6S Socialerts: Instagram Scheduling, New Ad Formats for Instagram and Twitter, and More
We understand the digital marketing world is busy and that things are always changing. To make your lives easier, we collect the top social media updates along with tips on how to add them to your strategy.
1) Instagram Scheduling Exists
After many years of posting reminders, Facebook has answered our prayers. Instagram’s API now allows content scheduling! Last week, people noticed the update on Hootsuite, Sprout Social, and other platforms. So far, the update is only available for business accounts.
If your business doesn’t have a business account, there’s no time like the present. Not only do business accounts give you analytics, but now you can better plan your content. A plan will also ensure you stay consistent in your posting frequency. Both are key to audience growth.
2) Instagram Carousel Ads in Stories
Instagram is about to shake up their advertising with Carousel ads in Stories. Once introduced, this will be the first multimedia option for the Stories placement. Carousels ads will start with three pieces of content, but may expand to more in the future. The only brands with access to the new feature include Coca-Cola and the Gap. There is no release date for a wider roll out.
The Gap recently used Carousel Story ads to share a campaign that tied back to the brand’s past logos. The first Carousel slide was an introduction. The second slide shared campaign details in a video. The last slide concluded the ad with a call to action (with link included). While you wait for the new Carousel ads, consider how you might use these to tell a bigger story for your brand.
3) Twitter Introduces Sponsored Moments to Ads
In 2018, Twitter is still kicking! The social network recently added new ads for Sponsored Moments to its roster. Sponsored Moments are a series of tweets collected under a certain theme (e.g. The Super Bowl, The Emmys, and more). Marketers can use Sponsored Moment ads to add promoted tweets to these collections. Furthermore, branding the Moment title page is also an option.
A new ad offering presents additional revenue opportunities for Twitter. However, this placement is currently only available to a few select publishers. This makes it difficult to determine the effectiveness of Moments. Before they add any new ad options, we hope Twitter fixes the user interfaces of Twitter Ads in general.
4) Facebook Reduces Branded Posts on News Feeds
If you’ve noticed more of your friends’ posts on Facebook recently, that’s not a coincidence. Facebook announced users will see less branded content on their news feeds moving forward. Instead, the social network will rank content from friends and family higher. The change comes from an effort to restore social interaction on the platform. Marketers expect this update to drive up the cost of sponsored content and ads.
While this update comes as an upset to some brands, this is a unique opportunity to pivot your strategy. Instagram remains unaffected by the change. It’s time explore Instagram or other social platforms for your content distribution. Or, since the algorithm favors friends and families, consider investing in an influencer strategy. User-generated content and social proof are still big contributors for purchase decisions. Whatever your decision, it’s clear the old ways are gone so it’s time for change.
Fulfilled wish lists and algorithm changes prove 2018 is going to be an interesting year. As the dust settles and February takes off, ensure you adjust your social media strategy accordingly and quickly.
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