Monthly Archive: February 2019

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Best Twitter Tools to Get More Twitter Followers in 2019 [Tweet Adder & Social Quant Alternatives]

sourced from: https://trafficgenerationcafe.com/best-twitter-tools-to-get-more-twitter-followers/

QUICK LINKS

Do You Really Need Twitter Automation Tools?
What About Twitter against Automation?
Best Twitter Tool for the Straight Shooter: Agorapulse.com
Best Twitter Tool for the Risk Taker: Tweepi
Best Twitter Tool for the Daredevil: TweetAttacksPro
How I Gained over 100K+ Followers on Twitter

Before diving into the best follow/unfollow tools for Twitter, let’s talk about ‘why Twitter?‘

Why, indeed?…

Is Twitter Still Worth Its Marketing Salt?

Twitter, the former golden child of social media, took a huge nosedive, no question about it.

The good news is it didn’t roll over and give up.

Twitter has been actively working to make the platform “a healthier and valuable everyday service”, as Twitter’s CEO Jack Dorsey put it during Q3 2018 earnings announcement, by:

getting rid of bots and fake accounts
fighting content spam
making GDPR improvements
and much more

As a result:

Twitter now has 326 million monthly active users. (Q3 2018, source)
46% of American Twitter users visit the site at least once a day. (2018, source)
24% of US adults use Twitter – not far off from LinkedIn, Pinterest, Snapchat, and even Instagram. (2018, source)

For more on Twitter demographics, take a look at Top Twitter Demographics That Matter to Social Media Marketers.

Twitter is now CONSISTENTLY profitable (Q3 2018, source) – good news for Twitter, its users, and those of us who’d like to reach those users.
Twitter showed a 50% increase in ad engagements (2018, source) – if you have cash to spare, this might be the right place to spend it!
Twitter is #21 on 2018 Forbes’ Top 100 Digital Companies. (Facebook is #26)

Well, that was surprising… Did you know that Twitter was #21 on 2018 Forbes’ Top 100 Digital Companies, while Facebook was #26?Click To Tweet

Bottom line is Twitter marketing DOES work.

“Will it still work tomorrow though?…” some might ask.

Hmmm…

What if all your Google search engine traffic disappeared tomorrow? Would you stop optimizing your site for search engines?

Oh, wait… that’s called ‘algorithm updates‘! 

Traffic from Google is the very definition of ‘here today, gone tomorrow‘ kind of traffic; yet here we are, knocking ourselves out to get it!

And what about Facebook and its ‘zero reach‘ for business pages? Did you put a lid on your Facebook marketing, despite the fact you are barely reaching your audience? Exactly.

Successfully marketing your business is about reaching your ideal audience where it is TODAY, right NOW. If you don’t, you bet your competitors will.

That’s exactly why I am such a huge proponent of content repurposing, by the way.

Do You Really Need Twitter Automation Tools?

Twitter automation tools to Twitter marketing are what cookies are to milk.

Sure you can have one without the other, but… why would you?

Together, they simply make sense.

Automating the right Twitter tasks (like following and unfollowing users) in the right (for you) way will result in more

targeted Twitter followers,
Twitter traffic to your website,
at the end of the rainbow.

…guaranteed.

What Should You Automate on Twitter?

There are two sides to your Twitter presence:

growing the number of your Twitter followers (targeting/following/unfollowing)
engaging/interacting with those followers

The latter, engaging and interacting with your Twitter followers, is best left to a human – YOU.

The former, growing the number of your Twitter followers, is what you should be using Twitter automation tools for.

How Exactly Do You Get More Twitter Followers?

BE INTERESTING

There you have it. The key to successful Twitter marketing. Go do it.

Still here? Alrighty then…

Some might say that all you need on Twitter is love, and followers will… well, follow.

Pfffffttt…

Sure you can rely on your established name/brand/quality content to wait for Twitter followers to come.

Wouldn’t that be nice?…

In reality, that never happens… unless you have an established name/brand. DO you?…

While being interesting on Twitter (an attention-grabbing bio, profile pic of YOU, useful to your potential Twitter followers content, being present and engaging with Twitter users) is a must, what you and I are interested in today are the mechanics of getting more Twitter followers.

What you need is:

targeted Twitter followers (QUALITY)
and more of them (QUANTITY)

Introduce yourself and your quality content to as many potential Twitter followers as you think might be interested in your message, in other words.

The key to successful Twitter marketing is the QUANTITY of QUALITY Twitter followers.Click To Tweet
The Mechanics of Getting More Followers on Twitter

Let’s say you’ve just moved into a new neighborhood. [Twitter]

Your next order of business is to knock on neighbors’ [Twitter users] doors to introduce yourself [follow them].

If they are home [active Twitter users], chances are they’ll answer the door to see who’s there [check out your Twitter profile].

If they like what they see [your Twitter content is right up their alley], they will want to stay in touch [follow you back].

If, on the other hand, they aren’t home [inactive Twitter users] or decide you aren’t ‘their people’ [you/your content aren’t of interest to them], they’ll do nothing.

In that case, you might as well scratch them off your friendly neighbors list [unfollow them] and move on.

In other words:

Following and, yes, unfollowing Twitter users is the key to growing your Twitter following.

Plenty of Twitter purists would strongly disagree with that, but hey, they aren’t the ones in need of a smarter Twitter marketing strategy – you and your business are.

This seems to be a good time to address the elephant in the room: Twitter Rules and Policies.

What About Twitter and Its Stand against Automation?

Naturally, you don’t want to have your Twitter account suspended by pushing the automation envelope too far.

While you should read through Twitter Rules and Policies yourself, here are the important things to know as far as Twitter automation goes.

Don’t follow or unfollow Twitter users in a bulk, aggressive, or indiscriminate manner.

Doesn’t say ‘don’t follow/unfollow.‘ Says ‘don’t act like a spammer.’

Twitter monitors users’ accounts for aggressive following and follow churn (repeatedly following and unfollowing large numbers of other accounts).

Of course, they don’t tell you what they consider a LARGE number of other accounts, but they do talk about aggressive following a bit.

Aggressive following is defined as indiscriminately following hundreds of accounts just to garner attention.

However, following a few accounts if their accounts seem interesting is normal and is not considered aggressive.

And another one:

Aggressive follow churn is when an account repeatedly follows and then unfollows a large number of accounts.

This may be done to get lots of people to notice them, to circumvent a Twitter limit, or to change their follower-to-following ratio.

I don’t want to beat around the bush here.

‘Circumventing a Twitter limit’ (see below) and ‘changing your follower-to-following ratio’ (see below) is EXACTLY what you have to do to grow your Twitter account.

So… be reasonable. Don’t follow hundreds of accounts. Daily. Act like a human. 

You are allowed to follow 5,000 Twitter accounts total. Then what?

Once you’ve followed 5,000 accounts, it gets tricky. You can’t just continue to follow more Twitter accounts as you please.

From this point on, Twitter will start limiting the number of people you can follow, and that limit (referred to as Twitter limit) is based on your ratio of followers to following.

Why? Twitter doesn’t want you to follow, say, 10,000 people if only 100 people follow you.

Makes sense, right?

The good news is, when you hit your follower limit, Twitter will be good enough to tell you that by displaying an error message in your browser.

The bad news is it doesn’t say much about how that Twitter limit is determined.

(I do have a good idea of how the limit works though; read on.)

Once again, the reason Twitter is imposing such limits on every Twitter user is:

Finally, follower violations are one tactic that spammers often use to abuse Twitter. Monitoring for abuse is one way to reduce spam on Twitter.

Reducing spam on Twitter is something you and I are very much for, aren’t we?

Back to what to do when you hit the 5,000 followers limit…

Rumor has it (the kind of ‘rumor’ that’s been observed to work again, and again, and again) that Twitter will let you follow 10% more users than the number of your followers.

In other words, if you are following 5,000 people, you’ll have to wait until the number of your followers grows over 4,500.

Once that number is 4,600, for instance, 10% of 4,600 is 460. Now add 460 back to your existing number of followers (4,600) and your allowable Twitter following limit is now 5,060.

Does that make sense?

Needless to say, use this formula as a guidance, not a fact!

Why is this important to know? Because you could be waiting forever until the number of your Twitter followers catches up with the number of people you are following!

Thus, unfollowing Twitter users becomes a necessity, NOT an option.

What about third-party applications promising to “get more followers fast”?

What Twitter refers to are websites or applications that

ask you to pay them to add followers to your Twitter account,
ask you to follow a list of other accounts in order to participate,
tell you to join follower trains,
offer to automatically add followers to your account.

Twitter is absolutely right: DO NOT use those kinds of Twitter tools.

Not only do they violate just about every Twitter rule, but they often add followers with abandoned accounts or bot accounts that are not reading your updates.

Bots don’t make very good customers! 

Another type of automation tool Twitter is definitely against is the fully automated kind. Tweet Adder and Social Quant were good examples of those.

Tweet Adder and Social Quant were the tools I and many other Twitter users relied on for years to grow the number of followers on Twitter.

However, according to the current Twitter API rules, automatically getting more Twitter followers (as in ‘software that follows/unfollows any given list of people completely automatically‘) is no longer an option.

That’s why both Tweet Adder and Social Quant, as well as a few similar Twitter tools, were shut down for good.

Now that full automation is the thing of the past, the best Twitter tools are those that allow you to target your potential Twitter audience as specifically as possible, plus follow/unfollow Twitter users in the most efficient manner possible.

In other words, you are still the one who has to literally click follow/unfollow buttons… ‘manual automation’, if you will.

Twitter tools mentioned below are NOT fully automated. They compile user data, you click Follow/Unfollow.

Last, but not least:

You don’t get to pass the buck if caught violating Twitter rules.

Meaning, since YOU are the one choosing to use a third-party application, YOU are the one who stands to bear consequences. NOT the third-party application.

Exercise due diligence. Do your own research. Use your head; that’s what it’s there for!

Links to bookmark:

Twitter Following limit FAQs
Twitter Automation Rules
Twitter Rules and Policies

Back to this:

STEP 1. Use Twitter Automation Tool to Follow the Right Users

Getting more Twitter followers starts by finding your target audience on Twitter.

Ten engaged Twitter followers who want what you have to offer beat hundreds who could care less.

Thus, the first thing you are looking for in the right Twitter tool is the ability to target the right people.

Most Twitter follow tools let you:

Follow any user’s Twitter followers
For instance, if you want to ‘steal’ your competitor’s Twitter followers, you can enter @CompetitorUsername and let the Twitter tool pull up the list of their followers. All you have to do then is… follow them!
Follow people another Twitter user follows
Take me, for instance (@AnaTrafficCafe on Twitter.) I have close to 10,000 followers, but follow only some 130 people. You might, rightfully so, conclude that I only follow people whom I hope to learn from. With this feature, you are able to follow the people I follow.
Follow members of any Twitter list
Self explanatory: follow members of any Twitter list!
Follow Twitter users by #topic
Compile a list of Twitter user who mentioned a specific #hashtag.

Once you compile your targeted Twitter user list, follow, follow, follow!

STEP 2. Use Twitter Automation Tool to Unfollow the Uninterested

You follow Twitter users to peak their interest, get them to look at your profile, then follow you back.

What happens if they don’t?

They become dead weight. And count against that precious Twitter followers limit… Can’t let them do that!

I usually wait for about a week for people to follow me back.

If not, I assume it’s one of two things:

they aren’t interested (a.k.a they aren’t my target audience)
they aren’t active enough on Twitter (a.k.a they aren’t my target audience)

Either way, unfollowing them is the sensible (and necessary!) thing to do.

Most good Twitter unfollow tools let you sort your followers by whether they follow you, their last tweet date, number of followers they have, etc.

STEP 3. Be Present, Be Human – NO Tools Required

If your objective is driving traffic, leads, and sales, then you need to focus on building a meaningful Twitter presence.

Otherwise… your time would be better spent elsewhere.

If Twitter is worth doing, it’s worth doing well. Click To Tweet

HOW do you build a meaningful Twitter presence?

Be a part of the conversation.
Listen. Think. Weigh in.
Focus on others.
Quote. Promote. Share.
Add self-promotion.
Your own agenda comes LAST. And in moderation.

Helpful: How to Manage Twitter Like a Pro [Your Daily Twitter Routine]

By the way, even though I did say ‘No tools required‘ to be present, tools DO help tremendously to manage your Twitter and other social media accounts a lot more efficiently.

I use Agorapulse for that; you’ll learn more about it below.

FINALLY… onto the best Twitter tools to grow your Twitter presence!

Agorapulse.com

The best Twitter tool to get more followers is… the one you might already be using.

Like a social media management platform that helps you maintain various social media accounts.

Hootsuite. Buffer. Sprout Social. Or Agorapulse, like it is for me.

DISCLOSURE: there are several affiliate links in this post. That means that, should you choose to buy a product following one of those links, I will receive a commission from the product creators. Doesn’t cost you a dime, but helps me to continue offering all content at Traffic Generation Café 100% free.

At first glance, you might struggle to see how a Twitter tool like Agorapulse could help you grow your Twitter followers; especially when it comes to following and unfollowing users.

Allow me to show you.

Agorapulse has a Listening feature that could be used to find your perfect Twitter audience. Using that feature, you can easily find people tweeting about specific subjects or mentioning you.

To see how it works,

choose your Twitter profile
click Listening
click Create a new search

The next screen has the option to Create a new search.

You can search by hashtags, multiple words, phrases, or Twitter handles. Click Next when done.

Now that your search is saved, back to the Dashboard you go.

From there, click Filters, then specify the saved search results you’d like to see.

Click any tweet and you’ll see options like liking, replying, opening it in Twitter, and yes, following that person.

Extremely targeted, easy, and efficient – now you see why I love Agorapulse so much! 

If you are already using a social media management platform, look for a feature similar to Agorapulse Listening.

If not, I highly recommend you check out what Agorapulse can do for your business.

And, by the way, Agorapulse is 100% Twitter compliant.

A bit of a drawback is that you can’t unfollow Twitter users with Agorapulse.

If unfollowing is something you are planning on doing, you should look into one of the Twitter tools below.

RIP, ManageFlitter.com

Wow… just as I was about to recommend ManageFlitter as my top follow/unfollow Twitter tool, it was (permanently?) shut down by Twitter for violating Twitter automation rules!

And that was the tool that I and star Twitter marketers like Madalyn Sklar believed to be as safe and Twitter-compliant as they come…

We love you, Twitter, but really?…

Since ManageFlitter is no more, we’ll take a look at Tweepi instead.

Tweepi.com

The very first thing you’ll like about Tweepi is how simple the dashboard is.

There are three actions you can take with Tweepi:

Follow
Unfollow
Interact

Tweepi also offers to make your life even simpler (or so it seems) with its personalized Tweepi AI recommendations.

I took a good look at those recommendations and decided ‘No, thank you.’

Are you going to follow Tweepi AI recommendations  or decide what’s good (or not!) for your business all on your own?…

Tweepi Follow Tool

Tweepi Follow tool allows you to:

Follow any user’s Twitter followers
Follow people another Twitter user follows
Follow members of any Twitter list
Import (copy/paste, to be more precise) your own list of Twitter users you’d like to follow
Follow Twitter users by #topic or location

Since the features you get with Tweepi depends on your account status (free or paid), let’s talk about that.

Tweepi offers a free package in addition to two Premium plans.

Tweepi Free vs Premium

Tweepi free package is a good way to take the service for a spin.

Since they don’t make the link to create a free account readily available, here it is.

However, I am going to tell you to get a Premium account with Tweepi.

I am NOT affiliated with Tweepi in any way; that’s not why I am trying to sell you on it.

The reason I tell you to go all in is because I’ve seen one too many Twitter tools disappear into thin air as of late, including the recent demise of ManageFlitter.

That’s why you should absolutely take full advantage of Tweepi or TweetAttacksPro (more on that one below), while they are still around.

There you have it; I said my piece. Think about it. Then act.

Here’s how much Tweepi Premium accounts currently run:

Please keep in mind that a Tweepi account can only be linked to one Twitter account. If you have more than one Twitter account, you’ll need to pay a separate monthly fee for each.

OF NOTE

Tweepi free accounts are limited to following 100 users and unfollowing 100 users per day.

For Premium accounts, following is limited to 950 users per day and unfollowing is limited to 500 users per day.

If you ask me, 950 and 500 per day is waaaaaaay too aggressive. Proceed with extreme caution.

Tweepi Unfollow Tool

From Tweepi Dashboard, click Cleanup Users You Follow. ( wait, shouldn’t ‘cleanup’ actually be ‘clean up’ in this case?…)

You’ll be presented with the list of Twitter users whom you follow, but who don’t follow you back.

You can choose to apply various filters to further narrow down that list.

For instance, you can unfollow Twitter users with:

inactive accounts,
no bio descriptions,
egg avatars,
and many other criteria.

Once you have your unfollow list in place, simply hover over the name, and you’ll see the blue Unfollow button.

Simple and impressive.

Twitter Follow/Unfollow Tools I’d Stay Away from

There were a couple of Twitter tools I checked out and found that the Follow/Unfollow features were too slim to be worth your time:

Commun.it
UnfollowSpy

By the way, if you do test a third-party tool/application that asks you to connect to your account on Twitter (in developer’s terms, that’s called OAuth), that means you give that tool access to your Twitter account.

OAuth is an authentication protocol that allows you to approve a tool/application to act on your behalf without sharing your password.

And what happens if you no longer use the tool? It will continue to have access to your Twitter account, unless you specifically revoke that access.

I strongly suggest you do so.

Twitter has been known to terminate user accounts simply because those users, at one point or another, gave access to an app that was later found to be breaking Twitter automation rules and banned by Twitter – even if they haven’t used the app for years.

To do revoke access to your Twitter account, go to Settings and Privacy…

…then click Revoke access to cut off any unwanted app(s).

How to Choose the Best Twitter Tool

So, how do you pick the Twitter tool that best suits YOUR Twitter marketing needs?

Your risk tolerance is your best guide.

The Best Twitter Tool for the Straight Shooter [White Hat]

If you are a straight shooter and prefer to be safe than sorry, then grow your Twitter followers completely organically with the help of a platform like Agorapulse.

Organic growth is all about hands-on genuine engagement, beneficial to all parties involved – you, people you follow, people you want to be followed by, and their Twitter followers.

Follower by follower, establish yourself as someone worth following, and Twitter users will start flocking to your account all on their own – a thing of beauty, let me tell you!

That’s how my current Twitter account, @AnaTrafficCafe, was built.

The Best Twitter Tool for the Risk Taker [Gray Hat]

You are all for marketing on Twitter, but putting all your eggs into organic Twitter engagement basket?… No, thank you very much; you’ve got a business to run.

Then definitely get Tweepi or, better yet, TweetAttacksPro (more on that one below.)

Dip your toes into a bit of a gray area with some automation without overdoing it.

Where’s the line between being reasonably safe from Twitter’s iron fist and ‘overdoing it’?

Sorry, that’s a question for the Magic 8 Ball… 

The Best Twitter Tool for the Daredevil [Black Hat]

You like to get things done – yesterday.

Your objective is to cast as wide of a Twitter net as you can, bring your Twitter followers back to your site, and engage with them on your own turf and terms.

That, to me, makes a lot of sense.

I believe that building an audience on a third-party platform is one of the riskiest things a website owner can do.

Sooner or later, those platforms hang you out to dry.

Examples?

Google algorithm changes.
Facebook Zero reach.
Twitter API changes.

Once you turn your social media followers into your website fans, email list subscribers, customers, then by all means, solidify those relationships on social media all you want.

Back when I was an online nobody, I nailed this process – I created the perfect, if I may say so myself , ‘from social media to website’ funnel… buuuuuut I am getting ahead of myself.

For now, let’s get back to my top Twitter tool pick for the daredevils among you. (Works great for the risk takers, too!)

Best Twitter Tool for the Daredevil: TweetAttacksPro

TweetAttacksPro is like Tweet Adder… on steroids.

TweetAttacksPro is a piece of downloadable software, compatible with both Windows and Mac.

The list of TweetAttacksPro features is impressive, to say the least.

With TweetAttacksPro, you can:

Manage unlimited accounts.
Verify those accounts automatically using an email or phone number.
Run accounts without Twitter API.*
Or… you can choose to use Twitter API to run your accounts.
Target Twitter users by keywords, other users’ followers, list imports, and more.
AUTO follow  those users.
AUTO unfollow users defined by various criteria.
Schedule tweets and delete old tweets.
@mention users in your tweets.
Auto retweet by keywords and other criteria.
Favorite tweets, as well as reply to tweets.
Send direct messages (DMs).
Add/edit/manage your frequently used messages, tweets, comments, and more.
Use dedicated proxies to protect your account from being banned.
Auto-solve captcha when needed.
Auto shorten urls. (read more about shortened urls)
Run tasks 24/7
…and this list doesn’t even scratch the surface.

* Allows you to bypass Twitter API limits and restrictions. However, doesn’t mean whatsoever you aren’t breaking Twitter rules. 

DISCLOSURE: there are several affiliate links in this post. That means that, should you choose to buy a product following one of those links, I will receive a commission from the product creators. Doesn’t cost you a dime, but helps me to continue offering all content at Traffic Generation Café 100% free.

Why do I like TweetAttacksPro that much?

Two reasons:

TweetAttacksPro allows you to fine-tune your Twitter strategy like no other Twitter tool.
I love the fact you can run it independent of Twitter API. That means Twitter can’t just cut off TweetAttacksPro, like it did with ManageFlitter.

TweetAttacksPro also works well for all shades of gray – people who are comfortable with Gray Hat Twitter marketing and Blackhatters alike.

Don’t use ANY follow/unfollow automation tool on your primary Twitter account – the one that you’d absolutely hate to lose.

Grow that one as organically as you can. Use Agorapulse to help you, that’s it.

How I Gained over 100K+ Followers on Twitter

Back when I started Traffic Generation Café, I quickly took it from an unknown blog to top 18,000 global sites according to Alexa.com… in 4 months.

What is Alexa website ranking? <= learn here

And Twitter was largely how I got there. It was the first traffic generation strategy I mastered. I…

read everything I could get my hands on about Twitter marketing,
experimented with various Twitter automation tools,
created a compelling reason to bring my new Twitter followers back to Traffic Generation Café,
then perfected the entire process to the point where it took me 20-30 minutes a day to continue driving loads of Twitter traffic.

Here’s my process, in a nutshell:

Create several Twitter accounts.
Five, to be precise. Multiple Twitter accounts are completely within Twitter rules, IF they are substantially different and you don’t crosspost between them – meaning, don’t post the same tweets across those accounts. Why create multiple accounts? To multiply the number of Twitter followers you can target at the same time.
Get TweetAttackPro.
I used TweetAdder back then. This was a must – there was no way I could’ve done this by hand.
Search for TARGETED potential Twitter followers.
Don’t skip this step – you can’t sell a burger to a vegetarian!
Start following Twitter users on a daily basis.
While closely watching Twitter limits, of course. I also avoided full automation.
Send new Twitter followers a killer DM message.
I offered my new followers to promote their blogs at Traffic Generation Café; that’s how I quickly transitioned them back to MY online turf.
Tweet valuable to your followers content.
I use Agorapulse to help me make this seemingly overwhelming task a LOT more manageable.
Be present.
Monitor @mentions, thank people when they share your content, share others’ content MORE than you share your own. Be present, be human.

As a result of this Twitter traffic strategy ‘a la Ana‘, I got thousands of new website visitors every month – without the overwhelm.

Of course, it didn’t go without a glitch. I had a couple of accounts shut down by Twitter.

However, I knew the risks, accepted them, and didn’t cry much about the lost accounts. The website traffic I received as a result far outweighed the downsides of being a gray hatter. No guts, no glory!

Here’s another bonus for you: my exact follow/unfollow pattern I used back then.

Feel free to lower those numbers according to your risk tolerance. I wouldn’t up them though.

The first number is what I called a peaceful takeover, the second one is more of a hostile (aggressive) one.

My Follow / Unfollow Pattern

Week 1 & Week 2

Mon ADD 315-385
Tue ADD 315-385
Wed ADD 315-385
Thurs ADD 315-385
Fri ADD 315-385
Sat Remove those who don’t follow you back
Sun ADD 405-495

Week 3 & Beyond

(you still follow the same number of people)

ADD | ADD in AM
ADD | ADD in AM
ADD | ADD in AM
ADD | REMOVE in PM
ADD | ADD in AM
REMOVE | ADD in AM
ADD | REMOVE in AM

Let your comfort zone be your guide.

Best Twitter Tool Marketing Takeaway

Getting Twitter followers will never be as easy as it once was, true.

However, armed with the best Twitter tool of your choice, plus common sense, I believe you’ll do well.

Twitter can be an incredible traffic generator (it’s always been for Traffic Generation Café).

Now, it’s your turn to figure out how to make it work for YOU.

Have fun storming Twitter! 

The post Best Twitter Tools to Get More Twitter Followers in 2019 [Tweet Adder & Social Quant Alternatives] appeared first on TrafficGenerationCafe.com.

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17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

sourced from: https://neilpatel.com/blog/facebook-marketing-tools/

Facebook engagement is easier and more valuable than you ever imagined.

I found this out the hard way.

At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads.

Sure, I was getting some huge successes. But I was also wasting a ton of money.

For example, I once spent $400,000 on Facebook fan page likes.

[youtube https://www.youtube.com/watch?v=4WJXohHyRT8]

I still feel dumb for that one…

The engagement just wasn’t there. I had a large number of fans but very little actual engagement.

I had no idea that hidden tools within Facebook’s apps, extensions, insights, tactics, and bots that could have made my Facebook ad spend 80 times more effective.

Facebook marketing is like an iceberg. Most people see the top part — Facebook ads. They spend their entire time optimizing that little bit of potential.

The real power is underneath. It’s hidden.

And that’s why I created this list.

I want you to know exactly what those hidden Facebook marketing tools are and how you can increase your engagement by 154% as I did.

Now before we get started, for the first few hidden tools you need Mobile Monkey to utilize all of the tactics (it’s free). In addition to that, some of the hidden tools that I’ll uncover are within Facebook… you just don’t know about them. 😉

Hidden Tool #1: Facebook Messenger Marketing

Okay, I’m starting out with a big, broad one.

It’s hiding in plain sight: Facebook Messenger marketing.

For some reason, not very many marketers are taking advantage of Messenger marketing, even though it’s the hottest opportunity in digital marketing today.

What does this mean for you? It means that you can gain first mover’s advantage.

Using Facebook Messenger for marketing is as simple as it sounds… you send messages to customers on Facebook Messenger.

What makes this channel different from other marketing methods like email marketing is the results.

Facebook Messenger messages have an open rate of 50-80%.
Facebook Messenger messages have a clickthrough rate of 20%, especially when using chat blasting.
Facebook Messenger messages have a conversion rate of 3-5x higher than Facebook desktop ads.
Facebook Messenger marketing costs 30-50x less than Facebook ad campaigns (when using Facebook Send To Messenger Ads)

Where else can you get engagement results like that?

I don’t know of any, and I’ve done quite a bit of online marketing.

The best way to get started with Facebook Messenger marketing is with MobileMonkey.

MobileMonkey is a powerful chatbot builder that I use personally. Chatbots are essential for scoring sky-high open rates, CTRs, and conversion rates.

And best of all, it’s free.

Hidden Tool #2: Comment Guard (Private Reply via Messenger)

A comment guard is a Facebook Messenger marketing feature that allows you to add new contacts to your contact list when they comment on your Facebook post.

It’s like a magic elixir for engagement.

It works like this.

You post something on Facebook as usual.
People comment on your post.
Anyone who comments on the post gets your automatic private reply in Messenger.
When they engage with this reply, they are added to your Facebook Messenger contact list.

The mobile screenshot below displays exactly what happens.

Someone comments on the post, and they immediately receive a Messenger message.

Imagine this. You post something on your Facebook page that has high engagement potential… a meme, a quiz, a contest, a question, whatever. All the comments that you rack up aren’t just comments anymore, they’re warm leads.

You’ll need to use MobileMonkey in order to pull this off, but it’s really easy.

Just click the “FB comment guard” button using the MobileMonkey app.
Create an autoresponder message.
Point them to your Messenger chat landing page.
Add the comment guard to your selected Facebook post.

Hidden Tool #3: Click to Messenger Ads

A Click-to-Messenger Ad is a normal Facebook ad with a twist. Instead of sending people to a landing page, you send them to a Facebook Messenger bot sequence.

It looks like this:

Once the person starts that Facebook Messenger sequence, they are a lead. And that’s when a chatbot takes over to bring them down the conversion funnel.

For example, you could have your chatbot ask users questions, and send them offers that they’re interested in.

It can be hard to manually respond to thousands of message inquiries. Instead, you can direct those chat sessions derived from your Messenger Ads directly to a MobileMonkey chatbot, which can ask qualifying questions and engage users at scale.

Check out this article, for step by step instructions on leveraging this ad unit

Hidden Tool #4: Chat Blaster

Chat blasting is a powerful method for getting your message in front of your entire Facebook Messenger list in minutes.

I’ve managed chat blasting campaigns that scored a 96.9% open rates in just sixty minutes.

With MobileMonkey you can schedule chat blasts, bulk send, develop interactive Messenger sequences, create special offers, and anything else that helps your marketing.

To start, just click “Chat Blaster” in the app.

One of the things that I like about the Chat Blaster is the ability to segment audiences. Many of the campaigns that I manage involve thousands of contacts, so I want to narrow down my contacts to just the right targets.

Creating segments is simple using MobileMonkey, which allows you to “Create Audience” with a click.

Your audience can perform self-segmentation when the chat blast sends.

Hidden Tool #5: Messenger Scan Codes

Remember QR codes? They didn’t really catch on that big, but the idea is gaining new ground with Facebook Messenger codes.

Anyone who’s on Facebook Messenger has a unique code.

In Messenger, tap on your profile picture in the upper right.
Then tap your profile picture again
The image that appears is your Messenger code.

From this screen, you can also scan a code.

Your Facebook page’s unique scan code is an excellent way to add people to your Messenger contact list. A person simply scans your code and they’re part of your list.

I can see applications for this at conferences, on bulletin board ads, merchandise, or even business cards.

Hidden Tool #6.  Warm Engaged Invites

One tactic that I’ve used to build my Facebook audience is by personally inviting people who have engaged with my facebook page, to become a page fan.

From your business Facebook page (desktop), find a post that has engagement.

Using this tool, you view the people who engaged with your post and can invite people to like the page.

The reason why this is valuable is that you’re able to target engaged fans. If you have a lot of Facebook fans, but not a lot of engagement, Facebook’s algorithm will punish you.

Instead, identify those people who will be engaged and manually invite them.

Hidden Tool #7: Send Personal Invites in Messenger

A similar hack is inviting your friends to like your business page, and also sending the invite in Messenger.

This is the method that I recommend since you can also personalize the message and give them two touches instead of just one.

Click on the … button on your Facebook page, then click “Invite Friends.”

Here, you can invite friends and create a personalized message. Be sure to check the box at the bottom to send the invite using Messenger.

Hidden Tool #8: Invite People to Your Facebook Group by Email

I love hacks that combine two platforms. I can leverage one of my marketing channels by combining it with another.

You can invite people to join your Facebook group by sending them an email. Obviously, you’ll need an email list to do this.

Here’s how.

From your Facebook Group page, click “members” on the left side.

From the next page, you can add email addresses and personal notes to invitees.

Currently, the only way I know how to do this is manually. If you have a large email list, it could take some time. :/

Hidden Tool #9: Competitor Ad Espionage

I’m a huge fan of ethical espionage.

In the world of SEO, it’s not that hard.

Just plug in a URL to something like RankSignals.

Boom, instantly you have intel.

And some of it is really helpful.

But with so many brands now spending millions on Facebook ads, how do you get a handle on that kind of information?

You will not be able to get your competitor’s targeting info and ad spend but you can find out where, how often, and what the competition is advertising.

Let’s say I’m the competition and you want to spy on me. First, find my Facebook page and tap the “i” button on the right side.

On this page, you can find out if the page has ever changed names, when it was created, and where the page managers are located. This can be handy intel.

Tap on “Active Ads.”

If the page is running ads, you’ll be able to see them here.

Hidden Tool #10:  Page Competition Gauge

I like to have a solid understanding of who my competition is and what they’re up to.

But how do I know who my competition is? Thankfully, Facebook’s algorithm has figured it out for me.

To use this feature, go to your Facebook Page Insights. From Insights, scroll down until you see “Pages to Watch.”

By default, Facebook shows you five potential competitors, but you can view more by clicking “See More Suggested Pages.”

When you add a competitor to your watched pages, you’ll be able to keep up with their activity, growth rates, total likes, and the frequency of their posts.

This information will help you understand how you’re doing and what you might need to change.

Hidden Tool #11: Find Where You’re Gaining Followers

It is important for you to figure out where you’re getting your followers so you can know how to get more.

One helpful way to get this information is again through Page Insights. Tap “Followers” and scroll down until you see “Where Your Page Follows Happened.”

Facebook shows you follow quantities according to five locations:

On Your Page
Search
Uncategorized Desktop
Your Posts
Others

If a particular source shows large follow rates, try to reverse engineer what happened, then do it again.

Hidden Tool #12: Identify Audience Signals on Page Insights

One way that I use metrics to leverage my marketing efforts is to view my Facebook page insights, particularly the demographic information.

When viewing this information, I’m looking for strong positives — indications that my audience favors a particular demographic.

For example, this page demonstrates a strong positive for men and women between the ages of 25-44.

If you’re 21, there’s only a small chance you’re going to be interested in my page. By contrast, if you’re a 30-year old male, there is a far stronger likelihood that you will have an interest in this page.

This information helps me know how, where, and upon whom to focus my marketing and advertising efforts.

Hidden Tool #13: Pull Email Addresses

I love this hack.

You know how hard it is to get people’s email address these days, right? No matter how appealing your content upgrade, asking for someone’s email address is tantamount to asking for their social security number.

With Facebook Messenger marketing, that’s no longer the case.

You can create a Facebook Messenger chatbot that asks for an individual’s email address. Then, all they do is click a button to pre-fill their address.

Facebook does all the work for you.

Here’s what the bot looks like in MobileMonkey.

As long as you set the input type as email, Facebook will know to pull the user’s email address exactly as they’ve entered it when creating a Facebook account. No typos, nothing.

This is another case of using two different channels to get information and engage your users. When you use a chatbot, it makes the process automatic and easy.

Hidden Tool #14: Pull Phone Numbers

If there’s one thing harder to get from a customer than their email address, it’s their phone number.

Again, powered by chatbots, it’s a cinch. Using input type “phone” in MobileMonkey means that you’re guaranteed to get the user’s primary phone number as they provided when and if they stored their phone number in Facebook.

It’s understandable that people are hesitant to enter their phone number on an unfamiliar platform — a contact form on your website, for instance.

It’s quite a different level of comfort when they are asked for a phone number in a familiar messaging app, and Facebook automatically adds the number.

Literally, all that your contact has to do is tap their phone number.

Hidden Tool #15: Website Chat Widget

This one seems obvious, but again it’s surprising how few websites are putting the power of a website chat widget to work.

Check this out. If you go to MobileMonkey’s website, there is a chat widget on nearly every page.

If you’ve logged into Facebook Messenger on that browser, all you have to do is click and you’re introduced to a Messenger sequence with MobileMonkey.

This sequence powered by a chatbot brings you further down the funnel.

One of the unique and powerful features of this funnel is that it is self-guided. You feel as if you’re in control — making choices and selecting options.

Regardless of your choices, however, you are making deeper connections with the product and the marketing funnel.

Hidden Tool #16: Track Specific Facebook Conversions

The good thing about Facebook Ads Manager is that you have access to a ton of information.

The bad thing about Facebook Ads Manager is that you also have access to a ton of information.

Take conversions, for example.

If you’re tracking them, good for you. But which conversions are you tracking? Here are the options:

I call this one “hidden” because true conversions are essentially in Ad Manager underneath a lot of other noise.

You have to narrow down your conversion tracking to just the conversions that you need to know about.

For one of my businesses, I only focus on five types of conversions.

Everything else is useless.

I’ve written about this before… when you get clarity on what to track, you’ll do a lot better at making real progress with your Facebook advertising.

Hidden Tool #17: Messenger Drip Campaigns

If you’ve been in Internet marketing for any amount of time, you know how potent a good drip campaign can be.

Imagine increasing this potency by 10x.

That’s exactly what a Facebook Messenger drip campaign can do. Again, the power is in the chatbot builder.

MobileMonkey’s drip campaign feature just takes a click to get started.

Unlike an email drip campaign which can take days or weeks to complete, a Facebook Messenger drip campaign can be completed in a matter of minutes or hours.

Plus, when you use a chatbot, the entire sequence can be interactive. You can create choices and engage the user on a far deeper level.

Conclusion

There’s way more to Facebook than meets the eye.

I have a strong sense that Facebook marketing isn’t going to decline in the next 2-4 years. It’s going to become exponentially more powerful.

There’s a reason why so many of the hidden marketing tools above focus on Facebook Messenger.

Facebook Messenger marketing has fundamentally changed the game, and it’s done so in two  areas where marketing rises or falls:

Interactivity or dialogue — Messenger marketing, even when powered by a bot, has a personal feel. Instead of bullhorn marketing — telling your audience to do, buy, read, visit, watch. You’re asking for their feedback and opening up a conversation.
Speed of engagement — Unlike the glacial speed of email marketing (like drip campaigns), Messenger marketing has a much swifter cadence. Many people have a pavlovian response to the crisp ding of their Messenger notifications. They want to see who’s sending them a personal message. This means your open rates and click through rates are shooting up.

It’s not going to last forever. Like the banner ads of decades past, Messenger marketing will lose its luster as people become accustomed to it.

By engaging Messenger marketing now, you’ll have a far stronger advantage.

What Messenger marketing tactics does your brand or business currently use?

The post 17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154% appeared first on Neil Patel.

Harnessing Statistical Power for Test Results You Can Trust 0

Harnessing Statistical Power for Test Results You Can Trust

sourced from: https://conversionxl.com/blog/statistical-power/

Years ago, when I first started split-testing, I thought every test was worth running. It didn’t matter if it was changing a button color or a headline—I wanted to run that test.

My enthusiastic, yet misguided, belief was that I simply needed to find aspects to optimize, set up the tool, and start the test. After that, I thought, it was just a matter of awaiting the infamous 95% statistical significance.

I was wrong.

After implementing “statistically significant” variations, I experienced no lift in sales because there was no true lift—“it was imaginary.” Many of those tests were doomed at inception. I was committing common statistical errors, like not testing for a full business cycle or neglecting to take the effect size into consideration.

I also failed to consider another possibility: That an “underpowered” test could cause me to miss changes that would generate a “true lift.”

Understanding statistical power, or the “sensitivity” of a test, is an essential part of pre-test planning and will help you implement more revenue-generating changes to your site.

What is statistical power?

Statistical power is the probability of observing a statistically significant result at level alpha (α) if a true effect of a certain magnitude is present. It’s your ability to detect a difference between test variations when a difference actually exists.

Statistical power is the crowning achievement of the hard work you put into conversion research and properly prioritized treatment(s) against a control. This is why power is so important—it increases your ability to find and measure differences when they’re actually there.

Statistical power (1 – β) holds an inverse relationship with Type II errors (β). It’s also how to control for the possibility of false negatives. We want to lower the risk of Type I errors to an acceptable level while retaining sufficient power to detect improvements if test treatments are actually better.

Finding the right balance, as detailed later, is both art and science. If one of your variations is better, a properly powered test makes it likely that the improvement is detected. If your test is underpowered, you have an unacceptably high risk of failing to reject a false null.

Before we go into the components of statistical power, let’s review the errors we’re trying to account for.  

Type I and Type II errors

Type I errors

A Type I error, or false positive, rejects a null hypothesis that is actually true. Your test measures a difference between variations that, in reality, does not exist. The observed difference—that the test treatment outperformed the control—is illusory and due to chance or error.

The probability of a Type I error, denoted by the Greek alpha (α), is the level of significance for your A/B test. If you test with a 95% confidence level, it means you have a 5% probability of a Type I error (1.0 – 0.95 = 0.05).

If 5% is too high, you can lower your probability of a false positive by increasing your confidence level from 95% to 99%—or even higher. This, in turn, would drop your alpha from 5% to 1%. But that reduction in the probability of a false positive comes at a cost.

By increasing your confidence level, the risk of a false negative (Type II error) increases. This is due to the inverse relationship between alpha and beta—lowering one increases the other.

Lowering your alpha (e.g. from 5% to 1%) reduces the statistical power of your test. As you lower your alpha, the critical region becomes smaller, and a smaller critical region means a lower probability of rejecting the null—hence a lower power level. Conversely, if you need more power, one option is to increase your alpha (e.g. from 5% to 10%).

Type II errors

A Type II error, or false negative, is a failure to reject a null hypothesis that is actually false. A Type II error occurs when your test does not find a significant improvement in your variation that does, in fact, exist.

Beta (β) is the probability of making a Type II error and has an inverse relationship with statistical power (1 – β). If 20% is the risk of committing a Type II error (β), then your power level is 80% (1.0 – 0.2 = 0.8). You can lower your risk of a false negative to 10% or 5%—for power levels of 90% or 95%, respectively.

Type II errors are controlled by your chosen power level: the higher the power level, the lower the probability of a Type II error. Because alpha and beta have an inverse relationship, running extremely low alphas (e.g. 0.001%) will, if all else is equal, vastly increase the risk of a Type II error.

Statistical power is a balancing act with trade-offs for each test. As Paul D. Ellis says, “A well thought out research design is one that assesses the relative risk of making each type of error, then strikes an appropriate balance between them.”

When it comes to statistical power, which variables affect that balance? Let’s take a look.

The variables that affect statistical power

When considering each variable that affects statistical power, remember: The primary goal is to control error rates. There are four levers you can pull:

Sample sizeMinimum Effect of Interest (MEI, or Minimum Detectable Effect)Significance level (α)Desired power level (implied Type II error rate)

1. Sample Size

The 800-pound gorilla of statistical power is sample size. You can get a lot of things right by having a large enough sample size. The trick is to calculate a sample size that can adequately power your test, but not so large as to make the test run longer than necessary. (A longer test costs more and slows the rate of testing.)

You need enough visitors to each variation as well as to each segment you want to analyze.  Pre-test planning for sample size helps avoid underpowered tests; otherwise, you may not realize that you’re running too many variants or segments until it’s too late, leaving you with post-test groups that have low visitor counts.

Expect a statistically significant result within a reasonable amount of time—usually at least one full week or business cycle. A general guideline is to run tests for a minimum of two weeks but no more than four to avoid problems due to sample pollution and cookie deletion.

Establishing a minimum sample size and a pre-set time horizon avoids the common error of simply running a test until it generates a statistically significant difference, then stopping it (peeking).

2. Minimum Effect of Interest (MEI)

The Minimum Effect of Interest (MEI) is the magnitude (or size) of the difference in results you want to detect.

Smaller differences are more difficult to detect and require a larger sample size to retain the same power; effects of greater magnitude can be detected reliably with smaller sample sizes. Still, as Georgi Georgiev notes, those big “improvements” from small sample sizes may be unreliable:

The issue is that, usually, there was no proper stopping rule nor fixed sample size, thus the nominal p-values and confidence interval (CI) reported are meaningless. One can say the results were “cherry-picked” in some sense.

If there was a proper stopping rule or fixed sample size, then a 500% observed improvement from a very small sample size is likely to come with a 95% CI of say +5% to +995%: not greatly informative.

A great way to visualize the relationship between power and effect size is this illustration by Georgiev, where he likens power to a fishing net:

3. Statistical Significance

As Georgiev explained:

An observed test result is said to be statistically significant if it is very unlikely that we would observe such a result assuming the null hypothesis is true.

This then allows us to reason the other way and say that we have evidence against the null hypothesis to the extent to which such an extreme result or a more extreme one would not be observed, were the null true (the p-value).

That definition is often reduced to a simpler interpretation: If your split-test for two landing pages has a 95% confidence in favor of the variation, there’s only a 5% chance that the observed improvement resulted by chance—or a 95% likelihood that the difference is not due to random chance.

“Many, taking the strict meaning of ‘the observed improvement resulted by random chance,’ would scorn such a statement,” contended Georgiev. “We need to remember that what allows us to estimate these probabilities is the assumption the null is true.”

Five percent is a common starting level of significance in online testing and, as mentioned previously, is the probability of making a Type I error. Using a 5% alpha for your test means that you’re willing to accept a 5% probability that you have incorrectly rejected the null hypothesis.

If you lower your alpha from 5% to 1%, you are simultaneously increasing the probability of making a Type II error, assuming all else is equal. Increasing the probability of a Type II error reduces the power of your test.

4. Desired Power Level

With 80% power, you have a 20% probability of not being able to detect an actual difference for a given magnitude of interest. If 20% is too risky, you can lower this probability to 10%, 5%, or even 1%, which would increase your statistical power to 90%, 95%, or 99%, respectively.

Before thinking that you’ll solve all of your problems by running tests at 95% or 99% power, understand that each increase in power requires a corresponding increase in the sample size and the amount of time the test needs to run (time you could waste running a losing test—and losing sales—solely for an extra percentage point or two of statistical probability).

So how much power do you really need? A common starting point for the acceptable risk of false negatives in conversion optimization is 20%, which returns a power level of 80%.

There’s nothing definitive about an 80% power level, but the statistician Jacob Cohen suggests that 80% represents a reasonable balance between alpha and beta risk. To put it another way, according to Ellis, “studies should have no more than a 20% probability of making a Type II error.”

Ultimately, it’s a matter of:

How much risk you’re willing to take when it comes to missing a real improvement;The minimum sample size necessary for each variation to achieve your desired power.

How to calculate statistical power for your test

Using a sample size calculator or G*power, you can plug in your values to find out what’s required to run an adequately powered test. If you know three of the inputs, you can calculate the fourth.

In this case, using G*Power, we’ve concluded that we need a sample size of 681 visitors to each variation. This was calculated using our inputs of 80% power and a 5% alpha (95% significance). We knew our control had a 14% conversion rate and expected our variant to perform at 19%:

In the same manner, if we knew the sample size for each variation, the alpha, and the desired power level (say, 80%), we could find the MEI necessary to achieve that power—in this case, 19%:

What if you can’t increase your sample size?

There will come a day when you need more power but increasing the sample size isn’t an option.  This might be due to a small segment within a test you’re currently running or low traffic to a page.

Say you plug your parameters into an A/B test calculator, and it requires a sample size of more than 8,000:

If you can’t reach that minimum—or it would take months to do so—one option is to increase the MEI. In this example, increasing the MEI from 10% to 25% reduces the sample size to 1,356 per variant:

But how often will you be able to hit a 25% MEI? And how much value will you miss looking only for a massive impact? A better option is usually to lower the confidence level to 90%—as long as you’re comfortable with a 10% chance of a Type I error:

So where do you start? Georgiev conceded that, too often, CRO analysts “start with the sample size (test needs to be done by <semi-arbitrary number> of weeks) and then nudge the levers randomly until the output fits.”

Striking the right balance:

Requires a thoughtful process as to which levers to adjust;Benefits from measuring the potential change in ROI for any change to test variables.

Conclusion

Statistical power helps you control errors, gives you greater confidence in your test results, and greatly improves your chance of detecting practically significant effects.

Take advantage of statistical power by following these suggestions:

Run your tests for two to four weeks.Use a testing calculator (or G*Power) to ensure properly powered tests.Meet minimum sample size requirements.If necessary, test for bigger changes in effect.Use statistical significance only after meeting minimum sample size requirements.Plan adequate power for all variations and post-test segments.

The post Harnessing Statistical Power for Test Results You Can Trust appeared first on CXL.