Daily Archive: May 7, 2018

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How to Master the Art of Writing Great Blog Posts [My Writing Routine]

sourced from: https://trafficgenerationcafe.com/write-great-blog-post/

How does she do it?… 

How does that Ana Hoffman manage to publish so much [good/great] content all around the web?

Never in a million years would I have imagined my name used next to “writes so much“, “great content“, “everywhere“…

Why?

I’ve always strongly disliked writing. It never came easy – always a struggle…

Want proof?

I was on track to graduate Summa Cum Laude from high school, but got a ‘B’ on my final test in creative writing (my teacher felt too sorry for me to give me a ‘C’.)

Then I almost dropped out in my first year of college because all we did was writing essays and I hated it.

Yes, I am a lousy writer.

How does someone like me become a blogger? Good question…

Some years back, I set my heart on starting an online business. Shortly thereafter, I was told I needed to write content to promote my business. Yes, I needed to start a blog.

Ahhhh, the irony…

And my distaste for writing? It had to be dealt with, one way or another.

More on that later.

But first… a few pearls of wisdom.

Finding the Writer in You

What makes a good writer ‘good‘? Or a great piece of writing ‘great‘?

There are as many answers as there are writers and readers.

To me, a good piece of writing resonates with both the reader AND the writer.

It has to touch them BOTH.

Then and only then, the writer will write well and the reader won’t stop reading.

How do you master that kind of writing?

No, I don’t have a ‘10 Steps to Become a Good Writer‘ checklist for you.

Trust me, that’s a good thing. The last thing you want to do is to adopt another writer’s voice or style!

I can however tell you what I’ve learned on my journey to writing better blog posts.

1. Follow your natural style

There’s a reader for every style of writing.

Find your writing style first, then find the readers whom it resonates with.

My first few blog posts were so bad that I quietly deleted them a while ago in fear they’d come back to haunt me.

You know why they were so bad?

I wrote what I THOUGHT my readers wanted to read. Turned out I thought WRONG (surprise, surprise!… ?) and I lost the few readers I had to begin with.

The a-ha moment came out of pure frustration…

Write how you speak.

Simple.

Friction-free.

Makes sense, doesn’t it?…

My best writing advice? Write how you speak.Click To Tweet

My brain thinks in bullet points. It wouldn’t know what fluff is if it hit it on the head. (hmm… what would it look like if my brain had a head?… 😃😅)

Me thinks in bullet points – me writes in bullet points. And short sentences. And paragraphs?… what’s a paragraph?…

That was definitely a step in the right direction and my Readers agreed!

Good example of my bullet-point writing:

202 Bite-Sized Tips To Insanely Increase Your Blog Traffic

2. Personality is the key

You don’t have to

be a stand-up comedian,
be a master story-teller,
curse,
write with “I don’t give a …” attitude

…to be memorable.

You don’t have to be sweet and cuddly and agree with everybody either.

Find strengths within yourself and focus on what you’ve got.

For instance, I’ve got my ‘dry Russian humor’ on my side.

Some like it, some don’t. But they get it anyway. That’s who I am.

3. You are not writing a novel

Leo Tolstoy’s ‘War and Peace’ is a brilliant piece of writing. Brilliant. A must-read.

And I bet it would be read a lot more if it wasn’t 1,296 pages long. Or 587,287 words, give or take a few.

It’s not unusual for blog posts to top 10,000 words these days. Those posts are MASSIVE. They get a lot of shares. Links. Traffic.

And that’s great! It’s good to write a post like that every once in a while to bait all of the above.

However, let me ask you: when was the last time you truly read one of those impressively long posts? Let alone put into action what it taught?…

A while ago I wrote The UN-Massive Guide to Getting Massive Traffic based on Neil Patel’s Massive Guide to Getting Massive Traffic.

Still stand by everything I said there.

Respect your Reader. Respect their time.

How long should a blog post be? Say what you NEED to. The rest is FLUFF. Click To Tweet
How I Write Blog Posts – My Step-by-Step Process

Writing a great blog post takes a great deal of time. That’s a given.

It usually takes me hours upon hours to write a post worth publishing.

With that in mind, it’s VITAL to establish an efficient writing process.

Here is mine.

Feel free to copy the entire thing or tweak it to your own preferences.

1. Every great post starts with a great idea

Read. Listen. Observe.

That’s how you get the best blog post ideas.

I’ve made it a habit to read daily; as a result, I have 20-30 blog post ideas to work with at any given moment.

As your blog readership grows and comments start coming in, you’ll start getting even more post ideas.

Someone might ask a question. Someone might say “I wonder…” or “what if“.

If you aren’t getting enough comments to get you inspired yet, here’s a tip on how to use comments on popular blogs (it’s #5).

Additional resources:

202 Bite-Sized Tips To Insanely Increase Your Blog Traffic
150+ Blog Ideas That Will Absolutely Kill Writers’ Block – Devin Joubert at coschedule.com
5 Unique Ways to Find Blog Post Ideas For Even the Most Painfully Boring Industries – Joe Davies at Moz.com

How to keep track of your blog post ideas

There are many ways to keep track of your ideas (Evernote, Trello, etc), but I’ve found that creating WordPress post drafts is the most sure way not to lose track of them.

Every time I think “this would make a great post“, I create a draft with a working title and a brief description.

I use Drafts Dropdown plugin to help me access my drafts quickly and easily from anywhere at Traffic Generation Café.

Just click on “Drafts” from the admin menu and you are there.

2.  Start with the post outline

No, I don’t start with a blog post title. To me, that’s putting the cart before the horse.

A blog post outline is your train of thought on the topic.

My outlines most often look like a bunch of headings and bullet points.

There’s another benefit of starting off with an outline: use it to repurpose your blog post into a SlideShare presentation, video, podcast, etc.

Intimidated? Don’t be – it’s a lot easier than you think.

My best hacks on repurposing your blog posts into various content formats:

How to Turn Blog Posts into Videos in 5 Minutes
Slideshare Traffic Case Study: From 0 to 243,000 Views in 30 Days
Be Everywhere: How to Convert a Blog Post into PDF in Under 60 Seconds

By the way, it’s a good idea to save your post outline separately before it becomes a full blog post.

You can later copy/paste it into a PowerPoint presentation, add more excerpts from the post (optional), then publish it on SlideShare and YouTube (explained in the posts mentioned above.)

3. Format your post as you go

I’ve found this to be a great time-saver. You already have plenty of ‘do it later‘ tasks; why add this one to the mix, right?

So add your headings, bullet-point lists, bold, italic, and underlined formatting as you write your post.

Better yet, learn keyboard shortcuts to turn the tasks into a few extra keyboard strokes. Easy peasy.

👆pin me, please👆

Want to write better blog posts faster? Use WP keyboard shortcuts! Click To Tweet
Advanced styling tip (and a huge time hack)

If you are good with coding, you can add custom formats right to your WP post editor.

If you are not, do what I did – find someone who can.

4. Add links as you go

Adding internal links (links from one page on your domain to another page on your domain) and external links (links from your domain to a different domain) is extremely important for the benefit of

your readers (to provide additional relevant information),
you (to increase the time readers spend on your site and the chances they follow your calls to action),
SEO.

I tend to add links as I go, just like with post formatting.

The keyboard shortcut for adding a link is CTRL+K (Windows) or ⌘+K (Mac).

How to get rid of inline links in WordPress [TIME HACK]

WordPress has recently introduced a feature that’s driving many bloggers NUTS (me including) – inline links.

Inline links feature forces you to make 4 clicks to add a link to your post instead of 1-2, like it used to. They look like this:

Good news is you can (and should!) change that – by installing Advanced WPLink plugin (Hat tip to MaAnna Stephenson and her Tips Tuesday series for introducing me to this great time-saver.)

Not only will this plugin allow you to add links the way you used to, but also give you a handy option to quickly add target=”_blank” (to force your in-post links open in a new tab/window – I highly recommend doing that!) and/or rel=”nofollow” to links that need it (affiliate links, sponsored links, guest post links, etc.)

Learn more about nofollow links:

What are NoFollow Links in SEO (And Why You Should Care) – Ashley Faulkes at madlemmings.com

How to make it easier to add internal links [TIME HACK]

For that, I’ve created a Google Drive master spreadsheet of all my posts.

I use that spreadsheet in many other ways as well and highly recommend you create your own.

Here’s a link to my blog post list; feel free to use it as a template for yours.

Needless to say, remember to update your master blog post list as you publish new posts.

5. Add introduction and conclusion

Not my favorite part of the process…

My inclination is to open every post with ‘Read it, then do it‘ and close it with ‘Read it, now go do it‘,… buuuuut I probably shouldn’t.

Great stories do create certain level of built-in virality, true.

However, if you are not a story-teller, don’t sweat it; a sentence or two at the beginning and the end will do.

That’s what I tend to do anyway.

I’ve also been testing creating ‘blog post trailers‘ – video introductions to my blog posts.

To give you an example of a blog post trailer, take a look at 5 Brilliant Ways to Go Blog-to-Video with Content Samurai. Not only you’ll see my video post intro in action, but will also learn how I make them.

Making blog post trailers does take more time, but it also allows you to drive traffic from sites like YouTube, SlideShare, use them in your social media posts, etc.

Win-win!

6. Add featured image

Adding visual content to EVERY blog post is a must.

You can write the most brilliant post, but truth is few will read it if it looks boring.

I am often asked where I get my blog post images. You can learn more about it here:

Free Blog Post Images: Where to Find Them, How to Use Them
How To Create a Blog Post Image That Gets Noticed And Drives Traffic

I edit found images with SnagIt or, even better, in PowerPoint – and I’ll tell you why.

Creating blog post images in PowerPoint makes it easier to repurpose them as a SlideShare presentation, then a YouTube video.

Learn more about how you can do it too:

How to Turn Blog Posts into Videos in 5 Minutes
Slideshare Traffic Case Study: From 0 to 243,000 Views in 30 Days

7.  Brainstorm blog post titles

Most copywriters recommend you START with a post title.

I think it’s a great suggestion, but it’s never worked for me.

My brain has a mind of its own. It might start with one idea for a blog post and end up taking it in a completely different direction.

Thus starting with a blog post title is not an option for me.

By the way… did you notice I said ‘titleS‘ in the heading?

No, it wasn’t a typo.

You absolutely need to write more than one title for every blog post!

Preferably, more than two… or even three..

Did you know UpWorthy team writes 25 headlines for each of their articles? Then they A/B test the top two to find their best performing headline.

Best way to keep track of your blog post title ideas

Peter’s Post Notes WordPress plugin.

This plugin adds a panel to the sidebar of your WordPress post editor where you can add notes relating to the post.

That way all your ideas stay in one place.

Simple and useful.

Easiest way to test your blog post title contenders

ThriveThemes Headline Optimizer is a simple, easy to use WordPress plugin that allows you to test your headlines, like the most successful sites do, on your very own website.

It literally is as simple as

write as many headlines as you can think of;
start your test and Thrive Headline Optimizer takes care of the rest.

Here’s an example of Headline Optimizer at work in 7 Simple Tips to Create Traffic-Driving Mobile Friendly Emails post:

As you can see, it doesn’t take a genius to do this – even a small one-word tweak could make a big difference!

8. Add call to action

Each post you write should have a purpose.

What action would you like your readers to take after reading your post?

subscribe to your email list?
buy your product/service?
click on affiliate links?
share the post on social media?

Should you have only ONE call to action per post?

Let me tell you something – it’s impossible to have ONE call to action in any given blog post.

Blogs are meant to be interactive with features like:

comment section
social media sharing buttons
related posts
sidebar with even more elements to click on…

That’s the very nature of blogging. A blog post is not a landing page.

However, there still should be one MAIN call to action per post.

To get your creative CTA juices flowing, read:

25 Call to Action Examples You Can Swipe Right Now! – Sarah Arrow at sarkemedia.com

9. Edit and proofread

Here’s my proofreading routine:

Always take a break before proofreading the post – at least an hour or, even better, a day.
Read the post in ‘Preview’ mode – check what it will look like when published and correct any formatting mishaps.
Read aloud. If it doesn’t sound right, it needs to be reworded.

And, most importantly…

Edit ruthlessly.

10. Check SEO

This is the last thing I do: cross my t’s and dot my i’s for the on-page SEO elements and write a post snippet for the search engines.

I use Yoast SEO plugin for that.

If you are not exactly on the first-name basis with SEO, I recommend you download this free guide:

Learn step-by-step how to do SEO for your pages and posts in 15 minutes – Ashley Faulkes at madlemmings.com

Marketing Takeaway

Read it? Good.

Now go do it. 😉 👍

“Almost all good writing begins with terrible first efforts. You need to start somewhere.” ~ Anne LamottClick To Tweet

The only thing that makes a writer lousy is resisting change.

Writing great blog posts is a matter of practice, listening to feedback from your readers and peers, and adjusting your writing style accordingly.

From Ana with

The post How to Master the Art of Writing Great Blog Posts [My Writing Routine] appeared first on TrafficGenerationCafe.com.

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How to Turn a Blog Post into a Video in 5 Minutes or Less

sourced from: https://trafficgenerationcafe.com/turn-articles-into-videos/

Video marketing.

Most marketers’ worst nightmare…

But why?

Simple: it takes time to learn how to create a video and it can easily cost thousands of dollars to hire someone to do it for you.

And getting your face in front of that camera?… NUH-UH!…

Thus you decide to sit this one out. After all, what’s the harm in not creating videos, right?

WRONG…

According to a report from Cisco, by 2020, over 82% of all web traffic will come from video.

And this study by Vidyard shows that video drives better results. Period.

So much so that marketers who use video:

receive 41% more web traffic from search than non-users;
see 27% higher click-through rates;
and grow revenue 49% faster than non-video users.

In other words, you no longer have a choice whether or not to deliver your content through video.

Video is now the primary way people want to learn, shop, and interact online.

What are YOU going to do about it???

How about turning your blog posts into videos?

As in: take your last blog post, fire up your Microsoft Word and PowerPoint, give it a few minutes of your time and… TA-DA!… a video ready to be uploaded to YouTube and/or any other video site.

NOT kidding…

Turning your blog posts into videos is one of the easiest ways to repurpose your content AND it opens up a whole new traffic generation venue and a whole new segment of people to consume your content.

A mighty 91% of internet users, to be exact. 91%!!!

(source)

Plus, YouTube is the second largest search engine in the world… and it’s OWNED by the first largest search engine!

(as of July 2016; source)

Let me show you how easy it is to convert a blog post into a video.

How to Turn Blog Posts into Videos [ Tutorial ]

SIDE NOTE: I used Office 2016 for Mac in the video below.  If you are working with a different Office version, look for similar functions in your specific software.

[youtube https://www.youtube.com/watch?v=2mpfz6T_V_w?rel=0&controls=0]

How to turn a blog post into a video [step-by-step instructions]
☐ STEP 1:   Copy and paste a blog post into a Word document

A few ‘good-to-knows’:

Include post title.
Even though you can use your blog post as is, I strongly suggest editing it for size.
Each paragraph in your Word doc will become its own PowerPoint slide. Thus, the shorter your paragraphs are the better. One-sentence paragraphs work best.
Avoid adding extra spaces between paragraphs; they’ll turn into blank slides in your PowerPoint presentation.

☐ STEP 2:   Save document as. . .

Now that your blog post is short and sweet, you need to save it as

text file (.txt) on Mac;
or
Word doc on PC.

Yes, it’s important – or else your document might not properly import into PowerPoint.

PRO TIP: If you use Word Outline feature to format your blog post, PowerPoint will adopt the same heading styles.

For example, Heading 1 will turn into a slide title, Heading 2 will become the first level of text, and so forth.

If you do use Word Outline, make sure to save your doc as a Rich Text Format (.rtf) file.

☐ STEP 3:   Import saved file into PowerPoint

In PowerPoint, go to

Home Tab
New Slide
Outline

Or

Insert
Slides from…
Outline

You’ll be asked to select the file to import.

Next… sit back and watch your blog post paragraphs magically populate PowerPoint slides! 😃 ❤️ 👍

Troubleshooting tips:

If each paragraph doesn’t become its own PowerPoint slide, you might need to go back and save the document in a different format – as a text file, if you saved it as a Word doc, or vice versa.

If you have blank slides between text slides, you might’ve added extra spaces between paragraphs. Just delete the blank slides and remember to mind your spaces next time around.

☐ STEP 4:   Style the slides

Yes, you can go nuts here, but if time and skills are a concern, the one thing you should do is to pick the best layout for your slides.

Here’s how:

Click on any slide in the left-hand preview sidebar to select it.
Go to Edit => Select All.
With all slides selected, go to Layout and choose the one you wish to use.

Most of the times, Title Slide layout works best, but it’s entirely up to you.

For all intents and purposes, your slide deck is now ready to be turned into a video.

Buuuut… because you could leave it at that, doesn’t mean you should.

At the very least, go through your slide deck and change it up a bit – apply different layouts, add images, or change font colors to emphasize key words and phrases.

OR…

How to Turn Blog Posts into G-R-E-A-T Videos

Yes, this traffic hack removes all excuses holding you back from creating videos. (SORRY! 😁 )

Now you *too* can…

receive 41% more web traffic from search than non-users;
see 27% higher click-through rates and 35% conversion rates;
and grow revenue 49% faster than non-video users.

SWEET!

However, I’ll be honest with you…

Yes, you absolutely can turn any blog post into a video in nibbles of your time. And those videos WILL drive traffic.

However, to get BIG bites of traffic, you’ll need to step up your game.

A few months ago, I set out on a quest to find a better way to turn blog posts into videos.

By “better” I mean:

creating killer videos
from scratch
in minutes
without any complicated editing software
without a steep learning curve
without paying someone thousands of dollars to do it for you.

Tall order, huh?…

No guts, no glory!

And… what do you know… unicorns do exist!

My video creating unicorn came in the form of Content Samurai – an easy-to-use software that simplifies the process of marrying your blog post with slides, offers a dead-simple sentence-by-sentence way to add a voiceover, and ‘professionalizes’ the resulting video.

You should DEFINITELY take a look at my Content Samurai review and tutorial – you just might be blown away by what it can do for YOUR business.

Plus, for those of you who are truly ready to finally claim your share of video traffic in your market, I have a gift: 50% discount on Content Samurai – for LIFE.

👍 ❤️

☐ STEP 5:   Record your presentation as a video

Next, fire up your favorite screencast software (Screenflow is my personal favorite).

In PowerPoint, go to

Slide Show
Play from Start
then simply read the text as you move from slide to slide.

IMPORTANT

Don’t forget to add a strong Call to Action at the end – anything from buying your product or service, encouraging your viewers to join your email list, or simply sending them back to your blog to find out more.

Your blog post is ready to be uploaded to YouTube as a video.

See?… wasn’t that easy?…

Bonus Tip: How to Turn Videos into Podcasts

This step is so simple it’s a shame to ignore it.

Now that your blog post got its second citizenship as a YouTube video, you can easily download the YouTube audio track and use it as yet another way to drive traffic – from audio sites like SoundCloud, Anchor.fm, or any other audio/podcasting site.

Just go to ListenToYouTube.com, enter your YouTube video URL, and press Go.

This free service will quickly strip your video voice-over and turn it into an MP3 file ready for audio distribution.

Marketing Takeaway

Day in and out, I tell my 10 year-old daughter, “The best time to do it is right now.”

Whatever that IT is.

Do you feel like you’ve let your competitors dominate video marketing in your niche for long enough?

Then the time to make video marketing your new best friend is NOW.

Time to make video marketing your new best friend!Click To Tweet

From Ana with

The post How to Turn a Blog Post into a Video in 5 Minutes or Less appeared first on TrafficGenerationCafe.com.

0

How to Leverage Facebook Messenger Marketing in Your Ad Campaigns

sourced from: https://www.digitalmarketer.com/leverage-facebook-messenger-marketing/

The key to success for Facebook Messenger marketing is built into Facebook’s policies:

Get better at marketing
Get better at talking to people
And get better at building long-term relationships

With Facebook’s renewed focus on relationship building, if you do Facebook Messenger marketing right, you’ll stand head-and-shoulders above your competitors—because you’re reaching people where their attention is already focused.

But to succeed with marketing on Facebook Messenger, you shouldn’t approach the platform from a marketing perspective alone.

To succeed with marketing on Facebook Messenger, you shouldn’t approach the platform from a marketing perspective alone.

Instead, think of yourself as a social engineer.

You need to return to the basics of good marketing.

If you want people to click on your ads, you need to figure out what they’re struggling with or what they’re trying to make progress on.

Figure out creative ways to engage with them.

Focus on your audience and what’s important to them.

Try to drive relationships as well as engagement.

How do you do that? By following 3 core Messenger marketing rules.

3 Rules for Using Facebook Messenger the Right Way
Facebook Messenger Marketing Rule #1: Facebook Messenger Is NOT Email

Since Messenger was built for sending personal messages (like email was), it’s easy to fall into the trap of using Messenger as you would email.

But nothing could be worse.

For marketers, email is rarely a relationship-building channel. It’s used for outreach, information, and sales.

That’s not what Messenger is for.

The secret to using Messenger for marketing is to focus on why people turn to your business in the first place. The focus should always be on removing obstacles to people’s progress in their lives. It should be about building relationships and trust, not push marketing.

So, when you’re thinking about Messenger, think about your customers as individual people. 

As, BioTrust Nutrition does by reaching out to their audience with a recipe for healthy, protein-packed pancakes in Messenger…

So, ask yourself…

What’s going on in your audience’s lives?
What are they trying to do?
What could you do to give them forward progress?

…and use this as inspiration to craft your messages in Messenger.

Facebook Messenger Marketing Rule #2: Don’t Hack… Listen

The goal of social media marketing isn’t meaningless interaction. Believe it or not, the real goal is data.

In Messenger marketing, you want to ask open-ended questions that get people interacting and engaging. Ask questions that inspire long-form answers that give you (in their own language) the hopes, fears, and desires of your best customers.

This is data you can use in all your marketing. It may or may not drive a sale today, but it will give you the information you need to write compelling sales copy and sell far more in the future.

So instead of pushing one product like you might in an email promotion, ask questions that give you more information about people’s concerns and goals, then make a personalized recommendation based on the answers they give you, as DigitalMarketer does with Traffic & Conversion Summit

…and as StoryBrand does…

For example, if you were a fitness company, you might ask, What’s your #1 fitness goal? or Why do you want to be in better shape?

Asking “why” helps you understand the context of their lives, so you can give them a more targeted marketing message.

And it starts with listening.

Facebook Messenger Marketing Rule #3: Avoid Engagement Bait

The challenge is to get people engaged without resorting to engagement bait.

Up to now, you might have created a message that asked a question or made a statement followed by, Comment YES below and we’ll give you a free milkshake.

But that’s considered engagement bait, and Facebook will shut it down.

Source: Facebook

Today, instead of using this type of call to action, you might consider the context of the conversation. Think about what people are trying to achieve and why, so you can join the conversation that’s already happening in their lives.

Another tactic is to ask people for their opinions. Given a chance to weigh in with their own opinion, people will share a lot more information.

The idea is to open a conversation, draw people out, and get them engaged by asking meaningful questions.

Here’s why this works for marketers…

With Messenger, your goal is to build a relationship.

If your question is relevant to the market, you’re getting feedback, and you’re following up in Messenger with your thoughts, then you’re gathering customer data not only for your brand but for Facebook too.

But you’re doing it in a way that doesn’t manipulate the metrics. You didn’t bait people to respond, so their responses indicate true interest.

In other words, the data is pure. Best of all, it leads naturally into a sales conversation.

This is where Messenger differs from email marketing. With email, your goal is to get people on your list so you can blast them with a sales message.

With Messenger, your goal is to build a relationship. You want to open a dialog—which means you won’t blast promotional messages regardless of how those subscribers have interacted in the past.

Instead, you’ll try to generate personal conversations with your followers.

The Comments Growth Tool

Strategic use of the Comment-to-Messenger function is key to making all of this work.

Instead of trying to create an opening to promote your product or generate a lead—which is purely self-serving—take a more relationship-oriented approach. Try to understand what people’s goals are and why.

Instead of saying, “Comment YES below and we’ll give you a free milkshake,” go deeper and ask…

Why this protein powder instead of that one?
Do you prefer whey protein or vegan protein?
Do you think it’s more effective to drink your shake before or after your workout?

Capitalize on the conversations that are already taking place. Give people a chance to weigh in on their own. Ask their opinions.

From a customer-development perspective, this is gold. You’re getting feedback from your prospects in their own language. But you’re also giving Facebook the data they want, which is context around this person’s life and the products they like.

This approach also opens the door to a sales conversation.

With the information you’ve gathered, you know exactly which products this person would be interested in. Now your offer isn’t spam. It’s perfectly relevant, not only to their lives but to the conversations you’ve had.

(NOTE: Ready to use Facebook’s newest “ad” platform to turn a one-to-one conversation into sales—even if you don’t have the staff to reply manually? Check out the Facebook Messenger Marketing Blueprint and discover how Facebook Messenger Ads are changing the way businesses communicate with customers. Learn more now.)

3 Types of Messages You Can Send on Facebook Messenger

Keep in mind there are some restrictions on when you can send promotional broadcasts.

Facebook’s rules for Messenger aim to keep the tool from turning into email. So blasting promotional messages to your entire subscriber base—regardless of how those subscribers have interacted with you in the past—will get your Facebook Page shut down.

Honestly, though, we don’t like to think of Messenger’s rules as restrictions. If anything, they’re guidelines for making you a better marketer. They’ll help you connect with your best customers and build long-term, profitable relationships with them.

So what are the rules?

It boils down to 3 types of messages you can send:

Promotional Broadcast
Follow-up Broadcast
Subscription Broadcast

Each of these types of messages are tagged a certain way through the API, and they can only be sent in certain circumstances, based on permissions that exist in each profile.

(RELATED: Perpetual Traffic Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers)

Let’s take a look at each…

Promotional Broadcasts

Promotional messages may be used as a response to someone opening a conversation with you: someone has shown some kind of intent, which means they’re interested in hearing from you about something.

Once the conversation has been opened, you have 24 hours to send a promotional message. This is called the 24-Hour Rule.

According to Facebook, any message that takes someone out of Messenger is considered promotional, whether it has a sales intent or not. Just 24 hours from that initial contact.

That said, you can get creative with this. If you’re sending people to other Facebook properties, such as Facebook Lives, you may be able to get away with promoting something outside that 24-hour window. But that’s a gray area, and you want to be careful.

Now let’s talk about how a promotional broadcast works…

When someone opens a new thread with you, that means they’ve hit the “Send to Messenger” button, they sent you something on your Facebook Page, or they found you in Messenger and reached out to you.

As an example, maybe it’s a holiday, and someone wants to know if their favorite coffee shop is open, so they find the coffee shop in Facebook and message them to get their holiday hours.

Technically, that coffee shop could message that person within 24 hours of their question with any kind of offer they may have. Something like, Hey, you were trying to figure out if we’re open. Here’s a free latte on us if you buy a croissant.

If the customer doesn’t engage with the content sent to them within 24 hours, the coffee shop has one chance to remind them about the croissant deal. They can do that with a follow-up broadcast with what’s called The 24 + 1 Rule.

This rule gives you 24 hours for customers to take you up on your promotion, plus one reminder message. If you still don’t get a response, the opportunity is considered closed.

Follow-Up Broadcasts

After the 24 hours have expired, you can’t send a promotional broadcast. You have to use the follow-up broadcast to message your contact.

This type of broadcast can be sent within 24 hours after the first 24 hours has expired, giving you 48 hours to engage with this person with a promotion, using 2 different types of broadcasts.

Once the 24 + 1 period has expired, you can still send messages, but they can’t be promotional. You can ask a question, giving people some quick reply buttons or simply leaving it open for them to answer.

If they re-engage with you, another 24-hour window opens. That gives you the freedom to send a link or a promotional message if you want to—but it doesn’t mean necessarily mean you should.

Instead of always selling, get creative.

How can you broadcast to your list to create engagement again? How can you start a conversation without sounding like an email?

People use Messenger to get short snippets of information from people they care about, to ask questions they need an immediate answer to, or to engage and feel heard by somebody. If you’re randomly interrupting them all the time, that’s not useful—not to them or to Facebook.

So, remember, from a pure marketing standpoint, you want to stay relevant.

Subscription Broadcasts

Let’s say a web comic posts a new cartoon on his Facebook Page every Friday. On Monday, someone sends him a message.

This type of message is followed up by promotion and follow-up broadcasts, like this:

Set up a fun interaction that builds relationship
After that interaction, send a link to buy a t-shirt on his Shopify store.
No response? Set up a tag to send a reminder within the 24-hour window
If there’s still no response, set up a follow-up reminder on the Shopify sale item

But now it’s Thursday, 3 days after the promotional window closed, and the web comic has an idea: I bet my followers would really like to see a behind-the-scenes photo of me sketching the first version of this content. So, I’m going to send a broadcast to everyone on my list.

In his broadcast, he says he’s doing some mock-ups with this new comic and asks if they’d like to see more. He then gives them 2 button options: yes and no.

This is a subscription broadcast. It’s not promotional. It’s an engagement opportunity.

But it’s important to understand that “subscription” in Messenger isn’t the same thing as subscribing to an email list. In Messenger, you’re only trying to open a thread with someone.

When someone messages your page, they send a message. This opens a conversation with you. That’s an open thread now, also known as a subscription. If someone opens a thread with you, they want to hear from you, so you’ll add them as a subscriber and get all their information.

You can have a talk with this person because they’ve reached out to you and have shown intent.

Be aware, just clicking on a link doesn’t show intent. So, when someone clicks on a link on the Internet, they’re not opening a conversation with you, no matter how you phrase the link text. (Even if you say, “Subscribe to Messenger,” clicking the link doesn’t qualify as a subscription.)

To subscribe, the user must message you inside the Messenger window. The moment they open that thread, they become a subscriber and start a new 24-hour promotional window.

How These 3 Types of Messages Work Together

The 24-Hour Rule is the key to Messenger marketing.

A 24-hour window opens when someone messages your bot to have a fun conversation. You then have 24 hours to promote whatever you want to promote.

If they don’t respond, you can follow up with them one more time. If they still don’t talk to you, a few days later, you might send them another message because you know what they’re interested in.

The 24-Hour Rule is the key to Messenger marketing.

People can say yes or no to any of your messages, giving them the choice to engage with you or not.

What’s important to remember is that Messenger is not just a comment growth tool. It’s not just about JSON ads. It’s a tool for communicating human-to-human with people who are interested in you and what you do.

We’re only just figuring out what normal communication from a brand to Messenger subscribers looks like on a daily and weekly basis. We do, though, have to take into account the promotional time limit, which keeps the platform from mimicking email as an outreach tool.

Getting the Most from Facebook Messenger

Messenger marketing success boils down to one thing…

The good marketers, who have good content and give value to their audience, are going to win on this platform.

The secret to success isn’t a hack.

It’s more akin to emotional IQ.

Know how to engage and re-engage people, and give them what they’re interested in. As relationships build, the value of your promotional efforts in Messenger will only get better.

(NOTE: Ready to use Facebook’s newest “ad” platform to turn a one-to-one conversation into sales—even if you don’t have the staff to reply manually? Check out the Facebook Messenger Marketing Blueprint and discover how Facebook Messenger Ads are changing the way businesses communicate with customers. Learn more now.)

The post How to Leverage Facebook Messenger Marketing in Your Ad Campaigns appeared first on DigitalMarketer.

0

How to Perform a Technical SEO Site Audit in Just One Hour

sourced from: https://neilpatel.com/blog/technical-seo-site-audit/

It’s 2018. You need to maximize your SEO efforts if you want to succeed online.

Let’s face it. If you don’t, your business will be left behind.

SEO is a top priority for marketers. In fact, 61% say it’s their main focus when it comes to inbound marketing.

They’re all doing it. Why aren’t you?

Ignoring it is basically ignoring sales.

But where should you begin?

Simple. Start by assessing your site’s current SEO.

The easiest way to do this is with an SEO audit. See how your current site ranks and assess what you can do to improve it.

It may sound intensive and perhaps a little scary for beginners, but I’m going to walk you through exactly what needs to be done.

In one hour and with the help of a few tools, you can do this very easily. The time it takes is minimal, but its impact can be huge.

But before we get there, you need to understand the fundamentals of the SEO audit.

What is an SEO audit?

You want your content to be relevant to the people who show up to your site.

The old SEO tactics won’t cut it. Gone are the days of keyword stuffing, setting up multiple pages for different keyword variants, and trying to use multiple microsites to drive traffic.

Within the past decade, criteria and ranking factors have changed dramatically.

Sites that are mobile-friendly and optimized for user intent are favored.

Search engines (Google, Bing, Yahoo) have algorithms that crawl through your website and compare your website to different ranking factors denoting usability and relevance.

Each accessible page of your site is crawled to figure out whether your site offers useful and legitimate content.

While your site is being crawled, search engines are also checking to figure out how secure, fast, and easy-to-use it is.

And then each page receives a rank, which determines how high it shows up on the search engine results page (SERP) for people searching related keywords.

Long story short, that’s what SEO is all about.

[youtube https://www.youtube.com/watch?v=OQE21oqXmlo?feature=oembed&w=700&h=394]

However, SEO is constantly changing.

Each search engine has its own algorithm, and algorithms get improved or regularly altered with updates.

But algorithms aren’t the only thing you need to worry about.

Your competitors are racing to a better ranking than you.

Old content needs to be updated to remain relevant.

And as rules change, you need to be able to adapt to new SEO tactics and avoid red flags.

Worst of all, something on your website might be horribly broken, disrupting the flow of qualified traffic to your site.

This is why a regular SEO audit is necessary for keeping up with search engine demand.

When you conduct an audit, you are checking the health of your website.

Since search algorithms and technology can change at a rapid pace, you want to perform mini-audits monthly.

But they shouldn’t take the place of a full SEO audit. Those should take place every 4-6 months or after a major change in your website.

Personally, I like to do full SEO audits quarterly and mini-audits monthly.

Before we start, let’s consolidate the most important parts of the audit:

What are the key elements of an SEO audit?

There are three key factors to look at during an SEO audit:

Back-end factors such as hosting and indexing
Front-end factors such as content, keywords, and metadata
Link quality and outside references

Sometimes, you won’t have the time to address each pain point.

So, when deciding which audit insights are worth taking action on, I like to use the 80/20 rule.

The most important part of your site’s SEO is the part that your incoming traffic actually sees.

That’s all washed away if your site isn’t mobile-friendly, though.

With the introduction of the mobile-first index, you need to make sure you understand how your site performs on mobile to ensure proper placement on SERPs.

Due to 60% of all searches happening on mobile, Google has adjusted their algorithm to begin crawling on mobile sites.

Keeping this in mind (and checking to ensure your site is mobile-optimized) will help evaluate where you stand once you complete your one-hour mini-audit.

Here are the eight steps you need to take to perform your SEO site audit in less than an hour.

1. Begin your audit with a crawl (5 minutes)

The most important part of the SEO audit is the crawl.

Before you do anything else, start a crawl of your website. You can use tools like:

Screaming Frog SEO Spider Tool
SEMrush
Ahrefs
DeepCrawl

These are some of the leading tools in the industry that will provide you with a great foundation to get started.

Keep in mind that the free version of Screaming Frog contains limitations, including a maximum crawl limit of 500 URLs.

Not only do crawlers find various errors such as broken links, bad keywords, poor images, and page title issues, but they also identify duplicate content, unlinked pages, and excess redirects.

How to set up your crawl

For this example, I’ll use the Screaming Frog SEO Spider Tool. For my test site, I’ll use Kissmetrics.

Start by downloading Screaming Frog and opening the application.

Explore the criteria of the crawl by clicking Configuration and Spider on the toolbar. If you are a paying customer, you can change the crawl criteria.

Click OK and type in your website.

Click start, and your crawl will begin.

Crawling is useful for identifying duplicate content, unlinked pagination pages, and excess redirects.

You can also get an idea of your “crawl budget” from Google Search Console. The crawl budget will show which pages Google is crawling and how frequently it crawls your site.

Here is an example crawl budget showing 32 daily crawls:

What does this all mean?

It gives you a glimpse into how the Googlebot is crawling your site.

You can identify duplicate pages (more on that later), restrict pages that don’t really need to show up in search (i.e., your privacy policy), fix redirects, and assess broken links.

Manually search your site

By doing a few Google searches, you can quickly approximate how well your website is ranking.

How many of your pages appear in relevant search results?

Does your site appear first when you search for it by name?

Overall, where does your site appear in the results?

To figure out which pages are actually being crawled, you can use a “site:rootdomain” search to see what shows up.

Here’s an example of this concept in action.

Missing pages don’t automatically mean that your site is un-crawlable, but it’s useful to understand what’s happening behind the scenes.

Your website doesn’t need to be at the very top of your searches either. It will ideally show up in the middle of the first page or higher.

Get your current estimated SEO score

SEO SiteCheckup breaks loads of data into categories and shows you an estimated SEO score.

This can help you:

Identify your most commonly-used keywords.
Check whether sitemap and robots.txt are available for your site.
Show you any broken links your page has.
Reveal coding errors (e.g., JavaScript, CSS, HTML, etc.).

If your site is connecting to social media profiles, SEO SiteCheckup will indicate that.

And if your site is compressing and caching, that will factor into the data used in estimating your SEO score.

Malware and phishing activity is also taken into account and displayed in the report.

If you don’t have a mobile device on hand, the tool even gives you access to a mobile view of your website.

Use this tool to figure out where you need to focus your attention.

2. Make sure only one version of your site is browseable (5 minutes)

Your site needs to work with all permutations of the same URL.

If your website has multiple “versions” of itself, you are sending search engines a mixed message about how to crawl your site.

Basically, the crawlers don’t know which one is the right one.

And if search engines don’t even know how to show your site to prospective traffic, your site’s SEO ranking will be negatively impacted.

This could be a mobile and desktop version warring with each other.

Or it could be the incongruity between a duplicate “https” version and a non-”https” version hurting its SEO ranking.

The impact of an HTTP vs. HTTPS on a site’s SEO has always been a hotly-contested debate in the SEO community.

Some sites that use AdSense for a revenue stream have seen a decrease in revenue after making the switch to HTTPS.

For example, Crunchify’s revenue decreased 10% after switching to an HTTPS site.

However, it seems that websites without SSL protection are being deprecated on Google SEO moving forward.

Google is even taking steps to make it more known which sites have SSL protection and which do not. Chrome is marking pages as “Not secure” to make it clearer.

With this recent change from Google, it seems you will need to make sure that your website only uses “https.”

3. Conduct on-page SEO checks (10 minutes)

When evaluating your site and the results from your crawl, there are many things you need to check to ensure that your site is correctly optimized.

To start, look for duplicate pages, headers, and title tags.

If you’ve published a lot of content with similar themes, like me, some seemingly-unrelated content will show up in your crawl.

That’s okay. You’re looking for duplicates of the same content.

You can use a tool such as Copyscape to help assess potential SEO problems arising from duplicate content.

From there, closely examine a few key criteria that Google evaluates in their rankings.

Page Titles and Title Tags

A title tag is an HTML code that relays to search engines the title of the page. This information will be displayed on SERPs.

It looks something like this:

You’ll want to make sure these are relevant to the content found on your page. The content should also be positioned in a way that answers what your target audience is seeking.

The optimal length for title tags is between 56-60 characters.

You can use a pixel width checker to make sure that your title isn’t causing truncation.

Meta Descriptions

Although your meta description doesn’t affect your ranking, it still is incredibly important.

You should make sure your meta description draws in your customer. It should be compelling, engaging, and give a taste of what the user will find on the page.

Google recently expanded the limit for descriptions from 160 to 320, which now provides you with even more real estate to draw in a click.

Clear Hierarchy

You’ll want to make sure your content is organized, with a clear hierarchy on the page.

That way, it will be easy for Google to analyze your site and index it for search.

Keyword Placement

Every page on your site should have a focus keyword that is included in the first 100 words.

For example, in this post about social proof, it’s included twice in the first 100 words.

This helps Google understand what the post focuses on.

But don’t stop there.

There are plenty of other places that you should insert your keyword to impact your listing’s ranking.

While keyword stuffing will penalize you, you can still be strategic about where you place your keywords on the page.

Overall, on-page SEO checks are incredibly important, but they are only one part of your overarching SEO strategy.

4. Manage your internal and external links (10 minutes)

I’ve mentioned that sites with logical hierarchies have improved SEO rankings.

That’s why it’s important to check your internal and external links.

Often web pages can be deleted or moved, which can result in broken links on your site.

But don’t worry. You don’t have to do this manually.

Integrity and Xenu Sleuth both are downloadable tools that can help you identify your broken links on your site. (Note: Integrity only works for Mac.)

While both tools are very easy to use and simple, I’ll use Integrity as an example.

Once you download it, add your URL in the text bar at the top of the page and click “Go.”

Then the tool will begin testing all the links found on your site and provide you with the results.

In the top-left corner, you can see a snapshot report outlining how many links were checked and how many were considered bad.

Depending on the size of your site and how many links you have, you might consider viewing the results by link, page, status, or flat view to help you comprehend the results.

You’ll want to go to your site and change any links marked in the red shading with the “404 not found” label. These can negatively impact your SEO.

Google does score clicks from internal and external links differently, although both have their purpose in improving your SEO.

5.  Check your site speed (10 minutes)

People are impatient. Google knows this.

Your customers don’t want to wait around. The longer your page takes to load, the higher the chance your customer will bounce.

That’s why they are going to take into account site speed when assessing your rank. This change was recently announced and will begin in July 2018.

So how should you prepare?

You need to check your site speed. And Google’s PageSpeed Insights can help.

Google’s PageSpeed Insights

Google’s PageSpeed Insights provides:

A quick glimpse into your site’s speed
How it is performing against other sites
Recommendations to improve your speed

First, go to PageSpeed Insights to get your report.

After typing in your URL and clicking analyze, Google will provide you with your speed and optimization rating for both mobile and desktop.

You can toggle back and forth between mobile and desktop by using the two options at the top of the page.

But what do you do with all this new information?

Well, if your site speed is lacking, don’t fret. Google provides optimization recommendations for you to implement and improve your speed.

You might need to optimize your images, minify JavaScript, leverage browser caching or more.

Google will outline just what you need to do to get better.

6. Leverage your analytics and compare site metrics (10 minutes)

What you want to figure out here is whether your analytics service (e.g., Google Analytics, Kissmetrics, etc.) is reporting live metric data.

If it is, your code is installed correctly.

If not, your code is not installed correctly and needs to be fixed.

If you’re using Google Analytics, you want the tracker code to be placed above the header of each web page.

Once you have an analytics service up and running, compare the metric data to the results of your earlier “site:rootdomain” search.

The number of pages showing in your metric data should be comparatively similar to the number of pages from the “site:rootdomain” search.

If not, certain pages aren’t properly accepting crawl requests.

Check your bounce rate

Google Analytics can be helpful when assessing your page’s bounce rate. You want your bounce rate to be low for it to impact your ranking positively.

A high bounce rate means that people aren’t finding what they are looking for on your site. This means you might have to go back and make sure the content is optimized for your audience.

You can check your bounce rate by logging into your Google Analytics account and clicking on Audiences > Overview.

Compare metrics with The MozBar

In addition, you can use Moz’s tool called The Mozbar to benchmark between pages.

The MozBar is a tool that gives you various SEO details of any web page or search engine results page.

The toolbar adds an overlay to your browser which has a number of functions.

For example, MozBar can be used to highlight different types of links that you view.

This is useful on its own, but it also lets you compare link metrics on or between pages.

It also comes with robust search tools to make your life easy.

With it, you can create custom searches by location, down to the city.

Page Authority is also supported by the MozBar.

It ranks each specific page from 1 to 100 in terms of how well it will rank on search engine results pages.

When doing an SEO audit, having a tool like this helps you quickly take the temperature of your site’s relationship with search engines.

The less guesswork you have to do, the better quality your SEO audit will be.

With version 3, you can even monitor social media activity.

7. Check your off-site SEO and perform a backlink audit (10 minutes)

Backlinks are critical for SEO success.

This way, Google and other search engines will know that your page is particularly relevant and that other users will find it useful.

Remember that hyperlinks are not the only thing crawlers look for in off-site SEO.

Your site is also crawled for brand mentions. This is why it’s pivotal for you to pay attention to what’s happening both on and off your site.

Perform your backlink audit

Use a tool such as Ahrefs to perform a backlink audit and assess the kind of backlinks you have going to your site.

Backlink audits are helpful because:

You can assess your current link profile and see how it is affecting your site.
You can identify areas where you can focus on getting more high-value links.
You can assess your competitors’ number of backlinks and work to outperform them.

But don’t just stop with your site’s backlink audit.

Your competitors were busy upping their own SEO capability while you were sleeping. Now, they rank above you on your most important search terms.

This is where a tool like SEMrush comes in.

SEMrush is a tool that lets you see what keywords other sites are ranking for. It also shows what backlinks are going to those sites.

Basically, you want to explore your competitors’ backlinks and see how they compare to your own.

There are a variety of tools that let you do this if you don’t want to use SEMrush.

For instance, you can use the Moz Open Site Explorer or the Ahrefs Domain Comparison.

The Ahrefs Domain Comparison isn’t free, but there is a seven-day trial priced at $7.

In addition to checking backlinks, you should also be checking keywords.

What keywords are your competitors ranking for?

This SEO audit procedure is useful for figuring out key strategic info about where your competitor is killing you across SERPs.

You want to take this info and implement it on your website to counter your competitors.

Make sure you’re engaging social media

Social media is a conduit for consistent backlinks and engagement. You can use it to support your SEO efforts.

You want to figure out which additional social media platforms are frequented by your target audience.

Simply put, social media can improve your SEO by:

Increasing the number of your backlinks. Those who discover your content on social media might be more likely to link to it.
Increasing brand awareness, which can help with search queries including your brand’s name.

Social media is an opportunity to increase traffic and mentions beyond what people are searching for on a search engine.

Social media saturation is also simpler than putting together a link-building campaign.

Use the Facebook Sharing Debugger to see what your web content looks like when shared on Facebook.

This tool also allows you to check your Open Graph tags.

Conclusion

Search engine optimizers debate the many different tools you could use to conduct an SEO audit.

But there’s one thing they all agree on: you need to audit your SEO performance to keep up.

Search engine algorithms, best practices, market trends, and competitors are always on the move.

Is your website up-to-date?

The one-hour SEO checklist helps you make those quick adjustments in between major SEO audits so that you can pivot your strategy quickly and address issues.

Use Screaming Frog SEO Spider Tool to begin your audit with a crawl.

Eliminate duplicate content with Copyscape.

Make sure your website doesn’t have duplicate versions, search your own site to see what results appear, and conduct on-page SEO checks.

Monitor your site analytics through Google Analytics or download the MozBar for quick access to metrics.

Check your off-site SEO, scout the competition, and make sure you’re engaging social media platforms.

When you’re done, reassess your SEO strategy and build an encompassing brand strategy around it.

The more you fill your website and social media presence with valuable and well-organized content, the further you’ll push your most relevant search terms.

If you’re consistent, your SEO ranking will take off like never before.

What technical SEO elements do you review regularly?

The post How to Perform a Technical SEO Site Audit in Just One Hour appeared first on Neil Patel.

Grow Your Business With Facebook Ads 0

Episode 146: 3 Case Studies to Grow Your Business with Facebook Ads

sourced from: https://www.digitalmarketer.com/grow-your-business-with-facebook-ads-case-studies/

Whether you’re launching an info product, running an ecommerce business, or creating a documentary, today’s episode has a case study that will help you grow your business with Facebook ads.

Join us as we discuss how Molly helped one of her clients successfully launch a Christian documentary and generate 100,000 leads for less than $1/lead, how you can use the “MAGICC” method to convert cold traffic, and how the 3-step “Ecommerce Ad Amplifier” led to a 5.8X return on ad spend.

Each of these Facebook ad case studies is packed with information you can apply today to grow your own business.

IN THIS EPISODE YOU’LL LEARN:

How you can use the MAGICC method to convert cold traffic into paying customers.
How Molly generated 100,000 leads at 94¢ apiece in 7 days (« and how you can apply the strategy in your business).
How Tier 11 took one client from $5,000 in ad spend with a 2X ROI to $60,000 with a 5.8X ROI.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads
Tier 11 Facebook Page (Message “image” to get the Ecommerce Amplifier graphic)
Facebook Business Dynamic Ads
Use Facebook Pixel

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

The post Episode 146: 3 Case Studies to Grow Your Business with Facebook Ads appeared first on DigitalMarketer.

Content Repurposing 0

Content Repurposing: Getting the Most Bang for Your Content Buck

sourced from: https://trafficgenerationcafe.com/repurposing-content-recontent/

QUICK LINKS

What is content repurposing?
Why bother with content repurposing [recontent]?
How will recontent benefit your business?
Recontent Ecosystem in action
How to make recontent work for you

Mechanical engineer Richard James invented Slinky by accident.

In 1943, he was working to create springs to keep sensitive ship equipment steady at sea.

He happened to knock some samples off a shelf and watched in amazement as they gracefully “walked” down instead of falling.

[youtube https://www.youtube.com/watch?v=vil0dIUMrPo?rel=0&controls=0&showinfo=0]

In its first 60 years, Slinky has sold over 300 million units.

Its sweeping success could be attributed to the fact that Slinky has been repurposed in many ways other than a toy in the playroom:

During the Vietnam War, U.S. soldiers used Slinkys as mobile radio antennas.
In 1959, composer John Cage created an avant garde work called “Sounds of Venice” that incorporated the sound of an amplified Slinky.
NASA used the springy toy for zero-gravity psychics experiments in space.
High school teachers and college professors used Slinkys to simulate the properties of waves.

Not bad for a precompressed helical spring!

Your content has to be repurposed

Your content is your Slinky that’s begging to get off the shelf and be repurposed.

It has so many possibilities… so many ways to reach your customers where they are – RIGHT NOW – and bring them back to your site in the form of traffic and sales!

Yet… all it does is rot in your archives because you believe it was created for one purpose only.

😢 😥 😭

On the other hand, I repurpose everything. I mean it.

So much so that I’ve repurposed my head as a walking billboard for Traffic Generation Café…

Why on earth?…

Because I KNOW the power of repurposing content.

And I am on a mission 🥁⚔️🛡 to show you how YOU too can take your archived content and spring it into action… by repurposing it.

What is content repurposing?

CONTENT REPURPOSING is a multi-channel marketing strategy that puts your business message in every format and on every platform your potential customers are looking for it.

YOUR content

YOUR target audience

EVERYWHERE they search for it

If…

Content marketing is all the marketing that’s left.

~ Seth Godin

Then…

Repurposed content is the new reality of content marketing.

~ Ana Hoffman

Not everyone agrees though.

Why content repurposing gets thumbs down from Chris Brogan

Here’s what Chris Brogan told me he thought of content repurposing:

I’m not into content repurposing. When I see it, it tells me that the person has very few ideas.

It means they’re struggling to be creative and have enough varied and unique perspective to bring information to the world on a regular basis. Which means, to me, at least, that they’re not the right person to follow.

I’d rather follow people who go to sleep still STUFFED with ideas, and who are dying to share their take the next day and every day. Those are who I follow.

~ Chris Brogan

(❤️ you anyway, Chris! 😉)

Responding to my raised eyebrows 🤔, Chris clarified:

I see people copy/paste, change a dozen words and call it good.

I’ll sum up what Chris is saying this way: people who repurpose content lack creativity and imagination.

I beg to differ.

I say folks who think that aren’t clear on what content repurposing is.

They see content repurposing as content reusing, recycling, syndication (which, by the way, there’s nothing wrong with – that too should have a place in your content marketing plan.)

Instead, I want you to think of content repurposing as content reinventing, reimagining.

Ann Handley and C.C. Chapman put it this way in the fifth “rule” of Content Rules:

…repurposing suggests something that might happen as an afterthought – like you might reuse an old Cool Whip container to store leftovers – whereas we’re talking about something far more intentional, as something that happens in the first phase of your content plan development.

Rather than repurposing, try reimagining.

Well said indeed.

BEST. #ContentRepurposing. Advice. Ever. Thanks, @AnnHandley! Click To Tweet

 

Repurposed content redefined

Since there’s so much confusion about the word ‘repurposing’, I propose we start with a clean slate.

Repurposed content is currently referred to in many different ways:

reformatted content
reformed content
relocated content
restructured content
regenerated content
reworked content
reimagined content
reinvented content
recycled content
reused content

(Truth is it makes NO difference what you call it… as long as you know exactly how to use it to benefit your business… BUT it does help to be on the same page.)

Let’s repurpose the phrase ‘content repurposing’ into

 RECONTENT = REPURPOSED CONTENT

Recontent is NOT about reusing an old piece of content again and again.

It’s content reimagined and reinvented.

Recontent has to be every bit as good, creative, compelling as the content it’s based on.

‘Repurposed content without pizzazz is out.’ ~ Ana HoffmanClick To Tweet

 

As a prospect discovers your recontent across various platforms and channels, she forms an impression of you and your brand.

That overall impression is what, in the end, will determine whether you get the sale.

Amy Porterfield on content repurposing

Think of it this way. If you bought an expensive pair of shoes would you show them off once and then hide them away in your closet, never to be seen again? No way! Same goes for your best content. Show it off multiple times, in multiple places, in multiple ways. It’s just too good to take it for a spin once!

~ Amy Porterfield
AmyPorterfield.com

👠 👠”Show off your best content multiple times, in multiple places, in multiple ways,” says @AmyPorterfield.Click To Tweet
Brian Fanzo on content repurposing

I believe content isn’t king. GREAT content is king and brands must focus more on creating great content and getting it in front of the right audience.

I “Up-Cycle” my content, which means I take one great piece of content and transform it into different types of content for each platform.

For example: record my podcast on Facebook Live, upload audio to iTunes, create a blog post, take 4 best quotes from the episode and create graphics for Pinterest, take 4 clips from a months worth of episodes and create a 2-minute video to use as a Twitter video.

It takes 30 minutes to record the video and it turns into 6-7 pieces of content.

~ Brian Fanzo
Isocialfanz.com

🛑 Stop creating content for content sake! says @iSocialFanz. What then?Click To Tweet
Why bother with content repurposing /recontent/?

So why would you, a busy business owner, want to take on an entirely ‘new’ content marketing strategy as opposed to sticking with what you already know and do – continuously churning out new content?

Below is a conversation I had with Ralph Moorhouse, my Traffic Hacks email list Subscriber who owns a site dedicated to vacation rentals in France.

Ralph: I feel your pain – constantly trying to write blog posts to support my vacation rental business – other things always get in the way.

Ana: Why do you keep writing content for the site? Who’s reading it?

Ralph: Basically I haven’t a clue – just hope [misguided it seems] that I will start getting traffic [bookings] through website.

Unfortunately, Ralph’s story is a way-too-common cautionary tale of the content that never could.

Here’s how it goes…

You, the business owner, create content.

You have great hopes for it – traffic, leads, sales…

Yet nothing happens… the content just sits there… on your website… right where you put it.

What’s the problem? Location, location, location!

How’s your content going to fetch you traffic and sales if all it does is… yep, just sit there! 🐶

Now, imagine your website is a cute little chocolaterie off the beaten path.

Sure people would go nuts about your chocolate… IF they knew your shop existed!

So what do you do? Can’t just twiddle your thumbs waiting for customers to miraculously show up at your doorstep, right?

Yet that’s exactly what you do with the content on your blog.

How about this:

you hit the busy city streets (third-party platforms)
…with samples of your incredible chocolate (repurposed content – REcontent)
…and business cards with your store name and address (your call to action).

Do you think THAT will fetch you customers and sales?

You betcha!

And this, my dear online business owner, is exactly why you MUST repurpose your existing and future content.

Michael Stelzner on content repurposing

I think businesses that invest a lot in creating valuable content but don’t think of creative ways to slice and dice it in different mediums are doing themselves a disservice. There’s wisdom is taking what works and reapplying it to different formats.

~ Michael Stelzner
SocialMediaExaminer.com

😲🤔 Are you doing your business a disservice? You might be, says @Mike_Stelzner. Click To Tweet
Jay Baer on content repurposing

The content you make is not THE thing, it’s just the FIRST version of that thing.

~ Jay Baer
ConvinceAndConvert.com

#ContentRepurposing in a nutshell. @JayBaer lives it. You should too.Click To Tweet
Ted Rubin on content repurposing

If your content is good, you should be able to ride it until the wheels fall off. Re-sharing and reposting the good stuff is a critical distribution tactic that can help you get the best mileage and is a key to unlocking the content puzzle.

By sharing quality content multiple times on multiple channels, you expand the reach of your marketing efforts and make it that much more likely to build a loyal following. In addition, repurposing and syndicating good content will be a powerful tool that builds on your most successful ideas.

Syndicate, Syndicate, Syndicate, Repurpose, Re-use, Re-think, and Syndicate some more. I syndicate everywhere I can. So I post on TedRubin.com (or whoever I am being paid to write for, then TedRubin.com), then LinkedIn, then Medium, HuffPost, and TheSocialCMO. Usually from each around 2 weeks apart… then socialize via all my social platforms, including FB, LinkedIn, Twitter and Google+, each time I post.

Stay on track by developing a strategy and processes for sharing good content over and over, and you’ll establish better thought leadership and keep your brand, and content, top-of-mind.

~ Ted Rubin
TedRubin.com

Download the FREE bonus PDF and discover how to repurpose your content to reach your customers where they are – right now! – and bring them back to your site as traffic and leads.

Click to download >>
Blog early, blog often

Let’s look at content repurposing from another point of view – cold hard stats.

Did you know?…

In a survey of over 1,200 people, when asked “What is an effective way for a company to attract your business?“, 53% of respondents said providing free content about a topic of interest. (Frac.tl, 2017)
A study by Frac.tl and Moz concluded that inbound marketing tactics like content marketing can earn your brand nearly 200% more views than traditional advertising. (Frac.tl, 2015)
Companies that published 16+ blog posts per month got almost 3.5X more traffic and about 4.5X more leads than companies that published 0-4 monthly posts. (HubSpot, 2015)
Companies that published 11+ blog posts per month got almost 3X more traffic and about 4X more leads than companies that published 0-1 monthly posts. (HubSpot, 2015)
42% B2B marketers publish new content daily or multiple times per week. (B2B Content Marketing Report, 2015)

Whoa!

Do YOU create nearly as much content to compete with those numbers?…

Mike Allton on content repurposing

Some of the most recent studies in content marketing suggest that it may take a business 50 or more pieces of content before they will begin to see exponential improvement in traffic, leads and sales. Therefore, businesses that blog once a week can expect to wait a year to really begin to see dramatic improvements.

A year. Who wants to wait that long?!

It’s the savvy business owner who sees that repurposing their content into a variety of ways and channels can significantly amplify and accelerate that process!

~ Mike Allton
TheSocialMediaHat.com

Some time ago, I experimented with blogging every day for 30 days – to see if my traffic would go up. And it surely did!

Of course, the quality of my content went down, but no surprise there.

The surprising part was the quality of the increased traffic. My page views, engagement, lead quality went down significantly to correspond with the quality of my content.

Lesson learned? Less is more.

Blog early, blog well

Fast forward to 2017, and ‘less is more’ is more of a case.

In the B2B Content Marketing Report 2017,

70% B2B marketers from companies of all sizes are creating more content from the previous year,

BUT…

76% prioritize delivering content quality over content quantity.

Content Quality remains the bedrock of success, according to the hot-off-the-press Periodic Table of SEO Success Factors: 2017 edition. (Search Engine Land, 2017)

Sounds like more and more marketers are realizing that…

Creating ridiculously good content is hard, which is why you have to squeeze every drop of juice out of whatever content you create.

~ Ann Handley
AnnHandley.com

Blog less, promote more

Creating great content is great, BUT… not nearly enough to drive traffic and engagement on its own.

BuzzSumo says 50% of content gets 8 or fewer shares and 75% gets zero links. 😱😰

I am sure that comes as no surprise to you. You know exactly how hard it is to drive views/traffic to your content!

Truth is…

(source)

Promotion might be more important than content creation, says Mark Schaefer. Now what?Click To Tweet

 

Ian Cleary on content repurposing

I believe that to stand out in the crowded world of content marketing, you need to deliver more strategic content that takes more time to deliver but delivers you better results.

When you do invest the time in this content, you need to maximize the value you get from it and that’s where repurposing comes in.

Spend more time on bigger pieces of content and then work out how you can distribute this content in as many relevant places and in as many different ways as you can. Create a presentation about it, create social media updates that you share for months about it, create graphics about it.

It’s NOT about producing lots of lower quality content. Produce higher quality strategic content and repurpose.

~ Ian Cleary
RazorSocial.com

Content promotion trumps content creation.

Blog less, promote better

Promoting great content is great, BUT… it’s smart to make it more promotable first.

How?

I’ll give you a hint…

Vision trumps other senses:

In the brain, neurons devoted to visual processing take up about 30% of the cortex, compared with 8% for touch and just 3% for hearing. (Discover Magazine)
MIT neuroscientists say we can process an image in as little as 13 milliseconds (MIT, 2014)
Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%. (Brain Rules)
Colored visuals increase people’s willingness to read a piece of content by 80%. (Xerox, 2014)
Eye-tracking studies show readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page. (Nielsen Norman Group)
People following directions with text and illustrations do 323% better than people following directions without illustrations. (Research)
Articles with an image once every 75-100 words got double the amount of shares of articles with fewer images. (Buzzsumo, 2015)
Facebook updates with images had an amazing 2.3x more engagement than those without. (Buzzsumo, 2015)
52% of marketing professionals worldwide name video as the type of content with the best ROI. (Syndacast, 2015)
Marketers who use video grow revenue 49% faster than non-video users. (Traffic Generation Café, 2016)

Including visuals in your content makes it more

findable,
readable,
enjoyable,
promotable,
lead-generatable,
convert-able,
revenue-bringable.

Recontent is the answer to all of the above.

After all, ‘reimagining‘ = ‘telling the story in images‘ = ‘visual storytelling‘, remember?

Bottom line…

How to turn failing content marketing into a success? Write less, repurpose more!Click To Tweet

 

…and avoid this extremely sad statistic:

On average, 75% of ideas are turned into a content asset, published once, and never reused or repurposed again. (Kapost)

How will recontent benefit your business?

You might be thinking,

“Content repurposing sounds great… for content marketers!

That’s not me. I’m just a small business owner with too little time and too much to do as is.”

Oh, so you are NOT a content marketer?

But you ARE creating content hoping it’ll help you to break through to your target audience?…

And you do understand the way to your customer’s wallet is through content marketing?…

As Jon Morrow said:

FACE IT: you ARE a content marketer.

Without content marketing, your business is next to doomed.

And without content repurposing, your content marketing is next to doomed.

Neal Schaffer on content repurposing

Content repurposing is to content marketing what marketing automation is to email marketing.

~ Neal Schaffer
NealSchaffer.com

Imagine a smartphone without a data plan… I know! 😭 #ContentRepurposing (#recontent) defined by @NealSchaffer.Click To Tweet

 

Now that we’ve determined you need to continue reading this post, let’s take a look at the benefits of recontent.

Content repurposing increases your chances to be heard

‘The rule of 7’, first defined by the marketing expert Dr. Jeffrey Lant, says that your prospects need to come across your message at least 7 times before they really notice it and take action.

It’s based on a psychological phenomenon called the mere-exposure effect, which states people tend to develop a preference for things simply because they are familiar with them.

In other words, your target prospect needs to see your content multiple times to become familiar with you => develop trust for you and your brand => enter your conversion/sales funnel.

Repetition increases the chance that you get heard.

Repetition also increases … the authority and believability of what you have to say. Listeners go from awareness of the message to understanding to trust.

Saying it twice may in fact be twice as good as saying it once.

~ Seth Godin

How are you going to expose the prospect to your content on a repetitive and consistent basis?

By creating even more content?… that quickly drowns in your blog archives?

Joel Comm on content repurposing

You put a lot of work into your content. Why not make sure your audience can see it wherever they want? I like to do live videos, edit them in iMovie and repurpose them to YouTube, Facebook, my blog and iTunes.

~ Joel Comm
JoelComm.com

🤔👍 Shouldn’t your audience see your content wherever they want? @JoelComm says yes!Click To Tweet
Sam Hurley on content repurposing

Recycle your content! Else it gets old, stale — and you’ve wasted all your time and money using a multi-use product just once! #ContentCrimes

~ Sam Hurley
Optim-Eyez.co.uk

Content repurposing increases your website traffic

Content repurposing is the most effortless way to improve your search engine rankings.

Here’s why.

Every time you publish a piece of recontent, you get at least one backlink to your site.

The more recontent you publish, the more backlinks you get.

Some of those links might be more valuable than others, but don’t obsess over it.

Focus on creating a strong CTA (call to action) in every piece of recontent and bring prospects back to your site – that’s your priority #1.

SEO value of backlinks is a by-product of driving actual traffic.

Since you publish it on sites with high domain authority, your recontent is likely to rank on search engines for the topics (keywords) you optimize it for.

For instance, SlideShare gets over 75% of its overall traffic from search engines; thus, your SlideShare presentations are very likely to see some of that traffic.

That’s why it’s so incredibly important to make your recontent findable (search engine optimized) as well as readable (reader optimized).

When your recontent ranks on search engines, it sends indirect search engine traffic back to your site, as in

Google => recontent => strong CTA => primary site

The more you recontent, the more ‘visible’ you become.

Your potential audience sees you everywhere they go.

Whether they come to your website right away or not, they now perceive you as a niche expert.

And when they DO need what you offer, you just might be the first one they come to.

That’s the TRUE power of recontent: being recognized as THE one with a solution to a problem.

The by-product of growing your brand and niche expertise through recontent are

mentions on other sites
backlinks
referral traffic
higher domain authority of your primary site
higher overall search engine rankings

Stick with repurposing your content and you’ll see ALL of the above as a result. I guarantee it.

Eric Enge on content repurposing

Content marketing is an incredibly powerful tools for businesses to gain substantial exposure. However, it only works if you invest the time to create high quality content, and that can be quite expensive to produce each piece. For example, imagine you spend 10 hours creating one fantastic piece of content, and it gets some great results. Sounds great, right? But wait, who has the 10 hours these days, and how many times per month can you find 10 spare hours to create the next great article?

Content repurposing is about getting more value from each great piece of content you create. Imagine you still spend 10 hours to create the first piece of content, just as outlined above. What if you could take pieces of that content and break it out into many different incremental pieces, each at much lower cost? Here are some examples:

Extract 10 to 20 social shares from the post, and share them over time on social media
Record a related YouTube video using all the same concepts from the article
Reach out to third party sites and pitch them on guest posts which cover the same topic area. Don’t send them the exact piece of content, but rewrite it to fit their audience (note this will take some time, but a lot less than 10 hours)
See if you can get interviewed by people on topics closely related to your post
Take the original content, put a little more time into it with some key additional ideas and offer that as a PDF download which you use to capture email addresses

These are just some ideas, all of which leverage the original content you created, and they can all help multiply the total return off the initial piece of content!

Lastly, from an SEO perspective, content repurposing helps create a lot of additional exposure for your content, and this can lead to more links and traffic back to your site.

~ Eric Enge
StoneTemple.com

Content repurposing helps reach a much wider audience

A research by the child development theorist Linda Kreger Silverman suggests that:

about 30% of the population strongly uses visual thinking,
another 45% uses both visual thinking and thinking in the form of words,
and 25% thinks exclusively in words.

So… if your primary form of communicating with your audience is words – blog posts, for instance – you are only reaching about 25% of them effectively.

The rest needs you to show it to them.

Content repurposing allows you to appeal to multiple audiences with various content preferences.

Henley Wing on content repurposing

Repurposing is important because it opens up different entry points for potential readers/customers to discover you.

It’s like using an original pick-up line that works like crazy attracting women in a bar.

Why not reuse that pick-up line in a different setting? Chances are very few, if anyone would’ve heard it the first time.

~ Henley Wing
BuzzSumo.com

Content repurposing breaks through multi-screen reality

Your target audience is constantly plugged in, using multiple devices and services at a time.

83% of consumers globally are constantly plugged in, using, on average, 2.23 devices at the same time. (Adobe, 2016)

On the other hand,

47% of global device users admit feeling distracted by multiscreening. (Adobe, 2016)

Duh!…

What’s a content marketer to do?

Repurpose your content into videos, SlideShare presentations, and images.

Your prospects might not want to read an in-depth blog post on their mobile devices, but they might watch a 2-3 minute recap of the post. Or flip through a slide deck. Or listen to the audio version of the post.

With limited time (15 minutes or less), 57% people opt for videos over text and 63% for shorter stories over long articles. (Adobe, 2016)

In other words, it’s a great disservice to your business to fail to optimize your content for this multiscreen reality.

So… recontent, recontent, recontent!

Rich Brooks on content repurposing

Content repurposing is a multiplier. It’s the triple word score on Scrabble, except you’re not limited by triples.

Once you’ve developed a piece of valuable content–valuable to your audience–it’s about taking the same content and using it in multiple places to reach a wider audience with a minimum of additional work.

A video becomes a blog post. And that becomes an infographic. And that becomes a slide deck, which begets a series of tweets and status updates. And then you can create an “evil twin” post and submit it for a guest blogging opportunity, or do some podcast outreach to become a guest one someone else’s show.

The possibilities are limitless.

~ Rich Brooks
TakeFlyte.com

Rebekah Radice on content repurposing

Content repurposing isn’t a new idea, but it certainly is an underutilized one. When you repurpose, you take one piece of content and turn it into many. And the beauty behind this tactic? You get more mileage out of your content, a higher impact, and all at a lower cost. In other words – more bang for your marketing dollar.

And there’s so many ways to repurpose your top content. You can turn it into a Slideshare of 3-5 tips, a Youtube video, infographic, podcast, webinar – the sky’s the limit. Tap into your creativity and test what works, drive traffic, and increase your social media engagement.

~ Rebekah Radice
RebekahRadice.com

❤️ what @RebekahRadice said about #contentrepurposing – get more bang for YOUR content buck!Click To Tweet
Content repurposing saves time

I know, I know… content repurposing sounds great! AND extremely time consuming…

But what’s the alternative?

Creating even more content that rots in your blog archives?

 

‘When something isn’t working, ‘trying harder’ won’t help.’ ~ Ana HoffmanClick To Tweet

 

That’s how I got into content repurposing to begin with.

I needed to find a better way to get my existing content in front of more people. To give my content more shelf life.

My recontent journey started with SlideShare.

Often referred to as the ‘Sleeping Giant of Content Marketing’, SlideShare is the largest presentation and document hosting platform in the world. It’s owned by LinkedIn and now Microsoft and has about 70 million active users.

So…. as a complete newbie to SlideShare, here are my very first recontent results:

30 days.
9 presentations.
Over 243K views.
Several first-page Google rankings.
1,400 clicks to Traffic Generation Café and my Facebook fan page.
Over 400 new Facebook fans.
SlideShare became my second largest referral traffic source.

243,000 views!!!

Imagine trying to do that on YouTube… 🤔

Learn more about my SlideShare success and how you can do the same for your business:

SlideShare Traffic Case Study • From 0 to 243,000 Views in 30 Days

How did I find the time to do all of that?

I stopped creating new content.

Instead, I promoted my existing content by repurposing the heck out of it.

As a result,

I spent less time creating more content (9 presentations vs my typical 3-4 blog posts in 30 days)
I leveraged high-trafficked platforms where my target audience spent time
I drove a LOT more traffic and conversions than I ever had via traditional blog post promotion on social media.

Less effort and a LOT better results, in other words.

So if you are overwhelmed, overworked, and discouraged by your current content marketing efforts, you can’t afford NOT to repurpose your content.

The less time you have, the more you should repurpose your content.Click To Tweet
What does it look like to reimagine your content?

Did you know Thomas Edison was by far not the first one to invent the light bulb?

In fact, some historians claim there were over 20 inventors of incandescent bulbs prior to Edison’s version.

So why is Edison the one popularly known for the invention of the light bulb?

Edison was the first one to recognize that the bulb itself was nothing without a system of electricity to make it truly useful.

So not only did Edison create his version of the bulb, but also developed an entire industry of power generation and supply to go with it!

Tim Brown, Founder of IDEO, wrote in Harvard Business Review:

Edison’s genius lay in his ability to conceive of a fully developed marketplace, not simply a discrete device. He was able to envision how people would want to use what he made, and he engineered toward that insight.

What is the ‘marketplace’ for your content? How would people want to take it in?

Would they want to read an in-depth blog post? Or prefer to watch a video on a mobile device? Or listen to an audio on the way to work?

It’s not enough to create a useful piece of content.

You need to build a recontent ecosystem around it to get it into the hands of the right people at the right time in the right format.

Recontent Ecosystem in action

Think of your content as a set of legos that could be shaped into endless forms – your Recontent Ecosystem.

What does it look like?

The recontent ecosystem above works best for

content creators with a stockpile of existing content
people who write as their preferred content creation method

SIDE NOTE

Your starting point will depend on what your primary way to create content is.

If you are a vlogger, start with Step 5.

If you are a podcaster, start by… recording your podcasts as videos! It always amazes me how many podcasters don’t even think of doing this, yet it should be a no-brainer. Same amount of effort – double the content.

Going back to bloggers: your recontent starts with a blog post.

RECONTENT STEP 1

Scout your blog archives for a post:

that’s evergreen (update it if necessary)
solves a problem for your target prospect
has a relevant call to action (remember: recontent is not about website traffic per se, but converting that traffic into customers!)

More worthy reads on creating best calls to action:

How To Write A Call To Action In A Template With 6 Examples –  Julie Neidlinger at Coschedule.com
8 Call-to-Action Tips Getting Real Results for Marketers Right Now – Darcy Coulter LeadPages.net

RECONTENT STEP 2

Believe it or not, this is one of the most challenging parts – turning a full-sized blog post into a bite-sized outline.

Takes a bit of practice going from some 2,000 words to 300-400 (that’s about how long your outline should be), but soon becomes second nature.

Here’s the BEST editing advice I’ve ever read:

RECONTENT STEP 3

Next, your outline will become a slide deck (a PowerPoint or Keynote presentation, in the other words.)

Why?

Because a presentation is, essentially, a collection of images.

And how can you repurpose images? The sky’s the limit!

I’ll show you how to turn your outline into a slide deck in under 60 seconds in this bonus PDF.

Click to download >>
RECONTENT STEP 4

Once you have a presentation, turning it into a video is a cinch.

Simply record yourself reading through the slides with any screencasting software.

I cover recontent steps 3 through 5 in a bit more detail in this post:

How to Turn Blog Post into Video in 5 Min

RECONTENT STEP 5

There are several simple ways to separate the audio from your newly created video.

Here’s the easiest one: once your video is published on YouTube, go to ListenToYouTube.com, enter your YouTube video URL, and press Go.

This free service will quickly strip your video voice-over and turn it into an MP3 ready to be distributed to various audio sites, like SoundCloud.

Here’s a helpful video tutorial by Ileane Smith:

Turn Your Live Streams Into Your Podcast

RECONTENT STEP 6

Your slides ARE images.

Some of them are transitional images that only make sense within the context of the presentation.

But many of them could be used as standalone images to be shared on social media, added to blog posts, articles, etc.

Just make sure those images:

contain a completed thought
have your branding
(optional) include your call-to-action URL

RECONTENT STEP 7

Creating an infographic doesn’t have to be intimidating.

It could be as simple as stacking a few slides together – as long as the end result contains a complete thought.

Like I did in this post:

7 Simple Hacks to Create Traffic-Driving Mobile Friendly Emails

RECONTENT STEP 8

This one is easy-peasy and EXTREMELY valuable – sharing images as social media updates certainly beats spitting out links in terms of engagement and clicks.

Don’t just share an update once though. Rinse and repeat.

Learn more about why you should share your social media updates more than once (or twice!):

How To Promote Your Blog With Social Media – Garrett Moon at Coschedule.com
Tweet And Repeat: The Power Of Sharing And Sharing Again – Mark Traphagen at MarketingLand.com
The Art of Aggressive Social Sharing – Guy Kawasaki and Peg Fitzpatrick at hbr.org

RECONTENT STEPS 9 & 10

In these steps, you are going to use and reuse everything you’ve created thus far: slide deck(s), video(s), images.

Embed them in your posts and in articles you publish elsewhere – guest posts, LinkedIn Pulse articles, Medium publications, and so forth.

Needless to say, everything you see in this post was created according to the recontent ecosystem chart above with one exception: since I wasn’t repurposing an existing blog post, I started with an outline, then created a SlideShare presentation based on that, THEN wrote the actual blog post.

outline
👇
SlideShare presentation
👇
blog post
👇
presentation images added to the post
👇
images added to Click to Tweet CTAs
👇
YouTube video (also used as native video uploads to Facebook, Twitter, Instagram)
👇
all of the above continuously used in social media updates
👇
all of the above embedded in various articles [LinkedIn, Medium, etc.]

More examples of recontent at Traffic Generation Café

7 Simple Tips to Create Traffic-Driving Mobile Friendly Emails

blog post
👇
infographic
👇
SlideShare presentation (using infographic images)
👇
infographic and presentation images added to the post
👇
images added to Click to Tweet CTAs
👇
YouTube video (also used as native video uploads to Facebook, Twitter, Instagram)
👇
all of the above continuously used in social media updates
👇
all of the above embedded in various articles [LinkedIn, Medium, etc.]

5 Brilliant Ways to Go Blog-to-Video with Content Samurai [Review, Tutorial, Discount]

blog post
👇
SlideShare presentation
👇
blog post video trailer* [short YouTube video]
👇
full video tutorial [YouTube video]
👇
all of the above continuously used in social media updates
👇
all of the above embedded in various articles [LinkedIn, Medium, etc.]

So you see, each piece of recontent was created to amplify the original as well as serve as a standalone piece of your recontent ecosystem.

How to make recontent work for you

Repurposing your existing and future content is no longer an option – it’s a must.

I hope you understand it by now.

And if not… oh, well. It’s like Jay Baer says,

“That’s okay. More opportunities for the rest of us.”

…AND your competitors.

🙄 😲 😱

The only thing that might stand in your way is… the lack of skills.

That’s why you should download “How to Repurpose Your Blog Content for Maximum Impact” PDF now and learn how to put recontent to work for your business – and be ahead of the pack… for a change!

You should definitely download this FREE PDF and discover how to repurpose your content to reach your customers where they are – right now! – and bring them back to your site as traffic and leads.

Click to download >>
Content Repurposing: Marketing Takeaway

No more rotting in blog archives.

Your content is now working for you 24/7 on high-trafficked sites where your potential customers are RIGHT NOW, branding you as an expert in your niche, and bringing those potential customers back to your site in the form of traffic.

The ultimate circle of content life! Or recontent ecosystem, I should say…

WHY do you create content? Who is reading it?

Thanks to recontent, EVERYONE.

 

Off to repurpose… something,

From Ana with

The post Content Repurposing: Getting the Most Bang for Your Content Buck appeared first on TrafficGenerationCafe.com.

4 Pillars of advertising on Google 0

Episode 147: The 4 Pillars of Advertising on Google

sourced from: https://www.digitalmarketer.com/leverage-googles-advertising-platform/

If you’re advertising on Facebook but not on Google, you’re missing out on a huge opportunity. (Especially if you run a product-based business.)

After all, if someone sees a product they like, what’s the first thing they’re going to do? (Hint: Google it.)

Join the experts and guest Brett Curry as they dive into the 4 pillars of advertising on Google so you can leverage Google’s advertising platform and reach your potential customers. You’ll learn how to run ads not only on Google’s search engine, but also on their shopping platform, their display network, and the pre-roll video ads on YouTube.

IN THIS EPISODE YOU’LL LEARN:

The 4 pillars that make up the foundation of a successful ad campaign on Google.
How your Quality Score could get you a bid less than your competitor and still outrank them (« Plus, the 3 elements that makeup Google’s Quality Score).
The ad types you want to run first on each of Google’s properties.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)
Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads
eCommerce Evolution Podcast
Smart Google Traffic

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find … Read More

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How to Use Google Analytics to Measure and Improve Your Content Marketing

sourced from: https://neilpatel.com/blog/google-analytics-content-marketing/

Google Analytics offers incredible reporting features at absolutely no cost.

I know Google Analytics isn’t the easiest tool in the world to navigate.

All of the reporting options quickly become overwhelming.

Don’t worry. You don’t need to be an expert to master Google Analytics.

I’m going to share my insights with you on how this stuff works.

I’ll help you become enough of a pro to navigate all of the key features for your content marketing needs.

Our goal here is mastery without the complexity.

First, let’s discuss why you should take the time to learn and use Google Analytics for content marketing.

Why is Google Analytics important for content marketing?

The point of data is to help guide your decisions as a content marketer.

Google has collected a vast amount of data about your business and your customers.

And by signing up for a free Google Analytics account, you can turn that wealth of data into actionable information.

This can show you how your content marketing strategy is performing and which specific areas you can improve.

And it can help you answer some of the following key questions:

Are my current content marketing efforts effective?
What are some quick wins for content marketing that I’ve been missi… Read More

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How to Grow F·A·T Traffic with Facebook Author Tag [#TrafficHack]

sourced from: https://trafficgenerationcafe.com/facebook-author-tag-traffic-hack/

QUICK LINKS

What Is Facebook Author Tag?
How Facebook Author Tag Works
Why You Should Definitely Enable Facebook Author Tag
Should You Connect to a Facebook Profile or Page?
How to Implement the Author Tag on a Wordpress Site
How to Test Your Author Tag Setup

When anyone shares your blog post on Facebook, your site gets ‘tagged’ – a story preview is automatically generated with your site name at the bottom.

In other words, anytime your content is shared, your SITE goes with it.

As great as that is, it’s half the battle.

What about your name? As the author of that content?

Tam-da-da-dam!

That’s exactly what Facebook Author Tag does.

What Is Facebook Author Tag?

WHAT IS FACEBOOK AUTHOR TAG?

Facebook Author Tag is a simple line of code on your site that tells Facebook to ‘tag’ you as the author whenever your content is shared on Facebook.

As a result, a clickable author’s byline that links to either your Facebook Page or profile is added to a story preview.

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How to Build and Manage a Private Facebook Group

sourced from: https://www.digitalmarketer.com/private-facebook-groups/

Facebook is one of the best platforms to build and manage a private community that will help grow your business.

And I should know.

During my time as DigitalMarketer’s Lead Community Strategist, I managed over 11,500 members (and growing) across 7 private Facebook groups—answering questions, providing support, and bridging the gap between DigitalMarketer’s clients and business.

These private, online communities have had a tremendous impact on DigitalMarketer’s bottom line.

Establishing a thriving online community within the company’s client base meets a number of important business goals including…

Improved customer satisfaction
Reduced refunds
Increased retention in monthly memberships
More sales generated by word-of-mouth recommendations

There is a lot of gold to be found in creating and maintaining a private Facebook Group and offering it as a premium bonus with DigitalMarketer’s products—so here’s how it’s done at DigitalMarketer.

But before I show you how to create an engaged Facebook Group, first we should talk about why Facebook is one of the best places to host your online community.

Why Host Your Communit… Read More