like “FB Ad Templates”).

I can also compare similar stages across funnels. For example, if I want to compare all of our audiences of people who reached the shopping cart but didn’t make a purchase, I filter for “Cart No Purchase.”

So when you put this all together, you get a screen that looks like this:

Take a look at that for a moment and just think how useful it is. You can see at a glance how many people are stuck at each stage in the funnel.

Want some immediate revenue? Well, there are 3,400 people who abandoned their shopping cart. Remarketing to those people is going to generate some instant sales.

Or maybe you need more leads? You can see right away that 28,000 people reached the Lead Magnet page but didn’t opt-in Remarketing to those people will give us an influx of new leads.

And because I use the same naming convention for all of our funnels, I can do something like this:

Here you see all the people who are stuck at step B in one of our funnels. This view makes it really easy to compare the traffic potential in each of our funnels side-by-side.

Step-by-Step Example

Let me walk you through a quick step-by-step example from one of our funnels at DigitalMarketer. This might be a good time to follow along with one of your own funnels.

First, write down all the URLs of each page in the funnel:

Opt-In Page: https://digitalmarketer.com/lp/ultimate-social-media-swipe-file/

Sales Page: https://digitalmarketer.com/lp/smsf/get-social-selling/

Shopping Cart: https://digitalmarketer.com/secure/ssep/social-selling-special/

Upsell 1: https://digitalmarketer.com/secure/ssep/social-selling-special/oto1

Upsell 2: https://digitalmarketer.com/secure/ssep/social-selling-special/oto2

Order Confirmation Page: https://digitalmarketer.com/secure/ssep/social-selling-special/thank-you

Next, you want to create a Facebook audience for the people who got stuck at each step of the funnel. To do that, the audience should include everyone who reached a certain URL:

Then, exclude everyone who reached the URL of the next stage of the funnel:

Make sense? If we target everyone who reached the opt-in page, but who didn’t reach the sales page, then we’ll see how many people got “stuck” on that step of the funnel.

Next, I prefer to set the date ranges for 180 days, so we have more data to work with:

And finally, use the naming convention you learned (or come up with your own) to make it easy to compare different funnel steps:

When you complete the process, you’ll end up with something like this. It’s a list of funnel steps that show exactly how many people got stuck at each step in your funnel:

The awesome thing about this view is that all you need to interpret it is a little common sense. You don’t need any sort of special tool or calculator to understand what’s going on here.

Another useful trick is to put this data in a spreadsheet, so you can compare the performance of several different funnels at once.

Here I’ve added the data for 3 of our funnels, so you can see exactly how many people made it to each step in each of them side-by-side:

What sort of actionable information can you take away from this quick and easy chart?

First of all, take a look at the “Perfect Blog Post Templates” funnel. In row 3 (step B) you see that only 4,300 people saw the opt-in page and didn’t opt in. But in the next step, we had 21,000 people who opted in but then didn’t add the product to their cart.

So the Lead Magnet section of this funnel is working great. But the sales page might need a little work.

And if we were going to run a remarketing campaign for this funnel, we wouldn’t run it to opt-in page visitors. Instead, we’d run it for people who viewed the sales page.

OK, now I want you to give it a try. Take a look at the spreadsheet above and answer this question:

If we wanted more immediate sales, where should we run a remarketing campaign? Which funnel, and which step in that funnel?

(I’ll give you a minute to think.)

(Hey, no peeking!)

OK, hopefully, you took a minute to think about that.

If we wanted more immediate sales, the best place to retarget is shopping cart abandoners (step D). So scanning that row, you can quickly see that the Facebook Ad Templates funnel has twice as many cart abandoners as the other funnels. So that’s where I would start with a shopping cart remarketing campaign.

(NOTE: Want to make creating Facebook ads way easier? Download the FREE Ultimate Facebook Ad Template Library so you can just copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Learn more here!)

4 Advanced Tips + A Disclaimer

You now have a simple process you can use to analyze traffic volume and potential in your sales funnels using Facebook remarketing lists.

But we’re not done yet.

Because with this strategy in place, there are some even more advanced things you can do to help really skyrocket your paid traffic results.

First, however, there’s 1 disclaimer I should make.

Disclaimer: Only Use This for Funnels You Trust

I want to mention a caveat to keep in mind.

You should only use this process on funnels you trust. Funnels that work. That convert well.

You should only use this process on funnels you trust. Funnels that work. That convert well. That you’re comfortable sending paid traffic to.

Think about it for a second. Let’s say you run traffic to a funnel that is losing you money. Maybe the opt-in page and sales page convert really poorly.

If you send a lot of traffic through this funnel, it might show up as a high-opportunity place to do some remarketing. But there’s nothing to be gained from sending traffic to a funnel that doesn’t convert. That’s just throwing good money after bad.

So keep that in mind when going through this process. If your funnel isn’t converting well enough to turn a profit, spend more time optimizing it before you start remarketing heavily.

Facebook Ad Advanced Tip 1: Choosing New Primary Traffic Campaigns

So far, you’ve learned how to use this process to improve the performance of your existing traffic campaigns. But you can also use it to help discover new traffic campaigns that you should be running.

It works along the same lines—by finding content on your website with high opportunity.

Here’s how it works.

First, come up with a list of keywords that come up a lot in your content.

For example, some of our frequent keywords at DigitalMarketer include “Facebook,” “social,” “Adwords,” etc.

Then create a Facebook audience for each of those keywords. And make sure to exclude anybody who has already opted in for any Lead Magnets relevant to those keywords.

For example, at DigitalMarketer we have a Lead Magnet called “The Customer Avatar Worksheet.” It’s a downloadable worksheet that you can use to help define your customer avatar and fine-tune your advertising for the right kinds of people.

But how well are we doing with this Lead Magnet? Are we doing a good job of getting people who are interested in this topic to opt-in for the worksheet? Or do we need to create a new ad campaign targeting these people?

To find out, we would create a custom audience like this:

This creates a list of everyone who has read a blog post with the words avatar, research, or customer, but did not sign up for the Customer Avatar Worksheet.

And we can use the size of that audience to judge how much opportunity there is around this topic. If the audience is really small, then we know it’s not worth going after these people right now. But if it’s a big audience, then maybe it’s time to start targeting it with a new traffic campaign.

Facebook Ad Advanced Tip 2: Tracking the Health of Your Offers/Web Pages

So far, I have been using the longest possible date range (180 days). This is helpful because it gives you the biggest possible audience size. Generally speaking, larger audiences will help make trends more visible.

But if you shrink down the date range to something much more recent, say the past 10 days, you can use it as a sort of health check. Those recent audiences will let you know anytime something breaks.

For instance, let’s say you notice that nobody has made it past your opt-in page over the past week. That’s probably a good indication that something is broken on your site.

This can help you stay on top of technical problems, so you don’t lose business to 404 pages and other website errors.

Facebook Ad Advanced Tip 3: Finding New Hooks for Lead Magnets

You can also use this process to keep your finger on the pulse of what your website visitors are interested in. And by doing that, you can measure when it’s time to create a new Lead Magnet to bring more leads & prospects into your sales funnels.

For example, at this writing, we do not yet have a Lead Magnet that’s geared toward helping people to create a Facebook Messenger chatbot. However, we know that this is a topic that’s growing in popularity. So sooner or later we may want to create one.

One way we can keep our finger on that pulse and measure the popularity of chatbots is by creating a Facebook list of anyone who visited a blog page containing relevant keywords like “chatbot” and “Messenger.”

Here’s what that might look like inside Facebook:

Do this for all the main keywords that come up regularly in your content, and just keep track of the volume. When you notice any of these audiences start to grow in size, you’ll know it’s time to create a new Lead Magnet on that topic.

Facebook Ad Advanced Tip 4: Track Other Traffic Sources in Facebook

Earlier in this post, I mentioned that increasing ad costs are becoming a big problem for many advertisers. This has been especially true on Facebook, where more and more companies start advertising every day. More competition = higher prices.

Luckily, this is an area where remarketing can help cut your costs. Because as I mentioned, retargeting ads on Facebook are historically much cheaper than front-end ads.

So what a lot of marketers are doing is using cheaper traffic networks to drive cold traffic at a lower cost. (Networks like YouTube, Google Display Network, Bing, and so on.) Then they use Facebook to remarket to those people once they’ve entered your funnel.

This way you avoid the high cost for running front-end ads on Facebook. And as a result, you can save significantly on your ad spend without sacrificing performance.

A Great Reference for Developing Remarketing Copy & Hooks

In this post, I’ve shared a process you can use to find the funnel steps with the most opportunity for remarketing.

But simply knowing WHERE to remarket is only half the battle. The next step is actually digging in and creating a high-converting remarketing campaign, complete with eye-catching images, benefit-rich copy, and a compelling call-to-action.

That’s beyond the scope of this blog post, but if you’re interested in a program that helps you do exactly that, I recommend checking out The Boomerang Traffic Plan Execution Plan (EP).

In a lot of ways, this blog post is kind of a primer for that EP.

You now know how to find the parts of your business that have the most potential for remarketing.

And with the Boomerang Traffic EP, you’ll get everything else you need to finish putting together an effective remarketing campaign that brings promising leads back to your website, so they can complete their purchase.

You’ll discover tricks for coming up with good ad creative, get access to copy templates, learn the exact bidding strategy that will maximize your leads while lowering your costs, and much more.

How to Put This Facebook Remarketing Tip into Action

Now that you have a step-by-step process to find the highest-opportunity spots for remarketing in your sales funnel, how should you get started?

Here’s what I recommend.

Start with your biggest funnel. The one that drives the most new sales and customers to your business. And go through the process you just learned, finding the step in that funnel with the biggest opportunity.

And remarket to the people who are getting stuck at that step.

That’s the way to make sure you’re getting the absolute best bang for your remarketing buck.

Then continue to repeat the process for additional funnel steps whenever you can. The process doesn’t take much time, so if you find yourself with an extra 15 minutes, go through it again. Each time you’ll find the next-highest opportunity for remarketing.

Easy, right? Just take it one step at a time, and watch those sales funnels start doing their job and funneling more and more new customers into your business.

(NOTE: Want to make creating Facebook ads way easier? Download the FREE Ultimate Facebook Ad Template Library so you can just copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Learn more here!)

The post This Simple Facebook Ad Trick Gets More Leads & Customers In 5-10 Minutes Flat appeared first on DigitalMarketer.

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47 Facebook Ad Examples That You Can Swipe for Your Business

sourced from: https://www.digitalmarketer.com/blog/best-facebook-ad-examples/

Launching a Facebook ad campaign is easy.

Launching a Facebook ad campaign that ROIs, however, is another story.

We’ve all been there… developing your offer, crafting your creative, writing your copy, setting up your targeting, choosing your budget, and hoping for the best.

It can be intimidating to put your hard-earned money into an ad without knowing if it will actually be worth it. Luckily, you’re not alone. According to Statista, over 6 million brands are currently advertising on Facebook, each trying to craft that perfect ad that speaks directly to their audience, in hopes of turning a stranger into a customer.

(RELATED: How to Build Traffic Campaigns that Convert Higher and Scale Faster)

Earlier this year I taught an Elite Workshop on launching a brand-building social media strategy in which I highlighted the importance of analyzing your competitors. One of the exercises that we worked through was diving into the “Info & Ads” section on our competitors’ Facebook pages. You know, the handy dandy tab on Facebook pages that allows you to see all of the active ads a brand has published on their account. To my surprise, many of the entrepreneurs that attended weren’t even aware that this was a feature available to them.

Ever since Facebook rolled out the “Info & Ads” section, shortly after their first big data scandal with Cambridge Analytica, I’ve been using this feature as a way to analyze how big brands are crafting ads on the platform. After all, they’re the ones who have the money to try and fail at scale, so why not use them as a guide to what types of creative, copy, and offers seem to be working best.

Let’s take a look at how 47 of the biggest brands on Facebook are using the platform to attract new audiences and expand their customer base.

Facebook Ad Example #1 | Allbirds

What Makes this Ad Great: This video ad for Allbirds grabs your attention with an animated character on top of a static image. They prove their value with a customer testimonial and ensure you’ll agree by offering a risk-free trial. They never mention the word “comfort” and instead rely on the imagery and descriptions to allude to the fact that these shoes are, in fact, comfy!

Facebook Ad Example #2 | Best Buy

What Makes This Ad Great: The video ad for Best Buy relies on quick, stop-motion style cuts to grab your attention while showing off the unique capabilities of the product at the same time. The best part is that the ad talks about what YOU can do with the product instead of just what the product can do.

Facebook Ad Example #3 | Brandless

What Makes This Ad Great: This video ad features quick cuts between products to capture your attention as you’re scrolling through the newsfeed. In addition, the ad features a customer testimonial focused on the cost benefit of these products and ends with the main feature of the company: offering 300+ everyday essentials for $3 each.

Facebook Ad Example #4 | Glossier

What Makes This Ad Great: Glossier uses a great example of social proof, featuring a Tweet as a customer testimonial in this eye-catching video ad. The use of Twitter in Facebook’s Newsfeed is disruptive and piques interest in a unique way. Simple, yet super effective.

Facebook Ad Example #5 | Root Insurance

What Makes This Ad Great: Root uses color and interesting imagery to capture attention with this ad. This strange-looking, brightly-colored car grabs the user’s attention, and the copy highlight’s the main benefit for the user in 3 different places.

Facebook Ad Example #6 | Dollar Shave Club

What Makes This Ad Great: The video ad starts off as a meme, and quickly moves into highlighting the features of the product in addition to customer testimonials. The quick cuts of this video ad grab the user’s attention and the checklist within the copy makes it easy for the user to understand the benefits without having to read every word.

Facebook Ad Example #7 | Hulu

What Makes This Ad Great: Hulu is already so well known that they don’t even highlight any of the features of the product other than the price. Using quick animations and color changes, this video ad grabs user attention and highlights what Hulu believes to be an undeniable offer to attract new subscribers. They also add in the element of scarcity by highlighting that this offer is only available for a limited time.

Facebook Ad Example #8 | Purple Mattress

What Makes This Ad Great: This video ad shows an unrealistic and over-the-top scenario to show a main selling point of the product that users are able to understand within seconds. Nobody is actually going to be building card towers in bed, but within 3 seconds it is clear that with this bed you won’t disrupt your partner, no matter what. The copy makes no mention of the feature highlighted in the video and instead focuses on their risk-free trial period.

Facebook Ad Example #9 | Intercom

What Makes This Ad Great: This video ad highlights a customer testimonial that quickly slides into the frame as a way to quickly capture attention. The copy paints the picture of what their ideal customer has already done, and wraps up by offering to be the tool to bring your efforts altogether. Next, the copy highlights a feature of the platform that is reinforced by the image of the egg with a chat bubble. Finally, the ad copy ends by highlighting their trial period and hinting that the trial is only available today.

(NOTE: Want to make creating your own amazing ads easier? Download the FREE Ultimate Facebook Ad Template Library so you can just copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Get it here.)

Facebook Ad Example #10 | Fuego Box

What Makes This Ad Great: Instead of highlighting the product, this ad focuses on what the product can transform. In this case, hot sauce is the product, but the delicious looking burger is what draws the user in. The ad copy has nothing to do with the product but instead highlights the quirky and fun nature of the brand. Finally, the call to action (CTA) at the end explains exactly what the product is, and invites the user to the site to shop.

Facebook Ad Example #11 | The North Face

What Makes This Ad Great: This ad features a collage of images to create a compelling video that captures attention with quick cuts and inviting colors. As you watch, you can see the different uses for the product as well as the different variations. Another important feature of this ad is eye contact. The people within the ad are looking directly at the user, ushering in a feeling of connection that is an invisible, but powerful force.

Facebook Ad Example #12 | Hootsuite

What Makes This Ad Great: EMOJI! This ad is perfect for the brand considering the popularity of emoji on social media. The kicker is the fact that the emoji is insinuating that this offer is a secret, provoking feelings of exclusivity and an elevation of status for the user. The copy then reveals the secret and confronts the user with a rhetorical question.

Facebook Ad Example #13 | Whole Foods Market

What Makes This Ad Great: This ad is a great example of using the carousel ad format in a unique and captivating way. By making the photos feel like they are connected invites the user to engage with the ad by clicking the arrow to the right. On top of that, Whole Foods is using the pumpkin trend during the fall season to capitalize on what people are interested in at the time that they are seeing the ad.

Facebook Ad Example#14 | Airbnb

What Makes This Ad Great: This video ad quickly asks a question and immediately offers you a tool to help you answer. Extra money is very desirable for most people, and Airbnb makes sure to highlight that within the copy by showing the user their best-case earning potential with the platform. Finally, this ad speaks directly to the users within a specific location, utilizing personalization to make the ad resonate more with the target audience.

Facebook Ad Example #15 | Lyft

What Makes This Ad Great: Everyone likes free money, and this ad showcases exactly how Lyft can give it to you. This ad assumes the user already knows what the platform does, but uses the photo to provide some additional context. Finally, the CTA leads users directly to the download button, with specific instructions of how to claim their free money.

Facebook Ad Example #16 | Yeti

What Makes This Ad Great: Quick cuts capture the user’s attention, while also highlighting the many ways the Yeti brand fits seamlessly into the active lifestyle of the target audience. With no mention of features, the ad copy taps into the ethos of who the product is made for, allowing the user to feel elevated by the brand.

Facebook Ad Example #17 | BURST

What Makes This Ad Great: Notice how this ad does not come from the brand itself? Instead, Burst partnered with an influencer to showcase the product and paid the influencer to publish the ad using the influencer’s ad account. The video itself is extremely captivating as well by using 2 objects that are never used together to showcase the product’s effectiveness. Finally, the ad rounds out with a coupon code and a nod to the fact that people are ‘raving’ about this product.

Facebook Ad Example #18 | Warby Parker

What Makes This Ad Great: Here we see another ad that features a quiz. Notice, too, how the quiz is available through Facebook Messenger, making the process very easy for the user. The ad starts by posing a question and offering a solution for the user if the answer is yes. The photo then highlights the diversity in the product line while avoiding distracting the user’s attention away from anything but the glasses.   

Facebook Ad Example #19 | Bonobos

What Makes This Ad Great: This ad hits directly on a pain point that the product solves. Nobody likes laundry day, so this ad works to ensure that this product will make it less of a hassle. The use of a quote also helps to put words in the user’s mouth, making it easier for them to see how this product will make their life better.

(RELATED: [DOWNLOAD] The Customer Avatar Worksheet: Finally, Get Clear on WHO You Are Selling To!)

Facebook Ad Example #20 | Harry’s

What Makes This Ad Great: This ad hooks you in with the photo, which insinuates that these razors will produce a soft, smooth, and comfortable shave. The copy dives into the customer pain point of high-priced razors and explains exactly how this product can be the solution.

(RELATED: Customer Value Optimization: How to Build an Unstoppable Business)

Facebook Ad Example #21 | SEMrush

What Makes This Ad Great: This ad is targeted directly to users who already use the platform and dives into new features that have become available. Instead of trying to acquire new customers, this ad focuses on revenue expansion of their current members.

Facebook Ad Example #22 | Better Mortgage

What Makes This Ad Great: This simple video uses a dynamic customer testimonial that puts emphasis on the 5 stars. Notice, too, how the testimonial highlights the pain point that the product solved. In addition, the copy establishes credibility by mentioning the size of their current membership base, making the user more comfortable with the product.

Facebook Ad Example #23 | ZipRecruiter

What Makes This Ad Great: This ad gets right to the point and qualifies the user immediately by posing an extremely simple question. ZipRecruiter knows that the hiring process can be complicated, so they highlight the fact that they are an all-in-one solution, with the added bonus that it’s free.

Facebook Ad Example #24 | quip

What Makes This Ad Great: At first glance, this ad doesn’t look like much. But at a closer look of the photo, the ad showcases the fact that this product is better than others due to its smaller size. The copy alludes to the fact that the product can be the guide for the customer, which is a super important quality for attracting and converting an audience.

Facebook Ad Example #25 | Infusionsoft

What Makes This Ad Great: This video ad uses the popular “meme” format to highlight the pain point that this product solves. The video also features a relatable person who makes eye contact with the user and reinforces how this product will help them.

Facebook Ad Example #26 | StubHub

What Makes This Ad Great: This video ad is simple yet effective. If you dive into StubHub’s other ads, you’ll notice that every game each week is the “game of the week” in their respective cities. This ad taps into the elevation of status by “highlighting” this specific game, while also ensuring that the tickets bought on the platform will not be fake.

Facebook Ad Example #27 | Grubhub

What Makes This Ad Great: The goal of this ad is not to get users to download an app or sign up for a service, but instead join in on the conversation. This is a great example of using a polarizing topic to drive curiosity that results in clicks back to a website.

Facebook Ad Example #28 | DoorDash

What Makes This Ad Great: Before any mention of the product, this ad features exactly what the people want… FOOD! By showcasing what potential foods a user could buy, the ad focuses in on the positive outcome that downloading the app can solve.

(NOTE: Want to make creating your own amazing ads easier? Download the FREE Ultimate Facebook Ad Template Library so you can just copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Get it here.)

Facebook Ad Example #29 | UglyDrinks

What Makes This Ad Great: This is another video ad that hooks the user in with quick cuts and bright colors while highlighting what makes the product different from competitors. In addition, the copy features a customer testimonial that highlights all of the features that make the product great.

Facebook Ad Example #30 | Bombas

What Makes This Ad Great: This video ad captures attention with quick cuts (a quality that keeps popping up in this list) and highlights the many designs and scenarios that the product makes sense for. Within the copy, the user is presented a coupon and in the CTA the philanthropic nature of the brand is touched on.

Facebook Ad Example #31 | Snap Kitchen

What Makes This Ad Great: Again with the quick cuts and bright colors. I’m beginning to think this is the most common and potentially most effective formats… This ad immediately focuses on the pain points that the product solves, provides a coupon, and highlights the lowest cost option to attract as many people as possible to the site.  

Facebook Ad Example #32 | Chomps

What Makes This Ad Great: This ad does a lot to highlight the features of the product, but also makes sure to include a heavy hitting customer testimonial to tie it all together. Even the coupon code highlights a quality of the product. Now that’s just plain smart.

Facebook Ad Example #33 | mahabis

What Makes This Ad Great: What’s this? You guessed it! Another video ad with quick cuts to capture the user’s attention, a coupon code, and a customer testimonial. The ad also uses the element of scarcity to encourage immediate action.

Facebook Ad Example #34 | Nespresso

What Makes This Ad Great: Now this is just genius. I don’t think I even need to describe what makes this ad so great.

Facebook Ad Example #35 | AllModern

What Makes This Ad Great: That’s a lot of words to read in an ad, but the graphical nature of the words makes this feel right at home on Facebook. The ad highlights the complexities of life and how AllModern can help simplify.

Facebook Ad Example #36 | Wayfair

What Makes This Ad Great: (This is actually and IG Stories Ad, but it’s too cool not to include) This video ad uses a popular format, the boomerang, which users are familiar seeing on social media platforms. By blending in, this ad feels less like a promotion and more like content, while highlighting a unique product in Wayfair’s inventory.

Facebook Ad Example #37 | Salesforce

What Makes This Ad Great: Holidays are a stressful time for retailers and Salesforce knows that. They also know that their product is not something that a user will choose to purchase directly from a Facebook ad. So, they utilize content that helps their target audience to get through the hardest quarter of the year.

Facebook Ad Example #38 | Shutterfly

What Makes This Ad Great: Did somebody say “lead magnet?” This ad offers up something free to entice users onto the website. Shutterfly is the ultimate lead magnet machine and they don’t shy away from that fact with the majority of their Facebook ads.

Facebook Ad Example #39 | Ollie

What Makes This Ad Great: Quick cuts, loud colors, cute puppies, and a coupon make this video ad unstoppable. Pair that with an emoji checklist of product features and the dogs will be howlin’ at the moon. Okay, I’m sorry. That was too cheesy.

Facebook Ad Example #40 | Ladder

What Makes This Ad Great: This is another ad that does a great job at tackling a customer pain point right from the start. The ad is very relatable and it does an excellent job of scheduling the time to sign up for life insurance without interrupting the customer’s day.

Facebook Ad Example #41 | Social Media Examiner

What Makes This Ad Great: This ad is a great example of turning a single photo into a video. It does a great job of capturing attention with a variety of moving elements and follows that up with a massive discount to entice the user to visit the site and attend the conference. Notice, too, that the ad uses the element of scarcity to nudge the user to act fast.

(NOTE: Want to make creating your own amazing ads easier? Download the FREE Ultimate Facebook Ad Template Library so you can just copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Get it here.)

Facebook Ad Example #42 | Slack

What Makes This Ad Great: K.I.S.S. I’m not talking about the band, but instead the acronym for “keep it simple, stupid.” This ad captures attention with eye contact and bright colors and uses one line of copy that hits on a customer pain point.

Facebook Ad Example #43 | Spotify

What Makes This Ad Great: This ad is really smart. Instead of paying for everyone to see this ad, they are relying on those that do see it to spread it further. Brands can’t tag specific users in ads, so why not have the users do it for them. This ad is a fun way to keep costs low, but reach a lot of people.

Facebook Ad Example #44 | Upright

What Makes This Ad Great: At first glance, this ad almost looks like a normal user’s Facebook post, helping to capture attention by getting the user to ask, “wait, who is that?” In addition, the video highlights what the product does, the bottom photo shows where to use it, and the photo on the right shows what the product looks like. This ad accomplishes a lot in a small amount of space.

Facebook Ad Example #45 | Daily Harvest

What Makes This Ad Great: As Ezra Firestone mentions on The DigitalMarketer Podcast, customers today are interested in the story behind a product more than ever. This ad does exactly this. Instead of focusing the copy on the features of the product, they focus on the story behind it. Not only that, this ad features a testimonial from a reputable source, building trust amongst the target audience.

Facebook Ad Example #46 | Myro

What Makes This Ad Great: This is another example of an ad that uses a reputable source’s testimonial in the copy. The photo includes eye contact, a glance at the product, and a simple tagline to help paint the picture of how this product will make the customer feel.

Facebook Ad Example #47 | DigitalMarketer

What Makes This Ad Great: Last, but not least comes, an ad from us here at DigitalMarketer. The quick cut between the front of the template and what’s inside is what’s used to capture a user’s attention. The copy then goes on to accomplish a few things. First, a pain point is addressed and solved. Next, the copy works to overcome objections. Finally, the copy puts the user in a relatable scenario, enticing them to continue reading and eventually download the free resource.

(NOTE: Want to make creating your own amazing ads easier? Download the FREE Ultimate Facebook Ad Template Library so you can just copy and paste these 7 proven Facebook ad campaigns to create low-cost, high-converting ads on demand. Get it here.)

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